Mariachiara Marsella
@uale75.bsky.social
SEO Strategist & Digital Temporary Manager.
www.mariachiaramarsella.it
www.mariachiaramarsella.it
Reposted by Mariachiara Marsella
Why Google Will Win the AI Search War (And ChatGPT Will Have to Be Content With Silver) - Interesting analysis from @gfiorelli1.bsky.social going through data.
Read: www.advancedwebranking.com/blog/google-...
Read: www.advancedwebranking.com/blog/google-...
January 15, 2026 at 8:54 PM
Why Google Will Win the AI Search War (And ChatGPT Will Have to Be Content With Silver) - Interesting analysis from @gfiorelli1.bsky.social going through data.
Read: www.advancedwebranking.com/blog/google-...
Read: www.advancedwebranking.com/blog/google-...
@johnmu.com I’ll try again and re-share this 😁I’m honestly very curious to understand the reason behind point 2...if there is one 🤔
Hi @johnmu.com
I noticed that the pages “share.google/aimode/” have been indexed and that each page in this SERP contains a date.
2 questions:
1. Is it correct that these pages have been indexed?
2. Does the date correspond to the creation of the “Share” link generated by AI Mode?
Thank you!
I noticed that the pages “share.google/aimode/” have been indexed and that each page in this SERP contains a date.
2 questions:
1. Is it correct that these pages have been indexed?
2. Does the date correspond to the creation of the “Share” link generated by AI Mode?
Thank you!
January 14, 2026 at 3:28 PM
@johnmu.com I’ll try again and re-share this 😁I’m honestly very curious to understand the reason behind point 2...if there is one 🤔
#SEO framework for evolving SERPs: free slides from my Search Tech talk (Italian language, SEO is universal 😊)
www.linkedin.com/posts/marsel...
www.linkedin.com/posts/marsel...
Anatomia SEO di un ecosistema digitale | Mariachiara Marsella
Un framework #SEO per SERP che cambiano: le mie slide dallo speech al Search Tech
Al Search Tech di dicembre ho portato uno speech intitolato "La vita segreta di una query: anatomia SEO di un ecosist...
www.linkedin.com
January 14, 2026 at 9:14 AM
#SEO framework for evolving SERPs: free slides from my Search Tech talk (Italian language, SEO is universal 😊)
www.linkedin.com/posts/marsel...
www.linkedin.com/posts/marsel...
Il QR Code è uno dei primi tool utilizzati oer accedere online...ma certo, noi ficalizziamoci SOLO sull'AI 😐
www.mariachiaramarsella.it/blog/qr-code...
www.mariachiaramarsella.it/blog/qr-code...
QR Code e SEO: quale rapporto? | Mariachiara Marsella
Che rapporto ci può essere tra un qr code e la SEO? Partiamo da un esempio per ripensare la SEO del 2026 come strategia.
www.mariachiaramarsella.it
January 13, 2026 at 5:24 PM
Il QR Code è uno dei primi tool utilizzati oer accedere online...ma certo, noi ficalizziamoci SOLO sull'AI 😐
www.mariachiaramarsella.it/blog/qr-code...
www.mariachiaramarsella.it/blog/qr-code...
Google didn’t delete some of its oldest pages. It redirected them to "archive. google", keeping content and layout intact.
Instead of forcing similar redirects, it created an archive: a good practice to keep in mind, even if, of course, it depends 🙂
Instead of forcing similar redirects, it created an archive: a good practice to keep in mind, even if, of course, it depends 🙂
January 5, 2026 at 9:13 AM
Google didn’t delete some of its oldest pages. It redirected them to "archive. google", keeping content and layout intact.
Instead of forcing similar redirects, it created an archive: a good practice to keep in mind, even if, of course, it depends 🙂
Instead of forcing similar redirects, it created an archive: a good practice to keep in mind, even if, of course, it depends 🙂
Reposted by Mariachiara Marsella
Write like blogging is alive.
"You know the formula. Post length: 1,500+ words. Three internal links. Strategic subheaders. Bonus infographic. (...) And let’s be honest—most of that SEO content is just digital mulch. (...) If your blog exists solely to rank, it’s living on borrowed time."
"You know the formula. Post length: 1,500+ words. Three internal links. Strategic subheaders. Bonus infographic. (...) And let’s be honest—most of that SEO content is just digital mulch. (...) If your blog exists solely to rank, it’s living on borrowed time."
Blogging Is Dead. Long Live the Blog.
webdesignerdepot.com/blogging-is-... #blog #blogging #tech #web
webdesignerdepot.com/blogging-is-... #blog #blogging #tech #web
Blogging Is Dead. Long Live the Blog.
Blogging isn’t dead—it just got weird, broke up with Google, and joined a Substack cult. From SEO zombie posts to AI-written filler, we’ve lost the soul of writing—but the rebellion has already starte...
webdesignerdepot.com
December 19, 2025 at 8:47 AM
Write like blogging is alive.
"You know the formula. Post length: 1,500+ words. Three internal links. Strategic subheaders. Bonus infographic. (...) And let’s be honest—most of that SEO content is just digital mulch. (...) If your blog exists solely to rank, it’s living on borrowed time."
"You know the formula. Post length: 1,500+ words. Three internal links. Strategic subheaders. Bonus infographic. (...) And let’s be honest—most of that SEO content is just digital mulch. (...) If your blog exists solely to rank, it’s living on borrowed time."
Hi @johnmu.com
I noticed that the pages “share.google/aimode/” have been indexed and that each page in this SERP contains a date.
2 questions:
1. Is it correct that these pages have been indexed?
2. Does the date correspond to the creation of the “Share” link generated by AI Mode?
Thank you!
I noticed that the pages “share.google/aimode/” have been indexed and that each page in this SERP contains a date.
2 questions:
1. Is it correct that these pages have been indexed?
2. Does the date correspond to the creation of the “Share” link generated by AI Mode?
Thank you!
December 29, 2025 at 12:18 PM
Hi @johnmu.com
I noticed that the pages “share.google/aimode/” have been indexed and that each page in this SERP contains a date.
2 questions:
1. Is it correct that these pages have been indexed?
2. Does the date correspond to the creation of the “Share” link generated by AI Mode?
Thank you!
I noticed that the pages “share.google/aimode/” have been indexed and that each page in this SERP contains a date.
2 questions:
1. Is it correct that these pages have been indexed?
2. Does the date correspond to the creation of the “Share” link generated by AI Mode?
Thank you!
The new "Crux" by Google "CrUX Vis" is a major upgrade!
It finally shows historical Core Web Vitals data, making it easier to track changes!
⭐⭐⭐⭐⭐
cruxvis.withgoogle.com#/
It finally shows historical Core Web Vitals data, making it easier to track changes!
⭐⭐⭐⭐⭐
cruxvis.withgoogle.com#/
CrUX Vis
CrUX Vis is a tool by the Chrome team to help you explore the Chrome User Experience Report (CrUX) data with visualizations and helpful links to articles, for a particular web page or origin.
cruxvis.withgoogle.com
December 2, 2025 at 2:28 PM
The new "Crux" by Google "CrUX Vis" is a major upgrade!
It finally shows historical Core Web Vitals data, making it easier to track changes!
⭐⭐⭐⭐⭐
cruxvis.withgoogle.com#/
It finally shows historical Core Web Vitals data, making it easier to track changes!
⭐⭐⭐⭐⭐
cruxvis.withgoogle.com#/
Will there be a core update in December 2025? 😁
…looking at the past, we might just find a little gift under the tree. www.linkedin.com/feed/update/...
…looking at the past, we might just find a little gift under the tree. www.linkedin.com/feed/update/...
December 1, 2025 at 11:13 AM
Will there be a core update in December 2025? 😁
…looking at the past, we might just find a little gift under the tree. www.linkedin.com/feed/update/...
…looking at the past, we might just find a little gift under the tree. www.linkedin.com/feed/update/...
I 3 fraintendimenti più comuni sui Core Web Vitals:
1. bounce rate
2. Impatto implementazioni
3. Tempistiche di rilevazione dati
Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com
www.linkedin.com/feed/update/...
1. bounce rate
2. Impatto implementazioni
3. Tempistiche di rilevazione dati
Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com
www.linkedin.com/feed/update/...
#seo #seo | Mariachiara Marsella
I 3 fraintendimenti più pericolosi sui Core Web Vitals #SEO e dintorni
Ci sono almeno 3 fraintendimenti “rischiosi” sui Core Web Vitals. E se questi guidano le decisioni, diventa facile peggiorare la...
www.linkedin.com
November 28, 2025 at 3:00 PM
I 3 fraintendimenti più comuni sui Core Web Vitals:
1. bounce rate
2. Impatto implementazioni
3. Tempistiche di rilevazione dati
Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com
www.linkedin.com/feed/update/...
1. bounce rate
2. Impatto implementazioni
3. Tempistiche di rilevazione dati
Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com
www.linkedin.com/feed/update/...
Finalmente le query branded in Search Console, e la cosa "dice" molto. Basta una parola: brand!
developers.google.com/search/blog/...
developers.google.com/search/blog/...
Introducing the branded queries filter in Search Console | Google Search Central Blog | Google for Developers
developers.google.com
November 20, 2025 at 4:42 PM
Finalmente le query branded in Search Console, e la cosa "dice" molto. Basta una parola: brand!
developers.google.com/search/blog/...
developers.google.com/search/blog/...
#SEO isn’t a sprint, it’s a buffering icon.
Data updates slowly, quietly, and just when you’ve stopped checking every day.
See Chrome’s CrUX timeline: developer.chrome.com/docs/crux/me...
Data updates slowly, quietly, and just when you’ve stopped checking every day.
See Chrome’s CrUX timeline: developer.chrome.com/docs/crux/me...
October 28, 2025 at 3:23 PM
#SEO isn’t a sprint, it’s a buffering icon.
Data updates slowly, quietly, and just when you’ve stopped checking every day.
See Chrome’s CrUX timeline: developer.chrome.com/docs/crux/me...
Data updates slowly, quietly, and just when you’ve stopped checking every day.
See Chrome’s CrUX timeline: developer.chrome.com/docs/crux/me...
@johnmu.com
many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, there’s no mention of it in the dashboard.
Do you have any news that could help us understand what’s going on?
many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, there’s no mention of it in the dashboard.
Do you have any news that could help us understand what’s going on?
October 20, 2025 at 7:15 PM
@johnmu.com
many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, there’s no mention of it in the dashboard.
Do you have any news that could help us understand what’s going on?
many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, there’s no mention of it in the dashboard.
Do you have any news that could help us understand what’s going on?
#SEO Paywall e contenuti privati, nuovo Search Off the Record by Google con spunti interessanti per chi fa SEO!
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
Search Off the Record: SOTR099_transcript.pdf | Mariachiara Marsella
#SEO paywall e contenuti privati: nuovo episodio Search Off the Record
Pubblicato qualche giorno fa, ecco la trascrizione https://lnkd.in/d4zNqvyq della consueta chiacchierata "made in Google" tra M...
www.linkedin.com
September 8, 2025 at 12:52 PM
#SEO Paywall e contenuti privati, nuovo Search Off the Record by Google con spunti interessanti per chi fa SEO!
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
Reposted by Mariachiara Marsella
The higher the urgency, and the stronger the push of new acronyms, the more likely they're just making spam and scamming.
August 14, 2025 at 11:31 AM
The higher the urgency, and the stronger the push of new acronyms, the more likely they're just making spam and scamming.
SEO lessons from… “friarielli” (Italy)
Sometimes, a spike in Google Trends isn’t what it seems. How a single query can be complex, volatile, and misleading if you don’t analyze context and search intent.
(In Italian, but you can easily auto-translate!)
www.linkedin.com/posts/marsel...
Sometimes, a spike in Google Trends isn’t what it seems. How a single query can be complex, volatile, and misleading if you don’t analyze context and search intent.
(In Italian, but you can easily auto-translate!)
www.linkedin.com/posts/marsel...
Friarielli e #SEO: almeno 4 lezioni (amare) di un trend esplosivo. | Mariachiara Marsella
Friarielli e #SEO: almeno 4 lezioni (amare) di un trend esplosivo.
L'immagine che vedete è l’export di Google Trends della ricerca "𝗳𝗿𝗶𝗮𝗿𝗶𝗲𝗹𝗹𝗶" (Italia). Un alimento con un andamento di ricerca stagi...
www.linkedin.com
August 11, 2025 at 1:38 PM
SEO lessons from… “friarielli” (Italy)
Sometimes, a spike in Google Trends isn’t what it seems. How a single query can be complex, volatile, and misleading if you don’t analyze context and search intent.
(In Italian, but you can easily auto-translate!)
www.linkedin.com/posts/marsel...
Sometimes, a spike in Google Trends isn’t what it seems. How a single query can be complex, volatile, and misleading if you don’t analyze context and search intent.
(In Italian, but you can easily auto-translate!)
www.linkedin.com/posts/marsel...
SEO wants ranking. Sales wants revenue. The user? Just gets a bunch of ads and no real content.
To every SEO and every Sales pro out there: start collaborating — not occasionally, but always.🫱🫲
www.linkedin.com/feed/update/...
To every SEO and every Sales pro out there: start collaborating — not occasionally, but always.🫱🫲
www.linkedin.com/feed/update/...
#SEO wants ranking, sales wants revenue: the user gets a bunch of ads and no content | Mariachiara Marsella
#SEO wants ranking, sales wants revenue: the user gets a bunch of ads and no content
Here’s why 𝗦𝗘𝗢 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗼𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝘁𝗲𝗮𝗺 should work together when creating 𝗽𝗮𝗴𝗲 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀: to avoid pena...
www.linkedin.com
August 8, 2025 at 1:57 PM
SEO wants ranking. Sales wants revenue. The user? Just gets a bunch of ads and no real content.
To every SEO and every Sales pro out there: start collaborating — not occasionally, but always.🫱🫲
www.linkedin.com/feed/update/...
To every SEO and every Sales pro out there: start collaborating — not occasionally, but always.🫱🫲
www.linkedin.com/feed/update/...
How can emerging brands become trusted sources in markets ruled by big players? This piece shares strategies for gaining visibility and credibility.
www.sistrix.it/blog/micro-b...
The article is in Italian — but hey, that's what translation tools are for ... or you could just learn Italian😁
www.sistrix.it/blog/micro-b...
The article is in Italian — but hey, that's what translation tools are for ... or you could just learn Italian😁
Micro-brand emergenti: come diventare una fonte in ecosistemi dominati dai big - SISTRIX
Paradossalmente, reputo che oggi, nonostante gli allarmismi generati dalla vistosa presenza dell’AI in tutti i settori, i piccoli brand abbiano più opportunità online rispetto a qualche anno fa. È ciò...
www.sistrix.it
July 25, 2025 at 7:09 AM
How can emerging brands become trusted sources in markets ruled by big players? This piece shares strategies for gaining visibility and credibility.
www.sistrix.it/blog/micro-b...
The article is in Italian — but hey, that's what translation tools are for ... or you could just learn Italian😁
www.sistrix.it/blog/micro-b...
The article is in Italian — but hey, that's what translation tools are for ... or you could just learn Italian😁
July 17, 2025 at 9:15 AM
@johnmu.com Hi 😊
Does Google let user-based "trust" signals fade if visitors stop returning to a site? Roughly how long of zero visits before it dips (ballpark is fine), and how fast can trust bounce back once users return? Thanks!
Does Google let user-based "trust" signals fade if visitors stop returning to a site? Roughly how long of zero visits before it dips (ballpark is fine), and how fast can trust bounce back once users return? Thanks!
July 3, 2025 at 1:58 PM
@johnmu.com Hi 😊
Does Google let user-based "trust" signals fade if visitors stop returning to a site? Roughly how long of zero visits before it dips (ballpark is fine), and how fast can trust bounce back once users return? Thanks!
Does Google let user-based "trust" signals fade if visitors stop returning to a site? Roughly how long of zero visits before it dips (ballpark is fine), and how fast can trust bounce back once users return? Thanks!
Se può essere"citabile" vale la pena pubblicarlo, altrimenti anche no.
www.linkedin.com/posts/marsel... #SEO & Dintorni
www.linkedin.com/posts/marsel... #SEO & Dintorni
Contenuti che valgono una citazione: la "nuova" misura dell'autorevolezza online | Mariachiara Marsella
Contenuti che valgono una citazione: la "nuova" misura dell'autorevolezza online
Negli ultimi anni si è imposto alla #SEO un salto evolutivo che va oltre la link building come la conosc...
www.linkedin.com
June 27, 2025 at 12:01 PM
Se può essere"citabile" vale la pena pubblicarlo, altrimenti anche no.
www.linkedin.com/posts/marsel... #SEO & Dintorni
www.linkedin.com/posts/marsel... #SEO & Dintorni
Reposted by Mariachiara Marsella
Google Top Stories "Preferred Sources" labs feature can be a great way to drive more traffic to your news publication www.seroundtable.com/google-top-s...
#google #googlenews #publishers #seo #googleseo #news
#google #googlenews #publishers #seo #googleseo #news
June 27, 2025 at 11:31 AM
Google Top Stories "Preferred Sources" labs feature can be a great way to drive more traffic to your news publication www.seroundtable.com/google-top-s...
#google #googlenews #publishers #seo #googleseo #news
#google #googlenews #publishers #seo #googleseo #news
Anyone else seeing this in Google Search Console?
I was trying to set a custom date range and got... January 1st, 1970 😅
I was trying to set a custom date range and got... January 1st, 1970 😅
June 16, 2025 at 10:27 AM
Anyone else seeing this in Google Search Console?
I was trying to set a custom date range and got... January 1st, 1970 😅
I was trying to set a custom date range and got... January 1st, 1970 😅
Paginazione in disallow? Anche no.
Insieme a @martinomosna.com @stefanogorgoni.com Enrico Altavilla e Demetrio Orecchio
www.linkedin.com/posts/marsel...
It’s in Italian, but hey… that’s what translation tools are for!😁
Insieme a @martinomosna.com @stefanogorgoni.com Enrico Altavilla e Demetrio Orecchio
www.linkedin.com/posts/marsel...
It’s in Italian, but hey… that’s what translation tools are for!😁
Disallow per la paginazione? | Mariachiara Marsella
Disallow per la paginazione? Ecco la #SEO del giurassico.
Ogni tanto capita di imbattersi in scelte "interessanti". Tipo trovare, ancora oggi, nel 2024, il disallow nel robots.txt applicato...
www.linkedin.com
June 13, 2025 at 6:31 AM
Paginazione in disallow? Anche no.
Insieme a @martinomosna.com @stefanogorgoni.com Enrico Altavilla e Demetrio Orecchio
www.linkedin.com/posts/marsel...
It’s in Italian, but hey… that’s what translation tools are for!😁
Insieme a @martinomosna.com @stefanogorgoni.com Enrico Altavilla e Demetrio Orecchio
www.linkedin.com/posts/marsel...
It’s in Italian, but hey… that’s what translation tools are for!😁
Reposted by Mariachiara Marsella
Google Search has an indexing/serving issue - not serving new content for the past hour; this is in addition to the confirmed Google Discover, Lens and Voice search issues www.seroundtable.com/google-searc... hat tip @Edward_Hyatt @Will_Flannigan cc @searchliaison.bsky.social
June 13, 2025 at 1:30 AM
Google Search has an indexing/serving issue - not serving new content for the past hour; this is in addition to the confirmed Google Discover, Lens and Voice search issues www.seroundtable.com/google-searc... hat tip @Edward_Hyatt @Will_Flannigan cc @searchliaison.bsky.social