Cyrus Maxx
@zyppy.com
⭕ Founder Zyppy SEO
🧬 SEO/AI, Marketer, Strategist
⚛️ Helping websites w/ Google/AI search
🧰 Follow for posts about Ranking Signals + 10x Content
Learn more at: zyppy.com
🧬 SEO/AI, Marketer, Strategist
⚛️ Helping websites w/ Google/AI search
🧰 Follow for posts about Ranking Signals + 10x Content
Learn more at: zyppy.com
Running a sale this week on self-serving listicles for SEO
STEEP DISCOUNTS. Act now
STEEP DISCOUNTS. Act now
February 9, 2026 at 10:14 PM
Running a sale this week on self-serving listicles for SEO
STEEP DISCOUNTS. Act now
STEEP DISCOUNTS. Act now
Research shows up to 75% overlap between ChatGPT/Google Shopping
Why? ChatGPT runs specific fanout queries for products—essentially scraping Google Shopping URLs
So if you want to rank in ChatGPT, you should probably optimize for Google Shopping
www.semrush.com/blog/chatgpt...
Why? ChatGPT runs specific fanout queries for products—essentially scraping Google Shopping URLs
So if you want to rank in ChatGPT, you should probably optimize for Google Shopping
www.semrush.com/blog/chatgpt...
February 9, 2026 at 7:56 PM
Research shows up to 75% overlap between ChatGPT/Google Shopping
Why? ChatGPT runs specific fanout queries for products—essentially scraping Google Shopping URLs
So if you want to rank in ChatGPT, you should probably optimize for Google Shopping
www.semrush.com/blog/chatgpt...
Why? ChatGPT runs specific fanout queries for products—essentially scraping Google Shopping URLs
So if you want to rank in ChatGPT, you should probably optimize for Google Shopping
www.semrush.com/blog/chatgpt...
Additional context here: www.seroundtable.com/googlebot-fi...
All very, very confusing, but sounds like "Googlebot" will crawl 2MB, while other Google crawlers may crawl up to 15MB
Regardless, 2MB is a lot
All very, very confusing, but sounds like "Googlebot" will crawl 2MB, while other Google crawlers may crawl up to 15MB
Regardless, 2MB is a lot
Googlebot File Limit Is 15MB, 2MB & 64MB For PDF
We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and ...
www.seroundtable.com
February 5, 2026 at 10:37 PM
Additional context here: www.seroundtable.com/googlebot-fi...
All very, very confusing, but sounds like "Googlebot" will crawl 2MB, while other Google crawlers may crawl up to 15MB
Regardless, 2MB is a lot
All very, very confusing, but sounds like "Googlebot" will crawl 2MB, while other Google crawlers may crawl up to 15MB
Regardless, 2MB is a lot
Nice catch via @not-a-robot.com on Google's reducing its crawl limit to 2MB per file type 🤖
The old limit was 15MB per file (HTML, CSS, etc)
If your webpages are > 2MB, Google may crawl it all. If you render URLs in SC and see missing content, check file sizes
mailchi.mp/00ef7ce18980...
The old limit was 15MB per file (HTML, CSS, etc)
If your webpages are > 2MB, Google may crawl it all. If you render URLs in SC and see missing content, check file sizes
mailchi.mp/00ef7ce18980...
February 5, 2026 at 10:13 PM
Nice catch via @not-a-robot.com on Google's reducing its crawl limit to 2MB per file type 🤖
The old limit was 15MB per file (HTML, CSS, etc)
If your webpages are > 2MB, Google may crawl it all. If you render URLs in SC and see missing content, check file sizes
mailchi.mp/00ef7ce18980...
The old limit was 15MB per file (HTML, CSS, etc)
If your webpages are > 2MB, Google may crawl it all. If you render URLs in SC and see missing content, check file sizes
mailchi.mp/00ef7ce18980...
Nice case study of where users click when AI overviews are present:
• Traditional: 51%
• AI Citation: 15%
• AI Overview: 11%
• Other: 23%
Honestly surprised so many users gravitate to the first AI citation 😯 (legal query, desktop)
jurisdigital.com/research/cli... via
@mchuckgreen.bsky.social
• Traditional: 51%
• AI Citation: 15%
• AI Overview: 11%
• Other: 23%
Honestly surprised so many users gravitate to the first AI citation 😯 (legal query, desktop)
jurisdigital.com/research/cli... via
@mchuckgreen.bsky.social
February 5, 2026 at 6:46 PM
Nice case study of where users click when AI overviews are present:
• Traditional: 51%
• AI Citation: 15%
• AI Overview: 11%
• Other: 23%
Honestly surprised so many users gravitate to the first AI citation 😯 (legal query, desktop)
jurisdigital.com/research/cli... via
@mchuckgreen.bsky.social
• Traditional: 51%
• AI Citation: 15%
• AI Overview: 11%
• Other: 23%
Honestly surprised so many users gravitate to the first AI citation 😯 (legal query, desktop)
jurisdigital.com/research/cli... via
@mchuckgreen.bsky.social
You can only pick one. Which do you choose?
1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer
1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer
February 2, 2026 at 7:06 PM
You can only pick one. Which do you choose?
1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer
1) Ranking #1 in traditional results
2) First citation in AI Overview
3) Brand/website included in AI answer
A chart of major Google Updates, 2021-2025
• Core Updates average ~17 days to roll out
• 2025 saw the fewest new updates (4)
• Typically 2 spam updates/year
Steal this image
• Core Updates average ~17 days to roll out
• 2025 saw the fewest new updates (4)
• Typically 2 spam updates/year
Steal this image
January 28, 2026 at 4:35 AM
A chart of major Google Updates, 2021-2025
• Core Updates average ~17 days to roll out
• 2025 saw the fewest new updates (4)
• Typically 2 spam updates/year
Steal this image
• Core Updates average ~17 days to roll out
• 2025 saw the fewest new updates (4)
• Typically 2 spam updates/year
Steal this image
Reporting some BIG numbers in today's client call 📈
January 26, 2026 at 9:03 PM
Reporting some BIG numbers in today's client call 📈
Considering that effective Digital PR is one of the "gold star" marketing strategies that works across all both traditional SEO + AI/GEO, you may be wise to sign up to @aleyda.bsky.social new PR newsletter ⤵️
📣 Announcing The "Trending Campaigns" Newsletter: Receive the most effective PR campaigns and coverage opportunities with the Trending Campaigns Newsletter.
A free weekly newsletter curating standout PR campaigns and timely news hooks you can use.
Subscribe now for free: trendingcampaigns(.)com 🙌
A free weekly newsletter curating standout PR campaigns and timely news hooks you can use.
Subscribe now for free: trendingcampaigns(.)com 🙌
January 26, 2026 at 6:20 PM
Considering that effective Digital PR is one of the "gold star" marketing strategies that works across all both traditional SEO + AI/GEO, you may be wise to sign up to @aleyda.bsky.social new PR newsletter ⤵️
"Negative GEO experiment
Testing competitor sabotage in AI responses"
www.rebootonline.com/geo/negative...
Testing competitor sabotage in AI responses"
www.rebootonline.com/geo/negative...
Negative GEO experiment - AI competitor sabotage test | Reboot
Testing competitor sabotage in AI responses with a controlled negative GEO experiment. Read more about our methodology and findings.
www.rebootonline.com
January 23, 2026 at 10:04 PM
"Negative GEO experiment
Testing competitor sabotage in AI responses"
www.rebootonline.com/geo/negative...
Testing competitor sabotage in AI responses"
www.rebootonline.com/geo/negative...
We all know "negative" AI SEO/GEO is possible, but the folks at Reboot actually tested it:
• Created a fake person
• Published negative info
• Tracked and measured AI outputs
While they achieved success, it was tougher than expected. AI models are seemingly getting better at "authority" 🧵
• Created a fake person
• Published negative info
• Tracked and measured AI outputs
While they achieved success, it was tougher than expected. AI models are seemingly getting better at "authority" 🧵
January 23, 2026 at 10:04 PM
We all know "negative" AI SEO/GEO is possible, but the folks at Reboot actually tested it:
• Created a fake person
• Published negative info
• Tracked and measured AI outputs
While they achieved success, it was tougher than expected. AI models are seemingly getting better at "authority" 🧵
• Created a fake person
• Published negative info
• Tracked and measured AI outputs
While they achieved success, it was tougher than expected. AI models are seemingly getting better at "authority" 🧵
You are a beautiful man :)
January 14, 2026 at 8:52 PM
You are a beautiful man :)
My exact 2026 GEO/AI SEO growth strategy:
1) LLMs.txt
2) ?
3) Profit
1) LLMs.txt
2) ?
3) Profit
January 5, 2026 at 7:00 PM
My exact 2026 GEO/AI SEO growth strategy:
1) LLMs.txt
2) ?
3) Profit
1) LLMs.txt
2) ?
3) Profit
Experimenting with removing color from my phone to reduce screen addiction, and it's kinda working?!
What do you think?
What do you think?
December 30, 2025 at 11:45 PM
Experimenting with removing color from my phone to reduce screen addiction, and it's kinda working?!
What do you think?
What do you think?
This is clearly where the industry is heading. Thanks @aleyda.bsky.social for putting this together
"SEOFOMO’s Organic Traditional & AI Search Trends for 2026: Top Challenges, Expectations & Actions"
hub.seofomo.co/surveys/orga...
"SEOFOMO’s Organic Traditional & AI Search Trends for 2026: Top Challenges, Expectations & Actions"
hub.seofomo.co/surveys/orga...
December 29, 2025 at 6:39 PM
This is clearly where the industry is heading. Thanks @aleyda.bsky.social for putting this together
"SEOFOMO’s Organic Traditional & AI Search Trends for 2026: Top Challenges, Expectations & Actions"
hub.seofomo.co/surveys/orga...
"SEOFOMO’s Organic Traditional & AI Search Trends for 2026: Top Challenges, Expectations & Actions"
hub.seofomo.co/surveys/orga...
Every Christmas we trek up to the Astoria Column to see the lights and look over the city. This year we went inside and sang carols in the base, voices echoing 120 feet up.
Happy holidays, ya lovable animals!
Happy holidays, ya lovable animals!
December 25, 2025 at 7:26 PM
Every Christmas we trek up to the Astoria Column to see the lights and look over the city. This year we went inside and sang carols in the base, voices echoing 120 feet up.
Happy holidays, ya lovable animals!
Happy holidays, ya lovable animals!