AI top Super Bowl advertisers

Scholar power: 25.9%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Takanori Ida	18%	23	25.9%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

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Reposts

Scholar power

52.0%

12.8 h

0

25.9%

Ranking score

0.027

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

by Robert B. Reich

12%

Scholar power: 12.8%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Robert B. Reich	7%	37	12.8%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

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Reposts

Scholar power

65.0%

15.1 h

586

12.8%

Ranking score

0.144

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Robert Reich

@rbreich.bsky.social

Notice a ton of commercials pushing AI during last night's Super Bowl?

Here's why these companies are so eager to get you to adopt it in your life (hint: it's a bubble). https://www.youtube.com/watch?v=0wxBHxpMFXA

Brace Yourself for the AI Bubble

Are we watching an AI revolution, or a slow-motion economic disaster?

www.youtube.com

February 9, 2026 at 8:45 PM

by Arvind Narayanan

2%

Scholar power: 2.2%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Arvind Narayanan	1%	54	2.2%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

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Recency

Reposts

Scholar power

46.0%

17.1 h

24

2.2%

Ranking score

0.017

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

by Afl-Cio

14%

Scholar power: 14.7%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Afl-Cio	20%	6	14.7%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

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Reposts

Scholar power

69.0%

17.7 h

51

14.7%

Ranking score

0.067

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

AFL-CIO

@aflcio.org

It felt like every Super Bowl ad this year was for some AI company with tons of money and no accountability.

Working people need AI guardrails to protect our jobs, rights and freedoms so we can actually benefit from this tech, not just Big Tech CEOs.

A.I. Blitzes the Big Game

www.nytimes.com

February 9, 2026 at 6:10 PM

by Cas Mudde

2%

Scholar power: 2.1%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Cas Mudde	1%	51	2.1%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

51.0%

19.0 h

63

2.1%

Ranking score

0.019

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Cas Mudde

@casmudde.bsky.social

I saw this advertisement yesterday and was blown away by how brazenly and openly they boast about their role in the surveillance state. And then saddened that people will be happy to collaborate in the 24/7 surveillance of society just in the off-chance that a lost puppy might be found one day.

Phil Lewis @phillewis.bsky.social · 1d

Here's that Ring #SuperBowl commercial:

February 9, 2026 at 4:54 PM

Reposted by Mel Ainscow

1%

Scholar power: 1.5%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Mel Ainscow	2%	56	1.5%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

47.0%

19.2 h

5777

1.5%

Ranking score

0.036

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

by Richard F. Catalano

15%

Scholar power: 15%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Richard F. Catalano	-	104	-

Richard Catalano

@fabiancat.bsky.social

"HHS Secretary Bobbie The Terrible and Insane spent millions of our dollars to roll out a new ad campaign during the Super Bowl promoting “Real Food.”
.https://open.substack.com/pub/simonwdc/p/bad-bunnygod-bless-america-choosing?utm_source=share&utm_medium=android&r=h7d6k

Bad Bunny:"God Bless America"- Choosing Light Over Darkness, Joy Over Fear, Love Over Hate

DHS runs out of money this Friday. Let's be very, very loud this week all and do everything we can to rein in ICE, together.

open.substack.com

February 9, 2026 at 4:39 PM

The Guardian

From Spielberg to Tarantino: the year’s big Super Bowl movie trailers

This year’s set of $8m TV spots gave us new looks at alien conspiracy thriller Disclosure Day, slasher sequel Scream 7 and an unlikely new David Fincher film Bad Bunny’s Super Bowl half-time show review - a thrilling ode to Boricua joy With Super Bowl spots now up to a reported $8-10m, the market has grown a little less welcoming to Hollywood, an industry still not quite up to pre-pandemic numbers (the global box office for 2025 was down almost $10bn on 2019). So while last night saw us assaulted with ads for beer and, depressingly, AI, there was a continued decrease in the number of major film ads, a harder spend to justify in this weakened climate. But the biggest of guns still came out, from Spielberg to Ghostface to the Minions. . . Continue reading. . .

Reposts 4 20h

Reposted by Liza Bialy

2%

Scholar power: 2.7%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Liza Bialy	6%	21	2.7%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

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Recency

Reposts

Scholar power

58.0%

20.7 h

115

2.7%

Ranking score

0.013

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

by David S. Cohen

3%

Scholar power: 3.6%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 David S. Cohen	3%	16	3.6%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

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Reposts

Scholar power

48.0%

21.8 h

7

3.6%

Ranking score

0.003

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

David S. Cohen

@dsc250.bsky.social

Last year there were multiple women-empowerment commercials during the Super Bowl. Were there any this year? Was that just a one year thing on Madison Ave?

February 9, 2026 at 2:03 PM

New York Times

This Year’s Super Bowl Ads Were Dominated by AI Companies

Ads pitching artificial intelligence companies dominated the Super Bowl broadcast. Their huge cost probably didn’t ease investor worries about spending.

Reposts 3 22h

Reposted by Olivier Mannoni

0%

Scholar power: 0.2%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Olivier Mannoni	1%	5	0.2%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

46.0%

25.7 h

1201

0.2%

Ranking score

0.004

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Anti-Fascist Collective 👊🏼👊🏿

@wtafc.bsky.social

Bad Bunny… Makes Super Bowl History With Record-Breaking Halftime Viewership of Around 135-141 Million… 🌎🔥

February 9, 2026 at 10:13 AM

by Wojciech Sadurski

1%

Scholar power: 1.6%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Wojciech Sadurski	1%	27	1.6%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

46.0%

26.9 h

0

1.6%

Ranking score

0.004

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

To Vima

Super Bowl 2026: Ο Λάνθιμος και οι άλλες διαφημίσεις που ξεχωρίσαμε

Οι δέκα διαφημιστικές καμπάνιες που προβλήθηκαν στην διάρκεια του Super Bowl και απολαύσαμε, συμπεριλαμβανομένων των δύο που σκηνοθέτησε ο Γιώργος Λάνθιμος με πρωταγωνιστές την Έμα Στόουν και τον Τζορτζ Κλούνεϊ.

Reposts 0 1d

Handelsblatt

Tech rivalry: AI firms duel in Super Bowl advertising

In the race among AI firms, OpenAI and Anthropic are especially fierce rivals, and that extended to Super Bowl ads as well.

Reposts 0 1d

by Bonnie Honig

1%

Scholar power: 1.7%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Bonnie Honig	1%	31	1.7%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

48.0%

31.2 h

1

1.7%

Ranking score

0.003

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Bonnie Honig

@bonniehonig.bsky.social

It didn’t show here …

Charlotte Clymer @charlotteclymer.bsky.social · 1d

Epstein survivors released an incredible ad during the Super Bowl.

February 9, 2026 at 4:39 AM

Reposted by David Darmofal, Timothy D. McBride, Diane Ravitch

9%

Scholar power: 9.7%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 David Darmofal	14%	11	4.6%
🎓 Timothy D. McBride	8%	23	3.8%
🎓 Diane Ravitch	2%	36	1.2%
Total			9.7%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

46.0%

31.6 h

919

9.7%

Ranking score

0.034

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

PatriotTakes 🇺🇸

@patriottakes.bsky.social

Footage from inside Trump’s golf club Super Bowl party reveals the Bad Bunny half time show played on the big screens.

What a bunch of hypocrites.

February 9, 2026 at 4:17 AM

by Helen Thompson

15%

Scholar power: 15.1%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Helen Thompson	13%	15	15.1%

Formula for scholar power: 3 × author's field match × √author's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

56.0%

31.8 h

4

15.1%

Ranking score

0.013

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Reposted by Jonathan M. Metzl

1%

Scholar power: 1.1%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Jonathan M. Metzl	2%	29	1.1%

Formula for scholar power: sum of each reposter's field match × √reposter's h-index

Ranking score inputs

Relevance

Recency

Reposts

Scholar power

47.0%

32.2 h

754

1.1%

Ranking score

0.008

Formula for ranking score (post): scholar_power × max((total_reposts)^(1/3), 1) × (1 / max(hours_since_posted, 1)) × (raw_relevance)^3

Reposted by Olúfẹ́mi Táíwò

2%

Scholar power: 2%

Story's scientific field profile

Business 42%, Communication & Media Studies 32%, Economics 26%

Name	Field match	H-index	Scholar power
🎓 Olúfẹ́mi Táíwò	-	18	-

Stephen C. Rea

@stevierea.bsky.social

Did not have the dick pill company doing an “eat the rich” Super Bowl ad on my bingo card lol

February 9, 2026 at 3:18 AM

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AI top Super Bowl advertisers

From Spielberg to Tarantino: the year’s big Super Bowl movie trailers

This Year’s Super Bowl Ads Were Dominated by AI Companies

Super Bowl 2026: Ο Λάνθιμος και οι άλλες διαφημίσεις που ξεχωρίσαμε

Tech rivalry: AI firms duel in Super Bowl advertising

Add to Home Screen

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AI top Super Bowl advertisers

Scholar power: 25.9%

Scholar power: 12.8%

Scholar power: 2.2%

Scholar power: 14.7%

Scholar power: 2.1%

Scholar power: 1.5%

Scholar power: 15%

From Spielberg to Tarantino: the year’s big Super Bowl movie trailers

Scholar power: 2.7%

Scholar power: 3.6%

This Year’s Super Bowl Ads Were Dominated by AI Companies

Scholar power: 0.2%

Scholar power: 1.6%

Super Bowl 2026: Ο Λάνθιμος και οι άλλες διαφημίσεις που ξεχωρίσαμε

Tech rivalry: AI firms duel in Super Bowl advertising

Scholar power: 1.7%

Scholar power: 9.7%

Scholar power: 15.1%

Scholar power: 1.1%

Scholar power: 2%

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