Author | Lightnews

Gianluca Fiorelli

@gfiorelli1.bsky.social

1.2K followers 100 following 340 posts

Strategic & International SEO senior consultant, trilingual 🇮🇹🇪🇸 🇬🇧 https://www.linkedin.com/in/gianlucafiorelli/ and https://www.iloveseo.net

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Gianluca Fiorelli @gfiorelli1.bsky.social · Dec 10

I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...

The Role of SEO in making branding understood by search engines and AI.

Click and read how to translate a Brand in signals that can be understood and scored by Google and LLM-based Search Systems.

www.iloveseo.net

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Reposted by Gianluca Fiorelli

Aleyda Solis @aleyda.bsky.social · 9d

💸 How to Create an Intelligent Store: Transforming E-commerce with Knowledge Graphs, Search Intelligence, and AI Agents - Actionable guide for ecommerce sites by the awesome @gfiorelli1.bsky.social .

A must read. Take a look: www.iloveseo.net/transforming...

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Reposted by Gianluca Fiorelli

Ian Lurie @ianlurie.bsky.social · Sep 22

I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead.

OK, I didn't say that last part. But I made ya look.

www.advancedwebranking.com/blog/build-v...

Also, my god, that photo.

SEO Post-AI: Build Value, Measure Lift | Ian Lurie

Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.

www.advancedwebranking.com

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Reposted by Gianluca Fiorelli

Sitebulb @sitebulb.com · Aug 17

What framework to use for increasing visibility in AI Search - via @gfiorelli1.bsky.social #seo

What framework to use for increasing visibility in AI Search

Discover how to boost your visibility. Align content for search engines and AI to captivate audiences and grow your brand.

bit.ly

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Reposted by Gianluca Fiorelli

Aleyda Solis @aleyda.bsky.social · Aug 28

Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search - A comprehensive actionable guide by @gfiorelli1.bsky.social -
Going through:

* How Web Guide works compared to AI Mode and AI Overviews.

...

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Reposted by Gianluca Fiorelli

Barry Adams 📰 @polemicdigital.com · Sep 5

Why Informational Content Still Matters in the AI Search Era

Great stuff from @gfiorelli1.bsky.social:

www.advancedwebranking.com/blog/informa...

Why Informational Content Still Matters in the AI Search Era

Learn why informational content is still vital for visibility, brand authority, and trust—shaping awareness and driving conversions in the AI search era.

www.advancedwebranking.com

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Reposted by Gianluca Fiorelli

Sitebulb @sitebulb.com · Jul 26

Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King - via @gfiorelli1.bsky.social #seo

Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King

Mike King joins The Search Session to reveal how relevance engineering and AI tools are reshaping SEO—from passages to omnimedia, and metrics to mindshare.

bit.ly

Gianluca Fiorelli @gfiorelli1.bsky.social · Jul 9

#SEO philosophy

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Reposted by Gianluca Fiorelli

Barry Adams 📰 @polemicdigital.com · Jun 23

I had a great conversation with @gfiorelli1.bsky.social as part of his Search Sessions podcast series. We spoke about Google's embrace of AI in its SERPs, and specifically what this means for news and publishing on the web and the future of SEO:

www.advancedwebranking.com/blog/news-se...

News SEO: Challenges, Revenue Models, and Unchanging Truths | Barry Adams

Explore the future of news SEO with Barry Adams: challenges, AI’s impact, business model shifts, and strategies for publishers to stay visible and thrive.

www.advancedwebranking.com

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Gianluca Fiorelli @gfiorelli1.bsky.social · Jun 17

I asked ChatGPT to analyze my LinkedIn profile, and to create a definition for my “LinkedIn personality” in the style of the classic “SEO Jedi”/“Wizard of Search” so common in the early days of #SEO.
I asked it to make it ironic, because I meant this as a joke.
So, which one I should use? ⬇️⬇️😅

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Gianluca Fiorelli @gfiorelli1.bsky.social · Jun 12

I agree. The fact is that being visible just for being visible is simply being like an extra in a movie sequence. It how we are visible that can lead to the correct sequence that leads to memorability.

Gianluca Fiorelli @gfiorelli1.bsky.social · Jun 12

Visibility leads to awareness.
Awareness leads to attention.
Attention leads to memorability.
Memorability leads to direct and branded traffic.
Discover how to optimize for visibility watching my webinar here: www.iloveseo.net/0-click-seo-...
#SEO

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Gianluca Fiorelli @gfiorelli1.bsky.social · Jun 11

Nobody in the #SEO industry can say that has organized a conference in the Senate of Galactic Republic / Empire in Coruscant. Only me 😀😅

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Reposted by Gianluca Fiorelli

Lily Ray 😏 @lilyray.nyc · Jun 10

Thank you for having me, @gfiorelli1.bsky.social and Advanced Web Ranking!

www.advancedwebranking.com/blog/ai-sear...

How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray

Explore how publishers can thrive as AI reshapes search. Lily Ray shares SEO insights for surviving AI Overviews, LLMs, and the cross-platform future of search.

www.advancedwebranking.com

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Gianluca Fiorelli @gfiorelli1.bsky.social · Jun 10

Just saying.
Check the slides of my latest talk:
speakerdeck.com/gfiorelli1/0...
#SEO

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Gianluca Fiorelli @gfiorelli1.bsky.social · Jun 4

😅 I hear you. But this time I am more uncertain if Google won’t make that kind of step.
Then, as a curiosity, and I know it’s not statistically relevant, but Quique, Luca and all their friends use a lot ChatGPT with voice. They’re a generation used to vocal messaging everywhere.

Gianluca Fiorelli @gfiorelli1.bsky.social · Jun 3

The question is not if AI Mode will substitute classic Search (hence, also AI Overview), but when it will substitute it.
#Google #SEO #AI

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Gianluca Fiorelli @gfiorelli1.bsky.social · Jun 3

Sincerely, I could not resist myself: www.linkedin.com/posts/gianlu...
#SEO #Google

Gianluca Fiorelli @gfiorelli1.bsky.social · Jun 2

The #Search Session puts its focus on Video Marketing.
It is no news that the importance of videos has grown exponentially during the past few years, so I thought that no other person was better than @philnottingham.bsky.social for talking about it.
www.advancedwebranking.com/blog/video-m...
#SEO

From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham

Join a deep dive discussion on video marketing with Phil Nottingham, covering organic growth, creator strategies, AI tools, and the future of video content.

www.advancedwebranking.com

Gianluca Fiorelli @gfiorelli1.bsky.social · May 26

Today, more than ever and after the announcements #Google did at Google I/O 2025, I recommend you to watch the new episode of The Search Session.
The guest is Duane Forrester and we discussed how to make our work still valuable in the #AI #Search.

www.advancedwebranking.com/blog/attenti...

The Attention Economy: AI, Search, and the Future of Measurement | Duane Forrester

Duane Forrester and Gianluca Fiorelli discuss the future of search, AI attention mechanisms, their SEO impact, and the new role of digital professionals.

www.advancedwebranking.com

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Gianluca Fiorelli @gfiorelli1.bsky.social · May 23

The new Not Provided.
Me on LinkedIn: “This is even worse, because Google has put us in a position where we can decide which direction to take in our strategy in the same way that a person decides which road to take in a wilderness trusting in what the wind tells him after having sucked his finger.”

Reposted by Gianluca Fiorelli

Aleyda Solis @aleyda.bsky.social · May 22

🚨 Overwhelmed wit all the AI Search releases and stories? Follow up with the latest news with the #SEOFOMO News Aggregator AI Search category, featuring the top AI search news, guides and resources, submitted by the community as they happen 👇

Check it out: news.seofomo.co/story-catego...

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Reposted by Gianluca Fiorelli

Aleyda Solis @aleyda.bsky.social · May 22

How publishers can adapt to AI Mode and LLMs: a strategic framework beyond classic SEO 👀 A fantastic piece by @gfiorelli1.bsky.social going through how search is changing with AI Mode and the different main strategies moving forward. Read: www.iloveseo.net/how-publishe...

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Gianluca Fiorelli @gfiorelli1.bsky.social · May 22

Preview of the article I will publish today on my website #SEO #Search

Gianluca Fiorelli @gfiorelli1.bsky.social · May 21

I would helplessly cry if the only source of information was GA4, and that silly analytic tool would decide to tag it as referall, as it does with all LLMs based searches.

Gianluca Fiorelli @gfiorelli1.bsky.social · May 21

I imagine… and I don’t envy you (and Mosha, especially) with all the announcements made yesterday at Google I/O and how to adapt Search Console to that kind of search that has been presented.
But I am sure that you are testing things behind the scenes.