Kirstin at Rae Design
@rae.design
Brand Strategist + Logo Designer | Learn more at https://rae.design
Building brands that say "trust me," before your website even loads. Strategy-led design for values driven business owners.
Creative behind the chaos: @capslockstrategist.pro
Building brands that say "trust me," before your website even loads. Strategy-led design for values driven business owners.
Creative behind the chaos: @capslockstrategist.pro
Frustrated for sure, but also feeling sort of relieved?
I knew this day would come. It’s been happening to sooo many others. Check out Reddit to see for yourself.
I knew this day would come. It’s been happening to sooo many others. Check out Reddit to see for yourself.
Welllllllll the inevitable happened. I’ve seen Reddit post after Reddit post of others experiencing this same situation.
I know I didn’t violate any community standards or terms of use so I guess all I can do now is wait. 🕰️
I know I didn’t violate any community standards or terms of use so I guess all I can do now is wait. 🕰️
October 2, 2025 at 4:12 PM
Frustrated for sure, but also feeling sort of relieved?
I knew this day would come. It’s been happening to sooo many others. Check out Reddit to see for yourself.
I knew this day would come. It’s been happening to sooo many others. Check out Reddit to see for yourself.
New blog drop: an intentional brand strategy and logo will make marketing and talking about your business feel easier.
rae.design/blog/why-tha...
rae.design/blog/why-tha...
Why your small business marketing feels so hard — Rae Design – Creative Strategy and Branding
If every marketing decisions feels harder that it should, your brand could be the reason. Learn how brand strategy and a quick logo refresh can help you communicate clearly, stay consistent, and feel ...
rae.design
August 12, 2025 at 7:18 PM
New blog drop: an intentional brand strategy and logo will make marketing and talking about your business feel easier.
rae.design/blog/why-tha...
rae.design/blog/why-tha...
Shameless portfolio plug: rae.design/portfolio
I have a couple immediate openings for logo and website projects if you're ready to ✨wurk it.✨
I have a couple immediate openings for logo and website projects if you're ready to ✨wurk it.✨
Brand Strategy, Brand Identity, Logo Design, Rebrands and Website Portfolio for Rae Design — Rae Design – Creative Strategy and Branding
View Kirstin at Rae Design's portfolio of rebrands, logo design, brand strategy, and websites for small business founders who're ready to refine and grow. Strategy-led design that aligns your visuals ...
rae.design
August 12, 2025 at 7:07 PM
Shameless portfolio plug: rae.design/portfolio
I have a couple immediate openings for logo and website projects if you're ready to ✨wurk it.✨
I have a couple immediate openings for logo and website projects if you're ready to ✨wurk it.✨
Reposted by Kirstin at Rae Design
In my experience, entrepreneurship defaults towards loneliness if you don't actively build community.
Great connecting with @ferncxandcrm.com and @rae.design during today's session. Anyone wanna join us for next week?
Always blown away by the quality and care that goes into this FREE community. 🥰🫶🏽
Great connecting with @ferncxandcrm.com and @rae.design during today's session. Anyone wanna join us for next week?
Always blown away by the quality and care that goes into this FREE community. 🥰🫶🏽
New this week in the free Grassroots Community ~
📝 Finish writing/recording your SEO piece
🚦 Run through the "polish and publish" prep steps to make sure it's ready to publish
✅ Hit publish!
Next month we're switching gears to grow your reach & attract your best-fit buyers on social media.
📝 Finish writing/recording your SEO piece
🚦 Run through the "polish and publish" prep steps to make sure it's ready to publish
✅ Hit publish!
Next month we're switching gears to grow your reach & attract your best-fit buyers on social media.
July 29, 2025 at 11:29 PM
In my experience, entrepreneurship defaults towards loneliness if you don't actively build community.
Great connecting with @ferncxandcrm.com and @rae.design during today's session. Anyone wanna join us for next week?
Always blown away by the quality and care that goes into this FREE community. 🥰🫶🏽
Great connecting with @ferncxandcrm.com and @rae.design during today's session. Anyone wanna join us for next week?
Always blown away by the quality and care that goes into this FREE community. 🥰🫶🏽
Reposted by Kirstin at Rae Design
Updated from the last time I mentioned 'em! Mini case studies on brand + rebrand projects, a look bts on website projects, and so much more coming on the full-service projects I've been quietly working on here at Rae Design HQ...
(continued)
(continued)
Check it out for yourself here: rae.design/portfolio
Brand Strategy, Brand Identity, Logo Design, Rebrands and Website Portfolio for Rae Design — Rae Design – Creative Strategy and Branding
View Kirstin at Rae Design's portfolio of rebrands, logo design, brand strategy, and websites for small business founders who're ready to refine and grow. Strategy-led design that aligns your visuals ...
rae.design
June 29, 2025 at 1:58 PM
Updated from the last time I mentioned 'em! Mini case studies on brand + rebrand projects, a look bts on website projects, and so much more coming on the full-service projects I've been quietly working on here at Rae Design HQ...
(continued)
(continued)
It was so nice to really get in the flow and reflect on all of these projects I've worked on in the past few years!
I'm not quite finished with the case studies here, but I'm closer than I was before and that's really all that matters to me.
It's progress baby.
I'm not quite finished with the case studies here, but I'm closer than I was before and that's really all that matters to me.
It's progress baby.
FINALLY! A place where all my projects live. 😍
See projects from full brand identities to simple but strategic websites.
Almost every project has a mini case study or is linked to its full case study. Check out my work – if ya like it and want to collab on a project, reach out! I'm available.
See projects from full brand identities to simple but strategic websites.
Almost every project has a mini case study or is linked to its full case study. Check out my work – if ya like it and want to collab on a project, reach out! I'm available.
Brand Strategy, Brand Identity, and Logo Design Portfolio for Rae Design — Rae Design – Creative Strategy and Branding
rae.design
June 26, 2025 at 12:51 PM
It was so nice to really get in the flow and reflect on all of these projects I've worked on in the past few years!
I'm not quite finished with the case studies here, but I'm closer than I was before and that's really all that matters to me.
It's progress baby.
I'm not quite finished with the case studies here, but I'm closer than I was before and that's really all that matters to me.
It's progress baby.
Trying to decide what to write in this weeks email – Reporting In. I rarely plan these ahead anymore, it doesn't fit with the vibe.
BUT I HAVE A STRATEGY. I've been experimenting. And I've finally found my flow. 💜 My email community gets my best creative foot forward.
(continued...)
BUT I HAVE A STRATEGY. I've been experimenting. And I've finally found my flow. 💜 My email community gets my best creative foot forward.
(continued...)
June 26, 2025 at 12:48 PM
Trying to decide what to write in this weeks email – Reporting In. I rarely plan these ahead anymore, it doesn't fit with the vibe.
BUT I HAVE A STRATEGY. I've been experimenting. And I've finally found my flow. 💜 My email community gets my best creative foot forward.
(continued...)
BUT I HAVE A STRATEGY. I've been experimenting. And I've finally found my flow. 💜 My email community gets my best creative foot forward.
(continued...)
#FernTalk happening NOW! Come join us – just click the hashtag.
Hey – it's Kirstin (aka @capslockstrategist.pro). I'm the founder of Rae Design where I lead with strategy first for branding, website, and graphic design projects.
Your brand is a tool that you can easily utilize when you focus on strategy first and creating a brand (and biz) that serves you!
Your brand is a tool that you can easily utilize when you focus on strategy first and creating a brand (and biz) that serves you!
June 25, 2025 at 3:16 PM
#FernTalk happening NOW! Come join us – just click the hashtag.
Coming atcha from Rae Design HQ is Brandstorm ⚡ – my latest strategy-led mini brand refresh for when good enough just ain't cutting it anymore!
Your business is thriving, so why does your brand feel like an afterthought?
Start small with Brandstorm:
Your business is thriving, so why does your brand feel like an afterthought?
Start small with Brandstorm:
Brand Strategy Session & Mini Brand Refresh | Brandstorm by Rae Design — Rae Design – Creative Strategy and Branding
Over second-guessing your brand every time you promote your business? Brandstorm is a strategy-led logo refresh that helps you feel confident, focused, and proud to share your work. Includes a strateg...
rae.design
June 24, 2025 at 12:01 AM
Coming atcha from Rae Design HQ is Brandstorm ⚡ – my latest strategy-led mini brand refresh for when good enough just ain't cutting it anymore!
Your business is thriving, so why does your brand feel like an afterthought?
Start small with Brandstorm:
Your business is thriving, so why does your brand feel like an afterthought?
Start small with Brandstorm:
Tomorrow's report includes:
- An example on how the smallest shift can lift big weights
- An Austin Powers gif
- A checklist of 5 ways to know if you're already 'doing strategy'
- My weekly friendly reminder so you remember that you're doing just fine
Grab your copy: rae.design/subscribe
- An example on how the smallest shift can lift big weights
- An Austin Powers gif
- A checklist of 5 ways to know if you're already 'doing strategy'
- My weekly friendly reminder so you remember that you're doing just fine
Grab your copy: rae.design/subscribe
Last weeks subject line was "Looks like carpal tunnel is my Y2K glitch" and has the HIGHEST open rate to date for @rae.design 🥳
Get tomorrows gold... eh... I mean email when you sign up for my newsletter, Reporting In.
rae.design/subscribe
Get tomorrows gold... eh... I mean email when you sign up for my newsletter, Reporting In.
rae.design/subscribe
Weekly Brand Strategy + Identity Design Newsletter Straight fro the Strategists Desk — Rae Design – Creative Strategy and Branding
Reporting In delivers honest ideas and useful branding strategy for eco-conscious and ethical businesses on a weekly basis. It's an email newsletter for founders who want more aligned, functional bran...
rae.design
June 19, 2025 at 10:54 PM
Tomorrow's report includes:
- An example on how the smallest shift can lift big weights
- An Austin Powers gif
- A checklist of 5 ways to know if you're already 'doing strategy'
- My weekly friendly reminder so you remember that you're doing just fine
Grab your copy: rae.design/subscribe
- An example on how the smallest shift can lift big weights
- An Austin Powers gif
- A checklist of 5 ways to know if you're already 'doing strategy'
- My weekly friendly reminder so you remember that you're doing just fine
Grab your copy: rae.design/subscribe
I don’t like having AI in my Gmail. 🫠
June 13, 2025 at 9:54 PM
I don’t like having AI in my Gmail. 🫠
Reposted by Kirstin at Rae Design
Hey, heyyy! I'm Kirstin – brand strategist and resident weirdo over at @rae.design
I operate on a strict strategy-first basis because it saves SO MUCH TIME and lots of headaches when it comes to everything else in your biz – the logo, website, cx, restaurant, packaging, marketing... I could go on.
I operate on a strict strategy-first basis because it saves SO MUCH TIME and lots of headaches when it comes to everything else in your biz – the logo, website, cx, restaurant, packaging, marketing... I could go on.
June 12, 2025 at 8:42 PM
Hey, heyyy! I'm Kirstin – brand strategist and resident weirdo over at @rae.design
I operate on a strict strategy-first basis because it saves SO MUCH TIME and lots of headaches when it comes to everything else in your biz – the logo, website, cx, restaurant, packaging, marketing... I could go on.
I operate on a strict strategy-first basis because it saves SO MUCH TIME and lots of headaches when it comes to everything else in your biz – the logo, website, cx, restaurant, packaging, marketing... I could go on.
Reposted by Kirstin at Rae Design
Reminder ~ TOMORROW ~ we'll be right here on Bluesky chatting about how to recession-proof (or WHATEVER-proof) your business to thrive during difficult times.
Bring your tips, stories, expertise, or come ask questions, learn, and discuss.
All are welcome to join!
bsky.app/hashtag/Fern...
Bring your tips, stories, expertise, or come ask questions, learn, and discuss.
All are welcome to join!
bsky.app/hashtag/Fern...
June 10, 2025 at 9:35 PM
Reminder ~ TOMORROW ~ we'll be right here on Bluesky chatting about how to recession-proof (or WHATEVER-proof) your business to thrive during difficult times.
Bring your tips, stories, expertise, or come ask questions, learn, and discuss.
All are welcome to join!
bsky.app/hashtag/Fern...
Bring your tips, stories, expertise, or come ask questions, learn, and discuss.
All are welcome to join!
bsky.app/hashtag/Fern...
Reposted by Kirstin at Rae Design
Want little strategic nudges to inspire action... whatever that might look like for you?
My newsletter, Reporting In, shares action-friendly tips plus exclusive BTS peeks from Rae Design projects.
Subscribe here → rae.design/subscribe
My newsletter, Reporting In, shares action-friendly tips plus exclusive BTS peeks from Rae Design projects.
Subscribe here → rae.design/subscribe
Weekly Brand Strategy + Identity Design Newsletter Straight fro the Strategists Desk — Rae Design – Creative Strategy and Branding
Reporting In delivers honest ideas and useful branding strategy for eco-conscious and ethical businesses on a weekly basis. It's an email newsletter for founders who want more aligned, functional bran...
rae.design
May 29, 2025 at 10:12 PM
Want little strategic nudges to inspire action... whatever that might look like for you?
My newsletter, Reporting In, shares action-friendly tips plus exclusive BTS peeks from Rae Design projects.
Subscribe here → rae.design/subscribe
My newsletter, Reporting In, shares action-friendly tips plus exclusive BTS peeks from Rae Design projects.
Subscribe here → rae.design/subscribe
Reposted by Kirstin at Rae Design
Is your business or marking feeling a little off? It's very fixable – my latest blog breaks down why moving forward matters more than perfection, plus 5 easy ways to check in on your brand.
Read it → rae.design/blog/why-you...
What's one thing you'd love to get unstuck on?
Read it → rae.design/blog/why-you...
What's one thing you'd love to get unstuck on?
![Rae Design Logo / The goal isn't perfection. It's movement. And whether you're moving quietly or boldly – it's progress. [magnifying glass graphic with purple handle] dark purple to bright purple gradient background.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:677ip752lzbg6tlydj7i437n/bafkreicunlv5und2quqwjwszz77oj6763ytpm4t7j6ygwcv5on3uuu5tyq@jpeg)
![Often times, business owners get stuck trying to be perfect... but what actually gets things moving is just doing something, even if it's messy. [Rae Design Logo] Compass graphic in lower right corner](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:677ip752lzbg6tlydj7i437n/bafkreia7y4xwhwgsosdiu6xuwrymmrf32rmayzacfjr3pqydjeajlv4efa@jpeg)
![A question to think about: Where do you get stuck when you try to share your business or talk about it? (online or IRL) / [I FREEZE UP AND DON'T KNOW WAHT TO SAY] BUTTON [MY STUFF LOOKS ALL OVER THE PLACE AND NOT 'ME'] BUTTON [I'M NOT SURE WHO I'M EVEN TRYING TO ADVERTISE TO] BUTTON
[rae design logo]](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:677ip752lzbg6tlydj7i437n/bafkreicgeaydiejf2k2gw5zox7weqxyzblgagd4gdk3tykjtevzxkgjkfe@jpeg)
May 29, 2025 at 10:12 PM
Is your business or marking feeling a little off? It's very fixable – my latest blog breaks down why moving forward matters more than perfection, plus 5 easy ways to check in on your brand.
Read it → rae.design/blog/why-you...
What's one thing you'd love to get unstuck on?
Read it → rae.design/blog/why-you...
What's one thing you'd love to get unstuck on?
Reposted by Kirstin at Rae Design
From DIY candle brand to ON BRAND eco-friendly, low tox home fragrance brand.
This transformation happened with my full experience brand identity package, the Identity Innovator.
I have immediate openings if you or someone you know could use a strategy-led logo for their biz.
This transformation happened with my full experience brand identity package, the Identity Innovator.
I have immediate openings if you or someone you know could use a strategy-led logo for their biz.
May 28, 2025 at 10:27 PM
From DIY candle brand to ON BRAND eco-friendly, low tox home fragrance brand.
This transformation happened with my full experience brand identity package, the Identity Innovator.
I have immediate openings if you or someone you know could use a strategy-led logo for their biz.
This transformation happened with my full experience brand identity package, the Identity Innovator.
I have immediate openings if you or someone you know could use a strategy-led logo for their biz.
Would a monthly check-in group to get quick, actionable feedback on your branding decisions help you stay focused and on track?
They say to build in public... so here it goes...
On Brand Sessions with Rae Design – COMING SOON!
I've only mentioned this to my newsletter subscribers... these are monthly strategy sessions with a small group of founders, business owners, entrepreneurs – really, whatever you call yourself. (1/3)
On Brand Sessions with Rae Design – COMING SOON!
I've only mentioned this to my newsletter subscribers... these are monthly strategy sessions with a small group of founders, business owners, entrepreneurs – really, whatever you call yourself. (1/3)
May 22, 2025 at 1:45 PM
Would a monthly check-in group to get quick, actionable feedback on your branding decisions help you stay focused and on track?
They say to build in public... so here it goes...
On Brand Sessions with Rae Design – COMING SOON!
I've only mentioned this to my newsletter subscribers... these are monthly strategy sessions with a small group of founders, business owners, entrepreneurs – really, whatever you call yourself. (1/3)
On Brand Sessions with Rae Design – COMING SOON!
I've only mentioned this to my newsletter subscribers... these are monthly strategy sessions with a small group of founders, business owners, entrepreneurs – really, whatever you call yourself. (1/3)
May 22, 2025 at 1:37 PM
They say to build in public... so here it goes...
On Brand Sessions with Rae Design – COMING SOON!
I've only mentioned this to my newsletter subscribers... these are monthly strategy sessions with a small group of founders, business owners, entrepreneurs – really, whatever you call yourself. (1/3)
On Brand Sessions with Rae Design – COMING SOON!
I've only mentioned this to my newsletter subscribers... these are monthly strategy sessions with a small group of founders, business owners, entrepreneurs – really, whatever you call yourself. (1/3)