Jonathan Hoefler
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jonathanhoefler.bsky.social
Jonathan Hoefler
@jonathanhoefler.bsky.social
Man of letters.
🔤 Hoefler&Co Founder & Director Emeritus
🎬 Netflix “Abstract,” S02 E06
jonathanhoefler.com
I’m hopeful that New York’s terrific new First Lady, Rama Duwaji, can finally heal the divide between people who say “ceramist” and people who say “ceramicist”
November 6, 2025 at 3:50 PM
Journalists, when you write that someone is “her generation’s Elphaba” or whatever, please know that I want to smack you just as hard as I did twenty years ago when you wrote that someone was “their generation’s Dumbledore” or whatever.
October 30, 2025 at 3:30 PM
Reposted by Jonathan Hoefler
James Mosely's series of lectures on the history of letterforms were delivered every year to students in the Department of Typography and Graphic Communication at the University of Reading. These were recorded in 2020-21, and are now available for everyone to watch:

www.youtube.com/playlist?lis...
James Mosley's History of Letterforms - YouTube
James Mosley’s lectures on the history of letterforms were delivered in the Department of Typography & Graphic Communication over many years. They represent ...
www.youtube.com
October 2, 2025 at 3:29 PM
There’s going to be a printed 12th Edition of the Merriam-Webster Collegiate Dictionary! Even if you’re living that digital life, you should order one, for the splendid and thought-provoking delight of opening to a random page and seeing something unexpected. → hflr.io/mw12
September 26, 2025 at 6:13 PM
Reposting, because:

1. CLANKER
2. words generally
3. H&Co fonts on the website!
Important new Historical #Dictionary of #ScienceFiction entry: _clanker_ 'a robot', which, despite the 50 articles last week claiming this is a 2005 Star Wars thing, has been in use since the '50s, from major authors such as Tenn, Saberhagen, Pohl, Rucker, &c.

sfdictionary.com/view/3048/cl...
Historical Dictionary of Science Fiction: clanker
Historical Dictionary of Science Fiction
sfdictionary.com
August 11, 2025 at 4:42 PM
How ever to define a color in the dictionary? This is the topic of @korystamper.bsky.social’s long-awaited new book, now available for pre-order. As a huge fan of her splendid “Word by Word,” I am absolutely tickled in a color as of coral or salmon!

www.penguinrandomhouse.com/books/555914...
True Color by Kory Stamper: 9781524733032 | PenguinRandomHouse.com: Books
A kaleidoscopic journey through the secret history of hues—and the story of the obsessive genius behind the definitions of colors we use today, from the beloved author of Word by Word begonia...
www.penguinrandomhouse.com
July 12, 2025 at 7:23 PM
Reposted by Jonathan Hoefler
Just going to consult this reference book, “The Consequences of Pursuing Godlike Power,” by The Entire Canon of World Literature
June 27, 2025 at 11:37 AM
The greatest gift I have ever received has been the introduction to the *millions* of people around the world who’ve sharpened their love of letterforms through my episode of “Abstract” on Netflix. This morning, a lovely email from a complete stranger in Krefeld, Germany — thanks, Melissa!
June 8, 2025 at 4:37 PM
By “the industry,” are we talking about the one that has enriched civilization since the stone age, or the one run by a small handful of tech titans
The latest in a long line of terrible humans seeing if they can destroy people lives before asking if they should. If only sociopaths were seen as bad instead of rewarded.
May 25, 2025 at 1:16 AM
To the Honorable Judge @darthbluesky.bsky.social: Budino has discovered that his longtime favorite, the slipper, sometimes has (when worn) a hard crunchy center (the human toe.) The literature advises that I’m supposed to discourage this, but I am weak to deny him this apex happiness. Advise?
May 7, 2025 at 1:35 AM
It really might be time to let all the tech CEOs fulfill their ambition of building an extra-territorial tax haven island where they can all go and live together, allowing the rest of us some peace and quiet, or at least the ability to take them out with a single naval bombardment
A bunch of tech CEOs are talking about being “AI-first”, the latest in a series of CEO fads like “return to office”, “founder mode” and “pivot to full fascism”. This one’s weird, though, because it only makes sense if… none of their workers are great at their jobs. anildash.com/2025/04/19/a...
"AI-first" is the new Return To Office - Anil Dash
A blog about making culture. Since 1999.
anildash.com
May 1, 2025 at 12:49 PM
I don’t know what chance or fate led me tonight to rewatch The West Wing S05 E16, “Eppur Si Muove,” but my god did it hit like a ton of bricks. American scientists, 2025. The scientists.
April 30, 2025 at 11:51 PM
This needs “Yakety Sax”
doomscroll palate cleanser 💕
April 26, 2025 at 8:16 PM
Reposted by Jonathan Hoefler
okay, pretty great ad www.youtube.com/watch?v=wTv3...
Our All American Movement
YouTube video by Abdul El-Sayed
www.youtube.com
April 17, 2025 at 7:29 PM
You know, I look around at this world — its economic turmoil, civil unrest, environmental collapse — and I keep coming back to the thought that what we most need right now are some giant wolves
April 7, 2025 at 9:32 PM
I HIGHLY recommend subscribing to “Your Local Epidemiologist” on Substack. This morning, a shrewd analysis of the disinformation campaign being waged around measles in Texas. An invaluable read:

yourlocalepidemiologist.substack.com
Your Local Epidemiologist | Katelyn Jetelina | Substack
Providing a direct line of "translated" public health science to you. Click to read Your Local Epidemiologist, a Substack publication with hundreds of thousands of subscribers.
yourlocalepidemiologist.substack.com
April 7, 2025 at 1:11 PM
Concept of the day: “Hamming Distance.” Interesting, useful; jolly name.

en.wikipedia.org/wiki/Hamming...
Hamming distance - Wikipedia
en.wikipedia.org
April 1, 2025 at 3:41 PM
I don't think we'll ever know why scientists act like that.
March 26, 2025 at 6:22 PM
Reposted by Jonathan Hoefler
I’m gonna go out on a limb and suggest that “eating alone” might not be the whole picture.
March 20, 2025 at 10:38 PM
Woefully incomplete! At the very least, missing are:

(vi) those belonging to the Emperor
(vii) embalmed ones
(viii) fabled ones
(ix) stray dogs
(x) those included in this classification
(xi) innumerable ones
(xii) those that have just broken the vase
(xiii) those that from afar look like flies
The "F.U.R.R.I.E.S ACT" bill from Stan Gerdes (R-Smithville) would prohibit "non-human behavior" in Texas schools, including but not limited to:

-Litterboxes
-Tails
-"Leashes, collars, other accessories designed for pets"
-"Barking, meowing, hissing, or other animal noises"
-"licking oneself"
March 13, 2025 at 6:13 PM
I don't know about you, but I'm heading into the kitchen to mix myself the granddaddy of all negronis
March 13, 2025 at 12:00 AM
What do we think “half mast” looks like at McDonalds? Are both flags run down? Just the Stars and Stripes? Do they move the McDonalds flag to half mast if Mayor McCheese dies?
March 3, 2025 at 10:26 PM
Reposted by Jonathan Hoefler
Readying an old old album for digital distribution, and I remembered this pretty funny album-credits-as-type-specimen that was included in the CD.
March 2, 2025 at 10:03 PM
Apple Intelligence has truly achieved the caliber of insane gibberish unseen since the days of the Newton MessagePad. Below, my phone's alarming summary of a voicemail, which in fact dealt with scheduling a time to meet with an electrician to compare halogen and LED light fixtures.
February 28, 2025 at 3:58 PM