Martino Mosna
@martinomosna.com
Non si smette di giocare perché si invecchia, si invecchia perché si smette di giocare. / You don't stop playing because you get old, you grow old because you stop playing.
Linkedin: https://linkedin.com/in/martinomosna
Web: https://www.martinomosna.com
Linkedin: https://linkedin.com/in/martinomosna
Web: https://www.martinomosna.com
Reposted by Martino Mosna
New on Substack:
Everyone says "We’re keeping seniors and automating junior work."
But where do you think seniors come from?
Seniority isn't a certification. It's scar tissue.
We aren't innovating. We're burning the apprenticeship.
open.substack.com/pub/theinfer...
Everyone says "We’re keeping seniors and automating junior work."
But where do you think seniors come from?
Seniority isn't a certification. It's scar tissue.
We aren't innovating. We're burning the apprenticeship.
open.substack.com/pub/theinfer...
The Competence Cliff
AI is automating the grunt work that made senior practitioners senior. Nobody's asking where the next generation of experts comes from.
open.substack.com
February 10, 2026 at 9:51 AM
New on Substack:
Everyone says "We’re keeping seniors and automating junior work."
But where do you think seniors come from?
Seniority isn't a certification. It's scar tissue.
We aren't innovating. We're burning the apprenticeship.
open.substack.com/pub/theinfer...
Everyone says "We’re keeping seniors and automating junior work."
But where do you think seniors come from?
Seniority isn't a certification. It's scar tissue.
We aren't innovating. We're burning the apprenticeship.
open.substack.com/pub/theinfer...
Reposted by Martino Mosna
the freedom to say your homepage is a pdf
the freedom from Google indexing your homepage
the freedom from Google indexing your homepage
February 9, 2026 at 10:03 AM
the freedom to say your homepage is a pdf
the freedom from Google indexing your homepage
the freedom from Google indexing your homepage
Reposted by Martino Mosna
Reposted by Martino Mosna
The funniest thing about automated AI responses is you can post some absolute BS and the comments will be like:
"This is an exceptionally intelligent idea. The core insight is strong, well-reasoned, and clearly ahead of where most conversations on this topic tend to land."
"This is an exceptionally intelligent idea. The core insight is strong, well-reasoned, and clearly ahead of where most conversations on this topic tend to land."
January 21, 2026 at 3:33 PM
The funniest thing about automated AI responses is you can post some absolute BS and the comments will be like:
"This is an exceptionally intelligent idea. The core insight is strong, well-reasoned, and clearly ahead of where most conversations on this topic tend to land."
"This is an exceptionally intelligent idea. The core insight is strong, well-reasoned, and clearly ahead of where most conversations on this topic tend to land."
Reposted by Martino Mosna
POV: SEO in the meeting listening to salesperson explain how 'GEO' works.
January 20, 2026 at 1:53 PM
POV: SEO in the meeting listening to salesperson explain how 'GEO' works.
Reposted by Martino Mosna
#PiracyShield #cloudflare un rischio sistemico (anche) per la #SEO
con @garethjax.bsky.social e @martinomosna.com @lucabove.bsky.social
www.linkedin.com/feed/update/...
con @garethjax.bsky.social e @martinomosna.com @lucabove.bsky.social
www.linkedin.com/feed/update/...
#seo #piracyshield #cloudflare #agcom | Mariachiara Marsella
Agcom, Cloudflare e Piracy Shield: un rischio sistemico anche per la #SEO
Consiglio vivamente di ascoltare (qui https://lnkd.in/dkY2UvKr al 45° minuto) l'intervento di Stefano Quintarelli in merito a...
www.linkedin.com
January 20, 2026 at 8:02 AM
#PiracyShield #cloudflare un rischio sistemico (anche) per la #SEO
con @garethjax.bsky.social e @martinomosna.com @lucabove.bsky.social
www.linkedin.com/feed/update/...
con @garethjax.bsky.social e @martinomosna.com @lucabove.bsky.social
www.linkedin.com/feed/update/...
Reposted by Martino Mosna
I don’t want to work in analytics any more
www.404media.co/elite-the-pa...
Writing this to a public forum under my real name using a US company phone who also host all my photos, email and passwords(Apple) and i use to communicate daily (whats app, meta)
This now scares me
www.404media.co/elite-the-pa...
Writing this to a public forum under my real name using a US company phone who also host all my photos, email and passwords(Apple) and i use to communicate daily (whats app, meta)
This now scares me
‘ELITE’: The Palantir App ICE Uses to Find Neighborhoods to Raid
Internal ICE material and testimony from an official obtained by 404 Media provides the clearest link yet between the technological infrastructure Palantir is building for ICE and the agency’s activit...
www.404media.co
January 15, 2026 at 11:02 PM
I don’t want to work in analytics any more
www.404media.co/elite-the-pa...
Writing this to a public forum under my real name using a US company phone who also host all my photos, email and passwords(Apple) and i use to communicate daily (whats app, meta)
This now scares me
www.404media.co/elite-the-pa...
Writing this to a public forum under my real name using a US company phone who also host all my photos, email and passwords(Apple) and i use to communicate daily (whats app, meta)
This now scares me
Reposted by Martino Mosna
"Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’"
fortune.com/2025/12/25/c...
fortune.com/2025/12/25/c...
a bald man wearing a suit and tie is sitting in front of a starz logo
ALT: a bald man wearing a suit and tie is sitting in front of a starz logo
media.tenor.com
December 29, 2025 at 2:04 PM
"Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’"
fortune.com/2025/12/25/c...
fortune.com/2025/12/25/c...
Reposted by Martino Mosna
Reposted by Martino Mosna
If you do AI SEO, my analysis of nearly one million chat sessions is for you. Full Post: dejan.ai/blog/how-do-...
How do people use AI assistants?
Carried by the inertia of “search query” mentality, AI SEO professionals often oversimplify how people interact with their AI assistants in chat sessions. Our analysis of ~1M real user chat sessions r...
dejan.ai
December 5, 2025 at 2:22 PM
If you do AI SEO, my analysis of nearly one million chat sessions is for you. Full Post: dejan.ai/blog/how-do-...
Reposted by Martino Mosna
Why have any experiences when you can boil the ocean mentally cosplaying what it would be like to live your fucking life.
December 4, 2025 at 7:15 PM
Why have any experiences when you can boil the ocean mentally cosplaying what it would be like to live your fucking life.
Reposted by Martino Mosna
I 3 fraintendimenti più comuni sui Core Web Vitals:
1. bounce rate
2. Impatto implementazioni
3. Tempistiche di rilevazione dati
Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com
www.linkedin.com/feed/update/...
1. bounce rate
2. Impatto implementazioni
3. Tempistiche di rilevazione dati
Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com
www.linkedin.com/feed/update/...
#seo #seo | Mariachiara Marsella
I 3 fraintendimenti più pericolosi sui Core Web Vitals #SEO e dintorni
Ci sono almeno 3 fraintendimenti “rischiosi” sui Core Web Vitals. E se questi guidano le decisioni, diventa facile peggiorare la...
www.linkedin.com
November 28, 2025 at 3:00 PM
I 3 fraintendimenti più comuni sui Core Web Vitals:
1. bounce rate
2. Impatto implementazioni
3. Tempistiche di rilevazione dati
Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com
www.linkedin.com/feed/update/...
1. bounce rate
2. Impatto implementazioni
3. Tempistiche di rilevazione dati
Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com
www.linkedin.com/feed/update/...
Reposted by Martino Mosna
Reposted by Martino Mosna
All of you talking breathlessly about GEO and then telling me your big tactic is to create better, more detailed content and cloaked AI-bot-only pages are making me pray for an asteroid that much harder.
November 24, 2025 at 10:19 PM
All of you talking breathlessly about GEO and then telling me your big tactic is to create better, more detailed content and cloaked AI-bot-only pages are making me pray for an asteroid that much harder.
Reposted by Martino Mosna
Genuinely excited about this one! Something we have all been asking for many years so well done Google Search Console team!
Google Search Console annotations live in the performance reports, after many months of testing www.seroundtable.com/google-searc... hat tip @glenngabe.bsky.social @KorayGubur do you see it?
#googlesearchconsole
#googlesearchconsole
November 17, 2025 at 12:04 PM
Genuinely excited about this one! Something we have all been asking for many years so well done Google Search Console team!
Reposted by Martino Mosna
for some reason i find local LLMs kind of charming in a way the mass consumer stuff is not. you built a mini-cluster out of raspberry pis that takes 37 minutes to generate a 3 second clip of video that sucks? i don't see the point but that's classic computer dork shit, have fun pal
November 9, 2025 at 11:56 AM
for some reason i find local LLMs kind of charming in a way the mass consumer stuff is not. you built a mini-cluster out of raspberry pis that takes 37 minutes to generate a 3 second clip of video that sucks? i don't see the point but that's classic computer dork shit, have fun pal
Reposted by Martino Mosna
I am seeing an absurd amount of posts that talk about an interesting thing, and instead of just giving you the info, they ask you to comment on a word and then they'll send you via direct message.
I thought I was just seeing this on LinkedIn, but it's wild how popular this format is on Instagram
I thought I was just seeing this on LinkedIn, but it's wild how popular this format is on Instagram
November 4, 2025 at 3:10 PM
I am seeing an absurd amount of posts that talk about an interesting thing, and instead of just giving you the info, they ask you to comment on a word and then they'll send you via direct message.
I thought I was just seeing this on LinkedIn, but it's wild how popular this format is on Instagram
I thought I was just seeing this on LinkedIn, but it's wild how popular this format is on Instagram
LMAO Google scrapers are at it again:
- impression sharply up, again
- avg position sharply down, again
- clicks still going their own way as if nothing happened
#dataisuseless #seo #google #searchconsole
- impression sharply up, again
- avg position sharply down, again
- clicks still going their own way as if nothing happened
#dataisuseless #seo #google #searchconsole
October 13, 2025 at 9:34 AM
LMAO Google scrapers are at it again:
- impression sharply up, again
- avg position sharply down, again
- clicks still going their own way as if nothing happened
#dataisuseless #seo #google #searchconsole
- impression sharply up, again
- avg position sharply down, again
- clicks still going their own way as if nothing happened
#dataisuseless #seo #google #searchconsole
Reposted by Martino Mosna
TIL that LinkedIn will start using our personal data and content to train their AI models.
This setting is set to “on” by default, unless you opt out.
➜ You can turn it off here: www.linkedin.com/mypreference...
Or go to Profile > Settings > Data Privacy > Data for Generative AI Improvement
This setting is set to “on” by default, unless you opt out.
➜ You can turn it off here: www.linkedin.com/mypreference...
Or go to Profile > Settings > Data Privacy > Data for Generative AI Improvement
September 18, 2025 at 1:22 PM
TIL that LinkedIn will start using our personal data and content to train their AI models.
This setting is set to “on” by default, unless you opt out.
➜ You can turn it off here: www.linkedin.com/mypreference...
Or go to Profile > Settings > Data Privacy > Data for Generative AI Improvement
This setting is set to “on” by default, unless you opt out.
➜ You can turn it off here: www.linkedin.com/mypreference...
Or go to Profile > Settings > Data Privacy > Data for Generative AI Improvement
Reposted by Martino Mosna
Reposted by Martino Mosna
This is what happened when someone took a site that used <table> to show data, and had lots of featured snippets, to a website that used <div> layouts to show the same data. (Pre AIOs etc)
September 1, 2025 at 12:00 PM
This is what happened when someone took a site that used <table> to show data, and had lots of featured snippets, to a website that used <div> layouts to show the same data. (Pre AIOs etc)
