Pinned
becca laurie
@imbeccable.bsky.social
· Mar 24
How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook
In the summer of 2004, Fox Searchlight found an audience for the film by building a social network from scratch and screening the movie for free—hundreds of times.
www.marketingbrew.com
In 2004, to promote “Napoleon Dynamite,” Fox Searchlight screened the movie for free hundreds of times, built a social network from scratch, and gave away thousands of Vote for Pedro T-shirts. 21 years later, I spoke to the people behind the campaign: www.marketingbrew.com/stories/2025...
About 6:30-7 pm Italian time/12:30-1 pm Eastern time on Tuesday, February 10. He's in the first group.
February 6, 2026 at 10:09 PM
can somebody tell me when the minions figure skater is scheduled to perform
February 6, 2026 at 9:02 PM
can somebody tell me when the minions figure skater is scheduled to perform
bob odenkirk did a voiceover introducing the terrier group
February 4, 2026 at 2:33 AM
bob odenkirk did a voiceover introducing the terrier group
the dog show just did a tribute to catherine o’hara
February 4, 2026 at 2:28 AM
the dog show just did a tribute to catherine o’hara
if you’re watching “industry” and not reading katie’s recaps, are you even watching “industry”???
February 2, 2026 at 10:11 PM
if you’re watching “industry” and not reading katie’s recaps, are you even watching “industry”???
Reposted by becca laurie
i can confirm that the east river is frozen
January 30, 2026 at 10:57 PM
i can confirm that the east river is frozen
looked at my weather app and saw that monday has a high of 32 and thought, “wow, that will be nice!” 😭
January 30, 2026 at 3:26 PM
looked at my weather app and saw that monday has a high of 32 and thought, “wow, that will be nice!” 😭
the debut of our stun cam
Pop Crave will be covering Spotify’s 2026 Best New Artist party tonight in LA.
Stay tuned for red carpet coverage and the debut of our Stun Cam.
Stay tuned for red carpet coverage and the debut of our Stun Cam.
January 30, 2026 at 3:56 AM
the debut of our stun cam
if i had a secret apartment at the providence place mall, i would’ve been at the cheesecake factory every night
January 29, 2026 at 3:01 AM
if i had a secret apartment at the providence place mall, i would’ve been at the cheesecake factory every night
thrilling to think that i could’ve walked the halls of the providence place mall alongside one of the secret mall apartment people, what a rush (but there’s not enough cheesecske factory in the doc; the providence cheesecake factory is stunning and an important part of the mall…)
January 29, 2026 at 2:54 AM
thrilling to think that i could’ve walked the halls of the providence place mall alongside one of the secret mall apartment people, what a rush (but there’s not enough cheesecske factory in the doc; the providence cheesecake factory is stunning and an important part of the mall…)
idk what everyone’s talking about, my trader joe’s is a well-stocked ghost town
January 25, 2026 at 7:36 PM
idk what everyone’s talking about, my trader joe’s is a well-stocked ghost town
Reposted by becca laurie
Michael Porter Jr. is having a ball in Brooklyn, but this is a different kind of star turn www.cbssports.com/nba/news/mic...
How Michael Porter Jr. took a different kind of star turn with the Nets
Porter has played his way back into trade rumors by becoming a potential All-Star in Brooklyn
www.cbssports.com
January 13, 2026 at 3:14 PM
Michael Porter Jr. is having a ball in Brooklyn, but this is a different kind of star turn www.cbssports.com/nba/news/mic...
hyphens are important ❤️
December 20, 2025 at 3:54 AM
hyphens are important ❤️
Reposted by becca laurie
wrote about (eyes go black) SIX SSSEEEEVVVEEEENNNNNNNN www.theringer.com/2025/12/16/p...
The Year “6 7” Ate Parents’ Minds
The most obnoxiously catchy phrase of the year means … nothing, which is probably why it took over everything in 2025
www.theringer.com
December 16, 2025 at 3:38 PM
wrote about (eyes go black) SIX SSSEEEEVVVEEEENNNNNNNN www.theringer.com/2025/12/16/p...
Reposted by becca laurie
New from me: The internet promised the democratization of information, power, and expression. Now there are vanishingly few ways to be online that don't involve being a billboard.
I wrote about the weird — and sometimes devastating — experience of being *influenced*
www.theverge.com/cs/features/...
I wrote about the weird — and sometimes devastating — experience of being *influenced*
www.theverge.com/cs/features/...
Confessions of the influenced
Behind every influencer is an army of the people mired in debt and mass-produced clutter.
www.theverge.com
December 8, 2025 at 3:00 PM
New from me: The internet promised the democratization of information, power, and expression. Now there are vanishingly few ways to be online that don't involve being a billboard.
I wrote about the weird — and sometimes devastating — experience of being *influenced*
www.theverge.com/cs/features/...
I wrote about the weird — and sometimes devastating — experience of being *influenced*
www.theverge.com/cs/features/...
Reposted by becca laurie
Oh it somehow got even more boring than the beige from last year www.theverge.com/24316196/pan...
December 4, 2025 at 1:56 PM
Oh it somehow got even more boring than the beige from last year www.theverge.com/24316196/pan...
i’ve been trying to remember the name of this gingerbread-flavored ice cream sandwich brand for like 30 years and it just… came to me. i can still taste them, they were so good…
December 4, 2025 at 2:31 AM
i’ve been trying to remember the name of this gingerbread-flavored ice cream sandwich brand for like 30 years and it just… came to me. i can still taste them, they were so good…
where is the plane www.theguardian.com/world/2025/d...
Search for Malaysia Airlines flight MH370 to resume over 11 years after plane went missing
The country’s transport ministry said the search would resume on 30 December and confirmed that US robotic company Ocean Infinity would take part
www.theguardian.com
December 3, 2025 at 5:02 AM
where is the plane www.theguardian.com/world/2025/d...
i need to know what happened with it!!!
November 26, 2025 at 10:28 PM
i need to know what happened with it!!!
i can’t believe he was shamed out of continuing the bamboo metaphor
November 26, 2025 at 10:18 PM
i can’t believe he was shamed out of continuing the bamboo metaphor
Reposted by becca laurie
If reading about college students using AI to cheat made you feel crazy, wait till you hear about where they get their news
Why college students prefer News Daddy over The New York Times
Zoomers get all their news from TikTok — and refuse to go elsewhere
www.theverge.com
November 24, 2025 at 3:08 PM
If reading about college students using AI to cheat made you feel crazy, wait till you hear about where they get their news