Author | Lightnews

It’s New 10/22: OpenAI’s ChatGPT Atlas - AI Web Browser (it uses Google)

Reposted by Mordy Oberstein

Barry Schwartz @rustybrick.com · 3d

It’s New 10/22: OpenAI’s ChatGPT Atlas - AI Web Browser (it uses Google) and @mordyoberstein.bsky.social and I dig into it while enjoying not having @gregfinn.bsky.social and @themarketinganu.bsky.social on the show www.youtube.com/watch?v=WEfW...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

It’s New 10/16: Google Grouping Ads, People Also Ask AI & Bing Data No Snippet

Reposted by Mordy Oberstein

Barry Schwartz @rustybrick.com · 9d

It’s New 10/16: @gregfinn.bsky.social tries to hide the new Google ad grouping, @themarketinganu.bsky.social goes peanuts over drugs, @mordyoberstein.bsky.social loves robotic people also ask and Bing finally adopts the data-nosnippet attribute www.youtube.com/watch?v=4Rxw...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

2 2

Mordy Oberstein @mordyoberstein.bsky.social · 9d

It is 100% not about spend. My experience is that when brands get caught up in spend it doesn't end well long-term. I think some of the new AI tracking tools should scale back some of that spend mentality.

Mordy Oberstein @mordyoberstein.bsky.social · 10d

Thanks so much Montse!

It’s New 10/13: Google Fake Traffic Surge, Review Extortion Help, AI and UK

Mordy Oberstein @mordyoberstein.bsky.social · 10d

I am officially looking for a full-time role!

Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed.

I would love to talk with you & explore how I can help your company grow!

2 4 9

Reposted by Mordy Oberstein

Barry Schwartz @rustybrick.com · 12d

It’s New 10/13: We covered fake Google Search traffic, review extortion scam help, then @mordyoberstein.bsky.social on Google’s AI Search interview, @themarketinganu.bsky.social on Google strategic market status and @gregfinn.bsky.social YouTube brand pulse report www.youtube.com/watch?v=sS3N...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

It’s New 10/9: Google volatility, business insights, AI Mode and Google Ads

1 5

Mordy Oberstein @mordyoberstein.bsky.social · 15d

This was a whale of an episode

Barry Schwartz @rustybrick.com · 16d

It’s New 10/9: Google volatility, business insights, then @mordyoberstein.bsky.social likes AI recipes and speaks AI Mode, @themarketinganu.bsky.social covers campaign types and @gregfinn.bsky.social on missed opportunities - we also go whale watching www.youtube.com/watch?v=fGFt...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

It’s New 9/30: ChatGPT Instant Checkout, Google Ads num 100 and more

6

Mordy Oberstein @mordyoberstein.bsky.social · 15d

Every day I forget this platform exists…. Until you tag me in these posts

For anyone who doesn’t want me here I blame Barry

2

Reposted by Mordy Oberstein

Barry Schwartz @rustybrick.com · 25d

It’s New 9/30: ChatGPT Instant Checkout helps @mordyoberstein.bsky.social buy vests, Google Ads num 100 doesn't impact @gregfinn.bsky.social AdSense traffic source reporting & @themarketinganu.bsky.social covers @menachemani.bsky.social Google Ads AI Max piece www.youtube.com/watch?v=ZvNN...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

lp.semrush.com/Are-All-LLMs...

1 2

Mordy Oberstein @mordyoberstein.bsky.social · 25d

I'll give you an example.

If your audience targeting is not the result of defining who your brand/company is and why you do what you do (i.e., brand identity), then there's about a % chance you're wasting time & $ targeting an audience that will never be interested in actually paying

Ask me why.

1 2

Reposted by Mordy Oberstein

Greg Finn @gregfinn.bsky.social · 26d

On today's @marketingoclock.bsky.social:

- I was robbed (literally) (kinda)

- The new Google Ads units are a big deal

- A great interview with @mordyoberstein.bsky.social on tracking tools & more

+ all the #digitalmarketing news from the week!

1 1 2

Mordy Oberstein @mordyoberstein.bsky.social · 29d

Semrush Enterprise

lp.semrush.com

Free Brand Consultation | Unify

Mordy Oberstein @mordyoberstein.bsky.social · 29d

Do citations really matter as much as mentions do?
Are the LLMs really all the same sort of thing?

It is messier than everyone makes it out to be.

Which is why @nickleroy.com 👩‍💻 @jessjoyce.bsky.social Joyce, and I are teaming up with @semrushofficial.bsky.social to have an eye-level chat!

2 1 1

Mordy Oberstein @mordyoberstein.bsky.social · 29d

Why is your marketing team’s strategy not getting traction?

If you’re marketing strategy isn’t meeting expectations let’s chat.

Chances are we can find something in just 30 minutes

Money back guarantee.

For the record it’s a free consult.

www.unifybrandmarketing.com/brand-consul...

Register for a free brand stategy consultation. Get a sense of direction as we explore ways you can make your brand more meaningful so you can start resonating with your audience in new ways. We'll he...

www.unifybrandmarketing.com

It’s New 9/25: Post spam update Google volatility, Search Live and Google Ads changes

Reposted by Mordy Oberstein

Barry Schwartz @rustybrick.com · Sep 25

It’s New 9/25: Post spam update Google volatility, @mordyoberstein.bsky.social on Google Search Live and @gregfinn.bsky.social catches us up on a bunch of Google Ads changes www.youtube.com/watch?v=tgAz...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

Reposted by Mordy Oberstein

Nick LeRoy @nickleroy.com · Sep 25

@semrushofficial.bsky.social is trusting
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.

I'll bring the 🔥You bring the 🍿

Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT

lp.semrush.com/Are-All-LLMs...

1 1

Mordy Oberstein @mordyoberstein.bsky.social · Sep 22

Generally works that you throw a lot of money at it and see what sticks which isn’t actually much - podcast’s especially

Shopify kinda does a decent job with how they approach podcasts actually

Mordy Oberstein @mordyoberstein.bsky.social · Sep 21

I am 100000% with you. If you just want to see "performance" - bottom line - are we performing... OK forget top 20... top 5.

But being able to see the wider trends and how momentum is being generated and where it is happening and seeing all of that inertia is huge!

3

Mordy Oberstein @mordyoberstein.bsky.social · Sep 19

Do only the top 2 posts in this thread matter &thread=7 (7 may not be accurate I wasn’t counting … going past 5 is hard because I’m holding a phone)

It’s New 9/18: Google Search Console impression dip real, AI Max to the max and more

Reposted by Mordy Oberstein

Barry Schwartz @rustybrick.com · Sep 18

It’s New 9/18: Google Search Console impression dip no-comment from @mordyoberstein.bsky.social AI Max to the max by @themarketinganu.bsky.social Google anti-scraper job and new website badges by @gregfinn.bsky.social and I cover the new Discover rollout www.youtube.com/watch?v=J4AS...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

Free Brand Consultation | Unify

1 1

Mordy Oberstein @mordyoberstein.bsky.social · Sep 17

Looking to grow your brand? Not sure where to start? Feeling stuck?

Hop on a call & get some traction:

🟣 Building identity
🟣 Developing focus
🟣 Audience targeting
🟣 Effective positioning
🟣 Messaging themes
🟣 Integrating brand into your marketing

www.unifybrandmarketing.com/brand-consul...

Register for a free brand stategy consultation. Get a sense of direction as we explore ways you can make your brand more meaningful so you can start resonating with your audience in new ways. We'll he...

www.unifybrandmarketing.com

It’s New 9/16: Bing Images Mixing In Ads, Rolling Stone Sues Google & Fringe Google

Reposted by Mordy Oberstein

Barry Schwartz @rustybrick.com · Sep 16

It’s New 9/16: @gregfinn.bsky.social not liking Bing images mixing in ads, @themarketinganu.bsky.social covers Google Ads sparking concerns @mordyoberstein.bsky.social Rolling Stones and fringe Google - be scared, I partially blame @mariehaynes.bsky.social www.youtube.com/watch?v=cKxn...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable