Uma Karmarkar
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umakarma.bsky.social
Uma Karmarkar
@umakarma.bsky.social
Decision (neuro)scientist. Joint faculty between business and policy at UCSD. Neuroeconomics, psych, marketing, policy, snark, etc.
Pinned
Hello #neuroeconomists and decision (neuro)scientists - did I miss you in this starterpack? Just reply to this post or DM if you'd like to be added!

go.bsky.app/1K9Suh
A plea to students from an aging & awkward academic:

If we last talked over a year ago, please be kind and reintroduce yourself. Recognition is so much easier than recall. (Please DO NOT ask "do you remember me?")

My garbage memory is not a reflection of my interest in engaging further 😅
November 21, 2025 at 5:18 PM
I think they signaled this a few months back, but... here we go. Persuasive agent persuades.
Google starts rolling out ads in AI mode; the ads look similar to the citations in AI answers but with a "sponsored" label (Mayank Parmar/BleepingComputer)

Main Link | Techmeme Permalink
November 21, 2025 at 4:39 PM
Reposted by Uma Karmarkar
Academic intros that go hard
November 20, 2025 at 5:54 PM
Somewhat related - if you ever wanted to talk to someone doing neuro-related work on the faculty of a business school, I have a whole list of them here: sites.google.com/view/ukarma/...
Favorite question at the #sfn2025 "alternate career" workshop- how can we (PIs and institutions) better prep and support trainees for a larger portfolio of career options?
November 17, 2025 at 6:51 AM
Favorite question at the #sfn2025 "alternate career" workshop- how can we (PIs and institutions) better prep and support trainees for a larger portfolio of career options?
November 17, 2025 at 6:46 AM
Reposted by Uma Karmarkar
some other familiar grocery store names that are brands for producer-owned agricultural co-ops:

Blue Diamond
Bob's Red Mill
Land O'Lakes
Tillamook
Welch's
My #SuperlativeCannedGoo tweet from the old place is making rounds again. Support co-op cranberry growers!
November 17, 2025 at 2:44 AM
Reposted by Uma Karmarkar
How do we succeed at self-control? In a new paper in @pnas.org with James Wilson, David Kalkstein, and Melissa Ferguson, we use mouse-tracking of ~47,000 decisions of long-term over short-term to show that 'willpower' is too narrow a conception of self-control www.pnas.org/doi/abs/10.1...
PNAS
Proceedings of the National Academy of Sciences (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS) - an authoritative source of high-impact, original research that broadly spans...
www.pnas.org
November 12, 2025 at 7:32 PM
Caught part of a talk from @dcrockett17.bsky.social , @twbradford.bsky.social about consumer culture theory research.

They gave an analogy that I found helpful- thinking of CCT as a logical argument that draws conclusions from a body of symptoms/evidence, akin to a medical diagnosis
November 12, 2025 at 6:54 PM
Reposted by Uma Karmarkar
Loving today's news that the mysterious "fedora man" outside the Louvre heist was actually a 15-year-old museum visitor who dresses like a 1940s French detective all the time, just because. apnews.com/article/louv...
Fedora man unmasked: Meet the teen behind the Louvre mystery photo
Fifteen-year-old Pedro Elias Garzon Delvaux has become an internet sensation after an Associated Press photo captured him outside the Louvre on the day of a crown jewels heist.
apnews.com
November 9, 2025 at 12:16 PM
Reposted by Uma Karmarkar
And that's important, because she was a working scientist with agency of her own and she collaborated willingly with so much more of that work than is usually mentioned.

Both by Watson AND his critics.

Franklin was a great scientist. Don't sell her short.
November 7, 2025 at 8:42 PM
Reposted by Uma Karmarkar
I LEARNED THE ANSWER TO THIS

Chris's Steakhouse was a New Orleans landmark

Chris Matulich periodically got bored, sold it, waited for the new owner to fail, and bought it back cheap

The sale conditions: Can't move it, can't change the name

He did this six times

Then he sold it to Ruth Fertel
what did ruth mean when she said her steakhouse was "chris"
November 7, 2025 at 5:33 PM
Great 🧵

Particularly useful advice on personal statements: "This is an EXAMPLE of the KIND of thing I would like to study"

➕ please don't recap other parts of the app in the personal statement. Great to incorporate specific points to support your narrative, but no need to merely repeat info.
It’s grad school application season, and I wanted to give some public advice.

Caveats:
-*-*-*-*


> These are my opinions, based on my experiences, they are not secret tricks or guarantees

> They are general guidelines, not meant to cover a host of idiosyncrasies and special cases
November 7, 2025 at 7:06 PM
🤭
Friendly reminder that alumni will be back on campus this weekend and will comment on:

🔱 the hammocks at price center
🔱 having a target on campus
🔱 the ocean view residence halls
🔱 so many places to eat
🔱 talking trees are still talking
🔱 when did campus get so tall?
🔱 there’s EIGHT colleges now??
November 7, 2025 at 6:02 PM
VISUAL AREAS ARE THE ONES YOU USE FOR VISUALS.
generating examples for my fall undergrad Perception students on why they should not use LLMs as study aides...
November 7, 2025 at 12:17 AM
The forks glitch is hilarious and I'm glad someone ran into it today and posted, since I missed it entirely the first time around.
November 7, 2025 at 12:09 AM
This news was surprising until I found out the French are suspending Shein's e-commerce site because its listings include "childlike sex dolls." Other reporting also suggests weapons listings.

www.bbc.com/news/article...
France moves to suspend Shein website as it opens first store in Paris
The economy ministry said proceedings would last until Shein proved all of its content complied with French law.
www.bbc.com
November 5, 2025 at 7:24 PM
Two things can be true:

1. I think it's absurdly hilariously wild that we're in a place where a don't-*don't*-be-evil tech firm has PR for a merch drop. (Facebook-branded Labubu when?)

2. For a hot second, I absolutely coveted the Chrome T-Rex Xmas sweater.
November 5, 2025 at 5:09 PM
OMG, a decent "dopamine detox" press article that also uses my preferred (Parkinson's) example for why the term is nonsense.

"That is not how dopamine works...Fully “detoxing” from it would be disastrous. Parkinson’s disease, for example, is caused by the loss of dopamine-producing neurons."
November 3, 2025 at 5:07 PM
NEUROSCIENCE-BASED FOOTWEAR

"tap into the mind-body connection by activating sensory receptors in the feet"

Technically any shoe does that, I think? Curious if this might be acu-pressure-ish, or massaging?

about.nike.com/en/newsroom/...
Nike Debuts its First Neuroscience-Based Footwear to Help Athletes Feel Calm, Focused and Present — NIKE, Inc.
The Mind 001 and Mind 002 are the first neuroscience-based footwear from Nike that tap into the mind-body connection by activating sensory receptors in the feet.
about.nike.com
October 31, 2025 at 6:50 PM
Reposted by Uma Karmarkar
Last chance to turn it off.

On Monday, November 3rd, Microsoft will start using your LinkedIn data for AI training. And remember, you're opted in by default.

To toggle it off 👉 Account - Settings & Privacy > Data privacy > Data for Generative AI Improvement.
October 31, 2025 at 1:37 PM
Reposted by Uma Karmarkar
October 31, 2025 at 1:46 PM
Did not have "The Getty made me do it" on my bingo card.
October 30, 2025 at 2:08 AM
Reposted by Uma Karmarkar
Just filled out two online forms - an academic submission site and a trade publisher site - asking for the submitter's Twitter account, but no space to share other social media accounts like bsky. Friendly reminder that if you have backend control of these types of forms you can change this!
October 29, 2025 at 6:14 PM
On the plus, side, it turns out that the 5th re-install of Tobii Pro Lab software really is the charm 😅
I'm doing the thing where you procrastinate on the important task by working on useful but less pressing tasks.

Being honest with myself about this has not helped me stop doing it.
October 29, 2025 at 5:34 PM
I'm doing the thing where you procrastinate on the important task by working on useful but less pressing tasks.

Being honest with myself about this has not helped me stop doing it.
October 29, 2025 at 4:09 PM