Cyrus Maxx
@zyppy.com
⭕ Founder Zyppy SEO
🧬 SEO/AI, Marketer, Strategist
⚛️ Helping websites w/ Google/AI search
🧰 Follow for posts about Ranking Signals + 10x Content
Learn more at: zyppy.com
🧬 SEO/AI, Marketer, Strategist
⚛️ Helping websites w/ Google/AI search
🧰 Follow for posts about Ranking Signals + 10x Content
Learn more at: zyppy.com
Every Christmas we trek up to the Astoria Column to see the lights and look over the city. This year we went inside and sang carols in the base, voices echoing 120 feet up.
Happy holidays, ya lovable animals!
Happy holidays, ya lovable animals!
December 25, 2025 at 7:26 PM
Every Christmas we trek up to the Astoria Column to see the lights and look over the city. This year we went inside and sang carols in the base, voices echoing 120 feet up.
Happy holidays, ya lovable animals!
Happy holidays, ya lovable animals!
2 million views on Reddit earned me $0.15
Only 66 million more until the $10 payment threshold! 🕺
Only 66 million more until the $10 payment threshold! 🕺
December 22, 2025 at 9:22 PM
2 million views on Reddit earned me $0.15
Only 66 million more until the $10 payment threshold! 🕺
Only 66 million more until the $10 payment threshold! 🕺
Google's top 3 ranking factors finally revealed:
1. ██████s ██████
2. █████ of ███████
3. ███████████████
1. ██████s ██████
2. █████ of ███████
3. ███████████████
December 21, 2025 at 7:27 PM
Google's top 3 ranking factors finally revealed:
1. ██████s ██████
2. █████ of ███████
3. ███████████████
1. ██████s ██████
2. █████ of ███████
3. ███████████████
Reposted by Cyrus Maxx
Want a quick way to (potentially) pay for gifts? Take our survey!
We're looking for responses to our 2026 trends report to fully capture the state of the market.
Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: docs.google.com/forms/d/e/1F...
We're looking for responses to our 2026 trends report to fully capture the state of the market.
Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: docs.google.com/forms/d/e/1F...
December 18, 2025 at 3:52 PM
Want a quick way to (potentially) pay for gifts? Take our survey!
We're looking for responses to our 2026 trends report to fully capture the state of the market.
Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: docs.google.com/forms/d/e/1F...
We're looking for responses to our 2026 trends report to fully capture the state of the market.
Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: docs.google.com/forms/d/e/1F...
Sites that rank for multiple fan-out queries are far more likely to appear in Google AI Overviews
Nice research via the @surferseo.bsky.social team
"Ranking for Multiple Fan-Out Queries Dramatically Increases Your Chances of Getting Cited in AIOs"
surferseo.com/blog/query-f...
Nice research via the @surferseo.bsky.social team
"Ranking for Multiple Fan-Out Queries Dramatically Increases Your Chances of Getting Cited in AIOs"
surferseo.com/blog/query-f...
December 17, 2025 at 9:20 PM
Sites that rank for multiple fan-out queries are far more likely to appear in Google AI Overviews
Nice research via the @surferseo.bsky.social team
"Ranking for Multiple Fan-Out Queries Dramatically Increases Your Chances of Getting Cited in AIOs"
surferseo.com/blog/query-f...
Nice research via the @surferseo.bsky.social team
"Ranking for Multiple Fan-Out Queries Dramatically Increases Your Chances of Getting Cited in AIOs"
surferseo.com/blog/query-f...
Have you turned on "Web Guide" in Google Labs? Many people think it's the future of Google Search
@dr-pete.bsky.social does a deep dive: How Web Guide works, how it summarizes your information, and how it's query fan-outs work
Read here: moz.com/blog/guide-t...
@dr-pete.bsky.social does a deep dive: How Web Guide works, how it summarizes your information, and how it's query fan-outs work
Read here: moz.com/blog/guide-t...
A Guide to Web Guide: Our Hybrid Search Future
Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers nee...
moz.com
December 16, 2025 at 8:55 PM
Have you turned on "Web Guide" in Google Labs? Many people think it's the future of Google Search
@dr-pete.bsky.social does a deep dive: How Web Guide works, how it summarizes your information, and how it's query fan-outs work
Read here: moz.com/blog/guide-t...
@dr-pete.bsky.social does a deep dive: How Web Guide works, how it summarizes your information, and how it's query fan-outs work
Read here: moz.com/blog/guide-t...
Technical SEO tidbit spotted by @rustybrick.com
If you change a robots "noindex" directive to "index" via JavaScript, good chance Google won't ever render the JavaScript after they see the "noindex" in your HTML 🚫
"noindex" in HTML remains noindex
searchengineland.com/google-says-...
If you change a robots "noindex" directive to "index" via JavaScript, good chance Google won't ever render the JavaScript after they see the "noindex" in your HTML 🚫
"noindex" in HTML remains noindex
searchengineland.com/google-says-...
December 15, 2025 at 11:46 PM
Technical SEO tidbit spotted by @rustybrick.com
If you change a robots "noindex" directive to "index" via JavaScript, good chance Google won't ever render the JavaScript after they see the "noindex" in your HTML 🚫
"noindex" in HTML remains noindex
searchengineland.com/google-says-...
If you change a robots "noindex" directive to "index" via JavaScript, good chance Google won't ever render the JavaScript after they see the "noindex" in your HTML 🚫
"noindex" in HTML remains noindex
searchengineland.com/google-says-...
Me watching the traffic roll in from Google's December Core Update
December 11, 2025 at 8:27 PM
Me watching the traffic roll in from Google's December Core Update
My national government has turned evil and dumb. Ask me anything.
December 5, 2025 at 2:51 AM
My national government has turned evil and dumb. Ask me anything.
If you work in SEO/AI marketing, take the survey!
🚀 Announcing: The #SEOFOMO’s 2026 Organic (Traditional + AI) Search Trends Survey! Answer and get the chance to win an SEOFOMO hoodie and mug 👇
Let’s identify and assess the latest trends and shifts and what we expect in 2026:
Take the survey now: hub.seofomo.co/surveys/orga...
Let’s identify and assess the latest trends and shifts and what we expect in 2026:
Take the survey now: hub.seofomo.co/surveys/orga...
December 3, 2025 at 6:03 PM
If you work in SEO/AI marketing, take the survey!
Reposted by Cyrus Maxx
NEW post: sparktoro.com/blog/the-202...
Thanks to the tireless work of @paddymoogan.bsky.social, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. 👇
Thanks to the tireless work of @paddymoogan.bsky.social, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. 👇
The 2025 State of Digital Agencies: it's still rough out there, but slowly improving; and is AI really a threat? - SparkToro
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and
sparktoro.com
December 2, 2025 at 8:42 PM
NEW post: sparktoro.com/blog/the-202...
Thanks to the tireless work of @paddymoogan.bsky.social, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. 👇
Thanks to the tireless work of @paddymoogan.bsky.social, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. 👇
A great SEO convo with one of our favorite peeps, @gfiorelli1.bsky.social where we talk about
• What hurts/helps rankings most
• Patterns uncovered by testing
• The truth about AI visibility tools
• How to shape brand signals for SEO
• Backward books
www.advancedwebranking.com/blog/what-dr...
• What hurts/helps rankings most
• Patterns uncovered by testing
• The truth about AI visibility tools
• How to shape brand signals for SEO
• Backward books
www.advancedwebranking.com/blog/what-dr...
December 2, 2025 at 6:09 PM
A great SEO convo with one of our favorite peeps, @gfiorelli1.bsky.social where we talk about
• What hurts/helps rankings most
• Patterns uncovered by testing
• The truth about AI visibility tools
• How to shape brand signals for SEO
• Backward books
www.advancedwebranking.com/blog/what-dr...
• What hurts/helps rankings most
• Patterns uncovered by testing
• The truth about AI visibility tools
• How to shape brand signals for SEO
• Backward books
www.advancedwebranking.com/blog/what-dr...
Reposted by Cyrus Maxx
I saved what remains of my frayed sanity and used AI to generate ALT text for thousands of images. Then I wrote a post about it: www.ianlurie.com/digital-mark...
Using AI to generate ALT text for 27,000 images
Writing ALT text sucks. Writing ALT text for 27,000 images is enough to send me right off the Cliffs Of Insanity. I got AI to do the work for me. Here's how.
www.ianlurie.com
December 2, 2025 at 4:50 PM
I saved what remains of my frayed sanity and used AI to generate ALT text for thousands of images. Then I wrote a post about it: www.ianlurie.com/digital-mark...
Tool of the day: Alertmouse
For finding new brand/keyword mentions on the web, this is the best tool, hands down, for tracking + daily alerts
If you haven't already, try it out. Every day, I've received comprehensive email reports I never would have known about otherwise alertmouse.com
For finding new brand/keyword mentions on the web, this is the best tool, hands down, for tracking + daily alerts
If you haven't already, try it out. Every day, I've received comprehensive email reports I never would have known about otherwise alertmouse.com
November 21, 2025 at 5:15 PM
Tool of the day: Alertmouse
For finding new brand/keyword mentions on the web, this is the best tool, hands down, for tracking + daily alerts
If you haven't already, try it out. Every day, I've received comprehensive email reports I never would have known about otherwise alertmouse.com
For finding new brand/keyword mentions on the web, this is the best tool, hands down, for tracking + daily alerts
If you haven't already, try it out. Every day, I've received comprehensive email reports I never would have known about otherwise alertmouse.com
Actually useful >
Gave Gemini our company's (human-designed) color palette, and it generated a fully interactive Design System, complete with multiple shades
You can see it in action: zyppy.com/colors.html
Gave Gemini our company's (human-designed) color palette, and it generated a fully interactive Design System, complete with multiple shades
You can see it in action: zyppy.com/colors.html
November 21, 2025 at 5:39 AM
Actually useful >
Gave Gemini our company's (human-designed) color palette, and it generated a fully interactive Design System, complete with multiple shades
You can see it in action: zyppy.com/colors.html
Gave Gemini our company's (human-designed) color palette, and it generated a fully interactive Design System, complete with multiple shades
You can see it in action: zyppy.com/colors.html
As it was announced today that Adobe is acquiring Semrush for 1.9B, here are some of the companies that Semrush owns — presumably now owned by Adobe:
Backlinko
Kompyte
Prowly
Traffic Think Tank
Datos
Exploding Topics
Ryte
Search Engine Land
MarTech org
Search Marketing Expo (SMX)
MarTech Conference
Backlinko
Kompyte
Prowly
Traffic Think Tank
Datos
Exploding Topics
Ryte
Search Engine Land
MarTech org
Search Marketing Expo (SMX)
MarTech Conference
November 19, 2025 at 9:30 PM
As it was announced today that Adobe is acquiring Semrush for 1.9B, here are some of the companies that Semrush owns — presumably now owned by Adobe:
Backlinko
Kompyte
Prowly
Traffic Think Tank
Datos
Exploding Topics
Ryte
Search Engine Land
MarTech org
Search Marketing Expo (SMX)
MarTech Conference
Backlinko
Kompyte
Prowly
Traffic Think Tank
Datos
Exploding Topics
Ryte
Search Engine Land
MarTech org
Search Marketing Expo (SMX)
MarTech Conference
If your small content team uses AI to scale to 500+ "human reviewed" articles/month, how much human reviewing is really taking place?
November 17, 2025 at 9:05 PM
If your small content team uses AI to scale to 500+ "human reviewed" articles/month, how much human reviewing is really taking place?
Off to Brazil for SEO Summit 2025
November 12, 2025 at 12:38 AM
Off to Brazil for SEO Summit 2025
Google's new deceptive ad layout not only tricks people into clicking more ads
It's costing businesses real money 💸
It's costing businesses real money 💸
November 4, 2025 at 8:29 PM
Google's new deceptive ad layout not only tricks people into clicking more ads
It's costing businesses real money 💸
It's costing businesses real money 💸
These Google sitelinks are getting out of hand
October 28, 2025 at 5:31 AM
These Google sitelinks are getting out of hand
Reposted by Cyrus Maxx
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
October 21, 2025 at 10:14 PM
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
More evidence that Google's August 2025 Spam Update was bigger than most SEOs realize
"How to tell if you were impacted by the August 2025 spam update" by @mariehaynes.bsky.social
Multiple Googlers have said this Google will reward "originality" this year FWIW
www.mariehaynes.com/august-2025-...
"How to tell if you were impacted by the August 2025 spam update" by @mariehaynes.bsky.social
Multiple Googlers have said this Google will reward "originality" this year FWIW
www.mariehaynes.com/august-2025-...
October 20, 2025 at 7:54 PM
More evidence that Google's August 2025 Spam Update was bigger than most SEOs realize
"How to tell if you were impacted by the August 2025 spam update" by @mariehaynes.bsky.social
Multiple Googlers have said this Google will reward "originality" this year FWIW
www.mariehaynes.com/august-2025-...
"How to tell if you were impacted by the August 2025 spam update" by @mariehaynes.bsky.social
Multiple Googlers have said this Google will reward "originality" this year FWIW
www.mariehaynes.com/august-2025-...
And we're off! Exciting time speaking today at Ahrefs Evolve in San Diego
"What Google Doesn't Tell You About E-E-A-T"
Photo credit @lou-lin.bsky.social
"What Google Doesn't Tell You About E-E-A-T"
Photo credit @lou-lin.bsky.social
October 14, 2025 at 7:45 PM
And we're off! Exciting time speaking today at Ahrefs Evolve in San Diego
"What Google Doesn't Tell You About E-E-A-T"
Photo credit @lou-lin.bsky.social
"What Google Doesn't Tell You About E-E-A-T"
Photo credit @lou-lin.bsky.social
Something tells me Google's August 2025 spam update—which lasted 26 days(!)—was more significant than we realize
Seeing many *legitimate* sites with significant movement beginning mid-September, reminiscent of the declining slopes we saw with the Helpful Content updates 📉
Seeing many *legitimate* sites with significant movement beginning mid-September, reminiscent of the declining slopes we saw with the Helpful Content updates 📉
October 6, 2025 at 8:14 PM
Something tells me Google's August 2025 spam update—which lasted 26 days(!)—was more significant than we realize
Seeing many *legitimate* sites with significant movement beginning mid-September, reminiscent of the declining slopes we saw with the Helpful Content updates 📉
Seeing many *legitimate* sites with significant movement beginning mid-September, reminiscent of the declining slopes we saw with the Helpful Content updates 📉