Brigitte Nerlich
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bnerlich.bsky.social
Brigitte Nerlich
@bnerlich.bsky.social

Metaphor hunter, linguist, social scientist, blogger

blog: https://makingsciencepublic.com/
also sorted into categories at https://wakelet.com/@bnerlich
ORCID: 0000-0001-6617-7827

Psychology 23%
Communication & Media Studies 23%
Pinned
So, I have created a starter pack for people interested in #metaphor. I bet I left a lot of people out. Please let me know if you want to be added. go.bsky.app/DvxejFX

Oh I was just about to read your post, now I will!

exactly!!!!

Science and culture.....

Last week I wrote a blog post on the Moltbook spectacle of 'autonomous' 'AI' 'agents', which nobody read. So I have now turned it into a podcast with NotebookLM so that nobody can listen to it. It's quite fun though. You can find it at the top of blog post makingsciencepublic.com/2026/02/13/m...
Since a handful of hate filled people protested outside RNLI HQ yesterday because they're angry that crews don't discriminate in their rescues and work to save all lives at sea you might want to show your support with a one off or regular donation.

rnli.org/pages/ig/new...
Donate to the RNLI and help save lives at sea
Your donations really make a difference. We depend on your generosity to educate people to stay safe and prevent tragedies on and offshore. Donate here.
rnli.org
The Bronze Age vs The AI Age
1/ Can archaeology predict the future of Big Tech?

Economists usually look back 50-150 years; archaeologists look back further.
When you look at the Bronze Age Collapse (c. 1200 BCE), are there any parallels to our current AI trajectory?
#AI #TechHistory #Archaeology

Thanks, I'll try that!

Wow, why isn't that done yet!?

I have tried to keep up with AI/LLMs as an emerging technology. But for the life of me, I don't understand AI agents. There is talk about social, reasoning etc. agents, agentic systems etc. Are there any #scicomm people out there who could do some good old 'filling people's knowledge gaps' stuff??
I was recently interviewed by German journalist Florian Sturm about my sleuthing work for a podcast episode: www.ardaudiothek.de/episode/urn:...
(it's unfortunately only available in German language)
Podcast: Massenhaft Fake-Studien durch KI (2) - So arbeiten Wissenschaftsdetektive
KI macht es Paper Mills leichter denn je, wissenschaftliche Arbeiten zu fälschen. Immer wieder werden solche Fake-Studien veröffentlicht - auch weil die Prüfmechanismen an ihre Grenzen stoßen. Doch es...
www.ardaudiothek.de
PM Tusk:

Some say that Ukraine should be grateful for everything.
The truth is exactly the opposite. The rest of us should be grateful to Ukraine.

ok, but stock brokers do late shifts.... but that's stretching it :)

me too

taxis :)

I have been charting the linguistic and cultural framing of emerging tech from Dolly the Sheep onwards. This week's post is about Moltbook, a social networking platform for AI agents which was a bit of a viral sensation makingsciencepublic.com/2026/02/13/m... #AI #metaphor #AIMetaphorObservatory
Moltbook: Snapshots of a metaphorical firework
In late January 2026, a social network appeared where only AIs could post and within days, the internet had responded with an explosion of parodies, panic, and metaphors that revealed as much about…
makingsciencepublic.com
Today from my professional society, the @ametsoc.org:

"The repeal of the [EPA] Endangerment Finding does not alter the central unambiguous scientific conclusion: The climate change that people are causing threatens human lives and well-being."

Full statement:

www.ametsoc.org/ams/about-am...
A Response to the Decision to Rescind EPA's 2009 Endangerment Finding
The AMS is a global community committed to advancing weather, water, and climate science and service.
www.ametsoc.org

Wow, I have just seen this chapter, which should be of interest to linguists, metaphor analysts and critical AI scholars - a comparative study of AI metaphors in English and Italian!! #AIMetaphorObservatory
link.springer.com/chapter/10.1....
AI Through a Bilingual Lens: Unveiling Metaphors in Italian and English AI Discourses
This chapter proposes a comparative study of metaphors used in Artificial Intelligence (AI) discourse in both Italian and English, uncovering how linguistic and cultural differences shape public and a...
link.springer.com

It really is a lovely article and it ends up exploring a new language-based #metaphor! Great stuff!!

I love that article!

oh metaphor as 'a third way of knowing' - I like that!!! (at about 1.21 in)

I think you are right and it's nice

Reposted by Brigitte Nerlich

Myth of the Genetic Blueprint - Life isn’t constructed along pre-drawn plans. It grows. pioneerworks.org/broadcast/ge... - Super article by the always on-point @elisecutts.bsky.social
Myth of the Genetic Blueprint | Broadcast
Life isn't constructed along pre-drawn plans. It grows.
pioneerworks.org

I am glad, especially as it's coming from you!😀

Ah, it just occurred to me that this decade-old post on 'carbon pollution' might be of interest makingsciencepublic.com/2015/08/06/c...

One should write something about revoke, refuse, retract etc in science. But what grated on me was that an 'administration' 'revoked'....without good reason it seems
Today’s action “is a rejection of the most basic laws of physics”, says #climate scientist Friederike Otto.

I report on the EPA revoking its own ruling on the danger of greenhouse gases:

www.nature.com/articles/d41... 🧪
US repeals key ‘endangerment finding’ that climate change is a public threat
Overturning the 2009 decision means billions of extra tonnes of greenhouse-gas emissions over the next three decades.
www.nature.com
ICYMI: Fukushima's radioactive hybrid terror pig boom was driven by amorous mothers
Fukushima's radioactive hybrid terror pig boom was driven by amorous mothers
Genetic study finds domestic pigs’ year-round breeding sped gene flow into wild boar Back in 2021, in the thick of pandemic mania, The Register gleefully reported that "radioactive hybrid terror pigs" were thriving in Japan's Fukushima exclusion zone.…
dlvr.it