check out my The Commercial Playbook for Experts: Position, Price & Sell with Confidence
https://maven.com/taural/commericalplaybook
Clear beats clever. Always.
Clear beats clever. Always.
But if every new client gets a custom scope, a custom price, and a custom promise, you’re not running a business.
𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 ➡not the default setting.
But if every new client gets a custom scope, a custom price, and a custom promise, you’re not running a business.
𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 ➡not the default setting.
A lack of commercial focus feels like overwhelm, but it’s really just drift.
𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗻𝗼𝗶𝘀𝗲, 𝗻𝗼𝘁 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀.
A lack of commercial focus feels like overwhelm, but it’s really just drift.
𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗻𝗼𝗶𝘀𝗲, 𝗻𝗼𝘁 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀.
Coaching, consulting, training, speaking — these are 𝘃𝗲𝗵𝗶𝗰𝗹𝗲𝘀, 𝗻𝗼𝘁 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀.
Coaching, consulting, training, speaking — these are 𝘃𝗲𝗵𝗶𝗰𝗹𝗲𝘀, 𝗻𝗼𝘁 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀.
Time is your cost. Outcomes are the value.
If you keep pricing by the hour, you're inviting clients to judge the length time it takes as the value 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁.
Time is your cost. Outcomes are the value.
If you keep pricing by the hour, you're inviting clients to judge the length time it takes as the value 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁.
It’s tempting to polish the surface when things feel stuck: new logo, new colour palette, new vibe.
But if the offer underneath hasn’t changed, it’s just 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗽𝗿𝗼𝗰𝗿𝗮𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻.
It’s tempting to polish the surface when things feel stuck: new logo, new colour palette, new vibe.
But if the offer underneath hasn’t changed, it’s just 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗽𝗿𝗼𝗰𝗿𝗮𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻.
Worth is subjective. Use is strategic.
Your price should reflect the outcome you enable — not the hours it takes or the confidence you have.
Worth is subjective. Use is strategic.
Your price should reflect the outcome you enable — not the hours it takes or the confidence you have.
Solopros don’t sell resumes — they sell relevance. If the only way to describe what you do is to tell your career story, your offer isn’t clear yet.
Solopros don’t sell resumes — they sell relevance. If the only way to describe what you do is to tell your career story, your offer isn’t clear yet.
If your price doesn’t signal the value you claim, it’s not positioning — it’s posturing.
In the solopro world, price is part of the message. Own it, or you’ll undercut your own authority.
If your price doesn’t signal the value you claim, it’s not positioning — it’s posturing.
In the solopro world, price is part of the message. Own it, or you’ll undercut your own authority.
The real question is:
is it full of the right work, at the right price, on your terms? ➡ If that’s a “sort of” or “not really,” it’s time to rethink the engine.
The real question is:
is it full of the right work, at the right price, on your terms? ➡ If that’s a “sort of” or “not really,” it’s time to rethink the engine.
(𝘁𝗵𝗶𝘀 𝘄𝗶𝗹𝗹 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀 𝗹𝗮𝘁𝗲𝗿)
If you're an independent expert, you must protect your cash flow.
Here’s how:
(𝘁𝗵𝗶𝘀 𝘄𝗶𝗹𝗹 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀 𝗹𝗮𝘁𝗲𝗿)
If you're an independent expert, you must protect your cash flow.
Here’s how:
The market rewards focus, not just expertise.
Most don’t survive long enough to find out.
The market rewards focus, not just expertise.
Most don’t survive long enough to find out.
They pay to have a problem solved.
Know the difference.
They pay to have a problem solved.
Know the difference.
Expertise + Delivery Mode + Outcome = Service Offering.
Most get stuck glorifying the middle part (the delivery mode)
Expertise + Delivery Mode + Outcome = Service Offering.
Most get stuck glorifying the middle part (the delivery mode)
for example:
$10K/month wage target?
= $20K revenue target.
Soloprofits > solodreams.
for example:
$10K/month wage target?
= $20K revenue target.
Soloprofits > solodreams.
Study other more successful solopros and content creators to see what’s sold — not what’s said.
Most offers are hidden behind the marketing fog.
Study other more successful solopros and content creators to see what’s sold — not what’s said.
Most offers are hidden behind the marketing fog.
Benchmark to find gaps and proof points, not clones.
Your model must fit your positioning, expertise, market needs.
If you copy the surface, you inherit the struggles — not the wins.
Benchmark to find gaps and proof points, not clones.
Your model must fit your positioning, expertise, market needs.
If you copy the surface, you inherit the struggles — not the wins.
They look at the marketing — not the money.
Here's how to actually learn from others without copying them into irrelevance.
They look at the marketing — not the money.
Here's how to actually learn from others without copying them into irrelevance.
The market rewards focus, not just expertise.
Most don’t survive long enough to find out
The market rewards focus, not just expertise.
Most don’t survive long enough to find out
Revenue isn’t vanity — it’s staying power.
Revenue isn’t vanity — it’s staying power.
→ Direct outreach worked best
→ Contextual promotion only worked with warm contacts
→ Passive posting helped
→ Next time: Leading with a free masterclass
🎥 Full breakdown here: share.descript.com/view/mC6zns1...
→ Direct outreach worked best
→ Contextual promotion only worked with warm contacts
→ Passive posting helped
→ Next time: Leading with a free masterclass
🎥 Full breakdown here: share.descript.com/view/mC6zns1...
Why?
Because I was building a course I could replicate, refine, and grow over time.
Why?
Because I was building a course I could replicate, refine, and grow over time.
“Welcome Back”
You didn’t leave to become a freelancer struggling to make ends meet.
But without a commercial strategy, it’s too easy to get pulled back in.
Let’s fix that: maven.com/taural/comme...
#serverance #solopro
“Welcome Back”
You didn’t leave to become a freelancer struggling to make ends meet.
But without a commercial strategy, it’s too easy to get pulled back in.
Let’s fix that: maven.com/taural/comme...
#serverance #solopro
#severance is uncannily accurate
#severance is uncannily accurate