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Reposted by Ashley Gwinnell

Ashley Gwinnell @ashleygwinnell.bsky.social · 20h

Tomorrow at 5pm BST, @heydanthomas.bsky.social and I will talk through our Next Fest Readiness Checklist.

Are you doing what you can to make the most of Steam's flagship festival event? Bonus Steam tips may be included.

Join us in Discord 👇 #indiedev #gamedev

discord.gg/63tZmEep38?e...

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Reposted by Ashley Gwinnell

Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

Data science time!

Most games heading into #SteamNextFest have between 10 and 100 followers. That's like between ~50 (low estimate) and ~1500 (high estimate) wishlists.

But you probably know that already. Anything you want to see?

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Ashley Gwinnell @ashleygwinnell.bsky.social · 19h

Last one! Inspired by a chart Chris Z showed us.

This is the number of games currently in Steam Next Fest and their release weeks,

Y'all gonna compete for space next week!

But that's probably fine. can't time the market.

("Q4 2025", "November 2025", etc. excluded as seen in the second version)

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Ashley Gwinnell @ashleygwinnell.bsky.social · 20h

Tomorrow at 5pm BST, @heydanthomas.bsky.social and I will talk through our Next Fest Readiness Checklist.

Are you doing what you can to make the most of Steam's flagship festival event? Bonus Steam tips may be included.

Join us in Discord 👇 #indiedev #gamedev

discord.gg/63tZmEep38?e...

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Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

I’m stopping here as I have much else to do. Shout if you want me to dive into anything specific tho!

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Reposted by Ashley Gwinnell

Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

I made a Discord bot that alerts you in real-time when Twitch streamers start playing your indie game.

...and it's 10% off for Steam Next Fest!! (Code: NEXTFEST10)

🤖👉 impress.games/coverage-bot

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Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

I *think* I just posted that one haha! :)

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Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

If we only take the first 5 tags (the ones that matter), here's what we see.

Casual games not great. Platformers generally bad.

Not sure what to gleam from this, RPGs good? Maybe I should exclude top-level genres.

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Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

I can't get the order on this right, but here are tags as a % of how many games in each group use them.

Games with 10k+ followers: very few are 2D! Not even in the top 30 tags!

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Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

Looking at the games with between 100-1000 followers (~500 - 15k wishes) these are the top 20 occurring tags.

"Indie" still very prevalent haha

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Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

Data science time!

Most games heading into #SteamNextFest have between 10 and 100 followers. That's like between ~50 (low estimate) and ~1500 (high estimate) wishlists.

But you probably know that already. Anything you want to see?

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Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

Urg, sorry! I've cleared the cloudfront cache so that should sort itself out now.

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Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

I made a Discord bot that alerts you in real-time when Twitch streamers start playing your indie game.

...and it's 10% off for Steam Next Fest!! (Code: NEXTFEST10)

🤖👉 impress.games/coverage-bot

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Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

100%! Gotta have done the marketing prep too!

(This post sponsored by: soooo many people asking for access to my creator outreach tool over the weekend lol 😬)

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Ashley Gwinnell @ashleygwinnell.bsky.social · 1d

🚨 I know it's nearly #SteamNextFest so... warning time! 🚨

If you're an #indiedev and you don't feel your game is quite ready, you still have a few hours left to back out!

You only get ONE SHOT at this!!

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Reposted by Ashley Gwinnell

Folklands - Wishlist on Steam ✨ @folklandsgame.bsky.social · 1d

did you start marketing?

🏰meg⚔️ @Birthright Audiobook! @impavid.us · 5d

In honor of spooky month, share a 4 word horror story that only someone in your profession would understand

I'll go first: Six page commercial lease.

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Ashley Gwinnell @ashleygwinnell.bsky.social · 2d

No AWS credits remaining

🏰meg⚔️ @Birthright Audiobook! @impavid.us · 5d

In honor of spooky month, share a 4 word horror story that only someone in your profession would understand

I'll go first: Six page commercial lease.

Ashley Gwinnell @ashleygwinnell.bsky.social · 2d

Launch day key distribution

🏰meg⚔️ @Birthright Audiobook! @impavid.us · 5d

In honor of spooky month, share a 4 word horror story that only someone in your profession would understand

I'll go first: Six page commercial lease.

1

Ashley Gwinnell @ashleygwinnell.bsky.social · 4d

Last day to submit for this publishing pitching event!

Dan Thomas @heydanthomas.bsky.social · 29d

Got an awesome #IndieDev game you wanna pitch but not sure how it all works?

📢Pitch Up!
🗺️4th November, Bristol, UK
💜Organised by indies for indies
(me, @ashleygwinnell.bsky.social & @lyndyb.bsky.social )
🙏Enabled by @silverliningint.bsky.social

👉 forms.gle/6ya2g78kARVv... 👈

Pitch Up! Consequence-free indie game pitching!
Guy Richards, ID@Xbox
Eben Cunningham, Silver Lining
Meg Clarke, Team17
Reese Wright, Devolver Digital
Joshua Garrity, Secret Mode
Kerryn Frean, Fireshine Games
4th November, Bristol UK
Enabled By Silver Lining

Reposted by Ashley Gwinnell

Ashley Gwinnell @ashleygwinnell.bsky.social · 6d

If you're feeling not quite ready for #SteamNextFest, then watch this video!

The recording of @heydanthomas.bsky.social's conversation with Chris Z is now up on YouTube!

www.youtube.com/watch?v=w5uj...

#indiedev #gamedev

Steam Next Fest Marketing Q&A with Chris Zukowski (HowToMarketAGame.com)

YouTube video by IMPRESS // Ashley Gwinnell

www.youtube.com

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Ashley Gwinnell @ashleygwinnell.bsky.social · 6d

If you're feeling not quite ready for #SteamNextFest, then watch this video!

The recording of @heydanthomas.bsky.social's conversation with Chris Z is now up on YouTube!

www.youtube.com/watch?v=w5uj...

#indiedev #gamedev

Steam Next Fest Marketing Q&A with Chris Zukowski (HowToMarketAGame.com)

YouTube video by IMPRESS // Ashley Gwinnell

www.youtube.com

5 14

Ashley Gwinnell @ashleygwinnell.bsky.social · 8d

live now!

Ashley Gwinnell @ashleygwinnell.bsky.social · 8d

Our Steam Next Fest marketing workshop with Chris Zukowski starts in ONE HOUR (6pm BST)!

The lovely @heydanthomas.bsky.social will be hosting!

Join us over in the IMPRESS Discord here: 👇

discord.gg/63tZmEep38?e...

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Ashley Gwinnell @ashleygwinnell.bsky.social · 8d

Our Steam Next Fest marketing workshop with Chris Zukowski starts in ONE HOUR (6pm BST)!

The lovely @heydanthomas.bsky.social will be hosting!

Join us over in the IMPRESS Discord here: 👇

discord.gg/63tZmEep38?e...

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Reposted by Ashley Gwinnell

Dan Thomas @heydanthomas.bsky.social · 12d

Applications close in 2 weeks.
Don't miss your chance to get in person feedback from six top publishers on your indie game pitch 👇

Dan Thomas @heydanthomas.bsky.social · 29d

Got an awesome #IndieDev game you wanna pitch but not sure how it all works?

📢Pitch Up!
🗺️4th November, Bristol, UK
💜Organised by indies for indies
(me, @ashleygwinnell.bsky.social & @lyndyb.bsky.social )
🙏Enabled by @silverliningint.bsky.social

👉 forms.gle/6ya2g78kARVv... 👈

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Ashley Gwinnell @ashleygwinnell.bsky.social · 12d

I've put together a checklist for "things you should be doing before, during and after Steam Next Fest" if you're an indie developer.

Check it out here and pls share if helpful! 👉 impress.games/steam-next-f...

#indiedev #gamedev

a pink cat (press kitty) and a small green robot (coverage bot) jump with joy holding balloons outside the steam festival tent. there are fireworks in the background and bunting up front because those are the vibes.

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