Sarah Drummond
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rufflemuffin.bsky.social
Sarah Drummond
@rufflemuffin.bsky.social
Filmmaker / Directing #section28film
Founder: anthrobricolage.com
Director: good.services @theschoolofgood


DR of Design, once ran
@wearesnook

Made cycling easier with @cycle_hack

GOOD Magazine #100
Board member at @lomondtrossachs

She/they
Oh, and the talk was prefaced with some recognising of the complexity of what trust means/in government/reasons/why etc.

I know it's not a simple solution at all.
November 19, 2025 at 2:27 PM
Massive thanks to @ncad-ireland.bsky.social Caoimhe Mc Mahon for hosting me so well, @johnlync.bsky.social lynch for connecting us up, who did such a good presentation on Ireland x Design (write that history book!)
November 19, 2025 at 2:27 PM
Homes like DesignLab: Civic are important where they can provide an exploratory space for futures thinking and allow us to explore more expansive questions that are often constrained by reductive questions/projects
November 19, 2025 at 2:27 PM
Practical Hope reconnects institutions to the people they ‘serve’. It says: We’re improving today, and we’re building tomorrow — together.

Trust is whether we believe our institutions want a better future for us — and with us
November 19, 2025 at 2:27 PM
Trust grows when:

● people see change happening today
● and see that better futures are possible tomorrow
● Are given agency to build that
November 19, 2025 at 2:27 PM
This is where trust grows in a deeper way — beyond the design of services and into co-productive relationships with institutions who have the power to resource future possibilities. And they need to do this fast.
November 19, 2025 at 2:27 PM
Hope becomes practical when we properly resource communities to participate, even better, lead in building the futures they want. We do this well when participation is meaningful, early, and power is transferred.
November 19, 2025 at 2:27 PM
Most participation focuses on “giving feedback”
It’s about agency — the feeling that you can shape what comes next.

When people shape priorities and futures, hope becomes grounded. And grounded hope becomes trust.
November 19, 2025 at 2:27 PM
We can’t build trust on service veneers. We build trust by doing the harder work — the deep redesign that improves people’s lives today. This is the first layer of hope, making practical visible changes.

The HOPE side for me is the futures we imagine and shape with people for tomorrow.
November 19, 2025 at 2:27 PM
People want to know: “Does this system want a better future for me?”

The PRACTICAL side of hope requires us to move beyond service veneers, where the complexity of the service is unevenly distributed to a thin layer. Think portals, shiny front doors and apps.
November 19, 2025 at 2:27 PM
Trust is built from both of these and it’s a future-oriented belief, an expectation that the other party will act in your interest. People want to know whether a system is moving in the right direction — whether it sees them, understands them, and wants something better for them.
November 19, 2025 at 2:27 PM
With trust in Government at an all time low for me Practical Hope balances between two essential sides to rebuild trust:

● Practical: what we improve and fix today
● Hope: the futures we imagine and shape with people tomorrow
November 19, 2025 at 2:27 PM
I was very kindly invited to speak on trust and government. I talked about Practical Hope, a way of helping to re-build trust in Government through practical change in today’s services, whilst investing in community-led imagination and resourcing of hopeful futures
November 19, 2025 at 2:27 PM
Yesterday I had the opportunity to join Dublin's @ncad for the launch of DesignLabs: Civic, a new hub for design research in public sector transformation in Ireland.
November 19, 2025 at 2:27 PM
Luckily some excellent ground crew came and waved it on the bus to take us back to the building

Very 🇮🇪 crowd so mostly everyone cheered for me 😜
November 19, 2025 at 8:20 AM
Wrote my thesis on many things (hello 22 year old brain) 🧠 and one of them was the hipster term and movement towards ‘authentic’ experiences, capitalised upon by companies and sold back.

We’ll see the signs of this when value of the writer goes back up and sold back to us maybe.. 🤔
November 19, 2025 at 4:59 AM
Same here.. Have found it helpful in early stage sort of back and forth

Just found it wild to have a script that it had my words - clear statements etc be so sort of ruined when asking for a shorter blog version. But get limitations and all that..

As you said good drafting tool 🔨
November 18, 2025 at 10:49 PM
That's interesting. I'm just a bit startled when it is a full speech of my words, written how I would talk (I spent days on it) and still, really really bad. I just hoped it would be a useful tool if my words/language were the base.

I will try that % prompt though...
November 18, 2025 at 10:28 PM
I just plugged in my keynote talk that I fully scripted from today with slides. So in my words, as I would say them.

I asked AI to write a blog, using my tone of voice, prompted more and still really is garbarge

Seeing similar AI tone/flow of writing everywhere now, can't unsee it
November 18, 2025 at 10:06 PM
You know like when there's this ' new simple app' but when you show up at the frontline of the service, they don't have your details.

Or when you just hit loads of dead ends trying to do the thing you set out to do.

See it more and more in AI service slop...
November 14, 2025 at 4:25 PM