Barry Adams 📰
@polemicdigital.com
Specialised SEO and audience growth consultant for news publishers. Co-founder of the News & Editorial SEO Summit. 🇳🇱 in Northern Ireland.
Consulting: https://www.PolemicDigital.com
Newsletter: https://www.SEOforGooglenews.com
Event: https://NewsSEO.io
Consulting: https://www.PolemicDigital.com
Newsletter: https://www.SEOforGooglenews.com
Event: https://NewsSEO.io
Pinned
Barry Adams 📰
@polemicdigital.com
· Nov 22
No, we don’t need a new acronym. Or a new name. Or a new ‘paradigm’.
Whether search is done on a system built on classic information retrieval or on a large language model, it’s a search engine.
Search engine optimisation. SEO.
Don’t be all Hubspotty and try to create a new industry name.
Whether search is done on a system built on classic information retrieval or on a large language model, it’s a search engine.
Search engine optimisation. SEO.
Don’t be all Hubspotty and try to create a new industry name.
I bought a Volvo. Does that mean I’m now officially an old dude?
a close up of a man in a military uniform looking at the camera with a serious look on his face .
ALT: a close up of a man in a military uniform looking at the camera with a serious look on his face .
media.tenor.com
November 28, 2025 at 5:45 PM
I bought a Volvo. Does that mean I’m now officially an old dude?
It never ceases to amaze me how the most valuable sports league in the world - the NFL - keeps getting away with having some of the worst officiating in sports.
November 27, 2025 at 8:56 PM
It never ceases to amaze me how the most valuable sports league in the world - the NFL - keeps getting away with having some of the worst officiating in sports.
South Africa has had to release 13 players back to their clubs before this weekend’s last autumn internationals game against Wales.
So this is their… (checks notes)… ‘weaker’ team.
And a 7-1 bench too.
So this is their… (checks notes)… ‘weaker’ team.
And a 7-1 bench too.
November 27, 2025 at 11:18 AM
South Africa has had to release 13 players back to their clubs before this weekend’s last autumn internationals game against Wales.
So this is their… (checks notes)… ‘weaker’ team.
And a 7-1 bench too.
So this is their… (checks notes)… ‘weaker’ team.
And a 7-1 bench too.
Reposted by Barry Adams 📰
Mediahuis Ireland has announced the launch of its new Crime World website, which replaces the website of its newspaper brand Sunday World www.holdthefrontpage.co.uk/2025/news/ne...
Crime World, formerly Sunday World | Crime World
The latest crime stories, podcasts, and investigations from across Ireland, the UK, and the world on Crime World, formerly Sunday World.
SundayWorld.com
November 26, 2025 at 11:06 AM
Mediahuis Ireland has announced the launch of its new Crime World website, which replaces the website of its newspaper brand Sunday World www.holdthefrontpage.co.uk/2025/news/ne...
People have been complaining (justifiably) for years that search-optimised content has been low quality trash...
They might want for that era to return, once they see what AI-generated slop is doing to their information diets.
LLMs don't create quality, they create industrial-grade mediocrity.
They might want for that era to return, once they see what AI-generated slop is doing to their information diets.
LLMs don't create quality, they create industrial-grade mediocrity.
The AI Slopification of the Internet continues - if people can abuse new tech for quick gains. They will. And so we'll all pay the price... how will people ever find anything out factually online in future, after the greedy duelling tech bros ruin everything?
November 25, 2025 at 5:19 PM
People have been complaining (justifiably) for years that search-optimised content has been low quality trash...
They might want for that era to return, once they see what AI-generated slop is doing to their information diets.
LLMs don't create quality, they create industrial-grade mediocrity.
They might want for that era to return, once they see what AI-generated slop is doing to their information diets.
LLMs don't create quality, they create industrial-grade mediocrity.
Reposted by Barry Adams 📰
I wish I didn’t have to share this. But the BBC has decided to censor my first Reith Lecture.
They deleted the line in which I describe Donald Trump as “the most openly corrupt president in American history.” /1
They deleted the line in which I describe Donald Trump as “the most openly corrupt president in American history.” /1
November 25, 2025 at 9:26 AM
I wish I didn’t have to share this. But the BBC has decided to censor my first Reith Lecture.
They deleted the line in which I describe Donald Trump as “the most openly corrupt president in American history.” /1
They deleted the line in which I describe Donald Trump as “the most openly corrupt president in American history.” /1
Reposted by Barry Adams 📰
LLMs.txt was supposed to be “robots.txt for AI.” But does it actually do anything? After analyzing 300,000 websites, we have a clear answer:
No.
Here’s what the data says:
seranking.com/blog/llms-tx...
No.
Here’s what the data says:
seranking.com/blog/llms-tx...
November 24, 2025 at 1:25 PM
LLMs.txt was supposed to be “robots.txt for AI.” But does it actually do anything? After analyzing 300,000 websites, we have a clear answer:
No.
Here’s what the data says:
seranking.com/blog/llms-tx...
No.
Here’s what the data says:
seranking.com/blog/llms-tx...
Love this from @dias.social: "Stop framing LLM Hallucinations as 'Bugs.' They are a Structural Design Feature."
www.linkedin.com/posts/pedrod...
www.linkedin.com/posts/pedrod...
⚠️ Stop framing LLM Hallucinations as 'Bugs.' They are a Structural Design Feature.
A new research on Structural Inducements for Hallucination reveals that today's production LLMs are st...
⚠️ Stop framing LLM Hallucinations as 'Bugs.' They are a Structural Design Feature.
A new research on Structural Inducements for Hallucination reveals that today's production LLMs are structurally b...
www.linkedin.com
November 24, 2025 at 2:25 PM
Love this from @dias.social: "Stop framing LLM Hallucinations as 'Bugs.' They are a Structural Design Feature."
www.linkedin.com/posts/pedrod...
www.linkedin.com/posts/pedrod...
Reposted by Barry Adams 📰
People who adore the LLM-machine, that by design has no concern for truth, must have no concern for truth
November 23, 2025 at 4:15 PM
People who adore the LLM-machine, that by design has no concern for truth, must have no concern for truth
Reposted by Barry Adams 📰
🔥 SEO Foresight is BACK! 🔥
2026 lineup:
Lily Ray @lilyray.nyc • Mike Korenugin • Jonjo Rowlands • Barry Adams @polemicdigital.com • Andreea Ștefan • Barry Schwartz @rustybrick.com • Melissa Popp @melissapopp.com • Erin Sparks @erinsparks.com
📅 9 December 2025
💸 Free
👉 Register now: bit.ly/48szloY
2026 lineup:
Lily Ray @lilyray.nyc • Mike Korenugin • Jonjo Rowlands • Barry Adams @polemicdigital.com • Andreea Ștefan • Barry Schwartz @rustybrick.com • Melissa Popp @melissapopp.com • Erin Sparks @erinsparks.com
📅 9 December 2025
💸 Free
👉 Register now: bit.ly/48szloY
SEO Foresight 2026
Aligning multi-engine strategy, LLM search, entity SEO & social discovery
bit.ly
November 21, 2025 at 8:34 AM
🔥 SEO Foresight is BACK! 🔥
2026 lineup:
Lily Ray @lilyray.nyc • Mike Korenugin • Jonjo Rowlands • Barry Adams @polemicdigital.com • Andreea Ștefan • Barry Schwartz @rustybrick.com • Melissa Popp @melissapopp.com • Erin Sparks @erinsparks.com
📅 9 December 2025
💸 Free
👉 Register now: bit.ly/48szloY
2026 lineup:
Lily Ray @lilyray.nyc • Mike Korenugin • Jonjo Rowlands • Barry Adams @polemicdigital.com • Andreea Ștefan • Barry Schwartz @rustybrick.com • Melissa Popp @melissapopp.com • Erin Sparks @erinsparks.com
📅 9 December 2025
💸 Free
👉 Register now: bit.ly/48szloY
Time for the twice-yearly pollution of eager young minds with my SEO guest lecture.
November 19, 2025 at 2:22 PM
Time for the twice-yearly pollution of eager young minds with my SEO guest lecture.
Reposted by Barry Adams 📰
I’m planning my 2026 talks, webinars, and podcasts — so here it is: I’m open to speaking opportunities 🎤
If you know a conference, meetup, or podcast I should speak at, tag them! 🙌
#SEO #SEOspeaker #DigitalMarketing #AI #MarketingEvents
If you know a conference, meetup, or podcast I should speak at, tag them! 🙌
#SEO #SEOspeaker #DigitalMarketing #AI #MarketingEvents
November 18, 2025 at 11:12 AM
I’m planning my 2026 talks, webinars, and podcasts — so here it is: I’m open to speaking opportunities 🎤
If you know a conference, meetup, or podcast I should speak at, tag them! 🙌
#SEO #SEOspeaker #DigitalMarketing #AI #MarketingEvents
If you know a conference, meetup, or podcast I should speak at, tag them! 🙌
#SEO #SEOspeaker #DigitalMarketing #AI #MarketingEvents
Just wash your hands.
November 15, 2025 at 1:44 PM
Just wash your hands.
Overkill? He only turns 80 once.
November 14, 2025 at 4:16 PM
Overkill? He only turns 80 once.
GEO Salesmen: "The people who say 'it's just SEO' are scared! Scared of change!"
No, mate, we're not scared. We're not afraid of change, we've embraced change for the last 25 years. We've been around the block so many times with bandwagons and hype trains.
We're not scared. We're fucking tired.
No, mate, we're not scared. We're not afraid of change, we've embraced change for the last 25 years. We've been around the block so many times with bandwagons and hype trains.
We're not scared. We're fucking tired.
November 13, 2025 at 7:59 PM
GEO Salesmen: "The people who say 'it's just SEO' are scared! Scared of change!"
No, mate, we're not scared. We're not afraid of change, we've embraced change for the last 25 years. We've been around the block so many times with bandwagons and hype trains.
We're not scared. We're fucking tired.
No, mate, we're not scared. We're not afraid of change, we've embraced change for the last 25 years. We've been around the block so many times with bandwagons and hype trains.
We're not scared. We're fucking tired.
Back on home soil to deliver a training. Always fun to do work for an organisation I’m an avid reader of.
November 13, 2025 at 7:53 AM
Back on home soil to deliver a training. Always fun to do work for an organisation I’m an avid reader of.
Reposted by Barry Adams 📰
A fix is coming to AI Discover spam. And it's tied to expired domains... -> Google Working On Fixing Google Discover AI Spam Problem
Google: “We keep the vast majority of spam out of Discover through robust spam-fighting systems and clear policies against new and emerging forms of low quality..."
Google: “We keep the vast majority of spam out of Discover through robust spam-fighting systems and clear policies against new and emerging forms of low quality..."
Google Discover AI Spam Problem Fix Coming
Google is reportedly working on a "fix" for the AI spam that routinely shows up within users' Google Discover feed. Google issued a statement to the Press Gazette saying, "We’re actively working on a ...
www.seroundtable.com
November 12, 2025 at 2:09 PM
A fix is coming to AI Discover spam. And it's tied to expired domains... -> Google Working On Fixing Google Discover AI Spam Problem
Google: “We keep the vast majority of spam out of Discover through robust spam-fighting systems and clear policies against new and emerging forms of low quality..."
Google: “We keep the vast majority of spam out of Discover through robust spam-fighting systems and clear policies against new and emerging forms of low quality..."
Back home after a short but great weekend trip to Paris to watch France v South Africa.
Stade de France really is my favourite stadium in the world. And the French sure know how to put on a great show.
Stade de France really is my favourite stadium in the world. And the French sure know how to put on a great show.
November 9, 2025 at 8:51 PM
Back home after a short but great weekend trip to Paris to watch France v South Africa.
Stade de France really is my favourite stadium in the world. And the French sure know how to put on a great show.
Stade de France really is my favourite stadium in the world. And the French sure know how to put on a great show.
Bullshit call that’s likely to ruin a great game. Ramos was dropping and De Jager was committed to the tackle. Yellow for sure, never a red. Crowd influenced the decision. #FRAvRSA
November 8, 2025 at 9:01 PM
Bullshit call that’s likely to ruin a great game. Ramos was dropping and De Jager was committed to the tackle. Yellow for sure, never a red. Crowd influenced the decision. #FRAvRSA
Reposted by Barry Adams 📰
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. via @mattgsouthern.bsky.social
#seonews #Google
#seonews #Google
Google Warns Against Relying On SEO Audit Tool Scores
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. via @mattgsouthern.bsky.social
#seonews #Google
www.searchenginejournal.com
November 6, 2025 at 10:55 PM
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. via @mattgsouthern.bsky.social
#seonews #Google
#seonews #Google