Kirstin
@capslockstrategist.pro
Brand strategist, logo designer, and founder of @rae.design
Eco-conscious, always learning, and sometimes lost in thought.
What I do: https://rae.design
Get weekly updates: https://rae.design/subscribe
Eco-conscious, always learning, and sometimes lost in thought.
What I do: https://rae.design
Get weekly updates: https://rae.design/subscribe
Morning ramblings reflecting on the email I wrote this morning for my Reporting In Newsletter and am sending out tomorrow morning.
Get it in your inbox: rae.design/subscribe
Get it in your inbox: rae.design/subscribe
August 21, 2025 at 3:18 PM
Morning ramblings reflecting on the email I wrote this morning for my Reporting In Newsletter and am sending out tomorrow morning.
Get it in your inbox: rae.design/subscribe
Get it in your inbox: rae.design/subscribe
Biiig shoutout to @ferncxandcrm.com and @thehellocode.com for talking this thru with me last night.
I always feel the pressure to show up online for my biz b/c “that’s just what you do” …but I’m realizing that it doesn’t have to be what you do. There are lots of other options!
I always feel the pressure to show up online for my biz b/c “that’s just what you do” …but I’m realizing that it doesn’t have to be what you do. There are lots of other options!
August 20, 2025 at 2:07 PM
Biiig shoutout to @ferncxandcrm.com and @thehellocode.com for talking this thru with me last night.
I always feel the pressure to show up online for my biz b/c “that’s just what you do” …but I’m realizing that it doesn’t have to be what you do. There are lots of other options!
I always feel the pressure to show up online for my biz b/c “that’s just what you do” …but I’m realizing that it doesn’t have to be what you do. There are lots of other options!
I’m referencing a Threads post I made in this video, find the link to it in the next thread!
(Yeah, I know Meta is gross)
(Yeah, I know Meta is gross)
August 14, 2025 at 5:43 PM
I’m referencing a Threads post I made in this video, find the link to it in the next thread!
(Yeah, I know Meta is gross)
(Yeah, I know Meta is gross)
And the vibes from the weeping willow:
June 20, 2025 at 9:49 PM
And the vibes from the weeping willow:
You’re more strategic than you think!
I sent this gem out this morning – if you want it, sign up for my list and I’ll send it over to ya!
rae.design/subscribe
I sent this gem out this morning – if you want it, sign up for my list and I’ll send it over to ya!
rae.design/subscribe
June 20, 2025 at 1:50 PM
You’re more strategic than you think!
I sent this gem out this morning – if you want it, sign up for my list and I’ll send it over to ya!
rae.design/subscribe
I sent this gem out this morning – if you want it, sign up for my list and I’ll send it over to ya!
rae.design/subscribe
From DIY candle brand to ON BRAND eco-friendly, low tox home fragrance brand.
This transformation happened with my full experience brand identity package, the Identity Innovator.
I have immediate openings if you or someone you know could use a strategy-led logo for their biz.
This transformation happened with my full experience brand identity package, the Identity Innovator.
I have immediate openings if you or someone you know could use a strategy-led logo for their biz.
May 28, 2025 at 10:27 PM
From DIY candle brand to ON BRAND eco-friendly, low tox home fragrance brand.
This transformation happened with my full experience brand identity package, the Identity Innovator.
I have immediate openings if you or someone you know could use a strategy-led logo for their biz.
This transformation happened with my full experience brand identity package, the Identity Innovator.
I have immediate openings if you or someone you know could use a strategy-led logo for their biz.
The sounds and colors after a nice spring rain are just CHEFS KISS this morning👌🏻
May 20, 2025 at 2:36 PM
The sounds and colors after a nice spring rain are just CHEFS KISS this morning👌🏻
It’s the perfect day to enjoy the weather and read outside.
I’m finishing up The Testing by Joelle Charbonneau and going to get back into Careless People by Sarah Wynn-Williams
I’m finishing up The Testing by Joelle Charbonneau and going to get back into Careless People by Sarah Wynn-Williams
May 17, 2025 at 7:17 PM
It’s the perfect day to enjoy the weather and read outside.
I’m finishing up The Testing by Joelle Charbonneau and going to get back into Careless People by Sarah Wynn-Williams
I’m finishing up The Testing by Joelle Charbonneau and going to get back into Careless People by Sarah Wynn-Williams
Saying your business name shouldn’t feel like wearing someone else’s shoes. (weird + ew 🤮)
When Niki shifted to Boki’s Kitchen, her brand finally felt like her favorite pair of shoes.
The right fit changed everything.
When Niki shifted to Boki’s Kitchen, her brand finally felt like her favorite pair of shoes.
The right fit changed everything.
April 27, 2025 at 8:02 PM
Saying your business name shouldn’t feel like wearing someone else’s shoes. (weird + ew 🤮)
When Niki shifted to Boki’s Kitchen, her brand finally felt like her favorite pair of shoes.
The right fit changed everything.
When Niki shifted to Boki’s Kitchen, her brand finally felt like her favorite pair of shoes.
The right fit changed everything.
You don’t have to have it all figured out before you start. You don’t have to know exactly what you need, or where to begin.
You just have to be willing to put your heart out there – & trust someone who can help you build the brand you’ve been envisioning (even if it feels a lil messy right now).
You just have to be willing to put your heart out there – & trust someone who can help you build the brand you’ve been envisioning (even if it feels a lil messy right now).
April 27, 2025 at 6:24 PM
You don’t have to have it all figured out before you start. You don’t have to know exactly what you need, or where to begin.
You just have to be willing to put your heart out there – & trust someone who can help you build the brand you’ve been envisioning (even if it feels a lil messy right now).
You just have to be willing to put your heart out there – & trust someone who can help you build the brand you’ve been envisioning (even if it feels a lil messy right now).
Visuals are only half the story when it comes to your brand. Check out this Identiy Innovator transformation 👇🏻
Amy went from in home bakery (2019) to brick and mortar storefront (2023) to dining room opening (2025).
Brand strategy impacted her (in the best way) every step of her journey.
Amy went from in home bakery (2019) to brick and mortar storefront (2023) to dining room opening (2025).
Brand strategy impacted her (in the best way) every step of her journey.
April 25, 2025 at 11:07 PM
Visuals are only half the story when it comes to your brand. Check out this Identiy Innovator transformation 👇🏻
Amy went from in home bakery (2019) to brick and mortar storefront (2023) to dining room opening (2025).
Brand strategy impacted her (in the best way) every step of her journey.
Amy went from in home bakery (2019) to brick and mortar storefront (2023) to dining room opening (2025).
Brand strategy impacted her (in the best way) every step of her journey.