Author | Lightnews

Cyrus Maxx

@zyppy.com

2.5K followers 220 following 380 posts

Founder of Zyppy: Marketing & SEO consultancy to help boost revenue of online businesses by increasing rankings + traffic across Google and new AI search engines Oregon 🌊 - Global SEO 🌎 Learn more at: zyppy.com

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Reposted by Cyrus Maxx

Rand Fishkin @randfish.bsky.social · 4d

AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz

Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.

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Cyrus Maxx @zyppy.com · 4d

True story

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Cyrus Maxx @zyppy.com · 5d

More evidence that Google's August 2025 Spam Update was bigger than most SEOs realize

"How to tell if you were impacted by the August 2025 spam update" by @mariehaynes.bsky.social

Multiple Googlers have said this Google will reward "originality" this year FWIW

www.mariehaynes.com/august-2025-...

Cyrus Maxx @zyppy.com · 11d

And we're off! Exciting time speaking today at Ahrefs Evolve in San Diego

"What Google Doesn't Tell You About E-E-A-T"

Photo credit @lou-lin.bsky.social

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Cyrus Maxx @zyppy.com · 19d

Something tells me Google's August 2025 spam update—which lasted 26 days(!)—was more significant than we realize

Seeing many *legitimate* sites with significant movement beginning mid-September, reminiscent of the declining slopes we saw with the Helpful Content updates 📉

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Cyrus Maxx @zyppy.com · 19d

Yay!

a cartoon drawing of a white rabbit with pink ears

ALT: a cartoon drawing of a white rabbit with pink ears

media.tenor.com

Cyrus Maxx @zyppy.com · 22d

While there currently is no evidence that using a CYRUS.txt file can help you rank higher in Google + LLMs, @whitespark.ca is testing it so you don't have to 📈

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Reposted by Cyrus Maxx

Aleyda Solis @aleyda.bsky.social · 25d

Open AI / Google: Please release a search console for your LLMs. Let us measure our content performance and search behavior to better serve the audience there without having to only rely on 3rd party data!

Thanks, SEOs around the world 🙏

...

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Cyrus Maxx @zyppy.com · Sep 24

This seems like it could be a dealbreaker. Surely it can't continue?

Cyrus Maxx @zyppy.com · Sep 18

#4 this week!

Cyrus Maxx @zyppy.com · Sep 18

One of the coolest small gigs I ever worked in Hollywood was with the Jimmy Kimmel Show. (I got to help Jimmy rehearse for an on-air bit.) Thank you for your service, sir, and may good things come in your future

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Cyrus Maxx @zyppy.com · Sep 17

I don't unfollow, but I'm like...

a young boy is making a funny face with the words `` really bruh '' .

ALT: a young boy is making a funny face with the words `` really bruh '' .

media.tenor.com

Cyrus Maxx @zyppy.com · Sep 17

This week alone (and it's only Wednesday), I've received *three* different sponsored social requests for newly launched AI companies.

I've never said yes to any of these, but be slightly wary when you see an influencer talking about the latest AI tool

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Cyrus Maxx @zyppy.com · Sep 5

RankEmbedBERT is a deep-learning model used by Google to rank web pages, relying on two primary sources of data

1) 70 days of search logs (user data/clicks, etc)
2) Scores generated by Quality Raters

Information is power. Do with this knowledge what you will

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Reposted by Cyrus Maxx

Dr. Pete Meyers @dr-pete.bsky.social · Sep 4

So sorry to hear this. Alan could be a character, but he was there for a lot of people when it mattered. I'll never forget what he did for Dana during her last days.

Search Engine Roundtable @seroundtable.bsky.social · Sep 4

SEO industry vet, Alan Bleiweiss has passed - he will be so deeply missed by our industry www.seroundtable.com/alan-bleiwei...

The Industry Mourns The Loss Of Alan Bleiweiss - Caring & Giving Search Marketer

I am deeply sad to report that Alan Bleiweiss has passed away on August 22nd. Alan was a true friend to the search marketing industry; he always had a witty and funny response to make everyone smile,...

www.seroundtable.com

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Cyrus Maxx @zyppy.com · Sep 3

We have some (unpublished) data showing a positive correlation between <a>branded anchor text</a> and Google rankings 📈

So we changed the links on Zyppy List from a generic "Contact Company" to include your company's brand name

Hopefully, it helps your SEO a little!

Cyrus Maxx @zyppy.com · Sep 2

Guess they are happy they don't have to sell Chrome

Cyrus Maxx @zyppy.com · Sep 2

Court rules Google must share data with competitors. Looks like they'll be forced to share:

1) Basic Search Index: URLs/first seen/last crawled/spam score/etc.
2) "Glue": uses click data to build SERPs
3) RankEmbed: deep learning to understand semantic meaning

www.courtlistener.com/docket/18552...

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Cyrus Maxx @zyppy.com · Aug 28

Terrific post by @wilreynolds.bsky.social on the frustrations + successes of AI Optimization

"AI Optimization Test: Footers are back like 2003"

www.seerinteractive.com/insights/ai-...

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Cyrus Maxx @zyppy.com · Aug 26

Pro Tip for improving AI Search visibility 📈

YouTube often plays an outsized role across many AI platforms as a cited source, due to models reading *transcripts*

So if you've been waiting to upload those videos with positive brand mentions, now might be a good time to put it on your roadmap 🗺️

Cyrus Maxx @zyppy.com · Aug 25

Easily one of the best articles I've seen on AI search

Explains how Structured Data influences AI answers, even if the models never sees it

"From Retrieval to Reasoning: The Architectural Evolution of Information Systems for Large Language Models" by Andrea Volpini

wordlift.io/blog/en/retr...

Cyrus Maxx @zyppy.com · Aug 23

😂

Cyrus Maxx @zyppy.com · Aug 23

OMG I thought I was looking in a mirror

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Cyrus Maxx @zyppy.com · Aug 21

Yes, although not sitewide. Many more pages linked from the homepage

Cyrus Maxx @zyppy.com · Aug 21

Uhg... I worded the post totally wrong

a baby in a striped shirt is covering his face with his hand and says `` dear lort '' .

ALT: a baby in a striped shirt is covering his face with his hand and says `` dear lort '' .

media.tenor.com