gsterling
@gsterling.bsky.social
Truth seeker. Local OG. Co-founder of Nearmedia.co and LocalDialog.com
When I see sponsored content I almost always bounce without reading it.
December 10, 2025 at 7:40 PM
When I see sponsored content I almost always bounce without reading it.
Terrific podcast discussion with Jes Scholtz about the future of search, SEO and AI. Lots of strategic and very tactical advice via @nearmedia.bsky.social www.nearmedia.co/ep-234-p-1-g...
EP 234 P#1 - Gemini 3, AI Mode & the New Search Reality: A Conversation with Jes Scholz
AI search is evolving fast. Jes Scholz joins us to explain how conversational interfaces, Gemini 3, shrinking indexes and brand salience are reshaping SEO & Local SEO strategy. Here’s what matters — a...
www.nearmedia.co
December 5, 2025 at 6:58 PM
Terrific podcast discussion with Jes Scholtz about the future of search, SEO and AI. Lots of strategic and very tactical advice via @nearmedia.bsky.social www.nearmedia.co/ep-234-p-1-g...
Google keeps making me sign in again and again. So annoying.
December 5, 2025 at 6:54 PM
Google keeps making me sign in again and again. So annoying.
All data captured by Meta AI chats will now be used for ad targeting. No opt-out in the US. Yet more confirmation the company is a bad actor. techcrunch.com/2025/10/01/m...
Meta plans to sell targeted ads based on data in your AI chats | TechCrunch
Meta plans to use data from your interactions with AI products to sell targeted ads on Facebook and Instagram.
techcrunch.com
December 4, 2025 at 5:26 PM
All data captured by Meta AI chats will now be used for ad targeting. No opt-out in the US. Yet more confirmation the company is a bad actor. techcrunch.com/2025/10/01/m...
The latest @nearmediaco newsletter: ChatGPT 'Code Red', Dynamic SERP, Local AI Visibility, AI Shopping on the Rise www.nearmedia.co/chatgpt-code...
ChatGPT 'Code Red', Dynamic SERP, Local AI Visibility, AI Shopping on the Rise
Now It's 'Code Red' for ChatGPT
When ChatGPT launched roughly three years ago, Google was knocked off-guard and declared "code red" (nearly a tech cliche) to deal with the perceived existential-compe...
www.nearmedia.co
December 3, 2025 at 6:29 PM
The latest @nearmediaco newsletter: ChatGPT 'Code Red', Dynamic SERP, Local AI Visibility, AI Shopping on the Rise www.nearmedia.co/chatgpt-code...
It's pretty clear that most of these recent RTO orders are layoffs in disguise (e.g., Amazon). Same with the latest Instagram 5-days a week RTO policy. sfist.com/2025/12/01/i...
Instagram Ordering Everyone Back to the Office Five Days a Week
There's been a long tail on pandemic-era hybrid work across the Bay Area and the tech sector especially, but some big companies like Meta are now cracking the whip and calling for five mandatory in-of...
sfist.com
December 2, 2025 at 6:39 PM
It's pretty clear that most of these recent RTO orders are layoffs in disguise (e.g., Amazon). Same with the latest Instagram 5-days a week RTO policy. sfist.com/2025/12/01/i...
Watching Stranger Things season 5, first four episodes. Enjoying it but there is a ton of stuff that doesn’t make any sense.
November 29, 2025 at 1:07 AM
Watching Stranger Things season 5, first four episodes. Enjoying it but there is a ton of stuff that doesn’t make any sense.
ChatGPT shopping research is going to be widely used and pretty compelling to consumers. Google will seek to match it. openai.com/index/chatgp...
November 25, 2025 at 9:24 PM
ChatGPT shopping research is going to be widely used and pretty compelling to consumers. Google will seek to match it. openai.com/index/chatgp...
One clear advantage Gemini/Nano Banana has over ChatGPT image creation is speed.
November 25, 2025 at 7:48 PM
One clear advantage Gemini/Nano Banana has over ChatGPT image creation is speed.
Enough with the pronouns! The Internet and social media in particular have destroyed headline writing
November 17, 2025 at 11:25 PM
Enough with the pronouns! The Internet and social media in particular have destroyed headline writing
ChatGPT piloting collaboration/group chat. Could be quite useful and very differentiated from Gemini (until they copy the feature). openai.com/index/group-...
Piloting group chats in ChatGPT
Collaborate with others, and ChatGPT, in the same conversation.
openai.com
November 17, 2025 at 10:13 PM
ChatGPT piloting collaboration/group chat. Could be quite useful and very differentiated from Gemini (until they copy the feature). openai.com/index/group-...
The backlash against this AI wearable bodes ill for OpenAI's hardware plans. www.cnn.com/2025/11/16/t...
How this tiny device became a symbol for the backlash against AI | CNN Business
An unassuming circular pendant slightly larger than a quarter has been at the center of a massive uproar. The chief executive behind it isn’t fazed.
www.cnn.com
November 17, 2025 at 9:16 PM
The backlash against this AI wearable bodes ill for OpenAI's hardware plans. www.cnn.com/2025/11/16/t...
Turns out people can no longer tell AI generated music from that created by humans. www.cbsnews.com/news/ai-gene...
People can't tell AI-generated music from real thing anymore, survey shows
It's become nearly impossible for people to tell the difference between music generated by artificial intelligence and that created by humans, according to a survey of 9,000 people.
www.cbsnews.com
November 17, 2025 at 8:27 PM
Turns out people can no longer tell AI generated music from that created by humans. www.cbsnews.com/news/ai-gene...
The latest @nearmedia.bsky.social newsletter: Local Search Ranking Factors, Google AI Local Inventory Calls, Social Does Double Duty, Yelp's Numbers. www.nearmedia.co/lsrf-local-i...
LSRF, Local Inventory Calls, Social Double Duty, AI & Yelp
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
www.nearmedia.co
November 14, 2025 at 5:29 PM
The latest @nearmedia.bsky.social newsletter: Local Search Ranking Factors, Google AI Local Inventory Calls, Social Does Double Duty, Yelp's Numbers. www.nearmedia.co/lsrf-local-i...
Review gating alive and well. Request to review followed general text inquiry into my level of satisfaction during my hotel stay.
November 10, 2025 at 5:34 AM
Review gating alive and well. Request to review followed general text inquiry into my level of satisfaction during my hotel stay.
Reposted by gsterling
Join @nearmedia.bsky.social with @davidmihm.bsky.social, @gsterling.bsky.social as we pick Darren Shaw of @whitespark.ca 's brain about the ins and the outs of the 2026 Local Search Ranking Survey.
www.nearmedia.co/ep-231-local...
www.nearmedia.co/ep-231-local...
EP 231 - Local Search in the Age of AI: Darren Shaw on the 2026 Ranking Factors
Darren Shaw joins Near Media to discuss the 2026 Local Search Ranking Factors report — revealing how AI search, reviews, and behavioral signals are reshaping local SEO. Discover what really drives vis...
www.nearmedia.co
November 8, 2025 at 4:21 PM
Join @nearmedia.bsky.social with @davidmihm.bsky.social, @gsterling.bsky.social as we pick Darren Shaw of @whitespark.ca 's brain about the ins and the outs of the 2026 Local Search Ranking Survey.
www.nearmedia.co/ep-231-local...
www.nearmedia.co/ep-231-local...
Our most recent @nearmedia.bsky.social newsletter: G-Maps AI Makeover, Google Unbowed, Hidden Decision Engines, CTRs Down Again www.nearmedia.co/g-maps-ai-ma...
G-Maps AI Makeover, Google Unbowed, Hidden Decision Engines, CTRs Down Again
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
www.nearmedia.co
November 6, 2025 at 3:55 PM
Our most recent @nearmedia.bsky.social newsletter: G-Maps AI Makeover, Google Unbowed, Hidden Decision Engines, CTRs Down Again www.nearmedia.co/g-maps-ai-ma...
The new Google "sponsored results" layout is designed to confuse users and generate more clicks. It's working www.seroundtable.com/googles-ad-l...
Google's New Search Ad Layout Is Causing Accidental Clicks
A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" button after you hav...
www.seroundtable.com
November 4, 2025 at 8:15 PM
The new Google "sponsored results" layout is designed to confuse users and generate more clicks. It's working www.seroundtable.com/googles-ad-l...
Is trust in AI starting to slip? In Dialog's initial consumer survey last year:
✨ 61% said that they believed AI results were trustworthy
✨ 31% said they trusted them "sometimes"
✨ 7% don't trust AI results
But our newest survey shows a big shift. Read more: www.linkedin.com/feed/update/...?
✨ 61% said that they believed AI results were trustworthy
✨ 31% said they trusted them "sometimes"
✨ 7% don't trust AI results
But our newest survey shows a big shift. Read more: www.linkedin.com/feed/update/...?
Is Trust in AI Starting to Slip?
In our initial consumer AI survey last year:
✨ 61% of respondents said that they believed AI results were trustworthy
✨ 31% said they trusted them only "someti...
Is Trust in AI Starting to Slip?
In our initial consumer AI survey last year:
✨ 61% of respondents said that they believed AI results were trustworthy
✨ 31% said they trusted them only "sometimes" ...
www.linkedin.com
November 4, 2025 at 6:31 PM
Is trust in AI starting to slip? In Dialog's initial consumer survey last year:
✨ 61% said that they believed AI results were trustworthy
✨ 31% said they trusted them "sometimes"
✨ 7% don't trust AI results
But our newest survey shows a big shift. Read more: www.linkedin.com/feed/update/...?
✨ 61% said that they believed AI results were trustworthy
✨ 31% said they trusted them "sometimes"
✨ 7% don't trust AI results
But our newest survey shows a big shift. Read more: www.linkedin.com/feed/update/...?
Local Search/SEO doesn't get enough respect. I was on two calls this week where people referred to it as a "niche."
It's not. Read more 👇 www.linkedin.com/feed/update/...
It's not. Read more 👇 www.linkedin.com/feed/update/...
Local Search/SEO doesn't get enough respect. I was on two calls this week where people referred to it as a "niche."
For more than two decades I've been trying to argue, mostly unsu...
Local Search/SEO doesn't get enough respect. I was on two calls this week where people referred to it as a "niche."
For more than two decades I've been trying to argue, mostly unsuccessfully, that l...
www.linkedin.com
October 31, 2025 at 6:51 PM
Local Search/SEO doesn't get enough respect. I was on two calls this week where people referred to it as a "niche."
It's not. Read more 👇 www.linkedin.com/feed/update/...
It's not. Read more 👇 www.linkedin.com/feed/update/...
Reposted by gsterling
Looking forward to this SMX session with @gsterling.bsky.social on "Coffee Talk: What's new in local search" - always have fun doing a live talk with Greg and Local Search is so much fun searchengineland.com/smx/next/age...
October 30, 2025 at 7:05 PM
Looking forward to this SMX session with @gsterling.bsky.social on "Coffee Talk: What's new in local search" - always have fun doing a live talk with Greg and Local Search is so much fun searchengineland.com/smx/next/age...
The latest @nearmedia.bsky.social newsletter: Apple Map Ads, LSA's 'Economic Rents,' Yelp's Uphill Battle, it's AI for B2B buyers. www.nearmedia.co/apple-map-ad...
Apple Map Ads, LSA's 'Economic Rents,' Yelp's Uphill Battle, AI for B2B
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
www.nearmedia.co
October 30, 2025 at 2:40 PM
The latest @nearmedia.bsky.social newsletter: Apple Map Ads, LSA's 'Economic Rents,' Yelp's Uphill Battle, it's AI for B2B buyers. www.nearmedia.co/apple-map-ad...
Google has first $100B quarter. www.cnbc.com/2025/10/29/a...
Alphabet tops $100 billion quarterly revenue for first time, cloud grows 34%
Alphabet reported third-quarter earnings after the bell Wednesday.
www.cnbc.com
October 29, 2025 at 8:31 PM
Google has first $100B quarter. www.cnbc.com/2025/10/29/a...
Would you pay $10 per month for Google Home Premium (Gemini)? Me: no.
October 29, 2025 at 3:27 PM
Would you pay $10 per month for Google Home Premium (Gemini)? Me: no.
The online disinformation is out of control. Grokipedia is Wikipedia's evil twin: "if you only knew the power of the dark side." www.wired.com/story/elon-m...
Elon Musk's Grokipedia Pushes Far-Right Talking Points
The new AI-powered Wikipedia competitor falsely claims that pornography worsened the AIDS epidemic and that social media may be fueling a rise in transgender people.
www.wired.com
October 29, 2025 at 3:22 PM
The online disinformation is out of control. Grokipedia is Wikipedia's evil twin: "if you only knew the power of the dark side." www.wired.com/story/elon-m...