Reputation Leaders
@reputationleaders.bsky.social
Reputation Leaders are thought leadership strategists who grow client businesses and reputations by providing new insights on topical business and social issues.
“What attracts people to a company is not what keeps them at a company”, said Laurence Evans, Reputation Leaders CEO, at the recent DeVry CEO roundtable.
November 6, 2025 at 10:03 AM
“What attracts people to a company is not what keeps them at a company”, said Laurence Evans, Reputation Leaders CEO, at the recent DeVry CEO roundtable.
When we asked 1,000 Americans why they would stop using an airline, three underlying themes emerged.
One interesting through line was that of transparency. And not, “it’s in the fine print,” but up front, no-unpleasant-surprises transparency.
One interesting through line was that of transparency. And not, “it’s in the fine print,” but up front, no-unpleasant-surprises transparency.
October 7, 2025 at 8:01 AM
When we asked 1,000 Americans why they would stop using an airline, three underlying themes emerged.
One interesting through line was that of transparency. And not, “it’s in the fine print,” but up front, no-unpleasant-surprises transparency.
One interesting through line was that of transparency. And not, “it’s in the fine print,” but up front, no-unpleasant-surprises transparency.
Last week, our COO David Lyndon represented Reputation Leaders at Climate Week NYC.
In his latest blog, he shares two themes that seemed to underpin the day’s discussions.
In his latest blog, he shares two themes that seemed to underpin the day’s discussions.
September 30, 2025 at 9:30 AM
Last week, our COO David Lyndon represented Reputation Leaders at Climate Week NYC.
In his latest blog, he shares two themes that seemed to underpin the day’s discussions.
In his latest blog, he shares two themes that seemed to underpin the day’s discussions.
“Are you still applying for jobs?”
“Yeah, there’s a company I was looking at the other day that I think I’ll apply for. I looked at their website…”
“Yeah, there’s a company I was looking at the other day that I think I’ll apply for. I looked at their website…”
September 16, 2025 at 4:10 PM
“Are you still applying for jobs?”
“Yeah, there’s a company I was looking at the other day that I think I’ll apply for. I looked at their website…”
“Yeah, there’s a company I was looking at the other day that I think I’ll apply for. I looked at their website…”
Nearly two-thirds (65%) of senior executives surveyed said generative AI was the AI application with the highest ROI.
The astonishing surge has taken it from 13th place for ROI in 2024 to the top spot.
The astonishing surge has taken it from 13th place for ROI in 2024 to the top spot.
July 2, 2025 at 1:39 PM
Nearly two-thirds (65%) of senior executives surveyed said generative AI was the AI application with the highest ROI.
The astonishing surge has taken it from 13th place for ROI in 2024 to the top spot.
The astonishing surge has taken it from 13th place for ROI in 2024 to the top spot.
It was such a pleasure to work on the research behind this report. To find out which AI solutions generated the highest ROI check out the full report: buff.ly/bAY5hhG. #AI #LXT #AImaturity #AIadoption #GenAI #TrainingData
June 24, 2025 at 4:10 PM
It was such a pleasure to work on the research behind this report. To find out which AI solutions generated the highest ROI check out the full report: buff.ly/bAY5hhG. #AI #LXT #AImaturity #AIadoption #GenAI #TrainingData
What can a review of trust repair in romantic couples can teach us about how trust actually works in a crisis?
Click the article to find out: buff.ly/eRUJiLq
#trust #crisis #crisiscomms #psychology #comms #PR #reputationmanagement #CEO #corporatecomms #stakeholderengagement
Click the article to find out: buff.ly/eRUJiLq
#trust #crisis #crisiscomms #psychology #comms #PR #reputationmanagement #CEO #corporatecomms #stakeholderengagement
June 17, 2025 at 4:10 PM
What can a review of trust repair in romantic couples can teach us about how trust actually works in a crisis?
Click the article to find out: buff.ly/eRUJiLq
#trust #crisis #crisiscomms #psychology #comms #PR #reputationmanagement #CEO #corporatecomms #stakeholderengagement
Click the article to find out: buff.ly/eRUJiLq
#trust #crisis #crisiscomms #psychology #comms #PR #reputationmanagement #CEO #corporatecomms #stakeholderengagement
Strategies for building trust in a high-trust consumer environment: certifications, expert endorsement, and safety claims fall flat in a low-trust context. The brands that will emerge on top from this period of consumer low trust are those that adapt
June 11, 2025 at 9:01 AM
Strategies for building trust in a high-trust consumer environment: certifications, expert endorsement, and safety claims fall flat in a low-trust context. The brands that will emerge on top from this period of consumer low trust are those that adapt
What will be the biggest reputation opportunity for brands over the next five years?
We caught up recently with our CEO, Laurence, to ask him about the biggest brand opportunity ahead of 2030.
We caught up recently with our CEO, Laurence, to ask him about the biggest brand opportunity ahead of 2030.
June 10, 2025 at 12:41 PM
What will be the biggest reputation opportunity for brands over the next five years?
We caught up recently with our CEO, Laurence, to ask him about the biggest brand opportunity ahead of 2030.
We caught up recently with our CEO, Laurence, to ask him about the biggest brand opportunity ahead of 2030.
In the corporate world, few virtues are as celebrated—and as misunderstood—as trust.
We talk endlessly about building it. Rebuilding it. Managing it in crises.
But how often do we talk about trustworthiness?
We talk endlessly about building it. Rebuilding it. Managing it in crises.
But how often do we talk about trustworthiness?
May 27, 2025 at 9:02 AM
In the corporate world, few virtues are as celebrated—and as misunderstood—as trust.
We talk endlessly about building it. Rebuilding it. Managing it in crises.
But how often do we talk about trustworthiness?
We talk endlessly about building it. Rebuilding it. Managing it in crises.
But how often do we talk about trustworthiness?
Research is changing, here's how.
Research has been changing rapidly over the last 2 years, and the pace of change is set to continue. Last week we caught up with Reputation Leaders CEO, Laurence Evans, to pick his brain about:
Research has been changing rapidly over the last 2 years, and the pace of change is set to continue. Last week we caught up with Reputation Leaders CEO, Laurence Evans, to pick his brain about:
May 20, 2025 at 9:03 AM
Research is changing, here's how.
Research has been changing rapidly over the last 2 years, and the pace of change is set to continue. Last week we caught up with Reputation Leaders CEO, Laurence Evans, to pick his brain about:
Research has been changing rapidly over the last 2 years, and the pace of change is set to continue. Last week we caught up with Reputation Leaders CEO, Laurence Evans, to pick his brain about:
Our research for Bath & Body Works has been quoted in New Beauty!
Fragrance is becoming an essential part of self-care and wellness.
"Bath & Body Works’ New Data Reveals How Important Fragrance Really Is to Americans "
Fragrance is becoming an essential part of self-care and wellness.
"Bath & Body Works’ New Data Reveals How Important Fragrance Really Is to Americans "
May 6, 2025 at 9:07 AM
Our research for Bath & Body Works has been quoted in New Beauty!
Fragrance is becoming an essential part of self-care and wellness.
"Bath & Body Works’ New Data Reveals How Important Fragrance Really Is to Americans "
Fragrance is becoming an essential part of self-care and wellness.
"Bath & Body Works’ New Data Reveals How Important Fragrance Really Is to Americans "
What can the reign of Richard II tell us about branding today?
Richard's reign is a cautionary tale on why great brands are not built alone.
Richard's reign is a cautionary tale on why great brands are not built alone.
April 29, 2025 at 9:05 AM
What can the reign of Richard II tell us about branding today?
Richard's reign is a cautionary tale on why great brands are not built alone.
Richard's reign is a cautionary tale on why great brands are not built alone.
Happy Earth Day from us at Reputation Leaders.
#EarthDay #EarthDay2025 #InvestInOurPlanet #Sustainability #ClimateAction #EnvironmentalResponsibility #SustainableFuture #WorkplaceSustainability #SustainableWorkplace # #EmployeeEngagement
#EarthDay #EarthDay2025 #InvestInOurPlanet #Sustainability #ClimateAction #EnvironmentalResponsibility #SustainableFuture #WorkplaceSustainability #SustainableWorkplace # #EmployeeEngagement
April 22, 2025 at 2:51 PM
Happy Earth Day from us at Reputation Leaders.
#EarthDay #EarthDay2025 #InvestInOurPlanet #Sustainability #ClimateAction #EnvironmentalResponsibility #SustainableFuture #WorkplaceSustainability #SustainableWorkplace # #EmployeeEngagement
#EarthDay #EarthDay2025 #InvestInOurPlanet #Sustainability #ClimateAction #EnvironmentalResponsibility #SustainableFuture #WorkplaceSustainability #SustainableWorkplace # #EmployeeEngagement
Critics of Trump’s tariffs say that the costs of tariffs are paid by importers and passed on to consumers, leading to increased inflation.
April 16, 2025 at 9:36 AM
Critics of Trump’s tariffs say that the costs of tariffs are paid by importers and passed on to consumers, leading to increased inflation.
Advocates of Trump’s tariff on X say it is a powerful negotiating tactic. They argue that the tariffs are fair and hope they will lead to the reshoring of American manufacturing and working-class jobs.
April 16, 2025 at 9:36 AM
Advocates of Trump’s tariff on X say it is a powerful negotiating tactic. They argue that the tariffs are fair and hope they will lead to the reshoring of American manufacturing and working-class jobs.
An April 3 YouGov poll found that 40% of Americans strongly disapprove of the recent minimum tariff of 10% on all imports, while 15% strongly approve.
April 16, 2025 at 9:36 AM
An April 3 YouGov poll found that 40% of Americans strongly disapprove of the recent minimum tariff of 10% on all imports, while 15% strongly approve.
Trump’s tariffs have been making waves globally. Here’s how Americans have responded.
X has been a storm, with both sides saying the other doesn’t understand the tariffs or how they work.
X has been a storm, with both sides saying the other doesn’t understand the tariffs or how they work.
April 16, 2025 at 9:36 AM
Trump’s tariffs have been making waves globally. Here’s how Americans have responded.
X has been a storm, with both sides saying the other doesn’t understand the tariffs or how they work.
X has been a storm, with both sides saying the other doesn’t understand the tariffs or how they work.
I fasted from social media…this is what I learned.
As Lent draws to a close, I reflect on how abstaining from social media can strengthen our self-control, help us discern what it offers us, and shape our character.
#socialmediafast #socialmediabreak #productivity #mentalhealth
As Lent draws to a close, I reflect on how abstaining from social media can strengthen our self-control, help us discern what it offers us, and shape our character.
#socialmediafast #socialmediabreak #productivity #mentalhealth
April 15, 2025 at 9:02 AM
I fasted from social media…this is what I learned.
As Lent draws to a close, I reflect on how abstaining from social media can strengthen our self-control, help us discern what it offers us, and shape our character.
#socialmediafast #socialmediabreak #productivity #mentalhealth
As Lent draws to a close, I reflect on how abstaining from social media can strengthen our self-control, help us discern what it offers us, and shape our character.
#socialmediafast #socialmediabreak #productivity #mentalhealth
Trump’s tariffs just shook the table —UK media has responded negatively. How should UK companies prepare and respond?
#tariffs #trumptariffs #uktrade #ukeconomy #pr #crisiscomms #strategiccomms
#tariffs #trumptariffs #uktrade #ukeconomy #pr #crisiscomms #strategiccomms
April 10, 2025 at 9:00 AM
Trump’s tariffs just shook the table —UK media has responded negatively. How should UK companies prepare and respond?
#tariffs #trumptariffs #uktrade #ukeconomy #pr #crisiscomms #strategiccomms
#tariffs #trumptariffs #uktrade #ukeconomy #pr #crisiscomms #strategiccomms
What influences Americans’ choice of airline the most?
A recent Reputation Leaders study reveals a surprising answer.
🔹 More Americans would avoid an airline that raises prices than one that had a recent crash.
A recent Reputation Leaders study reveals a surprising answer.
🔹 More Americans would avoid an airline that raises prices than one that had a recent crash.
April 1, 2025 at 10:00 AM
What influences Americans’ choice of airline the most?
A recent Reputation Leaders study reveals a surprising answer.
🔹 More Americans would avoid an airline that raises prices than one that had a recent crash.
A recent Reputation Leaders study reveals a surprising answer.
🔹 More Americans would avoid an airline that raises prices than one that had a recent crash.
Younger Americans favor healthcare for the underserved, whereas boomers are more focused on their own health
#HealthcareResearch #ThoughtLeadership
#HealthcareResearch #ThoughtLeadership
March 25, 2025 at 10:00 AM
Younger Americans favor healthcare for the underserved, whereas boomers are more focused on their own health
#HealthcareResearch #ThoughtLeadership
#HealthcareResearch #ThoughtLeadership
Looking at the four pillars of reputation in the image below, this shows a shift of emphasis from ‘Brand’ to ‘People’.
The takeaway? Consumers are shifting their reputational focus to scrutinizing business practices, with employee well-being becoming a key reputation driver.
The takeaway? Consumers are shifting their reputational focus to scrutinizing business practices, with employee well-being becoming a key reputation driver.
March 18, 2025 at 10:00 AM
Looking at the four pillars of reputation in the image below, this shows a shift of emphasis from ‘Brand’ to ‘People’.
The takeaway? Consumers are shifting their reputational focus to scrutinizing business practices, with employee well-being becoming a key reputation driver.
The takeaway? Consumers are shifting their reputational focus to scrutinizing business practices, with employee well-being becoming a key reputation driver.
What do Americans think of companies’ reactions to the recent changes to DEI policies? The simple answer - 𝐒𝐭𝐚𝐲 𝐭𝐫𝐮𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐯𝐚𝐥𝐮𝐞𝐬 𝐨𝐧 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲.
#Diversity #Leadership #DEI #Reputation
#Diversity #Leadership #DEI #Reputation
March 13, 2025 at 10:00 AM
What do Americans think of companies’ reactions to the recent changes to DEI policies? The simple answer - 𝐒𝐭𝐚𝐲 𝐭𝐫𝐮𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐯𝐚𝐥𝐮𝐞𝐬 𝐨𝐧 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲.
#Diversity #Leadership #DEI #Reputation
#Diversity #Leadership #DEI #Reputation