Mark Traphagen
@marktraphagen.bsky.social
VP Product Marketing & Training at seoClarity (all opinions my own) #seo. Out & proud queer non-binary #TransLivesMatter #BlackLivesMatter. Mandolin & vocals with String Break Band. Durham NC
Finally >> ChatGPT search volume we can trust and turn into action www.seoclarity.net/research/how...
How Many Searches Really Happen on ChatGPT? New Data = Refined Model
With new research available, we’ve revisited our benchmark model, tested our earlier assumptions, and refined the numbers further to help enterprises plan.
www.seoclarity.net
September 18, 2025 at 11:18 AM
Finally >> ChatGPT search volume we can trust and turn into action www.seoclarity.net/research/how...
BREAKING!
In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.
7 min video on what this means >> www.seoclarity.net/research/eco...
In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.
7 min video on what this means >> www.seoclarity.net/research/eco...
August 1, 2025 at 4:20 PM
BREAKING!
In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.
7 min video on what this means >> www.seoclarity.net/research/eco...
In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline.
7 min video on what this means >> www.seoclarity.net/research/eco...
Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position.
Thanks to @sengineland for asking me for the data and insights!
searchengineland.com/google-ai-ov...
Thanks to @sengineland for asking me for the data and insights!
searchengineland.com/google-ai-ov...
Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.
searchengineland.com
June 25, 2025 at 7:15 PM
Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position.
Thanks to @sengineland for asking me for the data and insights!
searchengineland.com/google-ai-ov...
Thanks to @sengineland for asking me for the data and insights!
searchengineland.com/google-ai-ov...
Research from the seoClarity Research Grid for US keywords on desktop shows the steady growth of keywords with an AIO where the AIO no longer ranks in the first position.
This represents about 10% of the keywords we track.
And AIOs are in positions 4-10 about 3% of the time now
This represents about 10% of the keywords we track.
And AIOs are in positions 4-10 about 3% of the time now
June 24, 2025 at 6:50 PM
Research from the seoClarity Research Grid for US keywords on desktop shows the steady growth of keywords with an AIO where the AIO no longer ranks in the first position.
This represents about 10% of the keywords we track.
And AIOs are in positions 4-10 about 3% of the time now
This represents about 10% of the keywords we track.
And AIOs are in positions 4-10 about 3% of the time now
Reposted by Mark Traphagen
MASSIVE good news for trans people in the United States.
A federal judge has just granted class action status to transgender people looking to update their passports.
This means that very shorty, the window will open to update your passports with the correct gender marker.
A federal judge has just granted class action status to transgender people looking to update their passports.
This means that very shorty, the window will open to update your passports with the correct gender marker.
June 17, 2025 at 9:34 PM
MASSIVE good news for trans people in the United States.
A federal judge has just granted class action status to transgender people looking to update their passports.
This means that very shorty, the window will open to update your passports with the correct gender marker.
A federal judge has just granted class action status to transgender people looking to update their passports.
This means that very shorty, the window will open to update your passports with the correct gender marker.
How often do AI Overviews rank lower than position one?
Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop.
AIO Rank Positions
1 = 97.7%
2 = 1.2%
3 = 0.5%
4 = 0.3%
4 or less = 0.2%
Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop.
AIO Rank Positions
1 = 97.7%
2 = 1.2%
3 = 0.5%
4 = 0.3%
4 or less = 0.2%
May 27, 2025 at 5:57 PM
How often do AI Overviews rank lower than position one?
Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop.
AIO Rank Positions
1 = 97.7%
2 = 1.2%
3 = 0.5%
4 = 0.3%
4 or less = 0.2%
Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop.
AIO Rank Positions
1 = 97.7%
2 = 1.2%
3 = 0.5%
4 = 0.3%
4 or less = 0.2%
“Our confusion and misery comes from not knowing that the gold is right here—and from always looking somewhere else.”
Pema Chodron - The Compassion Book
Pema Chodron - The Compassion Book
March 6, 2025 at 1:19 PM
“Our confusion and misery comes from not knowing that the gold is right here—and from always looking somewhere else.”
Pema Chodron - The Compassion Book
Pema Chodron - The Compassion Book
Top 20 Industries Showing AI Overviews in January 2025
Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January.
These have remained relatively stable over the past several months, with only a few categories switching places.
Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January.
These have remained relatively stable over the past several months, with only a few categories switching places.
February 5, 2025 at 5:25 PM
Top 20 Industries Showing AI Overviews in January 2025
Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January.
These have remained relatively stable over the past several months, with only a few categories switching places.
Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January.
These have remained relatively stable over the past several months, with only a few categories switching places.
Reposted by Mark Traphagen
What happens to human created content?
Are companies too lost in AI?
How will Google monetize AI answers?
Crazy smart people on Webcology🔥@schachin.bsky.social @marktraphagen.bsky.social @jennyhalasz.bsky.social @jimhedger.bsky.social - & I was also there
redcircle.com/shows/webcol...
Are companies too lost in AI?
How will Google monetize AI answers?
Crazy smart people on Webcology🔥@schachin.bsky.social @marktraphagen.bsky.social @jennyhalasz.bsky.social @jimhedger.bsky.social - & I was also there
redcircle.com/shows/webcol...
The It's the End of the Year as We've Known It Edition
Listen to Webcology on RedCircle
redcircle.com
January 2, 2025 at 4:04 PM
What happens to human created content?
Are companies too lost in AI?
How will Google monetize AI answers?
Crazy smart people on Webcology🔥@schachin.bsky.social @marktraphagen.bsky.social @jennyhalasz.bsky.social @jimhedger.bsky.social - & I was also there
redcircle.com/shows/webcol...
Are companies too lost in AI?
How will Google monetize AI answers?
Crazy smart people on Webcology🔥@schachin.bsky.social @marktraphagen.bsky.social @jennyhalasz.bsky.social @jimhedger.bsky.social - & I was also there
redcircle.com/shows/webcol...
Reposted by Mark Traphagen
Webcology: The It's the End of the Year as We've Known It Edition
An all star SEO panel -> Mordy Oberstein (@mordyoberstein.bsky.social), Mark Traphagen (@marktraphagen.bsky.social), and Jenny Halasz (@jennyhalasz.bsky.social) join Jim & Kristine to look back & forward redcircle.com/shows/webcol...
An all star SEO panel -> Mordy Oberstein (@mordyoberstein.bsky.social), Mark Traphagen (@marktraphagen.bsky.social), and Jenny Halasz (@jennyhalasz.bsky.social) join Jim & Kristine to look back & forward redcircle.com/shows/webcol...
The It's the End of the Year as We've Known It Edition
Listen to Webcology on RedCircle
redcircle.com
December 31, 2024 at 3:45 PM
Webcology: The It's the End of the Year as We've Known It Edition
An all star SEO panel -> Mordy Oberstein (@mordyoberstein.bsky.social), Mark Traphagen (@marktraphagen.bsky.social), and Jenny Halasz (@jennyhalasz.bsky.social) join Jim & Kristine to look back & forward redcircle.com/shows/webcol...
An all star SEO panel -> Mordy Oberstein (@mordyoberstein.bsky.social), Mark Traphagen (@marktraphagen.bsky.social), and Jenny Halasz (@jennyhalasz.bsky.social) join Jim & Kristine to look back & forward redcircle.com/shows/webcol...
Finally in a poly where there truly are no hierarchies, no jealousy. It's so gloriously wholesome
December 19, 2024 at 9:19 AM
Finally in a poly where there truly are no hierarchies, no jealousy. It's so gloriously wholesome
Reposted by Mark Traphagen
WE ARE STILL IN THIS.
Wipe your tears.
This is the difficult business of hope and defying expectation.
We do not give up.
We run through the tape.
Y’all aren’t allowed to throw in the towel until I do. 😉
Big breath. Locked in. Let’s do this.
Wipe your tears.
This is the difficult business of hope and defying expectation.
We do not give up.
We run through the tape.
Y’all aren’t allowed to throw in the towel until I do. 😉
Big breath. Locked in. Let’s do this.
December 17, 2024 at 3:58 AM
WE ARE STILL IN THIS.
Wipe your tears.
This is the difficult business of hope and defying expectation.
We do not give up.
We run through the tape.
Y’all aren’t allowed to throw in the towel until I do. 😉
Big breath. Locked in. Let’s do this.
Wipe your tears.
This is the difficult business of hope and defying expectation.
We do not give up.
We run through the tape.
Y’all aren’t allowed to throw in the towel until I do. 😉
Big breath. Locked in. Let’s do this.
Should you try to rank for AI Overviews? #HotTake
The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them.
But is that really the case?
Continue this 🧵to find out! 1/3
The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them.
But is that really the case?
Continue this 🧵to find out! 1/3
December 12, 2024 at 1:58 PM
Should you try to rank for AI Overviews? #HotTake
The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them.
But is that really the case?
Continue this 🧵to find out! 1/3
The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them.
But is that really the case?
Continue this 🧵to find out! 1/3
Reposted by Mark Traphagen
At its heart, Star Trek is a utopian fantasy about a society so advanced that they are capable of holding productive meetings that last no longer than three minutes
December 3, 2024 at 4:58 PM
At its heart, Star Trek is a utopian fantasy about a society so advanced that they are capable of holding productive meetings that last no longer than three minutes
Letting go of attachment has perhaps been the most fulfilling advancement I've made in my whole life
November 29, 2024 at 12:12 PM
Letting go of attachment has perhaps been the most fulfilling advancement I've made in my whole life
Hello, I’m nëgahpart, a spatula that will never be your favorite
Your IKEA product name is your name spelled backwards with an umlaut.
Hello, I'm Wërdnå, a small hexagonal wicker basket.
Hello, I'm Wërdnå, a small hexagonal wicker basket.
Your IKEA product name is your name spelled backwards with an umlaut
Hello, I'm ennazüs, which is a cat shaped doormat.
Hello, I'm ennazüs, which is a cat shaped doormat.
November 29, 2024 at 1:49 AM
Hello, I’m nëgahpart, a spatula that will never be your favorite
Reposted by Mark Traphagen
“Jealousy is a disease, love is a healthy condition. [We] often mistake one for the other, or assume that the greater the love, the greater the jealousy, in fact, they are almost incompatible; one emotion hardly leaves room for the other.” - Robert A. Heinlein, Stranger in a Strange Land
November 28, 2024 at 1:54 PM
“Jealousy is a disease, love is a healthy condition. [We] often mistake one for the other, or assume that the greater the love, the greater the jealousy, in fact, they are almost incompatible; one emotion hardly leaves room for the other.” - Robert A. Heinlein, Stranger in a Strange Land
My polycule has a new theme: Mutually Assured Joy
It's what we seek, feed, nurture and encourage
Looking forward to celebrating that with them and other kindred spirit friends as I host my first Friendsgiving Saturday
BTW I'm open about my ethical nonmonogamy so AMA
It's what we seek, feed, nurture and encourage
Looking forward to celebrating that with them and other kindred spirit friends as I host my first Friendsgiving Saturday
BTW I'm open about my ethical nonmonogamy so AMA
November 28, 2024 at 12:19 PM
My polycule has a new theme: Mutually Assured Joy
It's what we seek, feed, nurture and encourage
Looking forward to celebrating that with them and other kindred spirit friends as I host my first Friendsgiving Saturday
BTW I'm open about my ethical nonmonogamy so AMA
It's what we seek, feed, nurture and encourage
Looking forward to celebrating that with them and other kindred spirit friends as I host my first Friendsgiving Saturday
BTW I'm open about my ethical nonmonogamy so AMA
Green bean casserole with shoestring fried onions on top
For sure sweet potato casserole or sweet potato anything.
Favorite Thanksgiving day side dish?
November 26, 2024 at 2:32 PM
Green bean casserole with shoestring fried onions on top
Reposted by Mark Traphagen
Huge SEO news: Google has launched "Search Console Recommendations".
Search Console will have automated insights for crawling, indexing + performance:
Search Console will have automated insights for crawling, indexing + performance:
November 26, 2024 at 12:40 PM
Huge SEO news: Google has launched "Search Console Recommendations".
Search Console will have automated insights for crawling, indexing + performance:
Search Console will have automated insights for crawling, indexing + performance:
Strands #268
“Open-and-shut case”
🟡🔵🔵🔵
🔵🔵🔵
“Open-and-shut case”
🟡🔵🔵🔵
🔵🔵🔵
November 26, 2024 at 1:13 PM
Strands #268
“Open-and-shut case”
🟡🔵🔵🔵
🔵🔵🔵
“Open-and-shut case”
🟡🔵🔵🔵
🔵🔵🔵
Wordle 1,256 X/6*
⬛🟨⬛⬛⬛
🟨⬛⬛🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
Classic fail
⬛🟨⬛⬛⬛
🟨⬛⬛🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
Classic fail
November 26, 2024 at 1:03 PM
Wordle 1,256 X/6*
⬛🟨⬛⬛⬛
🟨⬛⬛🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
Classic fail
⬛🟨⬛⬛⬛
🟨⬛⬛🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
⬛🟩🟩🟩🟩
Classic fail
Connections
Puzzle #534
🟩🟩🟩🟩
🟦🟦🟦🟦
🟪🟪🟪🟪
🟨🟨🟨🟨
Puzzle #534
🟩🟩🟩🟩
🟦🟦🟦🟦
🟪🟪🟪🟪
🟨🟨🟨🟨
November 26, 2024 at 1:03 PM
Connections
Puzzle #534
🟩🟩🟩🟩
🟦🟦🟦🟦
🟪🟪🟪🟪
🟨🟨🟨🟨
Puzzle #534
🟩🟩🟩🟩
🟦🟦🟦🟦
🟪🟪🟪🟪
🟨🟨🟨🟨
Reposted by Mark Traphagen
Denver gave people experiencing homelessness $1k/month. A year later, nearly half had housing.
They also had fewer ER visits, nights spent in a hospital, and jail stays.
The report estimates that this reduction in public service use SAVED the city $589k.
www.businessinsider.com/denver-basic...
They also had fewer ER visits, nights spent in a hospital, and jail stays.
The report estimates that this reduction in public service use SAVED the city $589k.
www.businessinsider.com/denver-basic...
Denver gave people experiencing homelessness $1,000 a month. A year later, nearly half of participants said they had housing.
Participants in Denver's basic-income program reported having more-secure housing, though results were similar in the trial and control groups.
www.businessinsider.com
November 26, 2024 at 12:47 AM
Denver gave people experiencing homelessness $1k/month. A year later, nearly half had housing.
They also had fewer ER visits, nights spent in a hospital, and jail stays.
The report estimates that this reduction in public service use SAVED the city $589k.
www.businessinsider.com/denver-basic...
They also had fewer ER visits, nights spent in a hospital, and jail stays.
The report estimates that this reduction in public service use SAVED the city $589k.
www.businessinsider.com/denver-basic...
Who will be my one thousandth Bluesky follower?
November 26, 2024 at 12:47 AM
Who will be my one thousandth Bluesky follower?