Barry Schwartz
@rustybrick.com
Search geek - like SEO, Google, Bing and dev
Anyone noticing this? Google Search Console performance report showing average position improving a ton but impressions and clicks staying the same - I am seeing this across many properties #googlesearchconsole
December 4, 2025 at 6:57 PM
Anyone noticing this? Google Search Console performance report showing average position improving a ton but impressions and clicks staying the same - I am seeing this across many properties #googlesearchconsole
It’s New 12/4: Google volatility heated, Search Console reports delays and Google pushes AI Mode more covered by @mordyoberstein.bsky.social - sorry @gregfinn.bsky.social and @themarketinganu.bsky.social for starting early www.youtube.com/watch?v=pEK2...
It’s New 12/4: Google volatility heated, Search Console reports delays & Google pushes AI Mode more
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
December 4, 2025 at 3:07 PM
It’s New 12/4: Google volatility heated, Search Console reports delays and Google pushes AI Mode more covered by @mordyoberstein.bsky.social - sorry @gregfinn.bsky.social and @themarketinganu.bsky.social for starting early www.youtube.com/watch?v=pEK2...
Google Search ranking volatility is heating up again 🔥 www.seroundtable.com/google-searc...
#google #seo #googleranking #googleupdate #googleseo
#google #seo #googleranking #googleupdate #googleseo
December 4, 2025 at 12:51 PM
Google Search ranking volatility is heating up again 🔥 www.seroundtable.com/google-searc...
#google #seo #googleranking #googleupdate #googleseo
#google #seo #googleranking #googleupdate #googleseo
Google Ads support with WhatsApp notifications www.seroundtable.com/google-ads-w...
#googleads #ppc #whatsapp
#googleads #ppc #whatsapp
December 4, 2025 at 12:41 PM
Google Ads support with WhatsApp notifications www.seroundtable.com/google-ads-w...
#googleads #ppc #whatsapp
#googleads #ppc #whatsapp
Google Discover gains AI Mode links, summarize, follow up and dive deeper with AI Mode www.seroundtable.com/google-disco...
#googlediscover #googleaimode #google
#googlediscover #googleaimode #google
December 4, 2025 at 12:31 PM
Google Discover gains AI Mode links, summarize, follow up and dive deeper with AI Mode www.seroundtable.com/google-disco...
#googlediscover #googleaimode #google
#googlediscover #googleaimode #google
Google Search Console performance report delayed 32 hours and page indexing report backed up ~2 weeks again www.seroundtable.com/google-searc...
#googlesearchconsole
#googlesearchconsole
December 4, 2025 at 12:21 PM
Google Search Console performance report delayed 32 hours and page indexing report backed up ~2 weeks again www.seroundtable.com/google-searc...
#googlesearchconsole
#googlesearchconsole
Bing testing more advanced search tools www.seroundtable.com/bing-tests-n... via @oncescuradu.bsky.social here is before/after
#bing #microsoft
#bing #microsoft
December 4, 2025 at 12:12 PM
Bing testing more advanced search tools www.seroundtable.com/bing-tests-n... via @oncescuradu.bsky.social here is before/after
#bing #microsoft
#bing #microsoft
Jukebox at the Google office www.seroundtable.com/photos/googl...
December 4, 2025 at 12:00 PM
Jukebox at the Google office www.seroundtable.com/photos/googl...
Google now removed the LLMs.txt file - it 404s - story updated at www.seroundtable.com/google-adds-...
December 3, 2025 at 6:53 PM
Google now removed the LLMs.txt file - it 404s - story updated at www.seroundtable.com/google-adds-...
It’s New 12/3: Google AI Mode is more defaulty and @mordyoberstein.bsky.social wants more, Google added LLMs.txt to troll maybe, Black friday ad costs go up says @themarketinganu.bsky.social and @gregfinn.bsky.social issues a code red for OpenAI www.youtube.com/watch?v=f-H3...
It’s New 12/3: Google AI Mode More Defaulty, Google Adds LLMs.txt, Google Ads & More
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
December 3, 2025 at 3:00 PM
It’s New 12/3: Google AI Mode is more defaulty and @mordyoberstein.bsky.social wants more, Google added LLMs.txt to troll maybe, Black friday ad costs go up says @themarketinganu.bsky.social and @gregfinn.bsky.social issues a code red for OpenAI www.youtube.com/watch?v=f-H3...
Much wider trolling activities by Google than we thought? Added this to my story www.seroundtable.com/google-adds-...
To be fair, this seems more like a platform wide thing than something Search Central have done specifically, e.g. developer.chrome.com/docs/llms.txt
web.dev/articles/llm...
developers.google.com/wallet/llms....
I'd perhaps not read that as something search central asked for / proactively added.
web.dev/articles/llm...
developers.google.com/wallet/llms....
I'd perhaps not read that as something search central asked for / proactively added.
developer.chrome.com
December 3, 2025 at 2:00 PM
Much wider trolling activities by Google than we thought? Added this to my story www.seroundtable.com/google-adds-...
Google Ads channel reporting for PMax is rolling out for some www.seroundtable.com/google-ads-c... via Aleksejus Podpruginas
#googleads #ppc #google #pmax
#googleads #ppc #google #pmax
December 3, 2025 at 12:51 PM
Google Ads channel reporting for PMax is rolling out for some www.seroundtable.com/google-ads-c... via Aleksejus Podpruginas
#googleads #ppc #google #pmax
#googleads #ppc #google #pmax
Google Ads new "Product at this location" link unit www.seroundtable.com/google-ads-p... via @anthonyhigman confirmed by Google's @adsliaison.bsky.social
#googleads #ppc #google #googleuserinterface
#googleads #ppc #google #googleuserinterface
December 3, 2025 at 12:41 PM
Google Ads new "Product at this location" link unit www.seroundtable.com/google-ads-p... via @anthonyhigman confirmed by Google's @adsliaison.bsky.social
#googleads #ppc #google #googleuserinterface
#googleads #ppc #google #googleuserinterface
Google Search bar upload image/file button takes you directly to AI Mode and skips image search or Google Search www.seroundtable.com/google-searc... hat tip @b4k_khushal @shemiadhikarath @serpalert.bsky.social
#google #googleaimode
#google #googleaimode
December 3, 2025 at 12:31 PM
Google Search bar upload image/file button takes you directly to AI Mode and skips image search or Google Search www.seroundtable.com/google-searc... hat tip @b4k_khushal @shemiadhikarath @serpalert.bsky.social
#google #googleaimode
#google #googleaimode
Whoa - Google Search Central added an LLMs.txt file to its portal www.seroundtable.com/google-adds-... via @lidia-infante.com with a response from @johnmu.com
#google #seo #llmstxt
#google #seo #llmstxt
December 3, 2025 at 12:21 PM
Whoa - Google Search Central added an LLMs.txt file to its portal www.seroundtable.com/google-adds-... via @lidia-infante.com with a response from @johnmu.com
#google #seo #llmstxt
#google #seo #llmstxt
Microsoft Advertising ad disapproval now on asset level and conversion reporting happening sooner www.seroundtable.com/microsoft-ad... via @HongKongJohn via @navah.bsky.social
#microsoft #microsoftadvertising #bing #bingads
#microsoft #microsoftadvertising #bing #bingads
December 3, 2025 at 12:11 PM
Microsoft Advertising ad disapproval now on asset level and conversion reporting happening sooner www.seroundtable.com/microsoft-ad... via @HongKongJohn via @navah.bsky.social
#microsoft #microsoftadvertising #bing #bingads
#microsoft #microsoftadvertising #bing #bingads
OpenAI token award plaques www.seroundtable.com/photos/opena... via @MParakhin
December 3, 2025 at 12:00 PM
OpenAI token award plaques www.seroundtable.com/photos/opena... via @MParakhin
Reposted by Barry Schwartz
22 years - that is how long I've been covering the search space. Over 48,175 stories in total. Here is my massive 22nd year anniversary story where I cover the analytics, most important stories over the year, SER history & forward 2026 thoughts www.seroundtable.com/22-years-old...
#anniversary
#anniversary
December 2, 2025 at 1:01 PM
22 years - that is how long I've been covering the search space. Over 48,175 stories in total. Here is my massive 22nd year anniversary story where I cover the analytics, most important stories over the year, SER history & forward 2026 thoughts www.seroundtable.com/22-years-old...
#anniversary
#anniversary
It’s New 12/2: Google blending AI Mode into AI Overviews, Gemini 3 in AI Mode expands, 22 years anniversary, @mordyoberstein.bsky.social loves large videos @gregfinn.bsky.social on search partner network reporting and @themarketinganu.bsky.social on partner match www.youtube.com/watch?v=rp3T...
It’s New 12/2: Google Blends AI Mode Into AI Overviews, Gemini 3 Expands, 22 Year Anniversary & More
YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable
www.youtube.com
December 2, 2025 at 2:59 PM
It’s New 12/2: Google blending AI Mode into AI Overviews, Gemini 3 in AI Mode expands, 22 years anniversary, @mordyoberstein.bsky.social loves large videos @gregfinn.bsky.social on search partner network reporting and @themarketinganu.bsky.social on partner match www.youtube.com/watch?v=rp3T...
22 years - that is how long I've been covering the search space. Over 48,175 stories in total. Here is my massive 22nd year anniversary story where I cover the analytics, most important stories over the year, SER history & forward 2026 thoughts www.seroundtable.com/22-years-old...
#anniversary
#anniversary
December 2, 2025 at 1:01 PM
22 years - that is how long I've been covering the search space. Over 48,175 stories in total. Here is my massive 22nd year anniversary story where I cover the analytics, most important stories over the year, SER history & forward 2026 thoughts www.seroundtable.com/22-years-old...
#anniversary
#anniversary
The big Google December 2025 webmaster report is live - catch up here www.seroundtable.com/december-202...
#google #seo #googlewebmasterreport
#google #seo #googlewebmasterreport
December 2, 2025 at 12:51 PM
The big Google December 2025 webmaster report is live - catch up here www.seroundtable.com/december-202...
#google #seo #googlewebmasterreport
#google #seo #googlewebmasterreport
Google rolls out Gemini 3 and Nano Banana Pro in AI Mode to 120 countries and territories in English www.seroundtable.com/google-gemin...
#google #gemini #googleaimode #nano_banana
#google #gemini #googleaimode #nano_banana
December 2, 2025 at 12:42 PM
Google rolls out Gemini 3 and Nano Banana Pro in AI Mode to 120 countries and territories in English www.seroundtable.com/google-gemin...
#google #gemini #googleaimode #nano_banana
#google #gemini #googleaimode #nano_banana
Google's @johnmu.com says a 100MB video file on your home page won't have a noticeable SEO effect on your site www.seroundtable.com/google-seo-v...
#google #video #seo
#google #video #seo
December 2, 2025 at 12:31 PM
Google's @johnmu.com says a 100MB video file on your home page won't have a noticeable SEO effect on your site www.seroundtable.com/google-seo-v...
#google #video #seo
#google #video #seo
Google officially testing blending AI Mode into AI Overviews, which in no doubt will not encourage clicks to websites and also makes you think the future of Google Search is indeed AI Mode, despite what Google said otherwise www.seroundtable.com/google-blend...
#googleaimode #googleaioverviews
#googleaimode #googleaioverviews
December 2, 2025 at 12:21 PM
Google officially testing blending AI Mode into AI Overviews, which in no doubt will not encourage clicks to websites and also makes you think the future of Google Search is indeed AI Mode, despite what Google said otherwise www.seroundtable.com/google-blend...
#googleaimode #googleaioverviews
#googleaimode #googleaioverviews
Google Ads now disallows the promotion of online gambling for horse racing www.seroundtable.com/google-ads-d...
#googleads #ppc #google
#googleads #ppc #google
December 2, 2025 at 12:11 PM
Google Ads now disallows the promotion of online gambling for horse racing www.seroundtable.com/google-ads-d...
#googleads #ppc #google
#googleads #ppc #google