Majestic
@majestic.com
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We analyse backlinks to bring you link intelligence insights. Learn about #SEOin2025 at https://SEOin2025.com
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We're excited to announce that SEOin2025 - your guide to navigating #SEO for the upcoming year - is coming soon!

Once again, we've teamed up with David Bain to bring you the very best actionable tips for 2025 from over one hundred SEO experts!

Find out more at maj.to/4hWovu9
Photo of David Bain with the text "SEOin2025" and "The very best actionable SEO tips for 2025, with David Bain, and 106 of the world's leading SEO and Digital Marketing experts"
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Hannah Fox says strategic keyword research goes beyond Google. Meet your audience where they are—TikTok, Instagram, Pinterest—and create content that truly connects.

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A quote from Hannah Fox saying "Strategic keyword research means thinking beyond Google. Consider where your audience is searching - be it TikTok, Instagram, or Pinterest. It's about meeting them where they are, not just relying on traditional search engines."
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Lau Miguez believes local relevance is everything and explains that every market is unique, and if you don’t treat it that way, you’re leaving results and relationships on the table.

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Sinead McLarty explains that automation is a great starting point, but as campaigns mature, manual methods (when done right) can unlock new opportunities at greater depth and quality.

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Rose Tero explains that in 2025, SEO isn't just about ranking - it’s about visibility and memorability, as over 65% of searches now end without a click due to instant answers from Google.

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Alexandra Tachalova believes the best backlinks clearly define your brand and get you to appear in relevant listicles that highlight what your business offers.

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Andreas Voniatis explains that velocity is about how quickly you're gaining authority or backlinks compared to competitors because, in SEO, it's all relative.

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Welcome to everyone at the Search ‘n Stuff Antalya Digital Marketing Conference (@searchnstuff.co.uk), hosted by the amazing @yagmursimsek.bsky.social

You can find us outside the main hall for a chat about SEO, backlinks and some swag!
Yagmur Simsek on stage at the Search ‘n Stuff Antalya Digital Marketing Conference
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Sally Raymer believes you should focus on surfacing informative content and improving backlink relevance instead of manipulative gateway pages or disavowing spammy links.

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Charlie Marchant advises to stick to the 80/20 rule. Spend 80% of your time on traditional Google SEO, and 20% exploring AI search.

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According to Charlie Marchant, AI search will be as big as the shift to streaming. AI Overviews today are the test run, and AI mode is the future.

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Filipa Serra Gaspar explains that refreshing content can boost traffic and rankings, so it's good practice to update outdated articles, match changing user intent, and improve readability to keep users engaged.

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Vivek Shankar shares that to build trust and make content marketing work, aim for a volume of content across various formats so your audience becomes familiar with you.

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Olga Zarr (@olgazarr.bsky.social) believes that on-page SEO is crucial, making up the majority of SEO success, and without it, other SEO efforts lose impact.

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Ashley Segura says video still dominates, but the most effective thought leadership today is data-backed and niche-specific. In 2025, thought leadership isn’t just talking, it’s proving.

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Monty Mathur (@montymathur.bsky.social) explains that SEO’s key principles of relevance, authority, and user experience are fundamental, making user experience increasingly more important.

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Jasper Hamill says the best thought leadership is built on storytelling. People crave human content and stories, not stats, are what truly engage. Used well, a strong narrative creates curiosity, adds value, and drives both PR and performance.

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Ashley Segura points out that thought leadership hasn’t radically changed, it’s just become more defined as SEO evolves. PR fundamentals and thought leadership remains a cornerstone of that timeless playbook.

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Greg Gifford (@greggifford.bsky.social) believes mastering the basics still drives the best results and recommends focusing on the SEO fundamentals of creating valuable content, optimizing it properly, and avoiding chasing trends or shortcuts.

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Itamar Blauer believes that you should prioritize technical SEO first, then shift focus to content and links, explaining that new sites need homepage links for credibility, but established sites should focus on key commercial pages.

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Log file analysis isn’t scary - it’s a gold mine. Pieter Serraris urges SEOs to start now. The tools are out there, and the insights will transform your strategy.

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Pieter Serraris calls log file analysis the hidden gem of SEO! For big sites, it’s not optional. Your logs reveal crawl issues, 404s, and even insights for GenAI optimisation.

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Join us today at 2pm BST for a free webinar on Thought Leadership and SEO!
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Unlock long-term SEO success with thought leadership!

In this webinar, learn to share your expertise, attract backlinks, and build a loyal audience with Ashley Segura, Christian Rigg, Jasper Hammil, Kelsey Libert, and Joe Terry.

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Promo image for a live podcast on Thought Leadership and SEO with images of Ashley Segura, Christian Rigg, Jasper Hammil, Kelsey Libert and Joe Terry.
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Joe Hale explains that e-commerce brands often rely too much on their name, missing out on non-brand searches, which means targeting generic product keywords can capture untapped demand and boost revenue.

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Olesia Korobka (@fajela.bsky.social) explains that AI tools may be flashy, but SEO fundamentals remain key, and the basics will consistently deliver predictable, reliable results.

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Gus Pelogia (@pelogia.bsky.social) recommends automating repetitive tasks first to save time and focus on valuable insights, like analyzing why pages perform better or worse over time.

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