Jacqui Reed
@jacquireed.bsky.social
Inhouse SEO manager at ITVET, MSc Digital Marketing Leadership graduate, occasional blogger, mum to a tiny terror, techno snob & cheese addict.
Reposted by Jacqui Reed
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 10, 2025 at 10:23 PM
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
Reposted by Jacqui Reed
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. via @mattgsouthern.bsky.social
#seonews #Google
#seonews #Google
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. via @mattgsouthern.bsky.social
#seonews #Google
www.searchenginejournal.com
August 26, 2025 at 4:26 PM
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. via @mattgsouthern.bsky.social
#seonews #Google
#seonews #Google
Reposted by Jacqui Reed
Like I said in June, DO NOT ignore Google Search to simply focus on AI Search -> Sparktoro Research: Traditional Search Is Not Declining
Via @randfish.bsky.social "My takeaway is that traditional search isn’t going anywhere, even for the heavy adopters of AI."
www.seroundtable.com/traditional-...
Via @randfish.bsky.social "My takeaway is that traditional search isn’t going anywhere, even for the heavy adopters of AI."
www.seroundtable.com/traditional-...
August 26, 2025 at 1:08 PM
Like I said in June, DO NOT ignore Google Search to simply focus on AI Search -> Sparktoro Research: Traditional Search Is Not Declining
Via @randfish.bsky.social "My takeaway is that traditional search isn’t going anywhere, even for the heavy adopters of AI."
www.seroundtable.com/traditional-...
Via @randfish.bsky.social "My takeaway is that traditional search isn’t going anywhere, even for the heavy adopters of AI."
www.seroundtable.com/traditional-...
Reposted by Jacqui Reed
One of the main problems with AEO/GEO/AI search advice right now:
A lot of people are making a lot of bold claims without evidence, and a lot of other people are repeating those claims.
Then, LLMs are also picking up those claims as guidance for AI search. 🤦♀️
A lot of people are making a lot of bold claims without evidence, and a lot of other people are repeating those claims.
Then, LLMs are also picking up those claims as guidance for AI search. 🤦♀️
August 18, 2025 at 6:33 PM
One of the main problems with AEO/GEO/AI search advice right now:
A lot of people are making a lot of bold claims without evidence, and a lot of other people are repeating those claims.
Then, LLMs are also picking up those claims as guidance for AI search. 🤦♀️
A lot of people are making a lot of bold claims without evidence, and a lot of other people are repeating those claims.
Then, LLMs are also picking up those claims as guidance for AI search. 🤦♀️
Reposted by Jacqui Reed
🚨 How to Optimize during the Great Decoupling or How to Optimize for Zero Click Search? I've enabled a new section in #LearningSEO w/ resources👇
What are your best tips to optimize for zero click search & win despite the great decoupling? Reply with them and I'll feature while linking to you!
...
What are your best tips to optimize for zero click search & win despite the great decoupling? Reply with them and I'll feature while linking to you!
...
August 1, 2025 at 1:46 PM
🚨 How to Optimize during the Great Decoupling or How to Optimize for Zero Click Search? I've enabled a new section in #LearningSEO w/ resources👇
What are your best tips to optimize for zero click search & win despite the great decoupling? Reply with them and I'll feature while linking to you!
...
What are your best tips to optimize for zero click search & win despite the great decoupling? Reply with them and I'll feature while linking to you!
...
Reposted by Jacqui Reed
Adding location keywords to every single paragraph doesn't make you a local expert. It makes you sound like a broken satnav stuck on repeat.
August 1, 2025 at 3:02 PM
Adding location keywords to every single paragraph doesn't make you a local expert. It makes you sound like a broken satnav stuck on repeat.
Reposted by Jacqui Reed
This account is no longer active. Please follow Google Search Central at www.linkedin.com/showcase/goo... for site owner information and see our Search blog for the latest updates:: blog.google/products/sea...
August 1, 2025 at 5:05 PM
This account is no longer active. Please follow Google Search Central at www.linkedin.com/showcase/goo... for site owner information and see our Search blog for the latest updates:: blog.google/products/sea...
Reposted by Jacqui Reed
Google AI Mode expands to the UK, this is the third country AI Mode is now officially available in www.seroundtable.com/google-ai-mo...
#googleaimode #google #uk
#googleaimode #google #uk
July 29, 2025 at 11:31 AM
Google AI Mode expands to the UK, this is the third country AI Mode is now officially available in www.seroundtable.com/google-ai-mo...
#googleaimode #google #uk
#googleaimode #google #uk
Reposted by Jacqui Reed
How am I only just seeing this fantastic article by
@nikkipilkington.bsky.social? A breath of fresh air.
nikki-pilkington.com/generative-e...
@nikkipilkington.bsky.social? A breath of fresh air.
nikki-pilkington.com/generative-e...
"Generative Engine Optimisation Expert" - Bollocks Dressed Up As Expertise
Right, I can't keep quiet any longer - I've had it up to here with the absolute wrong'uns flooding LinkedIn, Twitter, and every other bloody platform claiming
nikki-pilkington.com
July 14, 2025 at 12:36 PM
How am I only just seeing this fantastic article by
@nikkipilkington.bsky.social? A breath of fresh air.
nikki-pilkington.com/generative-e...
@nikkipilkington.bsky.social? A breath of fresh air.
nikki-pilkington.com/generative-e...
Reposted by Jacqui Reed
Here we go! We knew this was close. The June 2025 core update is underway. Stay tuned. This is the second core update of the year -> Google June 2025 core update rolling out now via @rustybrick.com
#google #seo
#google #seo
Google June 2025 core update rolling out now
This is the second core update of 2025 and this update will take about 3 weeks to complete.
searchengineland.com
June 30, 2025 at 2:53 PM
Here we go! We knew this was close. The June 2025 core update is underway. Stay tuned. This is the second core update of the year -> Google June 2025 core update rolling out now via @rustybrick.com
#google #seo
#google #seo
6 years later and I've finally renewed my Google Ads Search Certification 🤣
June 26, 2025 at 10:10 AM
6 years later and I've finally renewed my Google Ads Search Certification 🤣
Reposted by Jacqui Reed
I have started offering a special rate for charities and other nonprofit organisations for my SEO and content services, and dedicate 0.5 days a week to local volunteer work.
Special SEO rates for charities and nonprofits
I have started offering a special rate for charities and other nonprofit organisations for my SEO and content services, and dedicate 0.5 days a week to local volunteer work. There are a number of reasons behind this. One is that I was recently approached by an agency offering work I would describe as disreputable and unethical. Another is that I want my children to look up to me for the right reasons.
craig-stewart.com
May 27, 2025 at 3:07 PM
I have started offering a special rate for charities and other nonprofit organisations for my SEO and content services, and dedicate 0.5 days a week to local volunteer work.
Reposted by Jacqui Reed
An important new post of mine that I think many site owners need to read -> AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search
#google #seo #ai
#google #seo #ai
AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search
Glenn Gabe of GSQi explains how AI Search currently drives less than 1% of traffic to most sites in June 2025. Glenn also explains the risk of ignoring Google Search and how site owners run the risk o...
www.gsqi.com
June 25, 2025 at 1:41 PM
Reposted by Jacqui Reed
🚨 #LearningAISearch is here: Learn to Optimize for AI Search with a roadmap of reliable free guides & resources! 👇
I created a new section in #LearningSEO (soon to be a new site) for AI search optimization, which I'll frequently update & expand with new resources:
learningseo.io/seo_roadmap/...
I created a new section in #LearningSEO (soon to be a new site) for AI search optimization, which I'll frequently update & expand with new resources:
learningseo.io/seo_roadmap/...
June 9, 2025 at 2:41 PM
🚨 #LearningAISearch is here: Learn to Optimize for AI Search with a roadmap of reliable free guides & resources! 👇
I created a new section in #LearningSEO (soon to be a new site) for AI search optimization, which I'll frequently update & expand with new resources:
learningseo.io/seo_roadmap/...
I created a new section in #LearningSEO (soon to be a new site) for AI search optimization, which I'll frequently update & expand with new resources:
learningseo.io/seo_roadmap/...
Reposted by Jacqui Reed
🤖 Optimizing for Traditional Search vs AI Search: Here's An Updated Comparison taking into account the latest releases, findings and resources:
* User Search Behavior
* Optimization Areas
* Results Presentation & Delivery
* Goals and Metrics
* Data Sources & Tools
...
* User Search Behavior
* Optimization Areas
* Results Presentation & Delivery
* Goals and Metrics
* Data Sources & Tools
...
June 3, 2025 at 6:22 AM
🤖 Optimizing for Traditional Search vs AI Search: Here's An Updated Comparison taking into account the latest releases, findings and resources:
* User Search Behavior
* Optimization Areas
* Results Presentation & Delivery
* Goals and Metrics
* Data Sources & Tools
...
* User Search Behavior
* Optimization Areas
* Results Presentation & Delivery
* Goals and Metrics
* Data Sources & Tools
...
Reposted by Jacqui Reed
Personal branding is more important than ever — but with new platforms and trends emerging constantly, it can be challenging to keep up.
In one of our #WTSKnowledge articles, Minnie Mururi explains everything you need to know about Personal Branding.
www.womenintechseo.com/knowledge/pe...
In one of our #WTSKnowledge articles, Minnie Mururi explains everything you need to know about Personal Branding.
www.womenintechseo.com/knowledge/pe...
April 8, 2025 at 12:40 PM
Personal branding is more important than ever — but with new platforms and trends emerging constantly, it can be challenging to keep up.
In one of our #WTSKnowledge articles, Minnie Mururi explains everything you need to know about Personal Branding.
www.womenintechseo.com/knowledge/pe...
In one of our #WTSKnowledge articles, Minnie Mururi explains everything you need to know about Personal Branding.
www.womenintechseo.com/knowledge/pe...
Just seen a company offering a 'free uniform' as an employee benefit! 😲
April 4, 2025 at 3:08 PM
Just seen a company offering a 'free uniform' as an employee benefit! 😲
Reposted by Jacqui Reed
Google March 2025 core update is done rolling out www.seroundtable.com/google-march...
Google March 2025 Core Update Done Rolling Out
Google's March 20025 core update is now done rolling out, it took 7 days, starting on March 13, 2025 at around 12:23 pm ET and ending on March 27, 2025 at around XX ET. Google posted saying, "The rol...
www.seroundtable.com
March 27, 2025 at 12:41 PM
Google March 2025 core update is done rolling out www.seroundtable.com/google-march...
Yay! I missed this! 🥳🥳🥳
🎊 Finally! Annotations come to Google Analytics 4 reports! #GA4
March 21, 2025 at 8:56 AM
Yay! I missed this! 🥳🥳🥳
Reposted by Jacqui Reed
Google isn’t fooled by simple timestamp changes. They look at multiple signals to determine if content is genuinely fresh:
Will Just Updating Blog Dates Make Google Think They're New?
If you're spending time changing publish dates instead of actually improving your content, you're doing it wrong. Very wrong.
nikki-pilkington.com
March 18, 2025 at 11:24 AM
Google isn’t fooled by simple timestamp changes. They look at multiple signals to determine if content is genuinely fresh:
What are the big SEO agencies in Manchester?
March 18, 2025 at 9:20 AM
What are the big SEO agencies in Manchester?
Reposted by Jacqui Reed
Google March 2025 core update is out - a super comprehensive story on this specific update www.seroundtable.com/google-march...
Google March 2025 Core Update Rolling Out
Google officially announced the rollout of the March 2025 core update yesterday at around 12:30 pm ET. This core update is expected to take up to two weeks to roll out. Google said this is a regular c...
www.seroundtable.com
March 14, 2025 at 11:51 AM
Google March 2025 core update is out - a super comprehensive story on this specific update www.seroundtable.com/google-march...
Reposted by Jacqui Reed
Are you sure you can't make #brightonSEO IRL next month?
Are you gutted to be missing out on all the talks?
You don't have to!
All of them will be filmed and made available to stream a few weeks after the event. Pre-order the bundle now for half price:
brightonseo.com/videos
Are you gutted to be missing out on all the talks?
You don't have to!
All of them will be filmed and made available to stream a few weeks after the event. Pre-order the bundle now for half price:
brightonseo.com/videos
March 11, 2025 at 9:28 AM
Are you sure you can't make #brightonSEO IRL next month?
Are you gutted to be missing out on all the talks?
You don't have to!
All of them will be filmed and made available to stream a few weeks after the event. Pre-order the bundle now for half price:
brightonseo.com/videos
Are you gutted to be missing out on all the talks?
You don't have to!
All of them will be filmed and made available to stream a few weeks after the event. Pre-order the bundle now for half price:
brightonseo.com/videos
Reposted by Jacqui Reed
Just got laid off. If you know of anyone hiring an SEO, and in particular a technical SEO, lmk. Thanks.
March 7, 2025 at 8:01 PM
Just got laid off. If you know of anyone hiring an SEO, and in particular a technical SEO, lmk. Thanks.
Reposted by Jacqui Reed
Miss out on a free one-day ticket in the ballot?
You might be eligible for a two day scholarship place.
We have a few to give out to members of groups who are under-represented in the world of SEO.
Apply by March 28 and we could see you in Brighton next month.
brightonseo.com/conference-s...
You might be eligible for a two day scholarship place.
We have a few to give out to members of groups who are under-represented in the world of SEO.
Apply by March 28 and we could see you in Brighton next month.
brightonseo.com/conference-s...
March 5, 2025 at 12:18 PM
Miss out on a free one-day ticket in the ballot?
You might be eligible for a two day scholarship place.
We have a few to give out to members of groups who are under-represented in the world of SEO.
Apply by March 28 and we could see you in Brighton next month.
brightonseo.com/conference-s...
You might be eligible for a two day scholarship place.
We have a few to give out to members of groups who are under-represented in the world of SEO.
Apply by March 28 and we could see you in Brighton next month.
brightonseo.com/conference-s...