Taural Rhoden
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taural.bsky.social
Taural Rhoden
@taural.bsky.social
I Equip Solopros to Think Commercially, Take action and Grow

check out my The Commercial Playbook for Experts: Position, Price & Sell with Confidence

https://maven.com/taural/commericalplaybook
If people aren’t buying, it’s probably not your funnel — it’s that they don’t get what you’re offering, who it’s for, or why it’s worth moving toward.

Clear beats clever. Always.
April 29, 2025 at 12:28 AM
Tailoring your services can feel generous — even strategic.

But if every new client gets a custom scope, a custom price, and a custom promise, you’re not running a business.

𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 ➡not the default setting.
April 28, 2025 at 7:49 AM
𝗬𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱. 𝗬𝗼𝘂’𝗿𝗲 𝘂𝗻𝗱𝗲𝗿-𝗱𝗲𝗰𝗶𝗱𝗲𝗱.

A lack of commercial focus feels like overwhelm, but it’s really just drift.

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗻𝗼𝗶𝘀𝗲, 𝗻𝗼𝘁 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀.
April 28, 2025 at 12:28 AM
𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲. 𝗜𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗵𝗼𝘄 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗮𝗿𝗿𝗶𝘃𝗲𝘀.

Coaching, consulting, training, speaking — these are 𝘃𝗲𝗵𝗶𝗰𝗹𝗲𝘀, 𝗻𝗼𝘁 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀.
April 27, 2025 at 7:49 AM
𝗗𝗼𝗻’𝘁 𝗽𝗿𝗶𝗰𝗲 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲. 𝗣𝗿𝗶𝗰𝗲 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲.

Time is your cost. Outcomes are the value.

If you keep pricing by the hour, you're inviting clients to judge the length time it takes as the value 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁.
April 27, 2025 at 12:28 AM
𝗥𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

It’s tempting to polish the surface when things feel stuck: new logo, new colour palette, new vibe.

But if the offer underneath hasn’t changed, it’s just 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗽𝗿𝗼𝗰𝗿𝗮𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻.
April 26, 2025 at 7:49 AM
𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘁’𝘀 𝘄𝗼𝗿𝘁𝗵. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘁’𝘀 𝗳𝗼𝗿.

Worth is subjective. Use is strategic.

Your price should reflect the outcome you enable — not the hours it takes or the confidence you have.
April 26, 2025 at 12:28 AM
𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗻𝗮𝗺𝗲 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗖𝗩, 𝘀𝘁𝗮𝗿𝘁 𝗼𝘃𝗲𝗿.

Solopros don’t sell resumes — they sell relevance. If the only way to describe what you do is to tell your career story, your offer isn’t clear yet.
April 25, 2025 at 7:49 AM
𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗽𝗿𝗶𝗰𝗲.
If your price doesn’t signal the value you claim, it’s not positioning — it’s posturing.

In the solopro world, price is part of the message. Own it, or you’ll undercut your own authority.
April 25, 2025 at 12:28 AM
Being at capacity doesn’t mean your business is working — it just means your time is full.

The real question is:
is it full of the right work, at the right price, on your terms? ➡ If that’s a “sort of” or “not really,” it’s time to rethink the engine.
April 24, 2025 at 7:49 AM
𝗖𝗮𝘀𝗵 𝗳𝗹𝗼𝘄 𝘁𝗶𝗽𝘀 𝗳𝗼𝗿 𝗲𝘅𝗽𝗲𝗿𝘁-𝗹𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀, 𝗰𝗼𝗮𝗰𝗵𝗲𝘀, 𝗮𝗻𝗱 𝘀𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀

(𝘁𝗵𝗶𝘀 𝘄𝗶𝗹𝗹 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀 𝗹𝗮𝘁𝗲𝗿)

If you're an independent expert, you must protect your cash flow.
Here’s how:
April 12, 2025 at 7:49 AM
61% of solo pros earn $200K or less.

The market rewards focus, not just expertise.

Most don’t survive long enough to find out.
April 12, 2025 at 12:28 AM
No one pays to be coached.

They pay to have a problem solved.

Know the difference.
April 11, 2025 at 7:49 AM
The simple formula every solo pro needs:

Expertise + Delivery Mode + Outcome = Service Offering.

Most get stuck glorifying the middle part (the delivery mode)
April 11, 2025 at 12:28 AM
Rule of thumb: Target earnings should be at least 2x your "take home" goal.

for example:
$10K/month wage target?
= $20K revenue target.

Soloprofits > solodreams.
April 10, 2025 at 7:49 AM
Benchmarking Is Not Copying

Study other more successful solopros and content creators to see what’s sold — not what’s said.

Most offers are hidden behind the marketing fog.
April 10, 2025 at 12:28 AM
Benchmarking ≠ Copying.

Benchmark to find gaps and proof points, not clones.

Your model must fit your positioning, expertise, market needs.

If you copy the surface, you inherit the struggles — not the wins.
April 9, 2025 at 7:49 AM
Most solopreneurs benchmark the wrong way.

They look at the marketing — not the money.

Here's how to actually learn from others without copying them into irrelevance.
April 9, 2025 at 12:28 AM
61% of solo pros earn $200K or less.

The market rewards focus, not just expertise.

Most don’t survive long enough to find out
April 8, 2025 at 7:49 AM
Solopros earning $500K–$2M annually (only 11% of the market) have the highest survival rates.

Revenue isn’t vanity — it’s staying power.
April 8, 2025 at 12:28 AM
𝗧𝗟;𝗗𝗥: 𝗛𝗼𝘄 𝗜 𝗳𝗶𝗹𝗹𝗲𝗱 𝗺𝘆 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗵𝗼𝗿𝘁 (𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗜'𝗺 𝗱𝗼𝗶𝗻𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆 𝗻𝗲𝘅𝘁 𝘁𝗶𝗺𝗲):

→ Direct outreach worked best
→ Contextual promotion only worked with warm contacts
→ Passive posting helped
→ Next time: Leading with a free masterclass

🎥 Full breakdown here: share.descript.com/view/mC6zns1...
Comercial Course Approach - Descript
So I wanna share a bit about how I went to market to sell my course for the first time. And I considered a learning exercise I certainly have done, and it's influencing how I'm going, approaching and
share.descript.com
April 6, 2025 at 11:04 PM
When I launched my first Commercial Playbook cohort, I set myself a simple goal: 5 participants.

Why?

Because I was building a course I could replicate, refine, and grow over time.
April 5, 2025 at 5:26 AM
Corporate life is always there, waiting. Tempting you. Whispering:

“Welcome Back”

You didn’t leave to become a freelancer struggling to make ends meet.

But without a commercial strategy, it’s too easy to get pulled back in.

Let’s fix that: maven.com/taural/comme...

#serverance #solopro
February 25, 2025 at 5:09 AM
Luman is the "Corporate Id" (yeah, a that's a Freud reference) and illustrates why I fled larger businesses in favour of becoming a #solopro.

#severance is uncannily accurate
February 23, 2025 at 11:49 PM