Tory Gray
@tory.thegray.co
Mostly just doomscrolling about the downfall of democracy.
CEO of #SEO things @thegray.company.
With @colinta.bsky.social, in Stratford, Ontario.
Mom • BLM • She/Her • Absolutely one of those women
CEO of #SEO things @thegray.company.
With @colinta.bsky.social, in Stratford, Ontario.
Mom • BLM • She/Her • Absolutely one of those women
Never once in my life have I received a marketing email from the Social Security Administration.
Smells a lot like "we basically killed Medicare for all our constituents and they are gonna be PISSED so we're covering our asses in advance - and kissing a certain President's at the same time."
Smells a lot like "we basically killed Medicare for all our constituents and they are gonna be PISSED so we're covering our asses in advance - and kissing a certain President's at the same time."
July 4, 2025 at 1:01 PM
Never once in my life have I received a marketing email from the Social Security Administration.
Smells a lot like "we basically killed Medicare for all our constituents and they are gonna be PISSED so we're covering our asses in advance - and kissing a certain President's at the same time."
Smells a lot like "we basically killed Medicare for all our constituents and they are gonna be PISSED so we're covering our asses in advance - and kissing a certain President's at the same time."
Well hello AIO *in position 4* - treated like any other SERP feature.
(Or 3, I suppose, if the featured snippet counts as position 0. Whatever - you get my point!)
Anyone else seeing this? 👀 👀 👀
(Or 3, I suppose, if the featured snippet counts as position 0. Whatever - you get my point!)
Anyone else seeing this? 👀 👀 👀
June 16, 2025 at 4:27 PM
Well hello AIO *in position 4* - treated like any other SERP feature.
(Or 3, I suppose, if the featured snippet counts as position 0. Whatever - you get my point!)
Anyone else seeing this? 👀 👀 👀
(Or 3, I suppose, if the featured snippet counts as position 0. Whatever - you get my point!)
Anyone else seeing this? 👀 👀 👀
PSA for JavaScript SEO: "Replace" is not a real redirect.
Looking at you, Nuxt router Replace() method! 👀
(But also, ya'll, it's "not recommended" in their documentation for a reason.)
Looking at you, Nuxt router Replace() method! 👀
(But also, ya'll, it's "not recommended" in their documentation for a reason.)
June 3, 2025 at 2:03 PM
PSA for JavaScript SEO: "Replace" is not a real redirect.
Looking at you, Nuxt router Replace() method! 👀
(But also, ya'll, it's "not recommended" in their documentation for a reason.)
Looking at you, Nuxt router Replace() method! 👀
(But also, ya'll, it's "not recommended" in their documentation for a reason.)
Measuring LLM Visibility (Part 2 of 3): Benchmarking "Brand Definitions"
Part of achieving "great visibility" on LLMs is ensuring that these bots:
1) Can connect the dots on existing brand mentions - to *your brand*
(...)
Part of achieving "great visibility" on LLMs is ensuring that these bots:
1) Can connect the dots on existing brand mentions - to *your brand*
(...)
May 15, 2025 at 4:32 PM
Measuring LLM Visibility (Part 2 of 3): Benchmarking "Brand Definitions"
Part of achieving "great visibility" on LLMs is ensuring that these bots:
1) Can connect the dots on existing brand mentions - to *your brand*
(...)
Part of achieving "great visibility" on LLMs is ensuring that these bots:
1) Can connect the dots on existing brand mentions - to *your brand*
(...)
Let's play a game!
AI-generation, or bad photoshop job?!
(As spotted on the homepage of a major bank in the US.)
AI-generation, or bad photoshop job?!
(As spotted on the homepage of a major bank in the US.)
May 14, 2025 at 3:31 PM
Let's play a game!
AI-generation, or bad photoshop job?!
(As spotted on the homepage of a major bank in the US.)
AI-generation, or bad photoshop job?!
(As spotted on the homepage of a major bank in the US.)
Google: 404s are fine! They are part of the natural web. You can just ignore them and we will, too.
Also Google, upon seeing a staging site start to deliver 404s *and* a GSC Removal request: I WILL CRAWL YOU 530k TIMES!
Also Google, upon seeing a staging site start to deliver 404s *and* a GSC Removal request: I WILL CRAWL YOU 530k TIMES!
May 5, 2025 at 3:48 PM
Google: 404s are fine! They are part of the natural web. You can just ignore them and we will, too.
Also Google, upon seeing a staging site start to deliver 404s *and* a GSC Removal request: I WILL CRAWL YOU 530k TIMES!
Also Google, upon seeing a staging site start to deliver 404s *and* a GSC Removal request: I WILL CRAWL YOU 530k TIMES!
When you are Googling to confirm dates for "SEO on the Beach" and you hit enter too soon, apparently you get...
"seo on the bead"? Which AIO thinks is a real thing?! 🤨
"seo on the bead"? Which AIO thinks is a real thing?! 🤨
April 11, 2025 at 1:56 PM
When you are Googling to confirm dates for "SEO on the Beach" and you hit enter too soon, apparently you get...
"seo on the bead"? Which AIO thinks is a real thing?! 🤨
"seo on the bead"? Which AIO thinks is a real thing?! 🤨
Is your SEO Product Management program running as smoothly as it can be? 🤔
This survey from @sitebulb.com and @thegray.company will help you:
✅ Self-assess your current program's performance
✅ Define key gaps for improvement
✅ Take your program to the next level 🌟
Survey link in the comments ⬇️
This survey from @sitebulb.com and @thegray.company will help you:
✅ Self-assess your current program's performance
✅ Define key gaps for improvement
✅ Take your program to the next level 🌟
Survey link in the comments ⬇️
March 31, 2025 at 3:07 PM
Is your SEO Product Management program running as smoothly as it can be? 🤔
This survey from @sitebulb.com and @thegray.company will help you:
✅ Self-assess your current program's performance
✅ Define key gaps for improvement
✅ Take your program to the next level 🌟
Survey link in the comments ⬇️
This survey from @sitebulb.com and @thegray.company will help you:
✅ Self-assess your current program's performance
✅ Define key gaps for improvement
✅ Take your program to the next level 🌟
Survey link in the comments ⬇️
Thanks to @storyblok.com, woke up this morning very confused as to why I was on Myspace.
March 28, 2025 at 1:46 PM
Thanks to @storyblok.com, woke up this morning very confused as to why I was on Myspace.
How does your SEO Product Management program measure up to your competition? 🤔 This comprehensive survey from @sitebulb.com and @thegray.company will help you find out and give you tips for improvement if needed!
Take the survey now! ⬇️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
Take the survey now! ⬇️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
March 26, 2025 at 3:51 PM
How does your SEO Product Management program measure up to your competition? 🤔 This comprehensive survey from @sitebulb.com and @thegray.company will help you find out and give you tips for improvement if needed!
Take the survey now! ⬇️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
Take the survey now! ⬇️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
I'm going to I/O!
All thanks to the wonderful @johnmu.com, I'm fortunate enough to get to attend Google I/O this May.
(I'm so excited!)
All thanks to the wonderful @johnmu.com, I'm fortunate enough to get to attend Google I/O this May.
(I'm so excited!)
March 24, 2025 at 3:33 PM
I'm going to I/O!
All thanks to the wonderful @johnmu.com, I'm fortunate enough to get to attend Google I/O this May.
(I'm so excited!)
All thanks to the wonderful @johnmu.com, I'm fortunate enough to get to attend Google I/O this May.
(I'm so excited!)
Master builder in the making?
A Lego piano made by my daughter!
A Lego piano made by my daughter!
March 20, 2025 at 7:29 PM
Master builder in the making?
A Lego piano made by my daughter!
A Lego piano made by my daughter!
If the Chegg lawsuit piqued your interest, looks like a class action lawsuit equivalent against Google/AI is already in the works. I'd argue this is a _critical_ next step (context: lnkd.in/dZW-QwDu)
H/T @ Brenna Lynne for this find.
More from Mike: x.com/mountainweek...
H/T @ Brenna Lynne for this find.
More from Mike: x.com/mountainweek...
March 11, 2025 at 2:53 PM
If the Chegg lawsuit piqued your interest, looks like a class action lawsuit equivalent against Google/AI is already in the works. I'd argue this is a _critical_ next step (context: lnkd.in/dZW-QwDu)
H/T @ Brenna Lynne for this find.
More from Mike: x.com/mountainweek...
H/T @ Brenna Lynne for this find.
More from Mike: x.com/mountainweek...
Feeling rather... fighty today 🌶️
February 26, 2025 at 3:58 PM
Feeling rather... fighty today 🌶️
Looking at queries like "seo agency for SaaS" or eComm, or "seo for eCommerce, *aren't* spiking.
Neither is the Top related query, "best SEO agency"
Neither is the Top related query, "best SEO agency"
February 24, 2025 at 3:20 PM
Looking at queries like "seo agency for SaaS" or eComm, or "seo for eCommerce, *aren't* spiking.
Neither is the Top related query, "best SEO agency"
Neither is the Top related query, "best SEO agency"
Before we celebrate the spike in interest in "SEO Agencies" on Google Trends.... check out the related topics and queries.
Some fishy stuff is going on there, ya'll:
- What do home warranty, flower delivery and CRM etc companies have to do with SEO?
...
Some fishy stuff is going on there, ya'll:
- What do home warranty, flower delivery and CRM etc companies have to do with SEO?
...
February 24, 2025 at 2:58 PM
Before we celebrate the spike in interest in "SEO Agencies" on Google Trends.... check out the related topics and queries.
Some fishy stuff is going on there, ya'll:
- What do home warranty, flower delivery and CRM etc companies have to do with SEO?
...
Some fishy stuff is going on there, ya'll:
- What do home warranty, flower delivery and CRM etc companies have to do with SEO?
...
Y'all, if I was going to spam you with obviously AI generated backlink requests - don't you think I'd spell my OWN NAME CORRECTLY in my email address?!
h/t to Callum Pinkney for this terrible, terrible find 😆
h/t to Callum Pinkney for this terrible, terrible find 😆
February 13, 2025 at 8:31 PM
Y'all, if I was going to spam you with obviously AI generated backlink requests - don't you think I'd spell my OWN NAME CORRECTLY in my email address?!
h/t to Callum Pinkney for this terrible, terrible find 😆
h/t to Callum Pinkney for this terrible, terrible find 😆
Suddenly younger and blonder and cooler than ever before!
February 11, 2025 at 5:55 PM
Suddenly younger and blonder and cooler than ever before!
Yep. And eventually, I get this error - so there is some redirect weirdness
December 10, 2024 at 8:17 PM
Yep. And eventually, I get this error - so there is some redirect weirdness
No answers. It's still happening!
I can replicate in Incognito, and @sam.thegray.co replicated from her device.
Not happening with all accounts, just some.
We're attempting to use the API as a workaround?
I can confirm that the URLs aren't redirecting (e.g. these are from &num_of_months=6 v =16
I can replicate in Incognito, and @sam.thegray.co replicated from her device.
Not happening with all accounts, just some.
We're attempting to use the API as a workaround?
I can confirm that the URLs aren't redirecting (e.g. these are from &num_of_months=6 v =16
December 10, 2024 at 6:07 PM
No answers. It's still happening!
I can replicate in Incognito, and @sam.thegray.co replicated from her device.
Not happening with all accounts, just some.
We're attempting to use the API as a workaround?
I can confirm that the URLs aren't redirecting (e.g. these are from &num_of_months=6 v =16
I can replicate in Incognito, and @sam.thegray.co replicated from her device.
Not happening with all accounts, just some.
We're attempting to use the API as a workaround?
I can confirm that the URLs aren't redirecting (e.g. these are from &num_of_months=6 v =16
Hi @screamingfrog.co.uk!
I feel like a bit of a crazy person, but I'm pretty sure ya'll are missing a definition of "missing" as an Hreflang error on your site: www.screamingfrog.co.uk/seo-spider/i...
Can I safely assume this means that those are pages not listed within hreflang?
I feel like a bit of a crazy person, but I'm pretty sure ya'll are missing a definition of "missing" as an Hreflang error on your site: www.screamingfrog.co.uk/seo-spider/i...
Can I safely assume this means that those are pages not listed within hreflang?
December 10, 2024 at 6:00 PM
Hi @screamingfrog.co.uk!
I feel like a bit of a crazy person, but I'm pretty sure ya'll are missing a definition of "missing" as an Hreflang error on your site: www.screamingfrog.co.uk/seo-spider/i...
Can I safely assume this means that those are pages not listed within hreflang?
I feel like a bit of a crazy person, but I'm pretty sure ya'll are missing a definition of "missing" as an Hreflang error on your site: www.screamingfrog.co.uk/seo-spider/i...
Can I safely assume this means that those are pages not listed within hreflang?
Sorry, GSC!
But also you are telling me that the metrics are the same at 16 mo as at 3 mo?
And adding a page filter ballooned the clicks/impressions 4x?
It's a buggy morning for Search Console...
But also you are telling me that the metrics are the same at 16 mo as at 3 mo?
And adding a page filter ballooned the clicks/impressions 4x?
It's a buggy morning for Search Console...
December 6, 2024 at 4:16 PM
Sorry, GSC!
But also you are telling me that the metrics are the same at 16 mo as at 3 mo?
And adding a page filter ballooned the clicks/impressions 4x?
It's a buggy morning for Search Console...
But also you are telling me that the metrics are the same at 16 mo as at 3 mo?
And adding a page filter ballooned the clicks/impressions 4x?
It's a buggy morning for Search Console...
Ya'll the snow storm hasn't even *started* yet. Should be an interesting day!
December 5, 2024 at 4:02 PM
Ya'll the snow storm hasn't even *started* yet. Should be an interesting day!
“Tory Gray’s feed is where existential dread meets actionable marketing tips”; “a mix of heartfelt community love and the occasional sarcastic jab at everything that’s gone wrong in the world.”
Y’all I’ve never felt more seen?!
(Via BlueSkyRoast.com)
Y’all I’ve never felt more seen?!
(Via BlueSkyRoast.com)
December 1, 2024 at 12:57 PM
“Tory Gray’s feed is where existential dread meets actionable marketing tips”; “a mix of heartfelt community love and the occasional sarcastic jab at everything that’s gone wrong in the world.”
Y’all I’ve never felt more seen?!
(Via BlueSkyRoast.com)
Y’all I’ve never felt more seen?!
(Via BlueSkyRoast.com)