Gianluca Fiorelli
@gfiorelli1.bsky.social
Strategic & International SEO senior consultant, trilingual 🇮🇹🇪🇸 🇬🇧 https://www.linkedin.com/in/gianlucafiorelli/ and https://www.iloveseo.net
Pinned
Gianluca Fiorelli
@gfiorelli1.bsky.social
· Dec 10
The Role of SEO in making branding understood by search engines and AI.
Click and read how to translate a Brand in signals that can be understood and scored by Google and LLM-based Search Systems.
www.iloveseo.net
I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...
Reposted by Gianluca Fiorelli
Must read 👀 The Architecture of Authority: An actionable guide featuring an 8-Task Workflow for Engineering a High-Performance Content Hub by @gfiorelli1.bsky.social, going through:
* The 360-Degree Audit
* Mapping Intent
* Internal Linking
* Much more …
Read: www.iloveseo.net/the-architec...
* The 360-Degree Audit
* Mapping Intent
* Internal Linking
* Much more …
Read: www.iloveseo.net/the-architec...
November 10, 2025 at 9:23 PM
Must read 👀 The Architecture of Authority: An actionable guide featuring an 8-Task Workflow for Engineering a High-Performance Content Hub by @gfiorelli1.bsky.social, going through:
* The 360-Degree Audit
* Mapping Intent
* Internal Linking
* Much more …
Read: www.iloveseo.net/the-architec...
* The 360-Degree Audit
* Mapping Intent
* Internal Linking
* Much more …
Read: www.iloveseo.net/the-architec...
Reposted by Gianluca Fiorelli
💸 How to Create an Intelligent Store: Transforming E-commerce with Knowledge Graphs, Search Intelligence, and AI Agents - Actionable guide for ecommerce sites by the awesome @gfiorelli1.bsky.social .
A must read. Take a look: www.iloveseo.net/transforming...
A must read. Take a look: www.iloveseo.net/transforming...
October 16, 2025 at 12:32 PM
💸 How to Create an Intelligent Store: Transforming E-commerce with Knowledge Graphs, Search Intelligence, and AI Agents - Actionable guide for ecommerce sites by the awesome @gfiorelli1.bsky.social .
A must read. Take a look: www.iloveseo.net/transforming...
A must read. Take a look: www.iloveseo.net/transforming...
Reposted by Gianluca Fiorelli
I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
SEO Post-AI: Build Value, Measure Lift | Ian Lurie
Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.
www.advancedwebranking.com
September 22, 2025 at 5:15 PM
I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
OK, I didn't say that last part. But I made ya look.
www.advancedwebranking.com/blog/build-v...
Also, my god, that photo.
Reposted by Gianluca Fiorelli
What framework to use for increasing visibility in AI Search - via @gfiorelli1.bsky.social #seo
What framework to use for increasing visibility in AI Search
Discover how to boost your visibility. Align content for search engines and AI to captivate audiences and grow your brand.
bit.ly
August 17, 2025 at 7:27 AM
What framework to use for increasing visibility in AI Search - via @gfiorelli1.bsky.social #seo
Reposted by Gianluca Fiorelli
Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search - A comprehensive actionable guide by @gfiorelli1.bsky.social -
Going through:
* How Web Guide works compared to AI Mode and AI Overviews.
...
Going through:
* How Web Guide works compared to AI Mode and AI Overviews.
...
August 28, 2025 at 3:05 PM
Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search - A comprehensive actionable guide by @gfiorelli1.bsky.social -
Going through:
* How Web Guide works compared to AI Mode and AI Overviews.
...
Going through:
* How Web Guide works compared to AI Mode and AI Overviews.
...
Reposted by Gianluca Fiorelli
Why Informational Content Still Matters in the AI Search Era
Great stuff from @gfiorelli1.bsky.social:
www.advancedwebranking.com/blog/informa...
Great stuff from @gfiorelli1.bsky.social:
www.advancedwebranking.com/blog/informa...
Why Informational Content Still Matters in the AI Search Era
Learn why informational content is still vital for visibility, brand authority, and trust—shaping awareness and driving conversions in the AI search era.
www.advancedwebranking.com
September 5, 2025 at 1:32 PM
Why Informational Content Still Matters in the AI Search Era
Great stuff from @gfiorelli1.bsky.social:
www.advancedwebranking.com/blog/informa...
Great stuff from @gfiorelli1.bsky.social:
www.advancedwebranking.com/blog/informa...
Reposted by Gianluca Fiorelli
Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King - via @gfiorelli1.bsky.social #seo
Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King
Mike King joins The Search Session to reveal how relevance engineering and AI tools are reshaping SEO—from passages to omnimedia, and metrics to mindshare.
bit.ly
July 26, 2025 at 2:54 PM
Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King - via @gfiorelli1.bsky.social #seo
Reposted by Gianluca Fiorelli
I had a great conversation with @gfiorelli1.bsky.social as part of his Search Sessions podcast series. We spoke about Google's embrace of AI in its SERPs, and specifically what this means for news and publishing on the web and the future of SEO:
www.advancedwebranking.com/blog/news-se...
www.advancedwebranking.com/blog/news-se...
News SEO: Challenges, Revenue Models, and Unchanging Truths | Barry Adams
Explore the future of news SEO with Barry Adams: challenges, AI’s impact, business model shifts, and strategies for publishers to stay visible and thrive.
www.advancedwebranking.com
June 23, 2025 at 1:36 PM
I had a great conversation with @gfiorelli1.bsky.social as part of his Search Sessions podcast series. We spoke about Google's embrace of AI in its SERPs, and specifically what this means for news and publishing on the web and the future of SEO:
www.advancedwebranking.com/blog/news-se...
www.advancedwebranking.com/blog/news-se...
I asked ChatGPT to analyze my LinkedIn profile, and to create a definition for my “LinkedIn personality” in the style of the classic “SEO Jedi”/“Wizard of Search” so common in the early days of #SEO.
I asked it to make it ironic, because I meant this as a joke.
So, which one I should use? ⬇️⬇️😅
I asked it to make it ironic, because I meant this as a joke.
So, which one I should use? ⬇️⬇️😅
June 17, 2025 at 8:35 PM
I asked ChatGPT to analyze my LinkedIn profile, and to create a definition for my “LinkedIn personality” in the style of the classic “SEO Jedi”/“Wizard of Search” so common in the early days of #SEO.
I asked it to make it ironic, because I meant this as a joke.
So, which one I should use? ⬇️⬇️😅
I asked it to make it ironic, because I meant this as a joke.
So, which one I should use? ⬇️⬇️😅
Visibility leads to awareness.
Awareness leads to attention.
Attention leads to memorability.
Memorability leads to direct and branded traffic.
Discover how to optimize for visibility watching my webinar here: www.iloveseo.net/0-click-seo-...
#SEO
Awareness leads to attention.
Attention leads to memorability.
Memorability leads to direct and branded traffic.
Discover how to optimize for visibility watching my webinar here: www.iloveseo.net/0-click-seo-...
#SEO
June 12, 2025 at 10:45 AM
Visibility leads to awareness.
Awareness leads to attention.
Attention leads to memorability.
Memorability leads to direct and branded traffic.
Discover how to optimize for visibility watching my webinar here: www.iloveseo.net/0-click-seo-...
#SEO
Awareness leads to attention.
Attention leads to memorability.
Memorability leads to direct and branded traffic.
Discover how to optimize for visibility watching my webinar here: www.iloveseo.net/0-click-seo-...
#SEO
Reposted by Gianluca Fiorelli
Thank you for having me, @gfiorelli1.bsky.social and Advanced Web Ranking!
www.advancedwebranking.com/blog/ai-sear...
www.advancedwebranking.com/blog/ai-sear...
How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray
Explore how publishers can thrive as AI reshapes search. Lily Ray shares SEO insights for surviving AI Overviews, LLMs, and the cross-platform future of search.
www.advancedwebranking.com
June 10, 2025 at 1:51 PM
Thank you for having me, @gfiorelli1.bsky.social and Advanced Web Ranking!
www.advancedwebranking.com/blog/ai-sear...
www.advancedwebranking.com/blog/ai-sear...
June 10, 2025 at 10:39 AM
June 3, 2025 at 8:56 AM
The #Search Session puts its focus on Video Marketing.
It is no news that the importance of videos has grown exponentially during the past few years, so I thought that no other person was better than @philnottingham.bsky.social for talking about it.
www.advancedwebranking.com/blog/video-m...
#SEO
It is no news that the importance of videos has grown exponentially during the past few years, so I thought that no other person was better than @philnottingham.bsky.social for talking about it.
www.advancedwebranking.com/blog/video-m...
#SEO
From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham
Join a deep dive discussion on video marketing with Phil Nottingham, covering organic growth, creator strategies, AI tools, and the future of video content.
www.advancedwebranking.com
June 2, 2025 at 3:10 PM
The #Search Session puts its focus on Video Marketing.
It is no news that the importance of videos has grown exponentially during the past few years, so I thought that no other person was better than @philnottingham.bsky.social for talking about it.
www.advancedwebranking.com/blog/video-m...
#SEO
It is no news that the importance of videos has grown exponentially during the past few years, so I thought that no other person was better than @philnottingham.bsky.social for talking about it.
www.advancedwebranking.com/blog/video-m...
#SEO
Today, more than ever and after the announcements #Google did at Google I/O 2025, I recommend you to watch the new episode of The Search Session.
The guest is Duane Forrester and we discussed how to make our work still valuable in the #AI #Search.
www.advancedwebranking.com/blog/attenti...
The guest is Duane Forrester and we discussed how to make our work still valuable in the #AI #Search.
www.advancedwebranking.com/blog/attenti...
The Attention Economy: AI, Search, and the Future of Measurement | Duane Forrester
Duane Forrester and Gianluca Fiorelli discuss the future of search, AI attention mechanisms, their SEO impact, and the new role of digital professionals.
www.advancedwebranking.com
May 26, 2025 at 1:48 PM
Today, more than ever and after the announcements #Google did at Google I/O 2025, I recommend you to watch the new episode of The Search Session.
The guest is Duane Forrester and we discussed how to make our work still valuable in the #AI #Search.
www.advancedwebranking.com/blog/attenti...
The guest is Duane Forrester and we discussed how to make our work still valuable in the #AI #Search.
www.advancedwebranking.com/blog/attenti...
Reposted by Gianluca Fiorelli
🚨 Overwhelmed wit all the AI Search releases and stories? Follow up with the latest news with the #SEOFOMO News Aggregator AI Search category, featuring the top AI search news, guides and resources, submitted by the community as they happen 👇
Check it out: news.seofomo.co/story-catego...
Check it out: news.seofomo.co/story-catego...
May 22, 2025 at 6:56 PM
🚨 Overwhelmed wit all the AI Search releases and stories? Follow up with the latest news with the #SEOFOMO News Aggregator AI Search category, featuring the top AI search news, guides and resources, submitted by the community as they happen 👇
Check it out: news.seofomo.co/story-catego...
Check it out: news.seofomo.co/story-catego...
Reposted by Gianluca Fiorelli
How publishers can adapt to AI Mode and LLMs: a strategic framework beyond classic SEO 👀 A fantastic piece by @gfiorelli1.bsky.social going through how search is changing with AI Mode and the different main strategies moving forward. Read: www.iloveseo.net/how-publishe...
May 22, 2025 at 11:41 AM
How publishers can adapt to AI Mode and LLMs: a strategic framework beyond classic SEO 👀 A fantastic piece by @gfiorelli1.bsky.social going through how search is changing with AI Mode and the different main strategies moving forward. Read: www.iloveseo.net/how-publishe...
May 22, 2025 at 7:19 AM
Second recommendation of the day:
A content hub isn’t just #SEO. It’s an ecosystem of meanings, answering different intents, layered by micro-moment, format, & emotional tone.
For this reason we should not build content hubs only targeting one intent (e.g., informational) but all the search journey.
A content hub isn’t just #SEO. It’s an ecosystem of meanings, answering different intents, layered by micro-moment, format, & emotional tone.
For this reason we should not build content hubs only targeting one intent (e.g., informational) but all the search journey.
May 20, 2025 at 11:40 AM
Second recommendation of the day:
A content hub isn’t just #SEO. It’s an ecosystem of meanings, answering different intents, layered by micro-moment, format, & emotional tone.
For this reason we should not build content hubs only targeting one intent (e.g., informational) but all the search journey.
A content hub isn’t just #SEO. It’s an ecosystem of meanings, answering different intents, layered by micro-moment, format, & emotional tone.
For this reason we should not build content hubs only targeting one intent (e.g., informational) but all the search journey.
Suggestion:
Stop clustering by keywords.
Start clustering by intent, tone, decision stage, emotional drivers.
That’s how you group meaning, not just words.
Stop clustering by keywords.
Start clustering by intent, tone, decision stage, emotional drivers.
That’s how you group meaning, not just words.
May 20, 2025 at 9:51 AM
Suggestion:
Stop clustering by keywords.
Start clustering by intent, tone, decision stage, emotional drivers.
That’s how you group meaning, not just words.
Stop clustering by keywords.
Start clustering by intent, tone, decision stage, emotional drivers.
That’s how you group meaning, not just words.