Andy Simpson
@andyjsimpson.uk
♥️ SEO, Digital, Tech | Cyclist | An Englishman in GA! | Someone who wants to help people find answers
Pinned
"He was no longer just a kid who was good with computers. He was a weapon, a shield, and the world's most powerful search engine." 😏
🔗 youtube.com/watch?v=4d9z...
#localseo
🔗 youtube.com/watch?v=4d9z...
#localseo
The Human Search Engine
YouTube video by Andy Simpson
youtube.com
August 21, 2025 at 3:33 PM
"He was no longer just a kid who was good with computers. He was a weapon, a shield, and the world's most powerful search engine." 😏
🔗 youtube.com/watch?v=4d9z...
#localseo
🔗 youtube.com/watch?v=4d9z...
#localseo
📉 In competitive markets, a consistent flow of new reviews is crucial. A sudden drop in review frequency can knock you out of the map pack.
Video: youtube.com/watch?v=QJU3...
Encourage your team to ask for reviews - it's a proven strategy to stay on top!
#LocalSEO #GoogleMyBusiness
Video: youtube.com/watch?v=QJU3...
Encourage your team to ask for reviews - it's a proven strategy to stay on top!
#LocalSEO #GoogleMyBusiness
Why Your Local SEO Rankings Dropped (And How To Fix It)
YouTube video by Sterling Sky Inc
youtube.com
August 21, 2025 at 12:45 AM
📉 In competitive markets, a consistent flow of new reviews is crucial. A sudden drop in review frequency can knock you out of the map pack.
Video: youtube.com/watch?v=QJU3...
Encourage your team to ask for reviews - it's a proven strategy to stay on top!
#LocalSEO #GoogleMyBusiness
Video: youtube.com/watch?v=QJU3...
Encourage your team to ask for reviews - it's a proven strategy to stay on top!
#LocalSEO #GoogleMyBusiness
Reposted by Andy Simpson
🎩 "...many of the same tactics that generate AI search visibility turn out to be common SEO approaches, only now wearing a shiny new 'AI' hat." @lilyray.nyc
🎧 notebooklm.google.com/notebook/241...
No time to read? Then just listen to Lily's @searchengineland.bsky.social article 👆🏻
#AISearch
🎧 notebooklm.google.com/notebook/241...
No time to read? Then just listen to Lily's @searchengineland.bsky.social article 👆🏻
#AISearch
July 22, 2025 at 8:55 PM
🎩 "...many of the same tactics that generate AI search visibility turn out to be common SEO approaches, only now wearing a shiny new 'AI' hat." @lilyray.nyc
🎧 notebooklm.google.com/notebook/241...
No time to read? Then just listen to Lily's @searchengineland.bsky.social article 👆🏻
#AISearch
🎧 notebooklm.google.com/notebook/241...
No time to read? Then just listen to Lily's @searchengineland.bsky.social article 👆🏻
#AISearch
🤖 Buckle up folks, AI Mode is NOT going away, be ready to say goodbye to those 10 blue links!
🔗 blog.google/products/sea...
#AIMode
🔗 blog.google/products/sea...
#AIMode
More advanced AI capabilities are coming to Search
For Google AI Pro and AI Ultra subscribers, AI Mode in Search now features the ability to use Gemini 2.5 Pro and do deeper research for you.
blog.google
July 17, 2025 at 1:01 AM
🤖 Buckle up folks, AI Mode is NOT going away, be ready to say goodbye to those 10 blue links!
🔗 blog.google/products/sea...
#AIMode
🔗 blog.google/products/sea...
#AIMode
Reposted by Andy Simpson
Our latest @nearmedia.bsky.social newsletter: Has ChatGPT swapped out Bing for Google? Optimizing for "Local AIOs," Demographics and Search Fragmentation, Antitrust for AIO ... www.nearmedia.co/chatgpt-goog...
ChatGPT ❤️ Google?, Winning Local AIOs, Search Fragmentation, Antitrust-IO
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
www.nearmedia.co
July 9, 2025 at 3:47 PM
Our latest @nearmedia.bsky.social newsletter: Has ChatGPT swapped out Bing for Google? Optimizing for "Local AIOs," Demographics and Search Fragmentation, Antitrust for AIO ... www.nearmedia.co/chatgpt-goog...
🚵🏻 I'm still cycling btw 😎
June 15, 2025 at 8:25 PM
🚵🏻 I'm still cycling btw 😎
Is Google about to destroy the web? 🤔
🔗 bbc.com/future/article…
Great article on the @BBC with a perfect quote from Lily#AIModede @lilyray.nyc
🔗 bbc.com/future/article…
Great article on the @BBC with a perfect quote from Lily#AIModede @lilyray.nyc
June 15, 2025 at 8:14 PM
Is Google about to destroy the web? 🤔
🔗 bbc.com/future/article…
Great article on the @BBC with a perfect quote from Lily#AIModede @lilyray.nyc
🔗 bbc.com/future/article…
Great article on the @BBC with a perfect quote from Lily#AIModede @lilyray.nyc
🚵🏻 Day 2 - Renton to Tacoma, WA
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025
Please support me👇🏻
bit.ly/WestCoastAndy
Thank you!
#WestCoastAndy
youtu.be/0VCd_a3_0S4?...
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025
Please support me👇🏻
bit.ly/WestCoastAndy
Thank you!
#WestCoastAndy
youtu.be/0VCd_a3_0S4?...
Day 2 - Renton to Tacoma, WA
YouTube video by Andy Simpson
youtu.be
June 2, 2025 at 2:16 AM
🚵🏻 Day 2 - Renton to Tacoma, WA
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025
Please support me👇🏻
bit.ly/WestCoastAndy
Thank you!
#WestCoastAndy
youtu.be/0VCd_a3_0S4?...
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025
Please support me👇🏻
bit.ly/WestCoastAndy
Thank you!
#WestCoastAndy
youtu.be/0VCd_a3_0S4?...
🚵🏻 So no more SEO posts for the next few weeks, here's how I'll be spending my June 👇🏻
youtu.be/h-DmmJY_j2k?...
Help me support the Fuller Center to provide adequate shelter for all people in need worldwide.
#WestCoastAndy
youtu.be/h-DmmJY_j2k?...
Help me support the Fuller Center to provide adequate shelter for all people in need worldwide.
#WestCoastAndy
Day 1 West Coast Ride 2025
YouTube video by Andy Simpson
youtu.be
May 31, 2025 at 11:39 PM
🚵🏻 So no more SEO posts for the next few weeks, here's how I'll be spending my June 👇🏻
youtu.be/h-DmmJY_j2k?...
Help me support the Fuller Center to provide adequate shelter for all people in need worldwide.
#WestCoastAndy
youtu.be/h-DmmJY_j2k?...
Help me support the Fuller Center to provide adequate shelter for all people in need worldwide.
#WestCoastAndy
🎱 Hey Lily, I've found an alternative for Google's new #AIMode and getting much better answers 😏 @lilyray.nyc
bart simpson is holding a bowling ball while sitting next to milhouse
ALT: bart simpson is holding a bowling ball while sitting next to milhouse
media.tenor.com
May 25, 2025 at 5:33 PM
🎱 Hey Lily, I've found an alternative for Google's new #AIMode and getting much better answers 😏 @lilyray.nyc
Seattle to San Diego
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025
Sponsor Me 👉🏻
bit.ly/WestCoastAndy
#WestCoastAndy
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025
Sponsor Me 👉🏻
bit.ly/WestCoastAndy
#WestCoastAndy
May 22, 2025 at 2:01 AM
Seattle to San Diego
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025
Sponsor Me 👉🏻
bit.ly/WestCoastAndy
#WestCoastAndy
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025
Sponsor Me 👉🏻
bit.ly/WestCoastAndy
#WestCoastAndy
🧐 I actually quite like this...Gemini tells me how long Barry had been writing about SEO #GeminiChrome
@rustybrick.com
@rustybrick.com
May 21, 2025 at 7:54 PM
🧐 I actually quite like this...Gemini tells me how long Barry had been writing about SEO #GeminiChrome
@rustybrick.com
@rustybrick.com
Summarize any page or video that you have open 🧐
#GeminiChrome
#GeminiChrome
May 21, 2025 at 7:28 PM
Summarize any page or video that you have open 🧐
#GeminiChrome
#GeminiChrome
Well here goes, what could go wrong? 😏
May 21, 2025 at 7:20 PM
Well here goes, what could go wrong? 😏
🧐 Meet Gemini in Chrome, AI assistance, right in your browser
#GeminiChrome
#GeminiChrome
May 21, 2025 at 12:36 AM
🧐 Meet Gemini in Chrome, AI assistance, right in your browser
#GeminiChrome
#GeminiChrome
May 20, 2025 at 6:17 PM
🧐 "If you're not using this technology, you're not going to be relevant compared to your peer groups and your competitors... Adopt it, and adopt it fast."
🔗 youtu.be/id4YRO7G0wE?...
🔗 youtu.be/id4YRO7G0wE?...
The AI Revolution Is Underhyped | Eric Schmidt | TED
YouTube video by TED
youtu.be
May 17, 2025 at 4:10 PM
🧐 "If you're not using this technology, you're not going to be relevant compared to your peer groups and your competitors... Adopt it, and adopt it fast."
🔗 youtu.be/id4YRO7G0wE?...
🔗 youtu.be/id4YRO7G0wE?...
Reposted by Andy Simpson
New article out: How AI fits into SEO testing 🧪 workflows.
Where it helps, where it doesn’t, and how to use it without overcomplicating things.
Check it out:
www.advancedwebranking.com/blog/ai-in-s...
Where it helps, where it doesn’t, and how to use it without overcomplicating things.
Check it out:
www.advancedwebranking.com/blog/ai-in-s...
Integrating AI into SEO Testing Workflows
Speed up and scale your SEO testing with AI. Automate data tasks, generate test ideas, and create impactful reports - without losing control.
www.advancedwebranking.com
May 15, 2025 at 2:08 PM
New article out: How AI fits into SEO testing 🧪 workflows.
Where it helps, where it doesn’t, and how to use it without overcomplicating things.
Check it out:
www.advancedwebranking.com/blog/ai-in-s...
Where it helps, where it doesn’t, and how to use it without overcomplicating things.
Check it out:
www.advancedwebranking.com/blog/ai-in-s...
One day you'll be listening or watching your search results, who needs 10 blue links 😏
Video Overviews settings spotted in NotebookLM ahead of I/O
🔗 www.testingcatalog.com/video-overvi...
Video Overviews settings spotted in NotebookLM ahead of I/O
🔗 www.testingcatalog.com/video-overvi...
May 16, 2025 at 2:00 AM
One day you'll be listening or watching your search results, who needs 10 blue links 😏
Video Overviews settings spotted in NotebookLM ahead of I/O
🔗 www.testingcatalog.com/video-overvi...
Video Overviews settings spotted in NotebookLM ahead of I/O
🔗 www.testingcatalog.com/video-overvi...
Reposted by Andy Simpson
I've explained this for a long time. ALL LINKS in an AI Overview are tracked as position #1 in GSC (if the AIO ranks at the top of the SERP). If it's elsewhere, then ALL LINKS in that AIO will take on the position of the block.
www.searchenginejournal.com/google-ai-ov...
#google #seo
www.searchenginejournal.com/google-ai-ov...
#google #seo
May 15, 2025 at 5:11 PM
I've explained this for a long time. ALL LINKS in an AI Overview are tracked as position #1 in GSC (if the AIO ranks at the top of the SERP). If it's elsewhere, then ALL LINKS in that AIO will take on the position of the block.
www.searchenginejournal.com/google-ai-ov...
#google #seo
www.searchenginejournal.com/google-ai-ov...
#google #seo
🧐 AI Overviews appear for an average of 68% of local business queries, dominating informational (92%) and hybrid (97%) searches while exhibiting an inverse relationship with local packs
🔗 whitespark.ca/blog/case-st...
#localSEO #AIOverview
@whitespark.ca @miriamellis.bsky.social
🔗 whitespark.ca/blog/case-st...
#localSEO #AIOverview
@whitespark.ca @miriamellis.bsky.social
New Research: AI Overviews for Local Business Searches
These findings will help you understand Google’s application of AI Overviews and improve your local SEO work to rank better in these results.
whitespark.ca
May 12, 2025 at 6:54 PM
🧐 AI Overviews appear for an average of 68% of local business queries, dominating informational (92%) and hybrid (97%) searches while exhibiting an inverse relationship with local packs
🔗 whitespark.ca/blog/case-st...
#localSEO #AIOverview
@whitespark.ca @miriamellis.bsky.social
🔗 whitespark.ca/blog/case-st...
#localSEO #AIOverview
@whitespark.ca @miriamellis.bsky.social
🤓 Key takeaways from NYC SEO Week: Get ready for the Agentic Internet & optimize for Agent Experience (AX). Focus on topical authority, trust, & outcomes, not just traffic. Content needs to be legible to LLMs for AI Overviews. 👇🏻
#SEO #AIAgents #FutureOfSearch
#SEO #AIAgents #FutureOfSearch
For anyone who wasn't able to attend SEO Week in NYC, I did my best to summarize the major takeaways.
There were 40 talks, so I was only able to capture some of the conference. (There was way too much brilliance for a single blog post!)
lilyray.nyc/seo-in-the-a...
There were 40 talks, so I was only able to capture some of the conference. (There was way too much brilliance for a single blog post!)
lilyray.nyc/seo-in-the-a...
SEO in the Age of Agents: Takeaways from NYC SEO Week - Lily Ray
I had the privilege of attending, speaking, and DJing at the first ever SEO Week conference, held by iPullRank in New York City. SEO Week was the longest and mostContinue readingSEO in the Age of Agen...
lilyray.nyc
May 8, 2025 at 5:54 PM
🤓 Key takeaways from NYC SEO Week: Get ready for the Agentic Internet & optimize for Agent Experience (AX). Focus on topical authority, trust, & outcomes, not just traffic. Content needs to be legible to LLMs for AI Overviews. 👇🏻
#SEO #AIAgents #FutureOfSearch
#SEO #AIAgents #FutureOfSearch