Author | Lightnews

Reposted by Matthew Oxley

Rand Fishkin @randfish.bsky.social · Jun 6

Another jobs report.
Another month where AI failed to take our jobs.

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ali alkhatib @ali-alkhatib.com · May 24

nope. anthropic made a dataset including fake emails implying a nonexistent engineer was having an affair and the chatbot emitted words related to words from those fake emails implying a fictitious affair. then a bunch of dipshit frauds at anthropic made the home alone face and ran around the house.

Phil Lewis @phillewis.bsky.social · May 24

An Amazon-backed AI model tried to blackmail engineers who threatened to shut it down, a safety report revealed

In tests, Anthropic's Claude Opus 4 would resort to "extremely harmful actions" to preserve its own existence

Amazon-Backed AI Model Would Try To Blackmail Engineers Who Threatened To Take It Offline

In tests, Anthropic's Claude Opus 4 would resort to "extremely harmful actions" to preserve its own existence, a safety report revealed.

www.huffpost.com

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JD Shadel @jdshadel.com · May 19

“If they couldn’t be bothered to write this, why should we be bothered to read it?” ‼️

In their cathartic, broligarchy-rattling new book, “The AI Con,” @emilymbender.bsky.social and @alexhanna.bsky.social are handing out needles so you, too, can burst the hype bubble.

www.esckey.co/do-you-belie...

Do you believe in hope after “AI” hype? Emily M. Bender and Alex Hanna make the case

In this extended briefing, “TL;DR” = “Totally Legit; Def. Read” because we review “The AI Con,” the spicy new book ready to rattle the broligarchy. Plus, the authors answer ESC KEY .CO’s questions abo...

www.esckey.co

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Emily M. Bender @emilymbender.bsky.social · Apr 24

LLMs are nothing more than models of the distribution of the word forms in their training data, with weights modified by post-training to produce somewhat different distributions. Unless your use case requires a model of a distribution of word forms in text, indeed, they suck and aren't useful.

Hank Green @hankgreen.bsky.social · Apr 24

There are a lot of critiques of LLMs that I agree with but "they suck and aren't useful" doesn't really hold water.

I understand people not using them because of social, economic, and environmental concerns. And I also understand people using them because they can be very useful.

Thoughts?

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Timnit Gebru @timnitgebru.bsky.social · Apr 25

Here are a few questions the NYT propaganda-as-news-service could have answered instead of the ridiculous ones they asked.

Timnit Gebru @timnitgebru.bsky.social · Apr 25

He could, for instance, have written about any number of topics. Here are some ideas for free.

1. What cults are the Anthropic crew in, and what is the ideological ancestry of these cults? (We've done the work for him here, hint hint, its eugenics: firstmonday.org/ojs/index.ph...).

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.chantal//RYAN @thoughtrise.bsky.social · Apr 23

unfollowing everyone on linkedin except this guy

linkedin post screenshot:

Ken Cheng - I want to connect with you, emotionally)

Al will never be able to write like me. Why? Because | am now inserting random sentences into every post to throw off their language learning models. Any Al emulating me will radiator freak yellow horse spout nonsense. 1 wiite all my emails, That's Not My Baby and reports like this to protect my data waffle iron 40% off. 1 suggest all writers and artists do the same Strawberry mango Forklift. The robot nerds will never get the better of Ken Hey can | have whipped cream please? Cheng. We can tuna fish tango foxtrot defeat Al. We just have to talk like this. All. The. Time. Piss on carpet

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Sophie Oxley @sophie.chiefstudio.co.uk · Apr 22

#Copywriters. You are still needed, my god, you are still needed. But the market that 'gets' the value you bring is completely different from the pre-AI era. It's also a lot more fun to work with. Keen to find out more? Join Writers Against the Algorithm! I'm speaking tomorrow on this subject 💪

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Chief Studio @chiefstudio.co.uk · Apr 21

Step inside our sunny office.

It really is sunny, because we live in Lanzarote 😂

But seriously, our website has had a few updates, check them out: chiefstudio.co.uk

✌️

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Matthew Oxley @matthewoxley.bsky.social · Apr 19

Fucking hell what are we doing 🤦‍♂️

www.theguardian.com/sport/2025/a...

China pits humanoid robots against humans in half-marathon for first time

Twenty-one humanoid robots joined thousands of runners at the Yizhuang half-marathon in Beijing

www.theguardian.com

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Reposted by Matthew Oxley

Emily M. Bender @emilymbender.bsky.social · Apr 18

Mystery AI Hype Theater 3000 Episode 54: “AI” Agents, A Single Point of Failure in which @mmitchell.bsky.social comes back to the pod to sift through agentic nonsense with me and @alexhanna.bsky.social

www.buzzsprout.com/2126417/epis...

Thx to @whatulysses.bsky.social for production!

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Chief Studio @chiefstudio.co.uk · Apr 14

Nice little milestone: we’re now on @Zyppy.com!

It’s a curated directory of vetted marketing agencies and consultants.

As a product marketing agency, it’s great to be recognised for doing one thing well 🙏

zyppy.com/list/compani...

Graphic showing “Chief Studio – Find Us on Zyppy List” with search bar imagery, a magnifying glass, and a heart icon.

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Matthew Oxley @matthewoxley.bsky.social · Apr 12

Spectacular content for your Saturday reading…

Why do AI company logos look like buttholes?

velvetshark.com/ai-company-l...

Why do AI company logos look like buttholes?

A humorous exploration of the uncanny resemblance between AI company logos and human anatomy. Discover why circular, gradient-based designs dominate the AI industry, and what this design convergence t...

velvetshark.com

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Matthew Oxley @matthewoxley.bsky.social · Apr 11

Thanks Rand 🙏🙏

Rand Fishkin @randfish.bsky.social · Apr 10

Mazel tov! 👏👏👏

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Matthew Oxley @matthewoxley.bsky.social · Apr 10

Super proud to get our little agency (it’s just me and @sophieoxley.bsky.social) accepted into @zyppy.com…

It’s a super cool and much needed human-curated directory of the best marketing agencies and consultants.

Thanks Cyrus 🙏

Chief Studio @chiefstudio.co.uk · Apr 10

Woohoo, we’ve just been accepted to Zyppy List! 🕺

Check out our listing and find out a lot more about who we are and what we do…

Thanks @zyppy.com

zyppy.com/list/compani...

Chief Studio - Zyppy Marketing

We help software companies talk about what they do in a way that makes sense to people. Many of our clients come to us because they’ve got a great p

zyppy.com

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Sophie Oxley @sophie.chiefstudio.co.uk · Apr 10

🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at @microconf.com ‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️

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Margaret Mitchell @mmitchell.bsky.social · Apr 8

New great piece from @emilymbender.bsky.social explaining the problem with "AI" framing.
"If what you are doing is sensible and grounded science, there is...a more precise way to describe it that bolsters rather than undermines the interest and value of your research."
buttondown.com/maiht3k/arch...

Calling All Mad Scientists: Reject "AI" as a Framing of Your Work

By Emily tl;dr: Every time you describe your work that involves statistical modeling as "AI" you are lending your power and credibility to Musk and DOGE. Mad...

buttondown.com

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Jeff Asher @jeffasher.bsky.social · Apr 7

As an elder millennial, I'm super excited to experience my fifth "once-in-a-lifetime" event since high school.

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Matthew Oxley @matthewoxley.bsky.social · Apr 8

I swear my entire day is just dismissing suggestions from Grammarly.

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Jay Acunzo @jayacunzo.com · Apr 6

I wrote about the kind of content marketing that actually works in 2025.

What got you here won't get you there. Time to face some hard truths.

jayacunzo.com/blog/the-kind-of-content-marketing-that-actually-works-in-2025

The Kind of Content Marketing that Actually Works in 2025

Marketing isn't simple. But understanding it can be. I need that reminder now and again. Maybe you do too. I started my career working for brands like Google as a digital media strategist and two st...

jayacunzo.com

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JD Shadel @jdshadel.com · Mar 18

🚩 🚩 🚩 Red flags for AI hype 🚩 🚩 🚩

Award-winning reporter @karenhao.bsky.social leads @pulitzercenter.bsky.social's AI Spotlight Series training journos on critical AI literacy.

But what about *readers*? How do you more critically read?

Hao reveals the red flags here:
www.esckey.co/how-to-hype-...

"The biggest red flag is anthropomorphizing AI."

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Rand Fishkin @randfish.bsky.social · Mar 11

If we include ChatGPT, what is Google's *REAL* market share of search?

After years of speculation, we finally have enough reliable data to build high quality numbers for both services. I think you'll be quite surprised; I definitely was!

New research here: sparktoro.com/blog/new-res...

Is ChatGPT Taking Searches from Google? What's the Market Share of AI Tools vs. Traditional Search?

YouTube video by Rand Fishkin

youtu.be

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Matthew Oxley @matthewoxley.bsky.social · Mar 10

Hey man I live in Lanzarote! We’re visiting La Palma soon. What are you shooting on? Looks sick. Film or digital ?

Jarek @jarekceborski.com · Mar 9

I really enjoy shipping code from this island 💚
ʟᴀ ᴘᴀʟᴍᴀ

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John Skiles Skinner @skiles.blue · Mar 1

I got laid off today, with the rest of 18F.

18F was an elite federal software shop. We made gov't websites work better, more efficiently for the American people. We saved taxpayers from getting screwed over by contractors. And were fired for it.

We made this website to tell our story:
18f.org

We're not done yet | 18F

18f.org

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Matthew Oxley @matthewoxley.bsky.social · Mar 1

This is a really great piece

M.J. Crockett @mjcrockett.bsky.social · Feb 27

My new piece in @theguardian.com

Techno-optimism is human pessimism.

www.theguardian.com/commentisfre...

AI is ‘beating’ humans at empathy and creativity. But these games are rigged | MJ Crockett

Research pitting people against AI systems gives AI an edge by asking us to perform in machine-like ways

www.theguardian.com

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Matthew Oxley @matthewoxley.bsky.social · Mar 1

“Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is right.”

Gotta love Jane, right? So many good ones in light of today’s shit show in the Oval Office.

Justin Jackson @justinjackson.ca · Mar 1

"The greatest danger to our future is apathy. We can't all save the world in a dramatic way, but we can each make our small difference, and together those small differences add up. The question is: What kind of impact do you want to make?"

– Jane Goodall

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