Sam Bradley
@sammbradley.bsky.social
i report on marketing for digiday and make a cool magazine called Counterpoint. he/him
Reposted by Sam Bradley
is that good
The guy who got famous betting against the housing market in 2007 just before that bubble burst - played by Christian Bale jn “The Big Short” - just wagered $1 billion on the collapse of the AI boom.
www.wsj.com/livecoverage...
www.wsj.com/livecoverage...
Michael Burry Returns With Two Big Shorts: Palantir and Nvidia
Signs of an AI bubble abound: Stock valuations have become uncomfortably rich, AI-related debt is ballooning, and a sustainable financial model for the technology has largely yet to emerge. Now Michae...
www.wsj.com
November 4, 2025 at 10:51 PM
is that good
Reposted by Sam Bradley
things were better when the computer lived in its own specific room and you only went in there sometimes
August 21, 2025 at 4:36 PM
things were better when the computer lived in its own specific room and you only went in there sometimes
Reposted by Sam Bradley
Headlines Used to Have One Sentence. Not Anymore.
August 18, 2025 at 4:59 PM
Headlines Used to Have One Sentence. Not Anymore.
Reposted by Sam Bradley
I forgot about this for a while but the Bryce Elder "Sam Altman's kitchen" piece may be one of my favourite things I've read in business or tech history.
www.ft.com/content/b180...
www.ft.com/content/b180...
August 18, 2025 at 6:23 AM
I forgot about this for a while but the Bryce Elder "Sam Altman's kitchen" piece may be one of my favourite things I've read in business or tech history.
www.ft.com/content/b180...
www.ft.com/content/b180...
Reposted by Sam Bradley
Is manchester becoming too much like london? Come with me on a trip around a high rise city of OnlyFans creators, £6 pints and ever richer overseas students www.theguardian.com/uk-news/2025...
‘All those posh apartments. It’s a playground for the rich’: is Manchester turning into London?
£6 a pint, £199 a month for gym membership, £1,200 to rent a studio flat? The Guardian’s former North of England editor asks if the city she’s worked in for 12 years is changing for the better – or wo...
www.theguardian.com
July 20, 2025 at 8:47 AM
Is manchester becoming too much like london? Come with me on a trip around a high rise city of OnlyFans creators, £6 pints and ever richer overseas students www.theguardian.com/uk-news/2025...
wrote about rising YouTube ad spend by brands with @krystalscanlon.bsky.social on @digidaymedia.bsky.social
digiday.com/marketing/go...
digiday.com/marketing/go...
Google’s YouTube overtures gain traction among marketers refocusing on brand investments
YouTube is benefitting from prevailing winds propelling marketers toward brand spending.
digiday.com
July 16, 2025 at 4:59 PM
wrote about rising YouTube ad spend by brands with @krystalscanlon.bsky.social on @digidaymedia.bsky.social
digiday.com/marketing/go...
digiday.com/marketing/go...
so delighted the @filmhouseedinburgh.bsky.social is open again. caught Perfect Days a weekend ago (and then went down the road to watch Tornado); very tempted to go and see Throne of Blood on saturday www.filmhouse.org.uk/movie/throne...
Throne of Blood
Accompanying the 4K restoration of Kurosawa's retelling of Shakespeare's King Lear, Ran, we have two more of the Japanese master's Shakespearean masterpieces returning to Filmhouse this month. Akira K...
www.filmhouse.org.uk
July 8, 2025 at 8:04 PM
so delighted the @filmhouseedinburgh.bsky.social is open again. caught Perfect Days a weekend ago (and then went down the road to watch Tornado); very tempted to go and see Throne of Blood on saturday www.filmhouse.org.uk/movie/throne...
been writing about zero click search a bit recently, inc this one about ad agencies trying to adapt digiday.com/marketing/ag...
Agencies create specialist units to help marketers' solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs on brands.
digiday.com
July 8, 2025 at 8:02 PM
been writing about zero click search a bit recently, inc this one about ad agencies trying to adapt digiday.com/marketing/ag...
got stupidly sunburned today in the pentlands. red kites and buzzards enjoying the updrafts though
June 28, 2025 at 4:59 PM
got stupidly sunburned today in the pentlands. red kites and buzzards enjoying the updrafts though
busy week in which I very responsibly but very boringly stopped writing a “FTC won’t let me be” headline before I could be tempted to put it into the @digidaymedia.bsky.social cms digiday.com/media-buying...
Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.
digiday.com
June 28, 2025 at 4:58 PM
busy week in which I very responsibly but very boringly stopped writing a “FTC won’t let me be” headline before I could be tempted to put it into the @digidaymedia.bsky.social cms digiday.com/media-buying...
good cover
Zohran Mamdani beat Andrew Cuomo and the elite by upending how the city’s politics was supposed to work. Read our latest cover story about his win by @freedlander.bsky.social buff.ly/wekmKBb
June 28, 2025 at 3:24 PM
good cover
back in the saddle at @digidaymedia.bsky.social after a week in porto, with a piece on billboards activated by humidity and rising temperatures digiday.com/marketing/sp...
Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.
digiday.com
June 23, 2025 at 8:06 PM
back in the saddle at @digidaymedia.bsky.social after a week in porto, with a piece on billboards activated by humidity and rising temperatures digiday.com/marketing/sp...
5. the real crime is cishet norms
4. my ordinary life is very literary
3. the real horror is living in the countryside
2. outer space is terrible for your mental wellbeing
1. driving and listening to the velvet underground
4. my ordinary life is very literary
3. the real horror is living in the countryside
2. outer space is terrible for your mental wellbeing
1. driving and listening to the velvet underground
My favourite film genres:
5. She made one mistake! TWO mistakes!
4. Office politics
3. Godzilla is our grief
2. I can't believe it's not Borges
1. Love conquers all
5. She made one mistake! TWO mistakes!
4. Office politics
3. Godzilla is our grief
2. I can't believe it's not Borges
1. Love conquers all
My favourite film genres:
5. these people are really not cut out for this apocalypse
4. someone who should have said I love you a long time ago learns to say it just before it's too late
3. there is a Martin Short
2. it's a good job these goofs know martial arts
1. in the end, love is enough
5. these people are really not cut out for this apocalypse
4. someone who should have said I love you a long time ago learns to say it just before it's too late
3. there is a Martin Short
2. it's a good job these goofs know martial arts
1. in the end, love is enough
March 11, 2025 at 12:30 AM
5. the real crime is cishet norms
4. my ordinary life is very literary
3. the real horror is living in the countryside
2. outer space is terrible for your mental wellbeing
1. driving and listening to the velvet underground
4. my ordinary life is very literary
3. the real horror is living in the countryside
2. outer space is terrible for your mental wellbeing
1. driving and listening to the velvet underground
when i was about 15, i stayed over at a friend’s house. we ordered pizza and rented inland empire from blockbuster. thought we were getting a crime flick. nope! what a picture!
January 16, 2025 at 9:37 PM
when i was about 15, i stayed over at a friend’s house. we ordered pizza and rented inland empire from blockbuster. thought we were getting a crime flick. nope! what a picture!
from the top of west kip, on sunday. spotted a pair of merlin falcons and a hare in the snow
January 16, 2025 at 4:17 PM
from the top of west kip, on sunday. spotted a pair of merlin falcons and a hare in the snow
Reposted by Sam Bradley
Sophie Smith's piece in the LRB on the rape trial, and on men in general, is chillingly, vividly brilliant. Via @helenbarrett.bsky.social
www.lrb.co.uk/the-paper/v4...
www.lrb.co.uk/the-paper/v4...
Sophie Smith · Sleeping Women: On the Pelicot trial
Gisèle Pelicot doesn’t conceive of her now ex-husband or the other men who raped her as ‘bad apples’, aberrations...
www.lrb.co.uk
December 19, 2024 at 3:31 PM
Sophie Smith's piece in the LRB on the rape trial, and on men in general, is chillingly, vividly brilliant. Via @helenbarrett.bsky.social
www.lrb.co.uk/the-paper/v4...
www.lrb.co.uk/the-paper/v4...
Reposted by Sam Bradley
The NYT was a wonderful “Lives They Lived” section today. I never expected to see such a beautiful obit for a sea otter! Pretty cool. www.nytimes.com/interactive/...
Rosa, the Orphaned Sea Otter Who Became a Foster Mom to 15 Pups
Despite never having had offspring of her own, she was an instinctive caregiver.
www.nytimes.com
December 21, 2024 at 7:03 PM
The NYT was a wonderful “Lives They Lived” section today. I never expected to see such a beautiful obit for a sea otter! Pretty cool. www.nytimes.com/interactive/...
Reposted by Sam Bradley
here’s my last story of the working year, reported with @martyswant.bsky.social it’s about the companies selling tools that purport to monitor what chatgpt is saying about brands behind their back digiday.com/marketing/ma...
Marketers have a new audience to worry about — large language models
Tech firms are creating new ways to understand how large language models perceive their brands.
digiday.com
December 20, 2024 at 7:53 PM
here’s my last story of the working year, reported with @martyswant.bsky.social it’s about the companies selling tools that purport to monitor what chatgpt is saying about brands behind their back digiday.com/marketing/ma...
Reposted by Sam Bradley
6 hours under martial law: a drunk scene report from Seoul www.theverge.com/24312920/mar...
6 hours under martial law in Seoul
On the ground from the protests outside the National Assembly building
www.theverge.com
December 4, 2024 at 10:04 AM
6 hours under martial law: a drunk scene report from Seoul www.theverge.com/24312920/mar...
beep beep! i wrote about what brands are up to at the las vegas gp digiday.com/marketing/at...
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.
digiday.com
November 22, 2024 at 2:09 PM
beep beep! i wrote about what brands are up to at the las vegas gp digiday.com/marketing/at...
Reposted by Sam Bradley
A chicken in every pot, a car in every garage, a Kelce on every tv…
www.nytimes.com/athletic/593... Jason Kelce to host late-night show on ESPN beginning in January
Jason Kelce to host late-night show on ESPN beginning in January
The hour-long program will run Friday nights/Saturday mornings at 1 a.m. ET for the first four episodes and 1:30 a.m. ET for the final one.
www.nytimes.com
November 22, 2024 at 1:42 PM
A chicken in every pot, a car in every garage, a Kelce on every tv…
wouldn’t normally post baked goods on main, but i made it to lannan today before they closed and had a genuinely excellent date bun
November 16, 2024 at 1:00 PM
wouldn’t normally post baked goods on main, but i made it to lannan today before they closed and had a genuinely excellent date bun
balerno-glencorse-currie, with a macaroni pie at the loganlea angler’s caf
November 9, 2024 at 3:23 PM
balerno-glencorse-currie, with a macaroni pie at the loganlea angler’s caf