If people aren’t buying, it’s probably not your funnel — it’s that they don’t get what you’re offering, who it’s for, or why it’s worth moving toward.

Clear beats clever. Always.

Tailoring your services can feel generous — even strategic.

But if every new client gets a custom scope, a custom price, and a custom promise, you’re not running a business.

𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 ➡not the default setting.

𝗬𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱. 𝗬𝗼𝘂’𝗿𝗲 𝘂𝗻𝗱𝗲𝗿-𝗱𝗲𝗰𝗶𝗱𝗲𝗱.

A lack of commercial focus feels like overwhelm, but it’s really just drift.

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗻𝗼𝗶𝘀𝗲, 𝗻𝗼𝘁 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀.

𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲. 𝗜𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗵𝗼𝘄 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗮𝗿𝗿𝗶𝘃𝗲𝘀.

Coaching, consulting, training, speaking — these are 𝘃𝗲𝗵𝗶𝗰𝗹𝗲𝘀, 𝗻𝗼𝘁 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀.

𝗗𝗼𝗻’𝘁 𝗽𝗿𝗶𝗰𝗲 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲. 𝗣𝗿𝗶𝗰𝗲 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲.

Time is your cost. Outcomes are the value.

If you keep pricing by the hour, you're inviting clients to judge the length time it takes as the value 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁.

𝗥𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

It’s tempting to polish the surface when things feel stuck: new logo, new colour palette, new vibe.

But if the offer underneath hasn’t changed, it’s just 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗽𝗿𝗼𝗰𝗿𝗮𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻.

𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘁’𝘀 𝘄𝗼𝗿𝘁𝗵. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘁’𝘀 𝗳𝗼𝗿.

Worth is subjective. Use is strategic.

Your price should reflect the outcome you enable — not the hours it takes or the confidence you have.

𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗻𝗮𝗺𝗲 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗖𝗩, 𝘀𝘁𝗮𝗿𝘁 𝗼𝘃𝗲𝗿.

Solopros don’t sell resumes — they sell relevance. If the only way to describe what you do is to tell your career story, your offer isn’t clear yet.

𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗽𝗿𝗶𝗰𝗲.
If your price doesn’t signal the value you claim, it’s not positioning — it’s posturing.

In the solopro world, price is part of the message. Own it, or you’ll undercut your own authority.

Being at capacity doesn’t mean your business is working — it just means your time is full.

The real question is:
is it full of the right work, at the right price, on your terms? ➡ If that’s a “sort of” or “not really,” it’s time to rethink the engine.

Corporate life is always there, waiting. Tempting you. Whispering:

“Welcome Back”

You didn’t leave to become a freelancer struggling to make ends meet.

But without a commercial strategy, it’s too easy to get pulled back in.

Let’s fix that: maven.com/taural/comme...

#serverance #solopro

Luman is the "Corporate Id" (yeah, a that's a Freud reference) and illustrates why I fled larger businesses in favour of becoming a #solopro.

#severance is uncannily accurate