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Search Engine Journal
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Timely, trustworthy information for SEOs and marketers to optimize their strategies, businesses and careers.
Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change. via @mattgsouthern.bsky.social

#smmnews
YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen
Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change. via @mattgsouthern.bsky.social #smmnews
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December 5, 2025 at 3:13 PM
This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for structure, engagement, and post-click results.

#Google
PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset
This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for structure, engagement, and post-click results. #Google
www.searchenginejournal.com
December 5, 2025 at 2:09 PM
Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and proves real business growth.
The 8 Most Important PPC KPIs You Should Be Tracking
Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and proves real business growth.
www.searchenginejournal.com
December 5, 2025 at 1:04 PM
Use server logs, user agent strings, and IP verification to manage GPT, Claude, Gemini, and more while protecting bandwidth and maintaining inclusion in AI discovery. via @vahandev.bsky.social
Complete Crawler List For AI User-Agents [Dec 2025]
Use server logs, user agent strings, and IP verification to manage GPT, Claude, Gemini, and more while protecting bandwidth and maintaining inclusion in AI discovery. via @vahandev.bsky.social
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December 5, 2025 at 12:03 PM
Google launched AI-powered Search Console configuration and anonymous Maps reviews. A new AI Mode test could affect traffic. Here’s what changed for your work. via @mattgsouthern.bsky.social

#Google
SEO Pulse: Google Updates Console, Maps & AI Mode Flow
Google launched AI-powered Search Console configuration and anonymous Maps reviews. A new AI Mode test could affect traffic. Here’s what changed for your work. via @mattgsouthern.bsky.social #Google
www.searchenginejournal.com
December 5, 2025 at 11:20 AM
Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. via @shelleywalsh.bsky.social

#seonews
Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors
Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. via @shelleywalsh.bsky.social #seonews
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December 5, 2025 at 9:25 AM
YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. via @mattgsouthern.bsky.social

#smmnews
YouTube Title A/B Testing Rolls Out Globally To Creators
YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. via @mattgsouthern.bsky.social #smmnews
www.searchenginejournal.com
December 5, 2025 at 12:07 AM
Explore the marketing forecast for 2026 and learn key adjustments for PPC teams. Stay competitive and drive measurable results.

#marketing
2026 Marketing Forecast for PPC Leaders [Webinar]
Explore the marketing forecast for 2026 and learn key adjustments for PPC teams. Stay competitive and drive measurable results. #marketing
www.searchenginejournal.com
December 4, 2025 at 10:55 PM
Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally. via @mattgsouthern.bsky.social

#seonews #Google
Google Maps Lets Users Post Reviews With Nicknames
Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally. via @mattgsouthern.bsky.social #seonews #Google
www.searchenginejournal.com
December 4, 2025 at 8:59 PM
Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts. via @mattgsouthern.bsky.social

#seonews #Google
Google Adds AI-Powered Configuration To Search Console
Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts. via @mattgsouthern.bsky.social #seonews #Google
www.searchenginejournal.com
December 4, 2025 at 4:59 PM
What transfers, what changes, and what becomes your next competitive edge.
The New Structure Of AI Era SEO
What transfers, what changes, and what becomes your next competitive edge.
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December 4, 2025 at 2:33 PM
CMOs face a pivotal 2026 budgeting season where the priority is not just ranking, but sustaining visibility and trust across AI discovery systems. via @taylordanrw.bsky.social
How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1
CMOs face a pivotal 2026 budgeting season where the priority is not just ranking, but sustaining visibility and trust across AI discovery systems. via @taylordanrw.bsky.social
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December 4, 2025 at 1:33 PM
The Internet Archive's new WordPress plugin enables websites to benefit from the Wayback Machine automatically. via @martinibuster.bsky.social

#wpnews #WordPress
5 Reasons To Use The Internet Archive’s New WordPress Plugin
The Internet Archive's new WordPress plugin enables websites to benefit from the Wayback Machine automatically. via @martinibuster.bsky.social #wpnews #WordPress
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December 4, 2025 at 10:20 AM
Google's Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists. via @mattgsouthern.bsky.social

#seonews #Google
Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists
Google's Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists. via @mattgsouthern.bsky.social #seonews #Google
www.searchenginejournal.com
December 4, 2025 at 8:04 AM
Discover how to track Google AIO visibility and make your content stand out in the digital landscape.

#Google
Google AI Overviews: How To Measure Impressions & Track Visibility
Discover how to track Google AIO visibility and make your content stand out in the digital landscape. #Google
www.searchenginejournal.com
December 4, 2025 at 6:04 AM
2026 marks the beginning of the “Agentic Era,” where AI stops just consuming the web and starts writing to it. via @kevin-indig.bsky.social

#marketing
7 SEO, Marketing, And Tech Predictions For 2026
2026 marks the beginning of the “Agentic Era,” where AI stops just consuming the web and starts writing to it. via @kevin-indig.bsky.social #marketing
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December 3, 2025 at 2:34 PM
Treating search visibility as digital capital turns SEO from a cost center into a compounding asset that drives sustainable business performance.
The Search Equity Gap: Quantifying Lost Organic Market Share (And Winning It Back)
Treating search visibility as digital capital turns SEO from a cost center into a compounding asset that drives sustainable business performance.
www.searchenginejournal.com
December 3, 2025 at 1:33 PM
Maximize ad profit. Stop wasting budget on weak pages. Learn the strategic landing page audit process to boost your conversion rates.
How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit
Maximize ad profit. Stop wasting budget on weak pages. Learn the strategic landing page audit process to boost your conversion rates.
www.searchenginejournal.com
December 3, 2025 at 12:04 PM
YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week. via @mattgsouthern.bsky.social

#smmnews
YouTube Launches First Annual Recap Feature For All Users
YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week. via @mattgsouthern.bsky.social #smmnews
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December 2, 2025 at 4:25 PM
OpenAI CEO Sam Altman has declared a "code red" to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google's Gemini gains ground. via @mattgsouthern.bsky.social

#Google #ChatGPT
OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition
OpenAI CEO Sam Altman has declared a "code red" to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google's Gemini gains ground. via @mattgsouthern.bsky.social #Google #ChatGPT
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December 2, 2025 at 1:54 PM
Is an XML or HTML sitemap better for SEO? Find out how these sitemaps can help your SEO and when is best to use them.
Ask an SEO: Is An XML Or HTML Sitemap Better For SEO?
Is an XML or HTML sitemap better for SEO? Find out how these sitemaps can help your SEO and when is best to use them.
www.searchenginejournal.com
December 2, 2025 at 1:34 PM
How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing’s true business impact.

#marketing
Signal Vs. Noise: Predicting Future Impact Of Content Marketing
How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing’s true business impact. #marketing
www.searchenginejournal.com
December 2, 2025 at 12:33 PM
Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page. via @mattgsouthern.bsky.social

#Google
Google Connects AI Overviews To AI Mode On Mobile
Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page. via @mattgsouthern.bsky.social #Google
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December 1, 2025 at 9:04 PM
Google announces delays in Search Console's Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue. via @mattgsouthern.bsky.social

#seonews #Google
Google Reports Search Console Page Indexing Report Delays
Google announces delays in Search Console's Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue. via @mattgsouthern.bsky.social #seonews #Google
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December 1, 2025 at 3:08 PM
Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, budgets, and performance outcomes.
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?
Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, budgets, and performance outcomes.
www.searchenginejournal.com
December 1, 2025 at 1:34 PM