Kristina Monllos
@kristinam.bsky.social
advertising reporter and editor
writer / director of four short films :)
@thenewschool.bsky.social alum
got a tip? email me: [email protected]
rhode islander in STL
writer / director of four short films :)
@thenewschool.bsky.social alum
got a tip? email me: [email protected]
rhode islander in STL
for this week’s edition of Creative Pursuits, I looked at the use of nostalgia to market A24’s Materialists, the strategy the studio employed (Mastercard spoof and throwback narration) and how audience expectation versus reality can be tricky to navigate
kristinamonllos.substack.com/p/mastercard...
kristinamonllos.substack.com/p/mastercard...
Mastercard spoof, throwback trailer and the NSYE: How A24 used romcom nostalgia to market Materialists
On strategy, execution and audience expectation vs. reality
kristinamonllos.substack.com
June 16, 2025 at 6:25 PM
for this week’s edition of Creative Pursuits, I looked at the use of nostalgia to market A24’s Materialists, the strategy the studio employed (Mastercard spoof and throwback narration) and how audience expectation versus reality can be tricky to navigate
kristinamonllos.substack.com/p/mastercard...
kristinamonllos.substack.com/p/mastercard...
For this week's @digidaymedia.bsky.social Marketing Briefing, I spoke to social strategists and consultants to understand the state of social media guardrails.
TLDR: It's all about a brands' risk tolerance. Read on at the link in the comments.
digiday.com/marketing/ma...
TLDR: It's all about a brands' risk tolerance. Read on at the link in the comments.
digiday.com/marketing/ma...
Marketing Briefing: 'High risk, high reward' — Understanding the state of social media guardrails
The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a w...
digiday.com
February 18, 2025 at 4:15 PM
For this week's @digidaymedia.bsky.social Marketing Briefing, I spoke to social strategists and consultants to understand the state of social media guardrails.
TLDR: It's all about a brands' risk tolerance. Read on at the link in the comments.
digiday.com/marketing/ma...
TLDR: It's all about a brands' risk tolerance. Read on at the link in the comments.
digiday.com/marketing/ma...
one of the best podcasts out there
January 29, 2025 at 1:30 PM
one of the best podcasts out there
one day there will be a diary entry about you posting his diary online
January 29, 2025 at 1:11 PM
one day there will be a diary entry about you posting his diary online
I'm jealous that you got to see The Cure two times on this latest tour. (I saw them in Chicago and have that poster.) Hopefully they tour the new record and come round again!
January 28, 2025 at 4:25 PM
I'm jealous that you got to see The Cure two times on this latest tour. (I saw them in Chicago and have that poster.) Hopefully they tour the new record and come round again!