Author | Lightnews

Martino Mosna

@martinomosna.com

94 followers 76 following 330 posts

Non si smette di giocare perché si invecchia, si invecchia perché si smette di giocare. / You don't stop playing because you get old, you grow old because you stop playing. Linkedin: https://linkedin.com/in/martinomosna Web: https://www.martinomosna.com

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Martino Mosna @martinomosna.com · 3d

The bubble bursting is long overdue...

Martino Mosna @martinomosna.com · 10d

Remove spammed pages from training data and most importantly from the LLM is... an actual nightmare and probably not possible at all.

We'll see how it turns out.

Martino Mosna @martinomosna.com · 10d

I was actually fearing a prompt injection string.

Martino Mosna @martinomosna.com · 12d

LMAO Google scrapers are at it again:
- impression sharply up, again
- avg position sharply down, again
- clicks still going their own way as if nothing happened

#dataisuseless #seo #google #searchconsole

Martino Mosna @martinomosna.com · 25d

All of the above, but with number 3. slightly amended:

3. AI & answer engines pay mainstream media to maintain a functioning content ecosystem.

It's already happening under our noses.

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Martino Mosna @martinomosna.com · 28d

With all the machine learning involved... Vibe SEO is basically just SEO. Again.

Martino Mosna @martinomosna.com · 28d

I'm still to wrap my head around the fact that the guy named his company as a fantasy artifact that was made for good and ultimately perverted into evil... And looks totally oblivious about it. Like "we're not evil, we're the good guys". Yeah sure, Mr. Saruman. How's the Dark Lord doin'?

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Reposted by Martino Mosna

Gisele Navarro @ichbingisele.bsky.social · Sep 18

TIL that LinkedIn will start using our personal data and content to train their AI models.

This setting is set to “on” by default, unless you opt out.

➜ You can turn it off here: www.linkedin.com/mypreference...

Or go to Profile > Settings > Data Privacy > Data for Generative AI Improvement

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Reposted by Martino Mosna

Tim Krief @timkrief.com · Sep 16

78 4.4K 10K

Martino Mosna @martinomosna.com · Sep 10

Ah, yes, the infamous "Cat, I farted" 🤣

Martino Mosna @martinomosna.com · Sep 10

ChatGPT notoriously uses a 3rd party scraper as a search results provider (it's been named recently, can't remember the name).

That basically means that Google sees those searches as legitimate user queries.

To see them in GSC is the only logical consequence.

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Martino Mosna @martinomosna.com · Sep 9

a man in a jacket says i say we take off and nuke .

ALT: a man in a jacket says i say we take off and nuke .

media.tenor.com

Martino Mosna @martinomosna.com · Sep 9

I think I can hear the intro. Actual goosebumps.

Reposted by Martino Mosna

Ilias Ism @il.ly · Sep 5

The best SEO strategy is to create the content that people are actually searching for. It's that simple

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Martino Mosna @martinomosna.com · Sep 1

Oh, it's gonna be SO MESSY

Martino Mosna @martinomosna.com · Sep 1

Doubling down

a man stands in front of a bulletin board with the word tables written on it

ALT: a man stands in front of a bulletin board with the word tables written on it

media.tenor.com

Reposted by Martino Mosna

Mark Williams-Cook @markwilliamscook.com · Sep 1

This is what happened when someone took a site that used <table> to show data, and had lots of featured snippets, to a website that used <div> layouts to show the same data. (Pre AIOs etc)

A bar chart titled "Featured Snippets UK (Before vs After migration)".

The chart compares the number of featured snippets before a website migration to the number six months after.

The data shows a significant decrease:

Featured Snippets before migration: Approximately 12,500

Featured Snippets 6mo after migration: Approximately 4,500

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Martino Mosna @martinomosna.com · Sep 1

"structured data" and everyone goes "AH YES, SCHEMA.ORG" and I'm like

a man wearing glasses and a suit is making a funny face and saying nope

ALT: a man wearing glasses and a suit is making a funny face and saying nope

media.tenor.com

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Reposted by Martino Mosna

Dan Petrovic @dejanseo.bsky.social · Aug 23

dejan.ai/blog/does-sc...
Tested and nothing. Sorry guys :(
Thanks @lilyray.nyc

Does Schema Help With “AI”?

This test is designed to show whether Open AI’s browsing tool does a better job at supplying their model GPT-5 with grounding context from a page with schema. We took the exact HTML from the original ...

dejan.ai

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Martino Mosna @martinomosna.com · Aug 23

Run!