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Aleyda Solis @aleyda.bsky.social · 13h

💸 How to Create an Intelligent Store: Transforming E-commerce with Knowledge Graphs, Search Intelligence, and AI Agents - Actionable guide for ecommerce sites by the awesome @gfiorelli1.bsky.social .

A must read. Take a look: www.iloveseo.net/transforming...

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Aleyda Solis @aleyda.bsky.social · 1d

Finally, remember to prioritize those topics for which there’s a higher share of answers consistently grounded (which can be monitored via AI trackers like
@tryprofound*), that can be influenced.

* These are spontaneous, free mentions of tools that I consider useful for this!

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Aleyda Solis @aleyda.bsky.social · 1d

with genuinely useful content in each case.

To identify topics opportunities, I like the
@ahrefs.bsky.social * approach, allowing us to research popular topics connected to brands and competitors in AI answers.

...

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Aleyda Solis @aleyda.bsky.social · 1d

Take their dynamic, personalized, context nature into account to identify topics and content formats opportunities to target in a *comprehensive* way, through the full customer journey and use cases and intents for your targeted personas (this is how you become personalization resilient) ...

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Aleyda Solis @aleyda.bsky.social · 1d

🚨 One of the biggest mistakes I see people making with AI Search: Obsessing over individual prompts and individual answer inclusions 👇 They're dynamic, personalized and context dependent... What to do instead?

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Aleyda Solis @aleyda.bsky.social · 3d

🎉 Announcing the #SEOFOMO x @similarwebinsights.bsky.social London Free Meetup on November 20, from 6pm to 9pm 🔥

Featuring 3 SEO panels, there will also be free drinks, food, giveaways, and super fun networking 💪😎

Register now for free: www.eventbrite.es/e/seofomo-x-...

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Aleyda Solis @aleyda.bsky.social · 3d

🔥 This Week’s Biggest SEO & AI Search Stories from #SEOFOMO 👇 seofomo.co/posts/google...

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Aleyda Solis @aleyda.bsky.social · 4d

Thanks so much for the wonderful opportunity and huge congrats on the event success 😎🔥🙌 it was amazing!

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Reposted by Aleyda Solis

searchnstuff.co.uk @searchnstuff.co.uk · 6d

☀️ What a start to Day 1!

Big cheers to @aleyda.bsky.social, @divingfor.fun, @markwilliamscook.com, and @eliasdabbas.bsky.social for bringing the morning energy and setting the tone for the day.

We’re just getting started — stay tuned for more! ✨

#SearchNStuff2025 #Community #SEO #DigitalMarketing

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Aleyda Solis @aleyda.bsky.social · 4d

If you haven't yet subscribed to #SEOFOMO, today's edition it's going to be 🔥 do it for free here: seofomo(.)co featuring the latest SEO & AI Search news, jobs, tools, events! Avoid missing out.

Aleyda Solis @aleyda.bsky.social · 4d

Delighted to see #SEOFOMO as one of the best marketing newsletters recommended by top specialists in the Ahrefs blog 🙌😎 Thank you so very much Sophie Brannon and James Norquay for your kind mentions 🙏 It means a lot.

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Aleyda Solis @aleyda.bsky.social · 6d

Winning Ecommerce Organic Search in an AI Era 💸 My presentation from #searchnstuff2025:

* The AI search trends across major shopping verticals
* What's actually attracting AI search traffic
* Advice to maximize your AI Search visibility as an Ecommerce

Read: speakerdeck.com/aleyda/winni...

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Aleyda Solis @aleyda.bsky.social · 8d

finishes better integrating links to site sources across scenarios where it's also beneficial to them to keep sending them due to different contexts/requirements.

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Aleyda Solis @aleyda.bsky.social · 8d

and the UK usage had actually slightly dropped compared to the one seen in launch week.

IMHO, AI Mode will become game game-changer when it's pushed as the new default Google search experience. This will likely happen when Google "irons out" a seamless ads integration and revenue *and* ...

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Aleyda Solis @aleyda.bsky.social · 8d

PS: If you're an SEO in one of these new countries where AI Mode has become available, consider that a month ago How's AI Mode Similarweb shared that in late August, it had still only 3% of daily usage in the US, and 3.5% in the UK...

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Aleyda Solis @aleyda.bsky.social · 8d

🚀 Google has released AI Mode to more European countries (Spain, Germany, Italy, The Netherlands, Portugal, Poland, Switzerland, Ireland but not France yet), Australia, and 40 new countries and in 35 languages! Check the updated list 👇 support.google.com/websearch/an...

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Aleyda Solis @aleyda.bsky.social · 9d

Subscribe to the SEOFOMO newsletter for free so you don’t miss out: seofomo(.)co

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Aleyda Solis @aleyda.bsky.social · 9d

🚀✨ The last #SEOFOMO Meetup of the year -a holiday edition- with an amazing partner will be announced veeery soon! Can you guess where it’s happening? 😉

Remember registration is free and spots will be given on a first-come, first-served basis!

….

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Aleyda Solis @aleyda.bsky.social · 10d

🔥 The Week Biggest SEO & AI Search Stories from #SEOFOMO:

Check it out: seofomo.co/posts/seo-ai...

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Aleyda Solis @aleyda.bsky.social · 11d

What users show preferences early on, can influence what they obtain in the answers after.

Want to keep up with the latest of AI Search? Subscribe to seofomo(.)co

Aleyda Solis @aleyda.bsky.social · 11d

However, how our brands are showcased in answers vs others, can certainly end up impacting users behavior through the user journey later on, and is fundamental to explain its importance, especially due to the weight of personalization: ...

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Aleyda Solis @aleyda.bsky.social · 11d

This is a shift from what we used to focus on with traditional search due to the shift in the results format: from a page with links to pages directly referring traffic to an answer synthesizing information to satisfy users need that might or might not referring direct traffic right away.

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Aleyda Solis @aleyda.bsky.social · 11d

📊 AI Search Success KPIs include a blend of Branding and Performance Metrics 👇

* Branding: Visibility, Sentiment, Citations, Share of voice, etc.

* Performance: Conversions, Conversion rate, Revenue, Customer Acquisition Cost, ROI, etc.

....

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Aleyda Solis @aleyda.bsky.social · 13d

💸 A new version of "Shopping with ChatGPT Search" Doc was published 4 days ago with the launch of their new Shopping Checkout and Agentic Protocol. This is what has changed: www.linkedin.com/posts/aleyda...

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Aleyda Solis @aleyda.bsky.social · 16d

PPS: OpenAI: Show us you can do better than Google here! Especially if you're releasing more commercially/transactional oriented features... It's fundamental for businesses/site owners/SEOs to understand the performance there to optimize the experience.

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