KrystynT
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KrystynT
@krystyntully.com
Montreal-based. Nonprofits. Tech. Writing. CEO and co-founder of @entremission.com. Also #CFMTL and #LaVictoire.
Questioning the wisdom of RBC’s advertising strategy for CBC Olympic coverage …

- the same ads every 7 minutes
- the only brand being advertised
- ads injected on top of live events, cutting off announcers
- random ad placement, popping up mid luge or ski jump
February 7, 2026 at 5:08 PM
No comment.
February 6, 2026 at 6:29 PM
Is someone somewhere frantically rewriting business school 101 courses? Basic concepts have gone right out the window- like making a product that works, selling that product, and meeting demand.

"Juice stock", "Serve investors", "Milk customers", and "Break things" feel like the rules of the day.
February 4, 2026 at 3:50 PM
All the best articles start with the line "Plautus the Roman comedy writer was right ..."
The old saying is true: you need to spend money to make money. The trouble is, it’s not always clear how much money you need to spend.

If your nonprofit is struggling to make a fundraising budget, two simple numbers can help.
How to make a fundraising budget
To make a fundraising budget, calculate how much it cost in the past to attract and keep supporters and donors. | The Organizer #36
www.entremission.com
February 3, 2026 at 10:17 PM
So many Canadians cheering on our dear friend Christa and the super talented @alarmwillsound.bsky.social at the Grammy Awards today. Congrats. So happy for your win. So well deserved. Our hearts are full for you.
February 2, 2026 at 2:06 AM
Hey Montrealers, check this out!

Hahahahahahahahahahahhahahaha

#coneorange
February 1, 2026 at 6:07 PM
Reposted by KrystynT
Quilicura, Chile, one of the communities I wrote about in EMPIRE OF AI, has launched a brilliant initiative to inspire more responsible AI prompting. Today, don't use AI; ask the townspeople instead: quili.ai. So heartened to see this creative act of resistance.
January 31, 2026 at 1:25 PM
It's happening! For a few more hours, you can ask people in Chile to use Analogue Intelligence to answer your queries or create designs. Forget ChatGPT and other water-consuming resources. Engage with real humans trying to raise awareness for the impacts of data centres: www.quili.ai/info
QUILI.AI
www.quili.ai
January 31, 2026 at 8:15 PM
This insight from Annie Duke‘s Thinking in Bets ->

When planning, remember that the likelihood of positive and negative futures must add up to 100%. If you think there’s a 60% chance of total success, what’s the other 40%? If you think there’s a 50% chance of total failure, what’s the other 50%?
January 30, 2026 at 7:43 PM
I hate to break it to the union leader, but layoffs and fear are what’s "normal" in Oshawa.

Appeasing the US and fighting EVs builds no future. The city needs better.
January 29, 2026 at 4:20 PM
The Story Spine, which Pixar gets credit for, is actually the work of a theatre teacher and a beloved tool in the improv community.

As clunky as it feels, you really can turn details into a story instantly using this structure. ANYONE can do it.
Once upon a time, a nonprofit struggled to make its work memorable.

Day after day, they tried to gain attention. But lists of facts, cold data, flowery mission statements, and abstract ideas failed to win hearts.

Then one day, they learned the Story Spine.

Suddenly, their impact came alive.
Storytelling is easier with the Story Spine | The Organizer #35
Use the Pixar formula to paint a memorable picture of your work.
www.entremission.com
January 28, 2026 at 4:45 PM
TIL the phrase « igloos mobiles » and that was worth getting out of bed for.
January 28, 2026 at 2:35 PM
This is the beer distribution game come to life. Everyone update your business text books.
January 28, 2026 at 12:40 AM
Reposted by KrystynT
Microsoft Pledged to Save Water. In the A.I. Era, It Expects Water Use to Soar. www.nytimes.com/2026/01/27/t...
Microsoft Pledged to Save Water. In the A.I. Era, It Expects Water Use to Soar.
www.nytimes.com
January 28, 2026 at 12:13 AM
Weiss’ speech to staff is a great example of raising the stakes to make your ideas seem relevant. It’s not just change, it’s the most significant change in history. It’s not just the influence of technology, it’s the most powerful tech in history. It doesn’t hold up to scrutiny, but it sounds good.
Weiss' full remarks to CBS News staff (1/4)
January 27, 2026 at 6:04 PM
Yup. “Where would you rather live? A place that actually believes in science and is sane and where people can work together cohesively to a common goal, or a place where everybody’s at each other’s throats, extremely polarised, turning its back on science ... ”
‘Everybody’s at each other’s throats’: James Cameron says he has left the US permanently
Avatar director, who moved to New Zealand after the Covid pandemic says he will soon be a citizen of a country where people ‘are, for the most part, sane’
www.theguardian.com
January 23, 2026 at 8:10 PM
When Strategy and Execution Fall Out of Sync
When Strategy and Execution Fall Out of Sync
Misalignment between strategy and execution is common, especially at inflection points when organizations pivot, scale, or rebuild. The symptoms are familiar: rising attrition, declining revenue,…
hbr.org
January 23, 2026 at 4:54 PM
Reposted by KrystynT
He's right, you know...
January 23, 2026 at 2:10 PM
Why, yes, I do run a business.

But I’m not thinking about podcasting.

Sorry.
January 23, 2026 at 2:12 PM
Spread the word --> RFP to help develop a AI policies and guides for social workers:
Request for Proposals - Artifical Intelligence and Social Work - Ottawa | CharityVillage
Request for Proposals Organization Background Founded in 1926, the Canadian Association of Social Workers (CASW) is the national professional association
www.charityvillage.com
January 22, 2026 at 9:04 PM
To the tech industry workers and developers horrified by what their bosses are doing: read Standing at the Edge by Joan Halifax.

It will give you words for the feelings you're feeling, ways to explain the trauma of witnessing people close to you be utter shits.

You're not alone.
New book “Standing at the Edge: Finding Freedom Where Fear and Courage Meet”
Roshi Joan Halifx speaks about her new book: STANDING AT THE EDGE: FINDING FREEDOM WHERE FEAR AND COURAGE MEET. View this beautiful video. To order “Standing at the Edge: Finding Freedom Where Fear…
www.upaya.org
January 21, 2026 at 4:54 PM
Oh, FFS. Is there anyone left in the tech industry with a soupçon of a whisper of a shred of decency?
For our friends in social impact work, this story may leave you rethinking your relationship with HootSuite. If you can't see past the paywall, the details are exactly what the headline suggests.
Hootsuite could receive up to $2.8 million USD for contract with US immigration enforcement — BetaKit
Years after scrapping a contract with ICE, Hootsuite is providing monitoring technology to DHS.
apple.news
January 21, 2026 at 4:06 PM
Reposted by KrystynT
Are you a young Canadian who is passionate about engaging others to discover and protect nature?

Apply for the Young Nature Leaders Grant https://naturecanada.ca/young-leader-grant/
January 20, 2026 at 1:42 PM
Reposted by KrystynT
L’historien Guy Gaudreau a exploré l’ampleur de l’exploitation du calcaire dans les carrières de Montréal. #parc #histoire
Sous les parcs, l’histoire des carrières de Montréal
www.ledevoir.com
January 19, 2026 at 2:33 PM