Richard-Lee Read
@richard-leeread.bsky.social
☕-fueled Advertising Ops & Media Trends 👨💻 Into Tech/Ads/Data/Cool Stuff 🤓 Nightlife 🌃 🍸 DJ'ing 🎧 Running🏃 Gaming 🎮 Motorsport Fan 🏁 Views All Mine 📍London
Reposted by Richard-Lee Read
The key thing for you to remember this Black Friday…
November 25, 2025 at 12:46 PM
The key thing for you to remember this Black Friday…
Reposted by Richard-Lee Read
Turns out interest in Metaverse had about a ~9 month half life.
November 23, 2025 at 8:51 PM
Turns out interest in Metaverse had about a ~9 month half life.
The more I see the John Lewis Christmas Ad on TV, the more it comes across better and better I think, especially against other Christmas Ads running (and not because I love 90's Dance Music) The full 2min version carries more emotion with it too
www.youtube.com/watch?v=z1bR...
www.youtube.com/watch?v=z1bR...
Where Love Lives | John Lewis & Partners | Christmas Ad 2025
YouTube video by John Lewis
www.youtube.com
November 23, 2025 at 9:06 PM
The more I see the John Lewis Christmas Ad on TV, the more it comes across better and better I think, especially against other Christmas Ads running (and not because I love 90's Dance Music) The full 2min version carries more emotion with it too
www.youtube.com/watch?v=z1bR...
www.youtube.com/watch?v=z1bR...
One of the most heavily-promoted Formula 1 races of the year yet shocking to see on Live TV that there are Marshalls on track while the cars are coming up to Turn 1 at some speed, is not a great look at all. What a lack of communication, my goodness. #F1 #LasVegasGP
November 23, 2025 at 4:15 AM
One of the most heavily-promoted Formula 1 races of the year yet shocking to see on Live TV that there are Marshalls on track while the cars are coming up to Turn 1 at some speed, is not a great look at all. What a lack of communication, my goodness. #F1 #LasVegasGP
Went to a small Arts & Crafts place in Covent Garden this evening called 'Brush & Bubbles', that teaches you how to paint cool landscapes (with prosecco!) Highly recommended that's a bit different with friends/or for a date - My one turned out a bit decent, even if paint went all over my shirt 😂🎨
November 22, 2025 at 6:32 PM
Went to a small Arts & Crafts place in Covent Garden this evening called 'Brush & Bubbles', that teaches you how to paint cool landscapes (with prosecco!) Highly recommended that's a bit different with friends/or for a date - My one turned out a bit decent, even if paint went all over my shirt 😂🎨
Reposted by Richard-Lee Read
Daily Mail's parent company agrees a deal to buy Telegraph for £500m! Media consolidation, let's go, ya gonna blink and stop this competition regulators? Over to you, Nandy? Strong potential everyone just waves the sale through to STOP HAVING TO READ OR THINK ABOUT IT. www.ft.com/content/cd8e...
Daily Mail owner strikes £500mn deal for Telegraph
Tie-up would create one of the most powerful right-leaning media groups in Britain
www.ft.com
November 22, 2025 at 9:21 AM
Daily Mail's parent company agrees a deal to buy Telegraph for £500m! Media consolidation, let's go, ya gonna blink and stop this competition regulators? Over to you, Nandy? Strong potential everyone just waves the sale through to STOP HAVING TO READ OR THINK ABOUT IT. www.ft.com/content/cd8e...
Reposted by Richard-Lee Read
Billionaire-owned GB News doing their bit to make sure that the billionaires' perspective doesn't go under-represented in the UK media...
November 21, 2025 at 9:43 PM
Billionaire-owned GB News doing their bit to make sure that the billionaires' perspective doesn't go under-represented in the UK media...
Quite a fascinating interview with BBC & Google's CEO
- Faisal Islam is such a good interviewer, asking great questions - Around AI development (admitting "prone to some errors") says that both uptick in AI & Climate change crisis can "both be solved" with technology
www.bbc.co.uk/iplayer/epis...
- Faisal Islam is such a good interviewer, asking great questions - Around AI development (admitting "prone to some errors") says that both uptick in AI & Climate change crisis can "both be solved" with technology
www.bbc.co.uk/iplayer/epis...
The Interview - Decision-makers: Sundar Pichai: Running the Google Empire
Sundar Pichai, Google's CEO, talks to the BBC's economics editor Faisal Islam about artificial intelligence and its impact on the future of jobs, truth and the environment.
www.bbc.co.uk
November 19, 2025 at 1:35 PM
Quite a fascinating interview with BBC & Google's CEO
- Faisal Islam is such a good interviewer, asking great questions - Around AI development (admitting "prone to some errors") says that both uptick in AI & Climate change crisis can "both be solved" with technology
www.bbc.co.uk/iplayer/epis...
- Faisal Islam is such a good interviewer, asking great questions - Around AI development (admitting "prone to some errors") says that both uptick in AI & Climate change crisis can "both be solved" with technology
www.bbc.co.uk/iplayer/epis...
Sky Sports shutting down their TikTok channel 'Halo', aimed for young female audiences, was inevitable. The posts were quite cringe & condescending, when the target audience calls this out you know it's bad. Reeked of a boardroom-level idea. Great summary here👇
www.marketingweek.com/sky-sports-f...
www.marketingweek.com/sky-sports-f...
Sky Sports’ Halo took ‘test and learn’ too far, but shutting it down wasn’t the answer
The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was a mistake.
www.marketingweek.com
November 17, 2025 at 8:30 PM
Sky Sports shutting down their TikTok channel 'Halo', aimed for young female audiences, was inevitable. The posts were quite cringe & condescending, when the target audience calls this out you know it's bad. Reeked of a boardroom-level idea. Great summary here👇
www.marketingweek.com/sky-sports-f...
www.marketingweek.com/sky-sports-f...
Reposted by Richard-Lee Read
just saw the worst gaming ad ive ever seen
November 15, 2025 at 4:32 AM
just saw the worst gaming ad ive ever seen
Reposted by Richard-Lee Read
Let’s take a look at the whole “there are too many black people on TV” thing, shall we?
After Pochin claimed Black people in TV adverts “made her mad”, all her supporters tried to use 👇🏼 as their excuse for why she was somehow justified in her overt racism.
Spoiler - she isn’t! 🤨
🧵
1/22
After Pochin claimed Black people in TV adverts “made her mad”, all her supporters tried to use 👇🏼 as their excuse for why she was somehow justified in her overt racism.
Spoiler - she isn’t! 🤨
🧵
1/22
November 2, 2025 at 7:09 PM
Let’s take a look at the whole “there are too many black people on TV” thing, shall we?
After Pochin claimed Black people in TV adverts “made her mad”, all her supporters tried to use 👇🏼 as their excuse for why she was somehow justified in her overt racism.
Spoiler - she isn’t! 🤨
🧵
1/22
After Pochin claimed Black people in TV adverts “made her mad”, all her supporters tried to use 👇🏼 as their excuse for why she was somehow justified in her overt racism.
Spoiler - she isn’t! 🤨
🧵
1/22
I was going to go to bed, but when GoldenEye is on TV I have to stay up to watch it. 🍿 Definitely one of the better James Bond films, and such a significant film of the 90s, a classic
November 11, 2025 at 11:13 PM
I was going to go to bed, but when GoldenEye is on TV I have to stay up to watch it. 🍿 Definitely one of the better James Bond films, and such a significant film of the 90s, a classic
Reposted by Richard-Lee Read
This week's newsletter starts with a recipe recommendation and ends with corporate meeting counsel.
Definitely a more marketing/advertising focused edition this week covering a bunch of stuff BUT purposefully avoiding Christmas.
Because it's November x
www.fivethingsonfriday.com/archive/five...
Definitely a more marketing/advertising focused edition this week covering a bunch of stuff BUT purposefully avoiding Christmas.
Because it's November x
www.fivethingsonfriday.com/archive/five...
Five things on Friday #405
This week: marketing + advertising.
www.fivethingsonfriday.com
November 10, 2025 at 7:28 AM
This week's newsletter starts with a recipe recommendation and ends with corporate meeting counsel.
Definitely a more marketing/advertising focused edition this week covering a bunch of stuff BUT purposefully avoiding Christmas.
Because it's November x
www.fivethingsonfriday.com/archive/five...
Definitely a more marketing/advertising focused edition this week covering a bunch of stuff BUT purposefully avoiding Christmas.
Because it's November x
www.fivethingsonfriday.com/archive/five...
Reposted by Richard-Lee Read
Pressure had been building for days...
"BBC director general Tim Davie and CEO of News Deborah Turness resign following criticism that a BBC Panorama documentary misled viewers by editing a speech by US President Donald Trump."
Live coverage: www.bbc.com/news/live/cd...
"BBC director general Tim Davie and CEO of News Deborah Turness resign following criticism that a BBC Panorama documentary misled viewers by editing a speech by US President Donald Trump."
Live coverage: www.bbc.com/news/live/cd...
November 9, 2025 at 6:58 PM
Pressure had been building for days...
"BBC director general Tim Davie and CEO of News Deborah Turness resign following criticism that a BBC Panorama documentary misled viewers by editing a speech by US President Donald Trump."
Live coverage: www.bbc.com/news/live/cd...
"BBC director general Tim Davie and CEO of News Deborah Turness resign following criticism that a BBC Panorama documentary misled viewers by editing a speech by US President Donald Trump."
Live coverage: www.bbc.com/news/live/cd...
Reposted by Richard-Lee Read
JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve.
www.youtube.com/watch?v=aCsv...
www.youtube.com/watch?v=aCsv...
JD Sports Christmas Ad 2025 | Where Are You Going?
YouTube video by JD Sports
www.youtube.com
November 7, 2025 at 3:35 PM
JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve.
www.youtube.com/watch?v=aCsv...
www.youtube.com/watch?v=aCsv...
Reposted by Richard-Lee Read
Outstanding investigative reporting from Sky in the UK. The X algorithm feeds users right wing material from the moment they join the site. Much of it extremist.
Elon Musk is boosting the British right - and this shows how
Elon Musk is boosting the British right - and this shows how
news.sky.com
November 6, 2025 at 10:44 AM
Outstanding investigative reporting from Sky in the UK. The X algorithm feeds users right wing material from the moment they join the site. Much of it extremist.
Reposted by Richard-Lee Read
Which one is more English?
November 6, 2025 at 11:58 AM
Which one is more English?
Reposted by Richard-Lee Read
What many people don't understand is that they should be using AI to reduce the length of their documents not increase it.
November 3, 2025 at 2:16 PM
What many people don't understand is that they should be using AI to reduce the length of their documents not increase it.
Reluctantly had to go on 'X' today to do some research. My inactive account's feed is full of misinformation & rage-baiting on all kinds of things. But tons of Ads for blue-chip Brands now appearing on there. Baffles me how the platform is still part of media plans, no matter how 'cheap reach' it is
November 3, 2025 at 1:25 PM
Reluctantly had to go on 'X' today to do some research. My inactive account's feed is full of misinformation & rage-baiting on all kinds of things. But tons of Ads for blue-chip Brands now appearing on there. Baffles me how the platform is still part of media plans, no matter how 'cheap reach' it is
Reposted by Richard-Lee Read
Since Musk is attacking Wikipedia once again:
I love Wikipedia. A little unreliable, very occasionally hilariously inaccurate, but such a rare thing: something on the Internet that's mostly positive, inspiring & mindbogglingly useful. I've donated & will keep doing so.
An appreciation 🧵 .
1/
I love Wikipedia. A little unreliable, very occasionally hilariously inaccurate, but such a rare thing: something on the Internet that's mostly positive, inspiring & mindbogglingly useful. I've donated & will keep doing so.
An appreciation 🧵 .
1/
Following Jemima's example, I asked it too, and...
This is impressively definitive! Either you believe Grok and Wikipedia is more reliable - or you don’t believe Grok, which is the editor of Grokipedia, and have to conclude in a whole other way that Wikipedia is more reliable!
Ludicrous.
This is impressively definitive! Either you believe Grok and Wikipedia is more reliable - or you don’t believe Grok, which is the editor of Grokipedia, and have to conclude in a whole other way that Wikipedia is more reliable!
Ludicrous.
October 29, 2025 at 4:21 PM
Since Musk is attacking Wikipedia once again:
I love Wikipedia. A little unreliable, very occasionally hilariously inaccurate, but such a rare thing: something on the Internet that's mostly positive, inspiring & mindbogglingly useful. I've donated & will keep doing so.
An appreciation 🧵 .
1/
I love Wikipedia. A little unreliable, very occasionally hilariously inaccurate, but such a rare thing: something on the Internet that's mostly positive, inspiring & mindbogglingly useful. I've donated & will keep doing so.
An appreciation 🧵 .
1/
Reposted by Richard-Lee Read
Cant believe Bob Seconds won the Mexican Grand Prix. Well done Bob
October 27, 2025 at 9:48 AM
Cant believe Bob Seconds won the Mexican Grand Prix. Well done Bob
Reposted by Richard-Lee Read
The same way you need to let your muscles recover after a workout, sometimes you need to rest your brain. Otherwise, the writing might suffer...
Your brain is a muscle; it needs rest, too
Sometimes it's okay to take a break
robwhart.substack.com
October 27, 2025 at 1:29 PM
The same way you need to let your muscles recover after a workout, sometimes you need to rest your brain. Otherwise, the writing might suffer...
Reposted by Richard-Lee Read
An elected MP, Reform’s Sarah Pochin says there are too many Black and Asian people on TV - so plain racism - and the coverage of it is buried. Silence and ignorance is complicity, causing lasting damage. When we see racism it’s what we do next, individually and collectively, that matters.
October 26, 2025 at 8:38 AM
An elected MP, Reform’s Sarah Pochin says there are too many Black and Asian people on TV - so plain racism - and the coverage of it is buried. Silence and ignorance is complicity, causing lasting damage. When we see racism it’s what we do next, individually and collectively, that matters.
Reposted by Richard-Lee Read
Reposted by Richard-Lee Read
WPP Exec thinks middle-aged creatives only know how to make "posters." I offer my thoughts.
www.linkedin.com/posts/johnal...
www.linkedin.com/posts/johnal...
What’s gone wrong at WPP? The crown slips at world’s biggest advertising group | John Long | 121 comments
“Middle-aged traditional creatives, the ones that have built a career doing traditional TV ads and posters who you’d have thought would be the most at threat of extinction, are moving very fast, teach...
www.linkedin.com
October 24, 2025 at 10:49 PM
WPP Exec thinks middle-aged creatives only know how to make "posters." I offer my thoughts.
www.linkedin.com/posts/johnal...
www.linkedin.com/posts/johnal...