Glenn Gabe
@glenngabe.bsky.social
2.4K followers 460 following 1.2K posts
SEO Consultant at G-Squared Interactive.
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This would be a smart change & something Robby Stein explained in a recent podcast he was on. Keep it simple, make sure people understand what a button does. I'm seeing the 'Gemini in Chrome' button actually say 'Gemini' versus just using the icon that represents Gemini which is the current version.
They trigger AIOs versus standard PAA results. Deeper and deeper we go... See screenshots below of what @markwilliamscook.com is referring to. Yep, that's just one PAA listing. :) AI-generated Google people also ask now at over 38%, increasing 2X in 3 months

www.seroundtable.com/google-peopl...
I need to update my post about data-nosnippet now :) -> Bing Introduces Support for the data-nosnippet HTML Attribute

"Using data-nosnippet in Bing gives creators and SEOs more control over how their content appears in Bing Search and AI-powered experiences."

blogs.bing.com/webmaster/Oc...
AI Search platforms are building their own search indexes (like Perplexity's index with hundreds of billions of documents), which means they will need to develop strong core visibility systems, understand site-level quality scoring, & build anti-spam systems.

www.gsqi.com/marketing-bl...
Here come the AI Search core systems. My latest post -> AI Search & the growing importance of developing strong core visibility systems, site-level quality scoring, & anti-spam systems

IMO, there is no way the AI Search platforms can let people game visibility while destroying user trust over time.
AI Search and the growing importance of developing strong core visibility systems, site-level quality scoring, and anti-spam systems
Glenn Gabe explains the growing need for AI Search platforms to develop strong core ranking systems, site-level quality scoring, and anti-spam systems.
www.gsqi.com
Wow, check out the video example in the post. Damn -> After auto-dubbing, YouTube is toying with automatic lip-syncs

"The system makes intricate pixel-level changes to modify the speaker’s mouth, ensuring the dub looks realistic. It is powered by a..."

www.androidauthority.com/youtube-auto...
ChatGPT Instant Checkout gets a big addition -> Walmart partners with OpenAI to let shoppers browse and purchase its products on ChatGPT, including apparel, entertainment, packaged food, and third-party goods
Walmart Partners With OpenAI to Offer Shopping on ChatGPT
Walmart Inc. is teaming up with OpenAI to enable shoppers to browse and purchase its products on ChatGPT, the retailer’s latest push to incorporate artificial intelligence.
www.bloomberg.com
Google is looking to improve the quality of UGC in Discover

*Design, develop, test, deploy, & maintain software solutions to improve the quality of User Generated Content contents in Discover.
*Implement and experiment with various content quality signals.

www.seroundtable.com/google-hirin...
If you focus on sports news/information, heads-up. That new feature is rolling out over the coming week. Sort of a sports version of a Discover feed: "We're also making it easier to keep up with the latest sports information in Search..."

www.seroundtable.com/google-disco...
And many won't know the ads are ads... I think many will believe they are organic. Oof.
This also has me wondering if the new ad format is a stepping stone to more ads in AI Overviews and then AI Mode at some point. -> Google rolls out new global 'Sponsored results' ad label

searchengineland.com/google-new-g...
Heads-up, it's rolling out. I was going to share this morning that I've been seeing the new ad format A LOT. Makes sense it's rolling out now... And to be clear, IMO this is going to cause serious confusion for some users. I think many will see them as organic when they are lumped under sponsored
Google rolls out new global 'Sponsored results' ad label
The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.
searchengineland.com
And no, this doesn't seem tied to the num=100 situation. Also, Sistrix still tracks the top 100 for search visibility. So their visibility index is still based on the top 100.
a man says " no , not that " in front of wine racks
ALT: a man says " no , not that " in front of wine racks
media.tenor.com
Google's systems still at work. Some big drops recently. And with those drops, AIOs, featured snippets, and People Also Asked dropped (as expected). This is also why you don't want to ignore Google and do things just for AI platforms. Not saying they did this, but worth noting.
Then what site owners need to do to rank in AI responses -> "There's these best practices that I think still do largely apply because it's going to ultimately come down to an AI is doing research and finding info. And a lot of the core signals, they're still valid. They're still extremely valid"
Robby Stein Of Google On AI Not Replacing Search, AI Within Search, AEO & SEO For AI & More
Lenny Rachitsky interviewed Robby Stein, VP of Product at Google, who we cited here numerous times over the past couple of years. The interview covers how AI is not replacing search, search is not de...
www.seroundtable.com
Robby: "So there's 50 billion products in the Google shopping graph, for instance. They're updated 2 billion times an hour by merchants with live prices, right? You have 250 million places and maps. You have all of the, you know, finance information. I mean, then not not to mention you have the..."
Robby Stein Of Google On AI Not Replacing Search, AI Within Search, AEO & SEO For AI & More
Lenny Rachitsky interviewed Robby Stein, VP of Product at Google, who we cited here numerous times over the past couple of years. The interview covers how AI is not replacing search, search is not de...
www.seroundtable.com
Oh boy -> Perplexity has paused accepting new advertisers as it rethinks how ads fit into its AI search experience, signaling a change in its monetization push

"Jessica Chan from Perplexity said that they are not “taking any new advertisers,” and that ads aren’t currently on the roadmap for Comet."
Perplexity Pauses New Advertising Deals to Reassess Ambitions
The move highlights the AI search startup's monetization challenges.
www.adweek.com
Yep, the March and June core updates were powerful -> Sistrix: among the 10 UK news sites with the highest search visibility scores, six saw double-digit percentage drops in Google search visibility since January

pressgazette.co.uk/media-audien...
Just another data point regarding the % of traffic from AI Search -> Raptive explains that traffic from ChatGPT makes up just .2% of traffic to its network of sites (5.2K sites as of April 2025). That's .2 with a decimal.

raptive.com/blog/our-tak... via @tomcritchlow.com
The post includes info about:

*Titles, Descriptions, and H1s
*Q&A formats
*Lists and tables
*Common mistakes that hurt AI visibility
*How schema can help
*How to write clear, structured content for AI Search
*Formatting and punctuation
*How to optimize content for snippet selection

And more...
Microsoft Ad Blog Posts On How To Optimize For AI Search Answers
The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it ...
www.seroundtable.com
Don't let the location of this post fool you (Microsoft Advertising blog), it's written by Krishna Madhavan who is a PhD that's part of Bing's team (not ad team). He covers a number of important topics for improving visibility in AI Search
Microsoft Ad Blog Posts On How To Optimize For AI Search Answers
The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it ...
www.seroundtable.com
Was your YouTube channel terminated? We heard this was coming -> Starting today, some previously terminated YouTube creators will have the opportunity to request a new YouTube channel

"Over the next several weeks, eligible creators will begin to see an option to request a new channel when they..."
Second chances on YouTube
blog.youtube
Again, the AI platforms will be evolving their core systems to deal with spam. Expect a lot of changes there... and I wouldn't want to be on the wrong side of that (in case you are thinking about tricking LLMs).

"ASCII smuggling is an attack where special characters from the Tags Unicode block..."
Google won’t fix new ASCII smuggling attack in Gemini
Google has decided not to fix a new ASCII smuggling attack in Gemini that could be used to trick the AI assistant into providing users with fake information, alter the model's behavior, and silently p...
www.bleepingcomputer.com