Badvertising
@badvertising.bsky.social
Stop adverts fuelling the climate emergency. Find out more & take action: http://badverts.org
Fossil fuel PR and ad agencies like Edelman are relied upon by the industry for slowing climate action.
That's why we are taking on WPP - another one of the world's largest polluter agencies.
The campaign: www.badverts.org/wpp
Join the movement. 👇
actionnetwork.org/forms/sign-u...
6/6
That's why we are taking on WPP - another one of the world's largest polluter agencies.
The campaign: www.badverts.org/wpp
Join the movement. 👇
actionnetwork.org/forms/sign-u...
6/6
WPP — Badvertising
www.badverts.org
November 24, 2025 at 12:43 PM
Fossil fuel PR and ad agencies like Edelman are relied upon by the industry for slowing climate action.
That's why we are taking on WPP - another one of the world's largest polluter agencies.
The campaign: www.badverts.org/wpp
Join the movement. 👇
actionnetwork.org/forms/sign-u...
6/6
That's why we are taking on WPP - another one of the world's largest polluter agencies.
The campaign: www.badverts.org/wpp
Join the movement. 👇
actionnetwork.org/forms/sign-u...
6/6
⏪ Yet - just last year - UN Secretary General António Guterres called for a ban on fossil fuel advertising.
He pointed out that the fossil fuel industry have long been "aided and abetted by advertising and PR companies – Mad Men fuelling the madness." 5/6
He pointed out that the fossil fuel industry have long been "aided and abetted by advertising and PR companies – Mad Men fuelling the madness." 5/6
'Stop Mad Men fuelling madness'
António Guterres, UN secretary general, calls out the advertising industry over the climate crisis.
theecologist.org
November 24, 2025 at 12:43 PM
⏪ Yet - just last year - UN Secretary General António Guterres called for a ban on fossil fuel advertising.
He pointed out that the fossil fuel industry have long been "aided and abetted by advertising and PR companies – Mad Men fuelling the madness." 5/6
He pointed out that the fossil fuel industry have long been "aided and abetted by advertising and PR companies – Mad Men fuelling the madness." 5/6
Edelman even has a recent history of using climate negotiations to advance fossil fuel interests.
At COP28, ADNOC - UAE's national oil company and one of Edelman's fossil fuel clients - used the conference to boost oil sales by $100 billion. 4/6
At COP28, ADNOC - UAE's national oil company and one of Edelman's fossil fuel clients - used the conference to boost oil sales by $100 billion. 4/6
UAE used COP28 to pursue oil deals, investigation finds
“I hope the younger generations can forgive us,” one diplomat involved in the ADNOC negotiations is reported to have said.
www.euronews.com
November 24, 2025 at 12:43 PM
Edelman even has a recent history of using climate negotiations to advance fossil fuel interests.
At COP28, ADNOC - UAE's national oil company and one of Edelman's fossil fuel clients - used the conference to boost oil sales by $100 billion. 4/6
At COP28, ADNOC - UAE's national oil company and one of Edelman's fossil fuel clients - used the conference to boost oil sales by $100 billion. 4/6
But just how bad are Edelman?
Pretty bad.
Research from Clean Creatives this year documented the agency's ongoing financial relationships with petrostates, trade groups linked to deforestation in the Amazon, and fossil fuel majors. 🤨 3/6
Pretty bad.
Research from Clean Creatives this year documented the agency's ongoing financial relationships with petrostates, trade groups linked to deforestation in the Amazon, and fossil fuel majors. 🤨 3/6
The F-List 2025: We Have the Receipts — Clean Creatives
Learn why working for fossil fuel companies obstructs climate change - and the advertising and PR agencies with the biggest oil, gas, and coal clients.
cleancreatives.org
November 24, 2025 at 12:43 PM
But just how bad are Edelman?
Pretty bad.
Research from Clean Creatives this year documented the agency's ongoing financial relationships with petrostates, trade groups linked to deforestation in the Amazon, and fossil fuel majors. 🤨 3/6
Pretty bad.
Research from Clean Creatives this year documented the agency's ongoing financial relationships with petrostates, trade groups linked to deforestation in the Amazon, and fossil fuel majors. 🤨 3/6
PR agency Edelman is responsible for conjuring greenwashing narratives for the fossil fuel industry.
Despite this clear conflict of interest - COP30 hired the agency to run the conference's communications this year. 🤥 2/6
Despite this clear conflict of interest - COP30 hired the agency to run the conference's communications this year. 🤥 2/6
How a PR Giant Hijacked COP30 to Greenwash the Planet
Edelman invented the fossil fuel narratives, and now it’s running communications for COP30. All the while, frontline communities are telling very different stories.
www.thenation.com
November 24, 2025 at 12:43 PM
PR agency Edelman is responsible for conjuring greenwashing narratives for the fossil fuel industry.
Despite this clear conflict of interest - COP30 hired the agency to run the conference's communications this year. 🤥 2/6
Despite this clear conflict of interest - COP30 hired the agency to run the conference's communications this year. 🤥 2/6
Last week we took over Southwark station's ad space, calling on Sadiq Khan to implement a fossil ad ban.
Help us keep up the pressure by using our letter template tool to write to the Mayor. 👇 7/7
Help us keep up the pressure by using our letter template tool to write to the Mayor. 👇 7/7
Time to end adverts for polluting products on Transport for London sites
I've written to the London Mayor calling for an end to advertising for polluting products on Transport for London sites. You can email the Mayor here: https://actionnetwork.org/letters/time-to-end-adv...
actionnetwork.org
November 20, 2025 at 2:32 PM
Last week we took over Southwark station's ad space, calling on Sadiq Khan to implement a fossil ad ban.
Help us keep up the pressure by using our letter template tool to write to the Mayor. 👇 7/7
Help us keep up the pressure by using our letter template tool to write to the Mayor. 👇 7/7
“Adverts promoting pollution on London transport undermine the Mayor’s commitments on clean air and climate action. We’re delighted Sadiq Khan, has pledged to review Transport for London’s ad policy. Public transport should never promote pollution.”
- Badvertising's Andrew Simms
- Badvertising's Andrew Simms
November 20, 2025 at 2:32 PM
“Adverts promoting pollution on London transport undermine the Mayor’s commitments on clean air and climate action. We’re delighted Sadiq Khan, has pledged to review Transport for London’s ad policy. Public transport should never promote pollution.”
- Badvertising's Andrew Simms
- Badvertising's Andrew Simms
And - just to help with the "practicalities" - Caroline Russell points out that existing UK regulations prohibit ads that "encourage behaviour that is grossly prejudicial to the protection of the environment." 5/7
November 20, 2025 at 2:32 PM
And - just to help with the "practicalities" - Caroline Russell points out that existing UK regulations prohibit ads that "encourage behaviour that is grossly prejudicial to the protection of the environment." 5/7
But, as Caroline Russell highlights, other cities in Europe are already leading the way without national legislation.
Earlier this year, Gothenburg passed a fossil fuel ad ban that includes ICE cars, airlines, fossil fuel companies, and other fossil fuel products. 👏 4/7
Earlier this year, Gothenburg passed a fossil fuel ad ban that includes ICE cars, airlines, fossil fuel companies, and other fossil fuel products. 👏 4/7
November 20, 2025 at 2:32 PM
But, as Caroline Russell highlights, other cities in Europe are already leading the way without national legislation.
Earlier this year, Gothenburg passed a fossil fuel ad ban that includes ICE cars, airlines, fossil fuel companies, and other fossil fuel products. 👏 4/7
Earlier this year, Gothenburg passed a fossil fuel ad ban that includes ICE cars, airlines, fossil fuel companies, and other fossil fuel products. 👏 4/7
After making this confusing defence of polluter ads on London public transport, the Mayor then reveals that they only make up between 0.01-0.02% of ad revenue. 🥲
"It isn't an issue of finances. It's an issue of practicalities." 3/7
"It isn't an issue of finances. It's an issue of practicalities." 3/7
November 20, 2025 at 2:32 PM
After making this confusing defence of polluter ads on London public transport, the Mayor then reveals that they only make up between 0.01-0.02% of ad revenue. 🥲
"It isn't an issue of finances. It's an issue of practicalities." 3/7
"It isn't an issue of finances. It's an issue of practicalities." 3/7
In response, the Mayor first highlighted that ad revenue - even from polluting industries - funds "clean and sustainable alternatives to car use". 🤔
Translation: it's okay to promote companies that are encouraging the public to not use London's sustainable transport options. 🙃 2/7
Translation: it's okay to promote companies that are encouraging the public to not use London's sustainable transport options. 🙃 2/7
November 20, 2025 at 2:32 PM
In response, the Mayor first highlighted that ad revenue - even from polluting industries - funds "clean and sustainable alternatives to car use". 🤔
Translation: it's okay to promote companies that are encouraging the public to not use London's sustainable transport options. 🙃 2/7
Translation: it's okay to promote companies that are encouraging the public to not use London's sustainable transport options. 🙃 2/7
But, as Caroline Russell highlights, other cities in Europe are already leading the way without national legislation.
Earlier this year, Gothenburg passed a fossil fuel ad ban that includes ICE cars, airlines, fossil fuel companies, and other fossil fuel products. 👏 4/6
Earlier this year, Gothenburg passed a fossil fuel ad ban that includes ICE cars, airlines, fossil fuel companies, and other fossil fuel products. 👏 4/6
November 20, 2025 at 1:47 PM
But, as Caroline Russell highlights, other cities in Europe are already leading the way without national legislation.
Earlier this year, Gothenburg passed a fossil fuel ad ban that includes ICE cars, airlines, fossil fuel companies, and other fossil fuel products. 👏 4/6
Earlier this year, Gothenburg passed a fossil fuel ad ban that includes ICE cars, airlines, fossil fuel companies, and other fossil fuel products. 👏 4/6
After making this confusing defence of polluter ads on London public transport, the Mayor then reveals that they only make up between 0.01-0.02% of ad revenue. 🥲
"It isn't an issue of finances. It's an issue of practicalities." 3/6
"It isn't an issue of finances. It's an issue of practicalities." 3/6
November 20, 2025 at 1:47 PM
After making this confusing defence of polluter ads on London public transport, the Mayor then reveals that they only make up between 0.01-0.02% of ad revenue. 🥲
"It isn't an issue of finances. It's an issue of practicalities." 3/6
"It isn't an issue of finances. It's an issue of practicalities." 3/6
In response, the Mayor first highlighted that ad revenue - even from polluting industries - funds "clean and sustainable alternatives to car use". 🤔
Translation: it's okay to promote companies that are encouraging the public to not use London's sustainable transport options. 🙃 2/6
Translation: it's okay to promote companies that are encouraging the public to not use London's sustainable transport options. 🙃 2/6
November 20, 2025 at 1:47 PM
In response, the Mayor first highlighted that ad revenue - even from polluting industries - funds "clean and sustainable alternatives to car use". 🤔
Translation: it's okay to promote companies that are encouraging the public to not use London's sustainable transport options. 🙃 2/6
Translation: it's okay to promote companies that are encouraging the public to not use London's sustainable transport options. 🙃 2/6
Of the world's major cities, London has the highest levels of air pollution.
Yet the city's sprawling public transport network continues to promote the very industries threatening Londoner health.
✍️ Call on Mayor Sadiq Khan to implement an ad ban: actionnetwork.org/letters/ba2d...
5/5
Yet the city's sprawling public transport network continues to promote the very industries threatening Londoner health.
✍️ Call on Mayor Sadiq Khan to implement an ad ban: actionnetwork.org/letters/ba2d...
5/5
Time to end adverts for polluting products on Transport for London sites
I've written to the London Mayor calling for an end to advertising for polluting products on Transport for London sites. You can email the Mayor here: https://actionnetwork.org/letters/time-to-end-adv...
actionnetwork.org
November 19, 2025 at 10:38 AM
Of the world's major cities, London has the highest levels of air pollution.
Yet the city's sprawling public transport network continues to promote the very industries threatening Londoner health.
✍️ Call on Mayor Sadiq Khan to implement an ad ban: actionnetwork.org/letters/ba2d...
5/5
Yet the city's sprawling public transport network continues to promote the very industries threatening Londoner health.
✍️ Call on Mayor Sadiq Khan to implement an ad ban: actionnetwork.org/letters/ba2d...
5/5
A ban on promoting industry advertising would have an even greater benefit.
Between them, fossil fuel use, tobacco, alcohol and junk food cause 2.7 million deaths in Europe each year.
And fossil fuel use is second most harmful after smoking. 🛢️🚭 4/5
Between them, fossil fuel use, tobacco, alcohol and junk food cause 2.7 million deaths in Europe each year.
And fossil fuel use is second most harmful after smoking. 🛢️🚭 4/5
Tobacco, Junk Food, Fossil Fuel And Alcohol Industries Drive ‘Millions Of Deaths’ - Health Policy Watch
Just four industries - tobacco, ultra-processed foods (UPFs), fossil fuels, and alcohol - cause over a third of all deaths globally each year, according to a
healthpolicy-watch.news
November 19, 2025 at 10:38 AM
A ban on promoting industry advertising would have an even greater benefit.
Between them, fossil fuel use, tobacco, alcohol and junk food cause 2.7 million deaths in Europe each year.
And fossil fuel use is second most harmful after smoking. 🛢️🚭 4/5
Between them, fossil fuel use, tobacco, alcohol and junk food cause 2.7 million deaths in Europe each year.
And fossil fuel use is second most harmful after smoking. 🛢️🚭 4/5
And, just as expected, removing advertising for junk food resulted in less people eating it. 🤯
Research in 2022 found that the ban directly led to 94,867 fewer cases of obesity, 2,857 fewer cases of diabetes, and 1,915 fewer cases of cardiovascular disease.
3/5
Research in 2022 found that the ban directly led to 94,867 fewer cases of obesity, 2,857 fewer cases of diabetes, and 1,915 fewer cases of cardiovascular disease.
3/5
Junk food advertising restrictions prevent almost 100,000 obesity cases and is expected to save the NHS £200m
A restriction on junk food advertising across the Transport for London (TfL) network in 2019, has resulted in 94,867 fewer cases of obesity, 2,857 cases of diabetes prevented or delayed, and 1,915 few...
sheffield.ac.uk
November 19, 2025 at 10:38 AM
And, just as expected, removing advertising for junk food resulted in less people eating it. 🤯
Research in 2022 found that the ban directly led to 94,867 fewer cases of obesity, 2,857 fewer cases of diabetes, and 1,915 fewer cases of cardiovascular disease.
3/5
Research in 2022 found that the ban directly led to 94,867 fewer cases of obesity, 2,857 fewer cases of diabetes, and 1,915 fewer cases of cardiovascular disease.
3/5
When asked about the ban, Sadiq Khan said "the ground-breaking restrictions we introduced could not only influence behaviour and ultimately save lives but could directly save our NHS hundreds of millions of pounds.”
2/5
2/5
November 19, 2025 at 10:38 AM
When asked about the ban, Sadiq Khan said "the ground-breaking restrictions we introduced could not only influence behaviour and ultimately save lives but could directly save our NHS hundreds of millions of pounds.”
2/5
2/5
It’s time for London to stop promoting pollution on public spaces.
✍️ Use our template tool to demand change from Mayor Sadiq Khan and find out about our takeover of Southwark tube station's ad space. 👇 5/5
✍️ Use our template tool to demand change from Mayor Sadiq Khan and find out about our takeover of Southwark tube station's ad space. 👇 5/5
Fossil Ads — Badvertising
www.badverts.org
November 17, 2025 at 12:24 PM
It’s time for London to stop promoting pollution on public spaces.
✍️ Use our template tool to demand change from Mayor Sadiq Khan and find out about our takeover of Southwark tube station's ad space. 👇 5/5
✍️ Use our template tool to demand change from Mayor Sadiq Khan and find out about our takeover of Southwark tube station's ad space. 👇 5/5