Arnout Hellemans
@hellemans.me
Dutchie from Amsterdam, Technical SEO and analytics consultant from Amsterdam. #oystertime #swimselfie #mycurrentview. Online since 1992
Definitely worth it!
π
SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world.
Sign up for updates π
searchnorwich.org
Sign up for updates π
searchnorwich.org
February 6, 2026 at 10:11 AM
Definitely worth it!
Reposted by Arnout Hellemans
π
SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world.
Sign up for updates π
searchnorwich.org
Sign up for updates π
searchnorwich.org
January 30, 2026 at 12:55 PM
π
SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world.
Sign up for updates π
searchnorwich.org
Sign up for updates π
searchnorwich.org
Amen
Little reminder: Go say the good, positive things out loud.
I sometimes forget to tell the people I enjoy being around that I feel that way. Same with saying out loud when I like something.
Praise should be loudly and proudly spread! Go do that!
I sometimes forget to tell the people I enjoy being around that I feel that way. Same with saying out loud when I like something.
Praise should be loudly and proudly spread! Go do that!
January 30, 2026 at 7:23 AM
Amen
Reposted by Arnout Hellemans
2006: Less is more, donβt repeat yourself
2016: Beautiful code prevents technical debt
2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us
2016: Beautiful code prevents technical debt
2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us
January 30, 2026 at 2:38 AM
2006: Less is more, donβt repeat yourself
2016: Beautiful code prevents technical debt
2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us
2016: Beautiful code prevents technical debt
2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us
Reposted by Arnout Hellemans
From @sengineland π
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns. Β
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns. Β
A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
f.mtr.cool
January 29, 2026 at 7:55 PM
From @sengineland π
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns. Β
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns. Β
I feel that a good structure of different specific chunks can go a long way.
January 29, 2026 at 8:30 PM
I feel that a good structure of different specific chunks can go a long way.
Reposted by Arnout Hellemans
Manual prompt engineering is done. Discover meta-recursive prompting where LLMs optimize their own instructions for superior accuracy, depth, and 3x quality. #llmoptimization
Never Write a Prompt Again: Introducing Recursive Prompting
hackernoon.com
January 29, 2026 at 5:18 AM
Manual prompt engineering is done. Discover meta-recursive prompting where LLMs optimize their own instructions for superior accuracy, depth, and 3x quality. #llmoptimization
Reposted by Arnout Hellemans
how good is Google's AI? well
January 23, 2026 at 7:55 PM
how good is Google's AI? well
Reposted by Arnout Hellemans
hey did you see a headline on google? turns out that headline might be an llm hallucination www.theverge.com/tech/865168/...
Google wonβt stop replacing our news headlines with terrible AI
βThis feature performs well for user satisfaction,β claims Google.
www.theverge.com
January 23, 2026 at 7:54 PM
hey did you see a headline on google? turns out that headline might be an llm hallucination www.theverge.com/tech/865168/...
Reposted by Arnout Hellemans
Some interesting nuggets there. Also, check out the chart of urls Google knows of versus indexed. Yep, that's crazy and why OpenAI, Perplexity, and other AI companies would love to leverage Google's search results. :)
www.seroundtable.com/google-searc...
www.seroundtable.com/google-searc...
January 21, 2026 at 5:54 PM
Some interesting nuggets there. Also, check out the chart of urls Google knows of versus indexed. Yep, that's crazy and why OpenAI, Perplexity, and other AI companies would love to leverage Google's search results. :)
www.seroundtable.com/google-searc...
www.seroundtable.com/google-searc...
Reposted by Arnout Hellemans
Beginning to roll out in the US, with partners such as Stripe, Etsy and Shopify
www.seroundtable.com/microsoft-co...
www.seroundtable.com/microsoft-co...
Microsoft Introduces Copilot Checkout & Brand Agents
Microsoft announced its AI-agents agentic experiences under the names of Copilot Checkout and Brand Agents. Copilot Checkout lets you shop and checkout directly in the Copilot chat experience and Bran...
www.seroundtable.com
January 10, 2026 at 8:37 AM
Beginning to roll out in the US, with partners such as Stripe, Etsy and Shopify
www.seroundtable.com/microsoft-co...
www.seroundtable.com/microsoft-co...
Reposted by Arnout Hellemans
Are you @hellemans.me in disguise? Check your Sitebulb Wrapped to find out: sitebulb.com/wrapped/
#SitebulbWrapped
#seo
#SitebulbWrapped
#seo
January 8, 2026 at 7:00 AM
Are you @hellemans.me in disguise? Check your Sitebulb Wrapped to find out: sitebulb.com/wrapped/
#SitebulbWrapped
#seo
#SitebulbWrapped
#seo
It has always been the case...task completion.
December 24, 2025 at 4:42 AM
It has always been the case...task completion.
Reposted by Arnout Hellemans
It's a biggie on SEO Office Hours today! And the last one before the holidaysπ
Joining Jo Juliana Turnbull and Michael Chidzey at 9:30 am (GMT):
βοΈ Dixon Jones and βοΈ Dawn Anderson
#SEOOfficeHours with Good Signals.
Joining Jo Juliana Turnbull and Michael Chidzey at 9:30 am (GMT):
βοΈ Dixon Jones and βοΈ Dawn Anderson
#SEOOfficeHours with Good Signals.
December 19, 2025 at 8:16 AM
It's a biggie on SEO Office Hours today! And the last one before the holidaysπ
Joining Jo Juliana Turnbull and Michael Chidzey at 9:30 am (GMT):
βοΈ Dixon Jones and βοΈ Dawn Anderson
#SEOOfficeHours with Good Signals.
Joining Jo Juliana Turnbull and Michael Chidzey at 9:30 am (GMT):
βοΈ Dixon Jones and βοΈ Dawn Anderson
#SEOOfficeHours with Good Signals.
Reposted by Arnout Hellemans
This is huge for CSS loading performance.
Compression dictionaries are a little tricky to deploy today but totally worth the effort as the impact is enormous.
#webperf
Compression dictionaries are a little tricky to deploy today but totally worth the effort as the impact is enormous.
#webperf
Web Performance Calendar day 13 with Yoav Weiss (@yoav.ws) showing us a clever and creative way to ship *only* critical/necessary CSS for each page type (home, search, etc) while also avoiding duplicate code in the CSS bundles.
calendar.perfplanet.com/2025/how-to-...
calendar.perfplanet.com/2025/how-to-...
How to load CSS (fast)
Loading styles on the web is something that looks trivial at first.
You just add a <link rel=stylesheet> to your page (or <style> for inline styles) and you're done.
But if you wanted to load CSS fas...
calendar.perfplanet.com
December 13, 2025 at 2:32 PM
This is huge for CSS loading performance.
Compression dictionaries are a little tricky to deploy today but totally worth the effort as the impact is enormous.
#webperf
Compression dictionaries are a little tricky to deploy today but totally worth the effort as the impact is enormous.
#webperf
wrapped.uk.sitebulb.com?w=019ae9f117...
Haha, am I really Arnout or disguised as Arnout. Love this geeky wrapped summary @sitebulb.com @jojofurnival.bsky.social
Haha, am I really Arnout or disguised as Arnout. Love this geeky wrapped summary @sitebulb.com @jojofurnival.bsky.social
December 11, 2025 at 3:36 PM
wrapped.uk.sitebulb.com?w=019ae9f117...
Haha, am I really Arnout or disguised as Arnout. Love this geeky wrapped summary @sitebulb.com @jojofurnival.bsky.social
Haha, am I really Arnout or disguised as Arnout. Love this geeky wrapped summary @sitebulb.com @jojofurnival.bsky.social
Reposted by Arnout Hellemans
Judge limits Google's default search deals to one year
Judge limits Google's default search deals to one year
A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.
searchengineland.com
December 9, 2025 at 10:10 PM
Judge limits Google's default search deals to one year
Interesting takes! Me like
December 9, 2025 at 10:56 AM
Interesting takes! Me like
Reposted by Arnout Hellemans
Why Product Feeds Deserve More Love (Beyond PPC) | Women in Tech SEO #seo
Why Product Feeds Deserve More Love (Beyond PPC) | Women in Tech SEO
A practical guide to why product feeds matter far beyond PPC. Learn how optimising titles, attributes, GTINs, images, and categories boosts both paid and organic visibility, strengthens Google Merchant Center performance, and bridges the gap between SE...
bit.ly
December 9, 2025 at 5:10 AM
Why Product Feeds Deserve More Love (Beyond PPC) | Women in Tech SEO #seo
Reposted by Arnout Hellemans
Super-apps like AliPay, WeChat, and Grab are quickly becoming the key to digital asset adoption across Asia and potentially the rest of the world. #startup
How Super-apps are Shaping Asiaβs Adoption of Digital Assets and Digital Geopolitics
hackernoon.com
December 9, 2025 at 5:26 AM
Super-apps like AliPay, WeChat, and Grab are quickly becoming the key to digital asset adoption across Asia and potentially the rest of the world. #startup
Reposted by Arnout Hellemans
I canβt wait for this dumb era of listicles to be over
No surprises here:
Self promotional blog listicles work for AI Visibility in ChatGPT
But as @lilyray.nyc often says: "It works until it doesn't"
ahrefs.com/blog/best-li...
Self promotional blog listicles work for AI Visibility in ChatGPT
But as @lilyray.nyc often says: "It works until it doesn't"
ahrefs.com/blog/best-li...
Do Self-Promotional βBestβ Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and
ahrefs.com
December 8, 2025 at 1:36 PM
I canβt wait for this dumb era of listicles to be over
Thinking and have been saying exactly the same....too expensive and not cachable. And monetization is challenging...
December 8, 2025 at 9:55 PM
Thinking and have been saying exactly the same....too expensive and not cachable. And monetization is challenging...