Anatoliy Gruzd
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gruzd.ca
Anatoliy Gruzd
@gruzd.ca

Canada Research Chair, Professor at Toronto Metropolitan University & co-director & researcher at @socialmedialab.ca | Social Media and Network Scholar | My opinions are my own

Communication & Media Studies 32%
Computer science 19%
This is not a peace plan. It is a proposal that weakens Ukraine and divides America from Europe, preparing the way for a larger war in the future. In the meantime, it benefits unnamed Russian and American investors, at the expense of everyone else.
www.theatlantic.com/ideas/2025/1...
Trump Has a Recipe for War and Corruption, Not Peace
Who would benefit from the White House’s 28-point proposal for Ukraine?
www.theatlantic.com

Reposted by Anatoliy Gruzd

Trump's 28-point Ukraine-Russia peace plan includes items that could be painful for Ukraine to accept.

Clause #26 will make all of the rapes, kidnappings, torture and murders disappear with a few signatures. However, the killings will also cease... for a time. abcnews.go.com/Internationa...

Reposted by Anatoliy Gruzd

Most middle managers aren’t yet equipped to recognize the hidden or long-term costs of relying on AI, including integration overhead, quality-control gaps, and the erosion of early-career talent pipelines.

Reposted by Anatoliy Gruzd

AI is taking entry-level jobs. "Managers at Shopify must now justify hiring a human by first explaining why AI can’t do the job."

Companies that adopt this mindset are ultimately undermining themselves. nymag.com/intelligence...
‘There’s Just No Reason to Deal With Young Employees’
AI is taking entry-level jobs. What happens when Gen-Z-ers can’t start their careers?
nymag.com

Reposted by Anatoliy Gruzd

As part of our research on competing narratives about international migration on social media, we reviewed existing scholarship to develop a typology of 11 frames that capture the dominant ways these debates are structured. These 11 frames underpin the Migration Ads Observatory.
Framing (social sciences) - Wikipedia
en.wikipedia.org

Reposted by Anatoliy Gruzd

If you are conducting research on migration and the politics of migration, here's a sneak peek at a new dashboard we're developing as part of the @bridgdivides.bsky.social initiative at @torontomet.bsky.social. The dashboard will track/analyze migration-related ads in near real time. (ETA Feb. 2026)

Reposted by Anatoliy Gruzd

Gander Social, a Canadian atproto-based social media platform currently in private beta, raised $1.3M. #DigitalSovereignty connectedplaces.leaflet.pub/3m5gygipuxc2...
ATmosphere Report #142 - Connected Places
The Canadian atproto-powered platform Gander raises of 1.3M in fundraising, atproto at the IETF and Bluesky is the baseball app
connectedplaces.leaflet.pub

Reposted by Anatoliy Gruzd

As a researcher, your insights shape public understanding, so protect the person behind the expertise.

These resources offer guidance on safeguarding your privacy, managing your online presence, and navigating potential risks. km.socialmedialab.ca/resources #academicsky #sciencesky #PhDsky
The account owner of @sarahkendzior.bsky.social was suspended for 72 hours for expressing a desire to shoot the author of an article. The post, made 11/10, stated: "I want to shoot the author of this article just to watch him die." 1/2

Reposted by Anatoliy Gruzd

Unfortunately, the social media industry is increasingly moving away from using human fact-checkers. Many are rolling out AI and Community Notes-type programs, which come with their own set of challenges. For example, 89% of Community Notes on X never see daylight. notetracker.socialmediadata.org
NoteTracker Dashboard
App for Discovering and Analyzing X Posts with Community Notes
notetracker.socialmediadata.org

Reposted by Anatoliy Gruzd

Soft moderation (e.g., fact-checking labels) significantly reduced the frequency of interactions w/false claims. Control group averaged 0.9 interactions, about 1.5 more than either intervention group (0.62 for the footnote warning label, 0.60 for the blur filter). socialmedialab.ca/2024/09/11/n...
[New Paper Alert] To Share or Not to Share: Randomized Controlled Study of Misinformation Warning Labels on Social Media - Social Media Lab
In recent years, content moderation on social media has become a flashpoint in global conversations about free speech, misinformation, and platform accountability. Once seen as essential for curbing h...
socialmedialab.ca

Reposted by Anatoliy Gruzd

Algorithmic audits have become a fashionable remedy in academic and policy debates, but this overlooks a fundamental point: like domestic pets 🐕, every algorithm has an owner. Accountability lies not with the code, but with those who design, deploy, and profit from it.

Reposted by Anatoliy Gruzd

Like the gun debate in America, where money and identity override reason, the tech industry’s fixation on profit and polarization will make their stated goal of fostering healthy online conversation the Silicon Valley version of “thoughts and prayers.” #emptymantra
"Why American-style polarisation is spreading across the West"

Two words: algorithms and incentives. Mostly incentives. Until we modify or eliminate incentives, all we can do is watch as the fabric of society is pulled apart, strand by strand. www.ft.com/content/5060...

Reposted by Anatoliy Gruzd

In that paper, we showed how an online community legitimizes itself and minimizes allegations of anti-social, bullying behaviour by weaponizing and deploying a feminine gender identity in three overlapping and internally contradictory ways to: socialmedialab.ca/2024/03/12/c...
[New Paper Alert] Just being a bit bitchy: The gendered valences of online anti-social behaviour on Tattle Life - Social Media Lab
Billed as a “gossip forum” that harkens back to the mid-aughts heyday of Perez Hilton and Gawker, Tattle Life is a UK-based influencer gossip forum with a rabid fanbase. Contributors to the site, know...
socialmedialab.ca

Reposted by Anatoliy Gruzd

This new study is a follow-up to a study we released last year, "Just being a bit bitchy: The gendered valences of online anti-social behaviour on Tattle Life". socialmedialab.ca/2024/03/12/c...
[New Paper Alert] Just being a bit bitchy: The gendered valences of online anti-social behaviour on Tattle Life - Social Media Lab
Billed as a “gossip forum” that harkens back to the mid-aughts heyday of Perez Hilton and Gawker, Tattle Life is a UK-based influencer gossip forum with a rabid fanbase. Contributors to the site, know...
socialmedialab.ca

Reposted by Anatoliy Gruzd

PS... To be clear, we are not advocating for toxic speech online, what we are trying to do with this study to understand how toxic speech is used by people to construct and maintain in- and out-group boundaries in online communities.

Reposted by Anatoliy Gruzd

[New Paper Alert] Online toxic speech as positioning acts: Hate as discursive mechanisms for othering and belonging socialmedialab.ca/2025/11/03/n...
[New Paper Alert] Online toxic speech as positioning acts: Hate as discursive mechanisms for othering and belonging - Social Media Lab
Toxic speech is an endemic threat to civil discourse on social media; it’s marked by incivility, intolerance, and the intent to harm through threats, insults, and patronizing language. Further challen...
socialmedialab.ca

Reposted by Anatoliy Gruzd

“In today’s complex communication landscape, expertise alone is no longer enough,” said @Gruzd.ca, Co-Director of @SocialMediaLab.ca “To make a real difference, rsrchrs must communicate in ways that build trust, foster engagement with a wide range of stakeholders." socialmedialab.ca/2025/10/02/n...
New KM Compass App From the Social Media Lab Helps Researchers Translate Knowledge Into Real-World Impact - Social Media Lab
TORONTO, ON – [October 02, 2025] — At a time when public trust in institutions is fragmented and misinformation spreads faster than evidence, researchers and experts face a critical challenge: how to ...
socialmedialab.ca

“KM Compass is more than a tool,” said @PhilipMai.com, Co-Director of the Social Media Lab. “It’s a recognition that we need new approaches to mobilizing knowledge and building trust with the public, and ensuring that research continues to play a meaningful role in shaping society.”

Reposted by Anatoliy Gruzd

"In the face of anti-science politics, silence is not without cost. More scientific leaders need to speak out about anti-science agendas and threats to academic freedom across the world." #ICYMI www.nature.com/articles/d41...

Reposted by Anatoliy Gruzd

[New Paper Alert] Who’s Telling the Story of the Russia-Ukraine War on Telegram?

“Shaping Western Perceptions: The Role of English-language Verified Telegram Channels in Framing the Narratives Around the Russia-Ukraine War” by @gruzd.ca, Yisheng Li & @philipmai.com socialmedialab.ca/2025/10/27/n...
[New Paper Alert] Who's Telling the Story of the Russia-Ukraine War on Telegram? - Social Media Lab
What happens when one of the world’s biggest wars plays out on one of the least understood platforms? In the aftermath of Russia’s full-scale invasion of Ukraine on February 24, 2022, Telegram quietly...
socialmedialab.ca

Reposted by Anatoliy Gruzd

[New Paper Alert] Online toxic speech as positioning acts: Hate as discursive mechanisms for othering and belonging socialmedialab.ca/2025/11/03/n...
[New Paper Alert] Online toxic speech as positioning acts: Hate as discursive mechanisms for othering and belonging - Social Media Lab
Toxic speech is an endemic threat to civil discourse on social media; it’s marked by incivility, intolerance, and the intent to harm through threats, insults, and patronizing language. Further challen...
socialmedialab.ca

Reposted by Anatoliy Gruzd

Welcome to KM (Knowledge Mobilization) Compass: Helping You Share What You Know, Where It Matters Most. km.socialmedialab.ca Our new app is designed to help researchers like you turn ideas into impact.socialmedialab.ca/2025/10/02/n...
New KM Compass App From the Social Media Lab Helps Researchers Translate Knowledge Into Real-World Impact - Social Media Lab
TORONTO, ON – [October 02, 2025] — At a time when public trust in institutions is fragmented and misinformation spreads faster than evidence, researchers and experts face a critical challenge: how to ...
socialmedialab.ca

Reposted by Anatoliy Gruzd

The Civility Analyzer calculates toxicity scores (such as Toxicity, Insult, & Threat) & prosocial scores (like Compassion, Curiosity, and Respect) for each post.

Reposted by Anatoliy Gruzd

Advancing Social Media Rsrch & the Study of Online Civility: Our new Civility Analyzer helps researchers/journalists identify posts containing threats, insults, harassment, or profanity. It also detects prosocial communication, incl. support, cooperation & kindness. socialmedialab.ca/2025/06/17/c...

Reposted by Anatoliy Gruzd

[New Paper Alert] Who’s Telling the Story of the Russia-Ukraine War on Telegram?

“Shaping Western Perceptions: The Role of English-language Verified Telegram Channels in Framing the Narratives Around the Russia-Ukraine War” by @gruzd.ca, Yisheng Li & @philipmai.com socialmedialab.ca/2025/10/27/n...
[New Paper Alert] Who’s Telling the Story of the Russia-Ukraine War on Telegram? - Social Media Lab
What happens when one of the world’s biggest wars plays out on one of the least understood platforms? In the aftermath of Russia’s full-scale invasion of Ukraine on February 24, 2022, Telegram quietly...
socialmedialab.ca
Are you doing research at the intersection of cybersecurity, artificial intelligence, machine learning, and analytics? Be our colleague, apply for Loretta Rogers Research Chair in Cybersecurity Analytics: hr.cf.torontomu.ca/ams/faculty/... #AcademicSky #PhDCareer
Career Opportunities
hr.cf.torontomu.ca

Reposted by Anatoliy Gruzd

If you're a scientist or researcher sharing your work online, here are some resources to help you manage the risks of being public. socialmedialab.ca/km-compass/

Pro Tip: Share them with your communications office and encourage them to form a rapid response team, with a plan of action in place.
KM Compass - A Knowledge Mobilization App - Social Media Lab
“Helping You Share What You Know, Where It Matters Most“ At a time when public trust in institutions is fragmented and misinformation spreads faster than evidence, researchers and experts face a criti...
socialmedialab.ca
"New KM Compass App From the Social Media Lab Helps Researchers Translate Knowledge Into Real-World Impact" socialmedialab.ca/2025/10/02/n...
New KM Compass App From the Social Media Lab Helps Researchers Translate Knowledge Into Real-World Impact - Social Media Lab
TORONTO, ON – [October 02, 2025] — At a time when public trust in institutions is fragmented and misinformation spreads faster than evidence, researchers and experts face a critical challenge: how to ...
socialmedialab.ca