Tory Gray
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tory.thegray.co
Tory Gray
@tory.thegray.co
Mostly just doomscrolling about the downfall of democracy.

CEO of #SEO things @thegray.company.

With @colinta.bsky.social, in Stratford, Ontario.

Mom • BLM • She/Her • Absolutely one of those women
Reposted by Tory Gray
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with @erinasimmons.bsky.social, Chris Meabe, Jon Mest and @tory.thegray.co
November 20, 2025 at 2:42 PM
Ahhh more like in OUR dreams ;)
October 7, 2025 at 1:53 PM
Thanks so much!
August 13, 2025 at 8:46 PM
Saaaame!!

But yeah I'm seeing alllll these patterns. Very fishy obviously bot behavior. In GSC, in 3rd party tools, in Google Trends.

Some logs we've seen have queries matching trending Discover topics.

(I don't have a cohesive theory yet, other than... something is broken.)
August 13, 2025 at 6:41 PM
They def aren't "supposed to be" - those go through the API and definitionally don't show up in GSC.

And... yet. Is it a fishy LLM workaround? A Google bug? I dunno, but we keep seeing more and more odd patterns like this.

"{thing} - provide a detailed summary" is another we're seeing.
August 13, 2025 at 6:28 PM
Note: Check out the Advanced GSC Visualizer extension to see this!
July 16, 2025 at 2:52 PM
Ohhhhh very!!
July 4, 2025 at 1:12 PM
So pretty!
July 4, 2025 at 12:57 PM
yeesh that's awful!
June 16, 2025 at 8:54 PM
(In case you are wondering, I'm looking for where to link to - that covers this subject well - for an upcoming blog post!)
June 16, 2025 at 4:27 PM