Lewis | ICO Partners
banner
persistentworld.bsky.social
Lewis | ICO Partners
@persistentworld.bsky.social
📝 Video game marketing, comms, self-publishing @ ICO Partners
✍️ Worked on Baldur's Gate 3, Darkest Dungeon 2 & Eriksholm
📧 Reach me on [email protected]
🔎 View just some of my work here https://www.lewisburnell.com/
Pinned
Looking for a video game marketing, PR or self-publishing starter pack? Here's a great place to begin filled with awesome people 👇https://go.bsky.app/MDR4zj
Lovely to see
January 26, 2026 at 2:46 PM
Pumped for this one
On February 10th, blood is your weapon.
🩸Wishlist Crisol: Theater of Idols today on Steam, PlayStation, and Xbox.
https://www.blumhouse.com/games/crisol-theater-of-idols
January 23, 2026 at 4:34 PM
Anyone heading to GDC?👀
January 22, 2026 at 8:03 PM
Absolutely fucking yes
Here it Is!
RUIN Ch.0
A Short Narrative Adventure

Please Enjoy, Free, In Browser on Any Device
officialelectric.itch.io/ruin
January 22, 2026 at 5:53 PM
Yes, yes they are
"People SEE THE END!"

Are smaller "one-sitting" games the way to go? Sorrowful archive-scouring game TR-49 sees Inkle's best launch ever www.eurogamer.net/tr-49-inkles...
January 22, 2026 at 3:17 PM
Looks quality
TR-49: OUT NOW

Narrative deduction / audio drama

"Outstanding" - PC Gamer
"Politically fierce" - Polygon
"One of the best" - Thinky Games
"I wanted to know everything" - RPS
"Impressive - very impressive indeed" - Eurogamer

$6.99 / ~6 hours

Steam: tinyurl.com/2jvt9ewk
iOS: tinyurl.com/4ucwx4s7
TR-49 - Official Trailer
YouTube video by inkleStudios
www.youtube.com
January 21, 2026 at 6:41 PM
Taking this to Greenland
ign.com IGN @ign.com · 5d
IGN is proud to present the DOOM: The Dark Ages - Shield Saw Wall Mount!

Perfect for your gaming room, living room, or Fortress of Doom!

Shop now on IGN Store: https://bit.ly/3ZkQkEj
January 21, 2026 at 5:50 PM
👇
Our Creative Director and co-founder, @adrianchm.bsky.social, had a chat with @gibiz.bsky.social about small teams, Witchfire, and the weird alchemy that makes great games click. Give it a read - we think you’ll enjoy it.
Witchfire's creative director on the benefits of small teams and the mystery of how Clair Obscur turned out so brilliantly. "It's just phenomenal in every aspect… And then you hear that the core team was 30 people, half of which were first timers." https://bit.ly/462H0sq
January 21, 2026 at 4:21 PM
Still waiting on Guild Wars 3
January 21, 2026 at 4:21 PM
Some bangers here 👇
January 21, 2026 at 9:51 AM
Brilliant
January 20, 2026 at 3:43 PM
VERY easy wishlist
January 20, 2026 at 3:41 PM
If memory serves, this approach reduces media attention, sales and player excitement around your game. I believe it's primarily the reason why ArenaNet returned to expansions over Living World.
Elder Scrolls Online studio insists shift from expansions to smaller seasonal updates unrelated to sweeping Microsoft layoffs

www.eurogamer.net/elder-scroll...
January 20, 2026 at 1:20 PM
What's a good place to find freelance artists who produce card art?
January 18, 2026 at 7:04 PM
I love this so much
The developers of PEAK explain pricing
January 12, 2026 at 11:16 AM
Incredible stuff
screenshots of the startmap I built for qbj3 or Quake Brutalist Jam III
some fancy bits in here will be in the coming update, like the paintings and plaques
January 12, 2026 at 9:16 AM
Ubisoft already attempted a LLM using only their own assets and IPs and admitted it was impossible. The sample size was simply too small.
This is simply not technically possible. You cannot generate enough writing in-house to train an LLM. You cannot generate enough art in-house to train a GAN. People who think they have a model "trained on our own material" are using a base model of mass-scraped data, unknowingly or disingenuously.
Larian CEO says Divinity could have gen AI assets in it but only if the tools are trained on the studio's own data.

"If we use a GenAI model to create in-game assets, then it'll be trained on data we own."

https://kotaku.com/divinity-gen-ai-larian-bg3-reddit-ama-2000658429
January 9, 2026 at 9:02 PM
If you could revive a dead IP, what would it be? Here's mine.
January 9, 2026 at 6:54 PM
Playing Prey for the first time today
January 9, 2026 at 1:57 PM
Incredible
The late, great, Patrick Dane in a cameo as James Cameron's agent in the last thing we ever worked on together. My wife reminded me of this last night. After filming it we spent a while catching up, laughing our heads off. It's a tangibly worse world without him x
January 6, 2026 at 9:42 AM
Literally cannot believe what I'm reading
Please seek help immediately:

aftermath.site/please-seek-he...
January 5, 2026 at 2:19 PM
My daughter is 14, my son is 11. I think they last watched TV when they were about 3 years old. Even ads on YouTube they have methods to skip or just go do something else while they're running.
Kids don't watch television
Ban on TV junk food advertising before 9pm comes into force in UK
January 5, 2026 at 12:22 PM