Kirstin
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capslockstrategist.pro
Kirstin
@capslockstrategist.pro
Brand strategist, logo designer, and founder of @rae.design

Eco-conscious, always learning, and sometimes lost in thought.

What I do: https://rae.design
Get weekly updates: https://rae.design/subscribe
Welllllllll the inevitable happened. I’ve seen Reddit post after Reddit post of others experiencing this same situation.

I know I didn’t violate any community standards or terms of use so I guess all I can do now is wait. 🕰️
October 2, 2025 at 3:35 PM
Hiking boots or trail runners for a newbie hiker? Pros? Cons?

I was thinking hiking boots for extra ankle support. Plus I KNOW I will only be running out of necessity while hiking.
September 22, 2025 at 9:17 PM
Morning ramblings reflecting on the email I wrote this morning for my Reporting In Newsletter and am sending out tomorrow morning.

Get it in your inbox: rae.design/subscribe
August 21, 2025 at 3:18 PM
Biiig shoutout to @ferncxandcrm.com and @thehellocode.com for talking this thru with me last night.

I always feel the pressure to show up online for my biz b/c “that’s just what you do” …but I’m realizing that it doesn’t have to be what you do. There are lots of other options!
August 20, 2025 at 2:07 PM
It’s crazy how quickly things can go from 😬😭😫 to 😁🥹🤓 when you’re a small biz owner.
August 20, 2025 at 1:07 AM
Today has been an unexpectedly exciting day full of collaborating and working on @rae.design projects. It's always nice (and sometimes stressful) to turn your attention toward your own business.
August 19, 2025 at 10:55 PM
I’m referencing a Threads post I made in this video, find the link to it in the next thread!

(Yeah, I know Meta is gross)
August 14, 2025 at 5:43 PM
Work on your logo and brand strategy now to prep your biz for longer term growth... especially when you're busy! Prep now to implement in your slow season so you're ready for that next busy season.
August 12, 2025 at 7:16 PM
This upcoming week is the first one in 6 weeks that I don't have lots of places to run around to in between finding time to work and I'm excited for the relief I'm already feeling knowing I don't have to leave my house for a few days. 😆
August 10, 2025 at 3:23 PM
Think an artist (or anyone, really) is doing cool things? Compliment them and let them know.
August 7, 2025 at 2:38 PM
Maybe I should just recreate myself in sim form and make that my online persona instead of my actual face. 🤔🤔🤔
August 7, 2025 at 3:15 AM
There was a 6% voter turn out for our county election. That’s crazy low.
August 6, 2025 at 3:12 AM
Who has thoughts on publishing previous newsletter emails as blogs? Pros? Cons? Random thoughts? I'd love to hear it all.
August 5, 2025 at 5:40 PM
Reposted by Kirstin
Ever watched a team work really hard…

...and not actually go anywhere?

That’s what happens when you move fast without direction.

In motorsports, it’s potentially dangerous.

In business, it’s expensive.

📘 That’s why I wrote “You Are a Strategist:”

More info: youareastrategist.com

#motorsport
July 31, 2025 at 11:57 AM
Finish up my prep step blog outline just in time to revisit it tomorrow before a co-working call w/ @ferncxandcrm.com

Last week on our call Mollie and Amber @thehellocode.com helped me talk through who my target audience was for this and it was SO HELPFUL in getting going on the outline today.
August 5, 2025 at 12:03 AM
Reposted by Kirstin
You know why so many people are angry about A.I. doing the jobs that humans usually do?

Because out of work humans still need to eat & pay bills!

But companies will pay BILLIONS to keep A.I. employed instead of helping people struggling with unemployment, homelessness, or hunger.

It's INSANITY.
July 25, 2025 at 8:43 PM
Brandstorm ⚡ is my strategy-first brand refresh that helps you figure out what’s actually worth changing and how to create a brand experience that builds trust without adding more chaos to your plate.

(1/3)
July 28, 2025 at 9:16 PM
The feeling of starting a fresh folder at the beginning of a project is just the satisfying calm before the creative storm ⚡️
July 28, 2025 at 4:29 PM
I loveee designing with color... I mean its pretty obvious in my work... but I also love a challenge to work with neutrals. They can be fun too! It's just all in how you use the colors.
July 28, 2025 at 4:20 PM
My ankles are BIT UP but some of my plants got re-potted and multiplied so I guess that's a sacrifice I'll just continue to live with.
July 28, 2025 at 11:16 AM
I started listening to Bury Our Bones in the Midnight Soil and UGHHH ITS SO GOOD I'm looking for excuses to listen longer. I don't want it to end, but I wanna get to the end to know what happens.

Anyone else read or listen to V.E. Schwab?
July 24, 2025 at 2:01 PM
I’ve been procrastinating on working on my own stuff 😅 and it’s been an unproductive morning sooo instead I’m getting going on a client project (ok a website for a long time brand client) and I immediately feel fulfilled and excited to get to work. 😍 there’s a reason I do what I do!
July 23, 2025 at 4:49 PM
Update: stopping for a snack break cuz these pics are making me drool
July 22, 2025 at 2:33 PM
“Y’know, if it weren’t for all this corn sweat and humidity the temp wouldn’t be so bad” – your typical midwesterner, said in my best thick country accent
July 22, 2025 at 2:20 PM