Sam Bradley
@sammbradley.bsky.social
i report on marketing for digiday and make a cool magazine called Counterpoint. he/him
and I teamed up with @kimekom.bsky.social for this piece on the lack of measurement around brand AI investments digiday.com/marketing/cm...
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link.
digiday.com
July 16, 2025 at 4:59 PM
and I teamed up with @kimekom.bsky.social for this piece on the lack of measurement around brand AI investments digiday.com/marketing/cm...
also worked with @krystalscanlon.bsky.social looking at TikTok's lifeboat digiday.com/marketing/ti...
TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.
digiday.com
July 8, 2025 at 8:02 PM
also worked with @krystalscanlon.bsky.social looking at TikTok's lifeboat digiday.com/marketing/ti...
and this one about why DTC brands might be the ones to watch (if you care about search that is, if you're normal you're off the hook) digiday.com/marketing/b2...
B2B and DTC marketers find themselves on the zero-click search frontline
Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding?
digiday.com
July 8, 2025 at 8:02 PM
and this one about why DTC brands might be the ones to watch (if you care about search that is, if you're normal you're off the hook) digiday.com/marketing/b2...
also spent some time taking the temp on tiktok advertising demand digiday.com/marketing/af...
After third postponement, media buyers don’t believe TikTok is going to be banned
Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.
digiday.com
June 28, 2025 at 4:58 PM
also spent some time taking the temp on tiktok advertising demand digiday.com/marketing/af...
took a deeper dive on some of the outstanding completion inquiries in the way of the omnicom/ipg deal later on digiday.com/media-buying...
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
The Omnicom-Interpublic merger remains on track for completion later this year, following a qualified approval from the FTC.
digiday.com
June 28, 2025 at 4:58 PM
took a deeper dive on some of the outstanding completion inquiries in the way of the omnicom/ipg deal later on digiday.com/media-buying...
i’m also handling our next couple of media buying briefings, starting with today’s on ‘synthetic’ audiences digiday.com/media-buying...
Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about future of media planning
Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though.
digiday.com
June 23, 2025 at 8:06 PM
i’m also handling our next couple of media buying briefings, starting with today’s on ‘synthetic’ audiences digiday.com/media-buying...
otter can be a bit dodgy depending on accents but it usually has a go at transcribing everything - how does turboscribe compare?
January 28, 2025 at 3:29 PM
otter can be a bit dodgy depending on accents but it usually has a go at transcribing everything - how does turboscribe compare?