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Andrew Magrini

@andrewmagrini.bsky.social

600 followers 220 following 2K posts

New York-based gamer, musician, and advertising executive. #MTGCube enthusiast!

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Andrew Magrini @andrewmagrini.bsky.social · Nov 12

A little PSA about what this platform means to me:

Bluesky is to be my escape from the horrors of the real world since every other platform is for clickbait-ey garbage that only feeds my anxiety.

I will keep discourse here to a minimum, instead focusing on the silly games we all like to play 🫂💙

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Andrew Magrini @andrewmagrini.bsky.social · 17m

Cary, stop yelling

Andrew Magrini @andrewmagrini.bsky.social · 6h

goddamn gotem

Andrew Magrini @andrewmagrini.bsky.social · 7h

Okay, so to change my tune a bit - a Pokémon/gaming shop opened 2 blocks from my office...

AND THEY HAVE GRADED TIME MAGAZINES SIGNED BY THE VOICE ACTOR FOR SQUIRTLE/BLASTOISE

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Andrew Magrini @andrewmagrini.bsky.social · 7h

Ooooof

Andrew Magrini @andrewmagrini.bsky.social · 7h

a man from schitts creek is making a funny face and the word yup is above him

ALT: a man from schitts creek is making a funny face and the word yup is above him

media.tenor.com

Andrew Magrini @andrewmagrini.bsky.social · 8h

Woooow so outing folks specifically

Andrew Magrini @andrewmagrini.bsky.social · 8h

Right- the fact they made this a necessary question even if you didn't select influencers makes it even worse

Andrew Magrini @andrewmagrini.bsky.social · 8h

You cannot expect fair results when the player is also the referee.

This screams that the internal narrative ALREADY is that creators were the problem with Spider-Man, and this is simply a means to quantify that with raw survey respondents answering (regardless of their response).

#WoTCStaff

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Andrew Magrini @andrewmagrini.bsky.social · 8h

In light of the bullshit survey programming by WoTC (and a few replies to my thread yesterday), here's a dirty secret about market research: Unless the research is commissioned, programmed and facilitated independently, it can and (typically will) always be tailored to suit the internal narrative.

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Andrew Magrini @andrewmagrini.bsky.social · 8h

... It's still a problem because responding is an implied affirmation that every respondent was impacted by the influence of creators

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Andrew Magrini @andrewmagrini.bsky.social · 8h

There's no "it didn't affect me/ not applicable" at 3 so the parameters create that inference that somehow the respondent was exposed to negative commentary AND it influenced their opinion

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Andrew Magrini @andrewmagrini.bsky.social · 8h

From a research standpoint, what this framing implies about creators still risks instilling a negative bias in the respondent that potentially colors their responses to subsequent questions

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Andrew Magrini @andrewmagrini.bsky.social · 8h

bruh. Absolutely stunning.

Andrew Magrini @andrewmagrini.bsky.social · 9h

"Who do we blame for no 'number go up?'"

dusty cupboards @dustycupboards.bsky.social · 9h

i don't feel like magic set surveys usually have this question and i don't appreciate the implication that content creators, who do so so much for the game, are possibly to blame for a bad set's poor performance. 👎

"to what degree did negative influence commentary impact your perceptions of the spiderman set"

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Andrew Magrini @andrewmagrini.bsky.social · 10h

LFG nerd, see you soon

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Reposted by Andrew Magrini

CubeCon @cubecon.org · 12h

This year, CubeCon is raising money for the American Foundation for Suicide Prevention in honor of our dear friend Jonathan Brostoff, who we tragically lost 1 year ago. Please consider tuning in and donating to this important cause.

Tiltify - Made for Fundraisers

We give you the tools to engage with your donors and raise more for your charity

tilt.fyi

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Reposted by Andrew Magrini

Matinee Mode @matineemode.bsky.social · 1d

Take a few minutes to appreciate Drew Struzan creating the original artwork for THE PHANTOM MENACE. Truly a master at work.

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Andrew Magrini @andrewmagrini.bsky.social · 1d

I wish to unionize Comment Creators

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Andrew Magrini @andrewmagrini.bsky.social · 1d

This is the danger- WoTC risks alienating their core, long-entrenched consumer base for short-term profits from novel collectors, who likely have nowhere near the potential for similar long-term interest in the game itself.

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Andrew Magrini @andrewmagrini.bsky.social · 1d

Entrenched players understand the MTG brand through years of play, whereas newer entrants collect MTG because their favorite IP is being enshrined on game objects.

It remains to be seen whether those new players will remain enamored once their favorite IP is forgotten for the next product launch.

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Andrew Magrini @andrewmagrini.bsky.social · 1d

One extra point before folks jump in: there is a difference between BRAND and PRODUCT here. MTG is an exceptional PRODUCT, but struggling as a BRAND.

Ask any new player coming in from UB what MTG is at it's core, and they will likely describe the engine as defined on cardboard game pieces.

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Andrew Magrini @andrewmagrini.bsky.social · 1d

The cautionary tale is when borrowed equity BECOMES your brand.

This is why LEGO and Funko are fundamentally different- one leverages borrowed equity to elevate the core brand/product, whereas the other has allowed borrowed equity to define their brand/product (and thus doomed to eventually fail)

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Andrew Magrini @andrewmagrini.bsky.social · 1d

*Apologies for work-Andrew*

@parker.luckypaper.co hits on an important point in this article, albeit indirectly. Celebrity endoresements, cross-branding, and licensing agreements are built on the notion of "borrowed equity," where it is believed that all parties benefit from the shared experience.

Parker LaMascus @parker.luckypaper.co · 1d

This week's #mtgcube piece has been brewing for awhile. Sometimes, you have to show the cards who shuffles whom.

luckypaper.co/articles/uni...

Universes Beyond and the Meaning of Life — Lucky Paper

The typical debate about Universes Beyond's effects on Magic is framed as a matter of market value. But once we start weighing the success of these co-branded products, we've already lost a rigged gam...

luckypaper.co

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Andrew Magrini @andrewmagrini.bsky.social · 1d

Awesome storage for my Leonardo v. Spock battle decks!

Reposted by Andrew Magrini

We're just normal men @wejustinnocentmen.bsky.social · 2d

We’re just normal men

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