Heather Muse
@heathermuse.bsky.social
A knitter and cat mom with a sneaker problem. Audience and strategy roles Reviewed/USAToday, Fortune, Dataminr, Long Lead.
Lucy Van Pelt sun, Charlie Brown moon, Sally Brown rising
Lucy Van Pelt sun, Charlie Brown moon, Sally Brown rising
Pinned
Heather Muse
@heathermuse.bsky.social
· Sep 18
If you’re rich and not a coward, this is what you’d refer to as a “market opportunity” to dominate a media ecosystem that’s about to be covered in grotesque government slop. To be a pop of color in a sea of beige will be easier than ever. People will flock to it. You gotta be a little brave, though.
Need someone to build audience, product, or editorial strategies for indie outlets? I’m available.
I’ve built editorial products in legacy corporate media, at tech and journalism startups, and at agencies.
With my media studies MA and 4/5 of a mass comm PhD, I understand the current hellscape.
I’ve built editorial products in legacy corporate media, at tech and journalism startups, and at agencies.
With my media studies MA and 4/5 of a mass comm PhD, I understand the current hellscape.
I was unfamiliar with your sewing game, sir.
Now I fear you’re my competition for vintage sewing patterns on eBay.
Now I fear you’re my competition for vintage sewing patterns on eBay.
For the nonsewists, the notches help with assembling the cloth into the right position. When you’re taking a 2D object (fabric) and shaping it into 3D to drape a body, there’s “easement”-a longer run sewn to a shorter run, forcing a curve-that is needed. The notches help guide that curve depth.
January 28, 2026 at 3:23 PM
I was unfamiliar with your sewing game, sir.
Now I fear you’re my competition for vintage sewing patterns on eBay.
Now I fear you’re my competition for vintage sewing patterns on eBay.
Reposted by Heather Muse
Critique by creating.
January 28, 2026 at 2:02 PM
Critique by creating.
It’s the 40th anniversary of Gen X’s school-age national trauma.
Please read Adam Higinbotham’s CHALLENGER.
It has so many corollaries to what we’re dealing with today. And I’m not even specifically talking about The Mars Guy.
Please read Adam Higinbotham’s CHALLENGER.
It has so many corollaries to what we’re dealing with today. And I’m not even specifically talking about The Mars Guy.
January 28, 2026 at 2:49 PM
It’s the 40th anniversary of Gen X’s school-age national trauma.
Please read Adam Higinbotham’s CHALLENGER.
It has so many corollaries to what we’re dealing with today. And I’m not even specifically talking about The Mars Guy.
Please read Adam Higinbotham’s CHALLENGER.
It has so many corollaries to what we’re dealing with today. And I’m not even specifically talking about The Mars Guy.
Who’s going to get the big “scoop of explanation” with this one?
Tuesday morning:
New CBS boss promises “huge emphasis on scoops.”
Tuesday evening:
CBS Evening News anchor interviews his mom.
www.yahoo.com/entertainmen...
New CBS boss promises “huge emphasis on scoops.”
Tuesday evening:
CBS Evening News anchor interviews his mom.
www.yahoo.com/entertainmen...
‘CBS Evening News’: Tony Dokoupil Under Fire for Interviewing His Own Mom
Viewers accuse CBS News of 'dumbing down.'
www.yahoo.com
January 28, 2026 at 2:39 PM
Who’s going to get the big “scoop of explanation” with this one?
Has anyone seen Dave Matthews?
A "small geyser" of poop water is flooding into the Potomac River
"The collapse of a sewer line carrying wastewater from Virginia and Maryland isn't affecting DC's drinking water. But it's still unbelievably gross."
"The collapse of a sewer line carrying wastewater from Virginia and Maryland isn't affecting DC's drinking water. But it's still unbelievably gross."
More Bad News: A “Small Geyser” of Poop Water Is Flooding Into the Potomac River - Washingtonian
Look, we get it: the last thing you need to read is more bad news. Not when masked paramilitaries are laying siege to Minneapolis, prominent members of the executive branch of the federal government a...
washingtonian.com
January 27, 2026 at 11:50 PM
Has anyone seen Dave Matthews?
Reposted by Heather Muse
American media and politics right now is a really jarring reminder of how meritocracy is a lie
January 27, 2026 at 5:21 PM
American media and politics right now is a really jarring reminder of how meritocracy is a lie
🧵
As Parker says, not using AI is not going to stop this. It will shape public opinion. It is shaping our worldview.
How many people do you know who have uttered the words “ChatGPT told me…”?
Has your not watching Fox News stopped the propaganda?
(Same picture meme goes here)
As Parker says, not using AI is not going to stop this. It will shape public opinion. It is shaping our worldview.
How many people do you know who have uttered the words “ChatGPT told me…”?
Has your not watching Fox News stopped the propaganda?
(Same picture meme goes here)
I think it's interesting that just hours ahead of @theverge.com reporting that OpenAI's president has donated $25 million to Trump that Katie Miller was over on Twitter falsely trying to clam that actually, the AI companies are biased against conservatives (the opposite of reality).
January 27, 2026 at 4:29 PM
🧵
As Parker says, not using AI is not going to stop this. It will shape public opinion. It is shaping our worldview.
How many people do you know who have uttered the words “ChatGPT told me…”?
Has your not watching Fox News stopped the propaganda?
(Same picture meme goes here)
As Parker says, not using AI is not going to stop this. It will shape public opinion. It is shaping our worldview.
How many people do you know who have uttered the words “ChatGPT told me…”?
Has your not watching Fox News stopped the propaganda?
(Same picture meme goes here)
Reposted by Heather Muse
also kind of funny how this never, ever, *ever* goes the other way
January 27, 2026 at 4:10 PM
also kind of funny how this never, ever, *ever* goes the other way
Another day, another opportunity to rage over the Kent/Wythe exit on the BQE
January 27, 2026 at 2:54 PM
Another day, another opportunity to rage over the Kent/Wythe exit on the BQE
Reposted by Heather Muse
My god, you didn't see us wringing our hands that younger generations had fallen out of love with V.C. Andrews books — which is to say that young people have fallen out of love with the nuclear family! — when they read Harry Potter instead.
In @nytopinion.nytimes.com
Younger generations “have fallen out of love with Harry Potter because they have fallen out of love with the worldview the series represents,” writes Louise Perry. “Which is to say that young people have fallen out of love with liberalism.”
Younger generations “have fallen out of love with Harry Potter because they have fallen out of love with the worldview the series represents,” writes Louise Perry. “Which is to say that young people have fallen out of love with liberalism.”
Opinion | Why Gen Z Doesn’t Love ‘Harry Potter’
The wizarding worldview is naïve.
nyti.ms
January 26, 2026 at 9:41 PM
My god, you didn't see us wringing our hands that younger generations had fallen out of love with V.C. Andrews books — which is to say that young people have fallen out of love with the nuclear family! — when they read Harry Potter instead.
Look, everything is terrible. I know.
But teaser ads for freaking Super Bowl commercials are an abomination and need to stop. Who the hell are they for?*
“Better mark my calendar to check out that BleepBurp ad releasing in two weeks featuring Matthew McConaughey playing bongos.”
But teaser ads for freaking Super Bowl commercials are an abomination and need to stop. Who the hell are they for?*
“Better mark my calendar to check out that BleepBurp ad releasing in two weeks featuring Matthew McConaughey playing bongos.”
January 26, 2026 at 12:24 AM
Look, everything is terrible. I know.
But teaser ads for freaking Super Bowl commercials are an abomination and need to stop. Who the hell are they for?*
“Better mark my calendar to check out that BleepBurp ad releasing in two weeks featuring Matthew McConaughey playing bongos.”
But teaser ads for freaking Super Bowl commercials are an abomination and need to stop. Who the hell are they for?*
“Better mark my calendar to check out that BleepBurp ad releasing in two weeks featuring Matthew McConaughey playing bongos.”
I took this and wholeheartedly recommend. Between this and @anamariecox.bsky.social’s morning writing group, I have a writing practice again.
And a LOT of colored pencils.
And a LOT of colored pencils.
This is tomorrow! Last call for signups. (I don't love doing self-promo here, especially when horrible things are happening, but social is the primary way people find out about my workshops. Personally: doing creative things helps my mental health when dealing with ongoing Ameripocalypse.)
Also, if you're looking to build a writing / creative practice, the next workshop on that is Sunday from 1 - 3 ET. It's a much lower price point ($65) and is designed to give you a bunch of systems and tools for being consistent in your practice. www.elizabethspiers.com/workshops/
January 24, 2026 at 5:15 PM
I took this and wholeheartedly recommend. Between this and @anamariecox.bsky.social’s morning writing group, I have a writing practice again.
And a LOT of colored pencils.
And a LOT of colored pencils.
Reposted by Heather Muse
On the execution in Minnesota: Obviously, the individuals involved should be held accountable. But responsibility goes to the top of ICE and CBP, and DHS. Their appropriations come up next week in the senate. Not a cent for DHS without pulling ICE and CBP off the streets, in MN and everywhere else.
January 24, 2026 at 4:52 PM
On the execution in Minnesota: Obviously, the individuals involved should be held accountable. But responsibility goes to the top of ICE and CBP, and DHS. Their appropriations come up next week in the senate. Not a cent for DHS without pulling ICE and CBP off the streets, in MN and everywhere else.
Reposted by Heather Muse
This is the way. Any 2028 Dem candidates need to start saying that on Day One: (1) all ICE agents fired; (2) pensions/benefits defunded; (3) forced to pay backpay as restitution to victims; and (4) only way to avoid prison is to become a cooperating informant
Maybe instead of identifying specific ICE agents who do particularly heinous things, we could just penalize everyone who was on payroll at the agency starting by a certain date.
January 24, 2026 at 3:21 AM
This is the way. Any 2028 Dem candidates need to start saying that on Day One: (1) all ICE agents fired; (2) pensions/benefits defunded; (3) forced to pay backpay as restitution to victims; and (4) only way to avoid prison is to become a cooperating informant
Reposted by Heather Muse
To quote the guy who rates dogs:
"ICE agents, get out now because historically, this ends with you hanging from a lamppost and your body paraded through the streets."
"ICE agents, get out now because historically, this ends with you hanging from a lamppost and your body paraded through the streets."
January 24, 2026 at 4:20 PM
To quote the guy who rates dogs:
"ICE agents, get out now because historically, this ends with you hanging from a lamppost and your body paraded through the streets."
"ICE agents, get out now because historically, this ends with you hanging from a lamppost and your body paraded through the streets."
Reposted by Heather Muse
Okay logging off. Protect your peace. Abolishing ICE is the moderate position and would be a good start
January 24, 2026 at 4:32 PM
Okay logging off. Protect your peace. Abolishing ICE is the moderate position and would be a good start
Reposted by Heather Muse
Message to fellow journalists (and anyone claiming to be one): do not “police-involved shooting” executions in broad daylight.
Obfuscating language like that is completely journalistically unnecessary and, even worse, sanitizes reality.
Words have meaning. Use the right ones.
Obfuscating language like that is completely journalistically unnecessary and, even worse, sanitizes reality.
Words have meaning. Use the right ones.
January 24, 2026 at 4:46 PM
Message to fellow journalists (and anyone claiming to be one): do not “police-involved shooting” executions in broad daylight.
Obfuscating language like that is completely journalistically unnecessary and, even worse, sanitizes reality.
Words have meaning. Use the right ones.
Obfuscating language like that is completely journalistically unnecessary and, even worse, sanitizes reality.
Words have meaning. Use the right ones.
Reposted by Heather Muse
can legacy journalism stop writing this headline?
January 23, 2026 at 6:10 PM
can legacy journalism stop writing this headline?
Reposted by Heather Muse
Make it aspirational to be a fucking cultural elitist again
January 20, 2026 at 7:07 PM
Make it aspirational to be a fucking cultural elitist again
Reposted by Heather Muse
The Whispers - Rock Steady
The Whispers - Rock Steady (Official Music Video)
YouTube video by UnidiscMusic
www.youtube.com
January 20, 2026 at 6:20 PM
The Whispers - Rock Steady
And in Spotlight!
I'm still angry about the mispronunciation of "Haverhill" in the final episode of The West Wing. These three guys should absolutely know better.
For my newsletter, I thought I'd try to give folks a break from the awful newscycle by pointing out every town that I or my BlueSky followers noticed were mispronounced by Matt Damon, Ben Affleck, and Jimmy Fallon in a recent segment of the Tonight Show. www.burnsnotice.com/all-the-mass...
January 16, 2026 at 6:43 PM
And in Spotlight!
Reposted by Heather Muse
Consumer Reports and Yelp don't really occupy interchangeable spots in the world of information
HHS Secretary RFK Jr: "This idea that you should trust the experts, a good mother doesn't do that"
January 15, 2026 at 11:33 PM
Consumer Reports and Yelp don't really occupy interchangeable spots in the world of information
This made my day. It’s up there with their version of I’m Just Ken
here's a mental cleanser for you youtu.be/I5XR48KLE8I?...
GWAR cover “Pink Pony Club” by Chappell Roan
YouTube video by The A.V. Club
youtu.be
January 15, 2026 at 9:14 PM
This made my day. It’s up there with their version of I’m Just Ken
Reposted by Heather Muse
January 15, 2026 at 7:30 PM
Reposted by Heather Muse
pulling this reflection on white silence/fear over here, too:
January 15, 2026 at 4:41 PM
pulling this reflection on white silence/fear over here, too: