Uma Karmarkar
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umakarma.bsky.social
Uma Karmarkar
@umakarma.bsky.social
Decision (neuro)scientist. Joint faculty between business and policy at UCSD. Neuroeconomics, psych, marketing, policy, snark, etc.
(The very cynical among us might suggest that the users are already the product for any free commercial offering!)
November 21, 2025 at 5:03 PM
Okay, but like... I'd be there repping GenX. I went to an EarlyBirds party, and there was a grandma with a cane bopping with her granddaughter, and everyone was in sneakers and dancing messy and sweaty and it was pretty awesome.

early-birds.club
Earlybirds Club | A Dance Party for Ladies With Shit to Do in the Morning
Welcome to Earlybirds Club—a dance party inspired by the bygone nights spent clubbing with your girlfriends… but now at a more reasonable hour: 6–10pm.
early-birds.club
November 11, 2025 at 9:09 PM
Reposted by Uma Karmarkar
And that's important, because she was a working scientist with agency of her own and she collaborated willingly with so much more of that work than is usually mentioned.

Both by Watson AND his critics.

Franklin was a great scientist. Don't sell her short.
November 7, 2025 at 8:42 PM
I mean, sure 😅 Hence the post. Worth considering though, that marketing placebo effects are a real thing (cf Hilke Plassmann) so this is an interesting development.

I'm also curious in part because Nike's staked some brand rep on being genuinely performance-enhancing
October 31, 2025 at 8:20 PM