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The Museum Association's code of ethics is significant - but the world of sport is the billboard of choice for polluters aiming to clean up their image.

To join the campaign against polluter sponsorship in sport, sign up to the Fossil Free Declaration. 👇 8/8
The Fossil Free Declaration — Cool Down
Launched by the Cool Down - Sport For Climate Action Network, the Declaration is a pledge for sports organisations, athletes, and fans to demonstrate climate leadership by rejecting sponsorships and c...
www.cooldownclimate.org
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This move isn't anti-business as is often claimed.

It’s about drawing a line between philanthropy and propaganda - between genuine support for the arts and image-laundering by polluters and abusers. 6/8
Museums Are in a High-Stakes Battle Over Corporate Sponsorship
Museums face growing pressure to reject controversial sponsors—but with public funding in decline, is ethical purity financially viable?
news.artnet.com
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The Code connects the dots between climate, ethics, and labour rights - calling for decisions that reflect social and ecological responsibility.

Culture can’t claim to educate the public on the climate crisis while being funded by its architects. 5/8
Culture clash: when the British Museum accepts funding from oil firms | Letters
Letters: Readers respond to an article by Charlotte Higgins about the management of the institution and sponsorship by BP
www.theguardian.com
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The tide has turned.

With pressure now coming from the top, the British Museum & Science Museum Group are isolated for continuing to take money from BP & Adani, companies funding fossil fuels and human rights abuses. 4/8
Museums defend BP sponsorship after firm abandons climate targets
British Museum and Science Museum said BP’s decision to grow fossil fuel investment would not alter relationship
www.theguardian.com
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But this didn’t happen overnight.

It’s the product of a decade of campaigning by artists, cultural workers, and activists who refused to let polluters clean up their image through culture sponsorship. 3/8
London’s Science Museum forced to cut ties with oil giant – and faces pressure over other sponsors
Campaigners welcome ‘seismic shift’ and urge museum bosses to review links with other fossil fuel sponsors
www.theguardian.com
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For the first time, a cultural sector body has stated it plainly: organisations involved in environmental harm and human rights abuses are not welcome in the UK's galleries and museums. ✅ 2/8
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Momentum is building for a tobacco-style ban on high-carbon advertising.

Just this year, Chris Packham led a petition calling for such a ban that resulted in 100,000+ signatures and an unprecedented Parliamentary debate. 5/6

@chrisgpackham.bsky.social
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And it's not just Sweden leading on tackling polluter ads.

In the UK, Edinburgh and Sheffield have notably banned polluter advertising, including fossil fuel companies, petrol/diesel cars, airlines, and cruise ships. 3/6
Many cities are banning ads for airlines, SUVs and fossil fuels – and yours could be next
Billboard ads for airlines, SUVs and fossil fuel companies are now prohibited in cities like Edinburgh, Sheffield, Stockholm and Toronto.
theconversation.com
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🚨 Campaign win! 🚨

The City of Stockholm has just voted to ban fossil fuel advertising on public ad spaces from summer 2026.

This is a landmark that adds momentum to the wave of local governments banning the promotion of polluting industries. 🧵 1/6
Stockholm visar vägen med förbud mot fossilreklam — New Weather Sverige
Stockholms stad meddelade den 8 oktober att ett förbud mot fossilreklam i staden införs från och med sommaren 2026.
www.newweather.se
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Sofie Junge Pedersen has built a career defined by purpose as much as performance.

Now the Danish international and Liga F midfielder has joined the Fossil Free Declaration, calling for an end to polluting sponsorship in sport.

Watch our latest interview with Sofie about the declaration. 👇
Sofie Junge Pedersen: Why I’ve joined the Fossil Free Declaration — Cool Down
As part of our Fossil Free Declaration series, Danish footballer Sofie Junge Pedersen reflects on the growing intersection between sport and sustainability. Drawing on her experiences across Europe’s ...
www.cooldownclimate.org
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🚨 Raducano forced to retire ill in Wuhan Open's first round amid extreme 34C humid heat.

And guess who is sponsoring the climate-vulnerable tournament?

Yup - that's right - Saudi Arabia's O̶i̶l̶ Public Investment Fund. 🛢️🫰
Wuhan Open: Emma Raducanu retires in first round against Ann Li
British number one Emma Raducanu looks devoid of energy and appears to struggle with the hot and humid conditions before retiring in China.
www.bbc.com
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While petrostates and polluting companies can use a booming industry like esports to normalise their harmful products, they will.

✍️ If you want to see sport and esport free from polluters, sign the Fossil Free Declaration. 6/6
The Fossil Free Declaration — Cool Down
Launched by the Cool Down - Sport For Climate Action Network, the Declaration is a pledge for sports organisations, athletes, and fans to demonstrate climate leadership by rejecting sponsorships and c...
www.cooldownclimate.org
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But why is Saudi Arabia pumping so much oil money into esports?

To launder its reputation on the world stage.

For an authoritarian, fossil-fuelled superpower, it’s far better to be linked with Pikachu than with pollution.

Read our full report. 👇 5/6
e-Sportswashing: how big polluters are gaming a new sport sponsorship market — Cool Down
Since just 2017, at least 33 polluting sponsorship deals have been struck between the global esports industry and high-carbon polluters. Of these, 27 have been deals with car manufacturers, five with ...
www.cooldownclimate.org
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And it doesn't stop there.

Earlier this year, Saudi Arabia also bought the gaming division of Niantic - which included acquiring Pokemon Go - for $3.5bn. 4/6
Saudi Investment Fund pays $3.5bn to capture Pokémon Go
It is amongst the highest-grossing mobile games in the world, with 30 million monthly players.
www.bbc.com
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Since publishing our report 'eSportswashing' last year, Saudi Arabia has pushed ahead with its takeover of the world of esports and gaming.

Most worryingly, the petrostate has brokered a 12 year deal with the International Olympic Committee to host the Olympic Esports Games. 🤨 3/6
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This is the largest leveraged buyout in history, funded primarily by borrowed money.

But the scale of the takeover reveals a concerning undercurrent: the flood of oil money into the world of esports and gaming. 🛢️🎮 2/6
Big polluters targeting esports industry with advertising deals, report reveals
Oil firms, petrostates, airlines and carmakers ‘doubling down’ on sector that is popular with young people
www.theguardian.com
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🚨 Last week, EA was sold for a massive $55bn (£41bn).

The buyers?

Saudi Arabia’s Public Investment Fund (PIF), a private equity firm and Jared Kushner’s Affinity Partners.

The world of gaming is fast becoming a wild west for polluter advertising and sponsorship. 🧵 1/6
Gaming giant Electronic Arts bought in unprecedented $55bn deal
EA is known for making best-selling games such as EA FC, The Sims and Mass Effect.
www.bbc.com
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The Fossil Free Declaration is a way for fans, athletes and sports organisations to build power against polluting sponsors in sport.

Join the call for clean sport. And if you're a professional climber or climbing organisation, sign the open letter 👉

docs.google.com/forms/d/e/1F...
The Fossil Free Declaration - An Open Letter from Climbers
Below is an open letter from active and former professional climbers in support of the Fossil Free Declaration, calling for a high-carbon advertising ban. The letter will be sent to national and climb...
docs.google.com
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Katherine Choong signed the open letter urging climbing federations and other pro climbers to take a stand against polluting sponsorship. 🧗

The letter - released during the IFSC World Championships in Seoul - is part the Fossil Free Declaration. ✍️

Read more below 👇