Kristina Monllos
@kristinam.bsky.social
advertising reporter and editor
writer / director of four short films :)
@thenewschool.bsky.social alum
got a tip? email me: [email protected]
rhode islander in STL
writer / director of four short films :)
@thenewschool.bsky.social alum
got a tip? email me: [email protected]
rhode islander in STL
Reposted by Kristina Monllos
“The hype, combined with continued uncertainty of how long the Oasis reunion might last, likely makes it all the more appealing for brands to show up and celebrate along with die-hard fans.”
www.marketingbrew.com/stories/2025...
www.marketingbrew.com/stories/2025...
Inside the reunion tour marketing machine
Brands like Spotify, Adidas, and Amazon are getting involved in the Oasis tour—even though “anything could happen at any time,” one marketer said.
www.marketingbrew.com
August 14, 2025 at 10:32 PM
“The hype, combined with continued uncertainty of how long the Oasis reunion might last, likely makes it all the more appealing for brands to show up and celebrate along with die-hard fans.”
www.marketingbrew.com/stories/2025...
www.marketingbrew.com/stories/2025...
Reposted by Kristina Monllos
The pivot from part-time influencer with a normal job to a full time influencers is often a difficult transition, @kristinam.bsky.social reports.
When I was younger, I was dumb and wanted to be famous. Now that I'm older, hell no.
www.marketingbrew.com/stories/2025...
When I was younger, I was dumb and wanted to be famous. Now that I'm older, hell no.
www.marketingbrew.com/stories/2025...
Hubslife backlash is a reminder that audiences can be fickle
Transitioning from the content you're known for isn't as easy as it seems.
www.marketingbrew.com
August 6, 2025 at 2:29 PM
The pivot from part-time influencer with a normal job to a full time influencers is often a difficult transition, @kristinam.bsky.social reports.
When I was younger, I was dumb and wanted to be famous. Now that I'm older, hell no.
www.marketingbrew.com/stories/2025...
When I was younger, I was dumb and wanted to be famous. Now that I'm older, hell no.
www.marketingbrew.com/stories/2025...
don't think i've posted this on here yet but i'm writing on substack now. created a publication called Creative Pursuits that will still cover advertising but also get into the creative process.
pls check it out and subscribe here:
kristinamonllos.substack.com
pls check it out and subscribe here:
kristinamonllos.substack.com
Creative Pursuits | Kristina Monllos | Substack
Advertising editor and reporter. I've covered the advertising business for 10+ years at publications like Digiday and Adweek. Click to read Creative Pursuits, by Kristina Monllos, a Substack publicati...
kristinamonllos.substack.com
June 16, 2025 at 6:24 PM
don't think i've posted this on here yet but i'm writing on substack now. created a publication called Creative Pursuits that will still cover advertising but also get into the creative process.
pls check it out and subscribe here:
kristinamonllos.substack.com
pls check it out and subscribe here:
kristinamonllos.substack.com
Reposted by Kristina Monllos
people talking about the number of followers they had on Twitter vs here and about the sort of posting they did over there that worked vs on Bluesky and from the bottom of my heart:
May 25, 2025 at 9:33 PM
people talking about the number of followers they had on Twitter vs here and about the sort of posting they did over there that worked vs on Bluesky and from the bottom of my heart:
Reposted by Kristina Monllos
I'm quoted in @digidaymedia.bsky.social via @kristinam.bsky.social today about the massive changes in digital + social that happened in the first 100 days of President Trump’s term and what marketers are doing to adapt, leverage, and match pace. digiday.com/marketing/ma...
Marketing Briefing: Check in with marketers after the first 100 days of President Trump's policies
For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier to manage.
digiday.com
May 6, 2025 at 6:44 PM
I'm quoted in @digidaymedia.bsky.social via @kristinam.bsky.social today about the massive changes in digital + social that happened in the first 100 days of President Trump’s term and what marketers are doing to adapt, leverage, and match pace. digiday.com/marketing/ma...
Reposted by Kristina Monllos
54.7 .... 5.5.
DALLAS FED SURVEY:
“.. What actions, if any, are you taking (or planning to take) in response to higher tariffs? Please select all that apply.”
@stephaniekelton.bsky.social
www.dallasfed.org/research/sur...
“.. What actions, if any, are you taking (or planning to take) in response to higher tariffs? Please select all that apply.”
@stephaniekelton.bsky.social
www.dallasfed.org/research/sur...
May 5, 2025 at 5:37 PM
54.7 .... 5.5.
Reposted by Kristina Monllos
A tiny picture on the front page of the NYT and WaPo front pages today.
Democracy happening in broad daylight and our most widely-read media outlets decide to not put this as a most import story.
Lots of local newspapers did, though.
Two at random: Detroit Free Press and
Democracy happening in broad daylight and our most widely-read media outlets decide to not put this as a most import story.
Lots of local newspapers did, though.
Two at random: Detroit Free Press and
April 6, 2025 at 12:15 PM
A tiny picture on the front page of the NYT and WaPo front pages today.
Democracy happening in broad daylight and our most widely-read media outlets decide to not put this as a most import story.
Lots of local newspapers did, though.
Two at random: Detroit Free Press and
Democracy happening in broad daylight and our most widely-read media outlets decide to not put this as a most import story.
Lots of local newspapers did, though.
Two at random: Detroit Free Press and
Reposted by Kristina Monllos
Does #SXSW matter anymore? Is it too big? Why do you make such a big deal about it, Greg?
Shared some thoughts with @kristinam.bsky.social at @digidaymedia.bsky.social ⤵️
digiday.com/marketing/as...
Shared some thoughts with @kristinam.bsky.social at @digidaymedia.bsky.social ⤵️
digiday.com/marketing/as...
As SXSW kicks off, marketers embrace it as an 'accessible' conference for content, connection
SXSW kicks off this year from March 7th to March 15th in Austin, Texas as an event with an identity that greatly eveolved during the pandemic.
digiday.com
March 7, 2025 at 12:31 PM
Does #SXSW matter anymore? Is it too big? Why do you make such a big deal about it, Greg?
Shared some thoughts with @kristinam.bsky.social at @digidaymedia.bsky.social ⤵️
digiday.com/marketing/as...
Shared some thoughts with @kristinam.bsky.social at @digidaymedia.bsky.social ⤵️
digiday.com/marketing/as...
Reposted by Kristina Monllos
Whoever described generative AI as the aesthetic of fascism made a sharp point.
Complete batshit lunacy on the president's Truth Social account. Yes, he really posted this.
February 26, 2025 at 5:22 AM
Whoever described generative AI as the aesthetic of fascism made a sharp point.
Olipop's comments about Poppi got me thinking about the state of social media guidelines for brands. Duolingo became a social media darling for its more unhinged social posts. But how unhinged can -- or should -- brands get?
February 18, 2025 at 4:13 PM
Olipop's comments about Poppi got me thinking about the state of social media guidelines for brands. Duolingo became a social media darling for its more unhinged social posts. But how unhinged can -- or should -- brands get?
Reposted by Kristina Monllos
Super Bowl spots seem to be going the way of seasonal marketing, rolling out earlier and earlier each year.
This year's Big Game spots were deemed a bit lackluster. Is the early rollout to blame?
@kristinam.bsky.social answers that in this week's Marketing Briefing:
This year's Big Game spots were deemed a bit lackluster. Is the early rollout to blame?
@kristinam.bsky.social answers that in this week's Marketing Briefing:
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing.
digiday.com
February 11, 2025 at 4:01 PM
Super Bowl spots seem to be going the way of seasonal marketing, rolling out earlier and earlier each year.
This year's Big Game spots were deemed a bit lackluster. Is the early rollout to blame?
@kristinam.bsky.social answers that in this week's Marketing Briefing:
This year's Big Game spots were deemed a bit lackluster. Is the early rollout to blame?
@kristinam.bsky.social answers that in this week's Marketing Briefing:
Reposted by Kristina Monllos
Googles response basically being “it’s not making things up, it’s just incapable of telling facts from made up bullshit” would have destroyed a product in the days before the economy was propped up by a thin framework of scams lashed together with investment capital
February 10, 2025 at 12:04 PM
Googles response basically being “it’s not making things up, it’s just incapable of telling facts from made up bullshit” would have destroyed a product in the days before the economy was propped up by a thin framework of scams lashed together with investment capital
Reposted by Kristina Monllos
like what is anyone supposed to do with this when you open any app and see this shit immediately
February 8, 2025 at 12:55 AM
like what is anyone supposed to do with this when you open any app and see this shit immediately
Reposted by Kristina Monllos
I have reported on diversity, equity, inclusion, and accessibility in various fields for several years. DEIA just means acknowledging how systems have discriminated against different groups of people—in many cases for several decades—and strategic efforts to give those people jobs and opportunities.
February 7, 2025 at 2:02 PM
I have reported on diversity, equity, inclusion, and accessibility in various fields for several years. DEIA just means acknowledging how systems have discriminated against different groups of people—in many cases for several decades—and strategic efforts to give those people jobs and opportunities.
Reposted by Kristina Monllos
would be interesting if everyone treated this exactly the way republicans would if this happened in the first 10 days of a democratic administration - just wall to wall 'this is what happens when an incompetent admin is in charge' regardless of the truth on the ground
Yeah, how about not dissolving the air safety advisory commission at the FAA. As your team did last week.
January 30, 2025 at 3:51 AM
would be interesting if everyone treated this exactly the way republicans would if this happened in the first 10 days of a democratic administration - just wall to wall 'this is what happens when an incompetent admin is in charge' regardless of the truth on the ground
Reposted by Kristina Monllos
Was literally talking to the union representing federal air traffic controllers earlier today about how there’s already a major shortage of air traffic controllers and the resignation offers they all just got from OPM could seriously endanger public safety.
WASHINGTON (AP) — Passenger jet collided with helicopter while landing at Reagan Washington National Airport, FAA says.
January 30, 2025 at 3:19 AM
Was literally talking to the union representing federal air traffic controllers earlier today about how there’s already a major shortage of air traffic controllers and the resignation offers they all just got from OPM could seriously endanger public safety.
Reposted by Kristina Monllos
And if you’re over 50, get the (two!) shingles vaccines. Yes, it can have temporary side effects. But you *do not* want to get shingles. Ask anyone who’s had it.
Hey folks, before worm brains even enters the chamber, I am going to encourage EVERY SINGLE PERSON to get themselves and their kids, if you have them, VACCINATED.
CVS has all of these vaccines available. If you're missing anything, GO THIS WEEK AND GET VACCINATED. 💉
CVS has all of these vaccines available. If you're missing anything, GO THIS WEEK AND GET VACCINATED. 💉
January 29, 2025 at 12:56 PM
And if you’re over 50, get the (two!) shingles vaccines. Yes, it can have temporary side effects. But you *do not* want to get shingles. Ask anyone who’s had it.
Reposted by Kristina Monllos
Cicadas have it right. I'm tunneling underground. See you in 17 years to scream for a while.
January 23, 2025 at 8:06 PM
Cicadas have it right. I'm tunneling underground. See you in 17 years to scream for a while.
Reposted by Kristina Monllos
this is an illegal order. the president does not have the legal authority to discriminate against entire categories of americans on the basis of sex. this order is no different than if he had issued one reinstituting segregation.
NEW: Here is Trump's anti-trans military executive order. www.whitehouse.gov/presidential...
Prioritizing Military Excellence and Readiness – The White House
By the authority vested in me as President by the Constitution and the laws of the United States of America, and as Commander in Chief of the Armed Forces
www.whitehouse.gov
January 28, 2025 at 4:26 AM
this is an illegal order. the president does not have the legal authority to discriminate against entire categories of americans on the basis of sex. this order is no different than if he had issued one reinstituting segregation.
Reposted by Kristina Monllos
If you made a horror movie where killer cars killed more than a million people worldwide, folks would laugh.
Turns out, “Around 1.2 million people die from road injuries every year. That’s around 2.3% of deaths from all causes.”
ourworldindata.org/data-insight...
Turns out, “Around 1.2 million people die from road injuries every year. That’s around 2.3% of deaths from all causes.”
ourworldindata.org/data-insight...
More than a million people die from road injuries every year
Around 1.2 million people die from road injuries every year. That includes the deaths of drivers, passengers, and pedestrians.
ourworldindata.org
January 27, 2025 at 4:24 PM
If you made a horror movie where killer cars killed more than a million people worldwide, folks would laugh.
Turns out, “Around 1.2 million people die from road injuries every year. That’s around 2.3% of deaths from all causes.”
ourworldindata.org/data-insight...
Turns out, “Around 1.2 million people die from road injuries every year. That’s around 2.3% of deaths from all causes.”
ourworldindata.org/data-insight...
Reposted by Kristina Monllos
The tech space has done everyone a disservice by clumping machine learning (actually useful), LLMs (jury's out on how useful) and some kind of promised future AGI (almost certainly vaporware) in the same AI bucket, and increasingly sweaty leaders in the space like Altman sure aren't helping
![Nvidia Corp. CEO Jensen Huang speaking at an event in Tokyo on Nov. 13, 2024. Photographer: Kyodo/AP Images
So energy …
Fusion’s gonna work.
Fusion is going to work. Um. On what time frame?
Soon. Well, soon there will be a demonstration of net-gain fusion. You then have to build a system that doesn’t break. You have to scale it up. You have to figure out how to build a factory—build a lot of them—and you have to get regulatory approval. And that will take, you know, years altogether? But I would expect [Helion 20] will show you that fusion works soon.
20 Helion, a clean energy startup backed by Altman, Dustin Moskovitz and Reid Hoffman, focuses on developing nuclear fusion.
In the short term, is there any way to sustain AI’s growth without going backward on climate goals?
Yes, but none that is as good, in my opinion, as quickly permitting fusion reactors. I think our particular kind of fusion is such a beautiful approach that we should just race toward that and be done.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:66lbtw2porscqpmair6mir37/bafkreiee7jjkbneuad2nrf4n2muxyl4ud6st5pnnr37b6tqep2nhnyreby@jpeg)
January 24, 2025 at 2:41 PM
The tech space has done everyone a disservice by clumping machine learning (actually useful), LLMs (jury's out on how useful) and some kind of promised future AGI (almost certainly vaporware) in the same AI bucket, and increasingly sweaty leaders in the space like Altman sure aren't helping
Reposted by Kristina Monllos
We're gonna need art and beauty and magic in the coming months. More than ever.
January 20, 2025 at 4:49 AM
We're gonna need art and beauty and magic in the coming months. More than ever.
Reposted by Kristina Monllos
why does it look like The More You Know logo is crashing back to earth
BREAKING: Debris seen over the Caribbean after SpaceX's Starship explodes during test flight
January 16, 2025 at 11:54 PM
why does it look like The More You Know logo is crashing back to earth