Michal Napora
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michalnapora.bsky.social
Michal Napora
@michalnapora.bsky.social
Video games marketer and publisher. Founder of 32-33 and @unikat-label.com || Dying Light, The Medium, Sherlock Holmes, Squirrel w/a Gun, The Sinking City, Dystopika, Dinkum, POOLS, and dozens more
Reposted by Michal Napora
It's time to give kudos to games that are all about laid-back creativity ✏️

The Build, Design, Chill Steam Games Festival is taking place on November 20th.

✍️165 released and upcoming games
🎮 Dozens of demos to play
🤑 Glorious discounts!

#BuildDesignChill
November 11, 2025 at 9:38 AM
Happy to be publishing this little gem!
Nano Neighbors is coming to Steam on November 27th! ╰(´⌣`)╯♡

Customize your own android, decorate their home, and hang out with your friends, right at the bottom of your screen.

🎮 Demo out now on Steam.
Play it here: store.steampowered.com/app/3590780/...
October 28, 2025 at 9:11 AM
Reposted by Michal Napora
☁️The High Above demo is out now on Steam!☁️

If you’ve ever wanted to build a rooftop getaway that looks like a Mediterranean postcard, now is your chance.

Part of the Wholesome Games Steam Celebration + Tiny Teams.

Play now & RT if you love solo devs 💜

store.steampowered.com/app/3535760/...
August 7, 2025 at 5:03 PM
Reposted by Michal Napora
Proud to show the next UNIKAT project:

Nano Neighbors by Studio BitDot🙌

An online idle game that brings life to the bottom of your screen with friendly androids called NANOs
👕Style your NANO
🛋️Decorate their home
🕹️Play mini games
👧Invite your friends

Wishlist store.steampowered.com/app/3590780/...
June 9, 2025 at 11:05 AM
Reposted by Michal Napora
The different sides of High Above

☁️
May 6, 2025 at 11:22 AM
Reposted by Michal Napora
POOLS Chapter 0 is out now.
An all-new level, free of charge.

A token of appreciation from four Finnish devs @tensori.fi to all the players for their support.

And as a side note, these devs rock. PC VR and PS5 + PSVR2 are next on the agenda.
April 24, 2025 at 10:36 AM
Reposted by Michal Napora
The Minimal & Chill Showcase is officially ON!

🔹 Over 100 games - Released / On sale / Upcoming
🔷 1 h+ music stream to study / work / chill to
🔵 Demos, demos, and more demos

Now until April 27th.

See what the minimal side of gaming is all about!

LINK.exe: store.steampowered.com/curator/4495...
April 21, 2025 at 3:21 PM
Reposted by Michal Napora
Building a simple Tokyo / Japanese-inspired cozy rooftop scene.

You'll be able to create ones like this one too - bigger, smaller, more or less complex.

#indiegame #cozygame
April 3, 2025 at 3:53 PM
Reposted by Michal Napora
Finally, here's our new game.

High Above is a cozy rooftop-builder about finding peace in the skies. Design your perfect rooftop retreat, from vibrant Cuban courtyards to modern urban hideaways.

Just your own quiet corner in the clouds

Pls Repost

WL here: store.steampowered.com/app/3535760/...
March 20, 2025 at 9:49 PM
Reposted by Michal Napora
Finally, we can reveal our secret.

Here's our debut game - PHASE ZERO. A modern take on survival horror’s golden era, told in a chapter-based, dual-hero story. Expect prerendered backgrounds, fixed cameras, and PSX-era DNA.

Oh, and meat-covered alleys. Lots of them.

Please Repost
March 17, 2025 at 5:25 PM
Game number 3 - holy crap!

Can't wait to show everyone more about it. Made by one dev and it's sooo peaceful....
Our next game will be revealed on March 20th exclusively on the Future Games Show Live from GDC!

Huge thanks to @futuregamesshow.bsky.social and
@gamesradarplus.bsky.social for having us!

☁️☁️☁️
March 11, 2025 at 9:15 AM
The peeps at DON'T NOD did something with Steam that I haven't seen before.

Nice one.
February 20, 2025 at 10:08 AM
Reposted by Michal Napora
Indie devs - question.

What are you looking for in a publisher?
Anything specific that you need help with?

Do you even want a publisher?

Open up. Would love to hear your thoughts.
February 6, 2025 at 9:02 AM
In a space of a week, we got over 200 games that applied. Nuts.

Being the one that curates the line-up, your Steam store screenshots and key art are crucial. It's the first thing I see. Make sure your screens sell the USPs and the key art is pro.

Don't listen to your parents - looks do matter
Game devs - working on a Minimal and Chill game? You are?! Splendid.

We are organising a Steam Sale that’s all about them Minimal and Chill games.

The event is set for April. The form shuts on Feb 14th.
Apply here: forms.gle/nYXnbqugoxWZ...

Please RT and help spread the word!
January 22, 2025 at 3:13 PM
I'm organising my first Steam sale. One that Valve already said yes to. I'm buzzing.

So far I already have some wicked games that said yes and I cannot wait to see how all of this will pan out.

If you're working on a game that fits - apply. And please help with an RT so more indie devs can see.
Game devs - working on a Minimal and Chill game? You are?! Splendid.

We are organising a Steam Sale that’s all about them Minimal and Chill games.

The event is set for April. The form shuts on Feb 14th.
Apply here: forms.gle/nYXnbqugoxWZ...

Please RT and help spread the word!
January 14, 2025 at 9:52 AM
Reposted by Michal Napora
Fascinating video on Steam trends, especially these statistics- of all the games released in Steam in 2024, just 2.5% had the "LBGTQ+" tag and 7% had the "female protagonist" tag. This is supposedly the political trend that's overwhelming and destroying gaming.

youtu.be/qiNv3qv-YbU?...
December 11, 2024 at 10:43 PM
Reposted by Michal Napora
All of you beautiful bastards, POOLS is now available on GOG.

POOLS:
A walking sim with no story. A horror with no monsters or blood. A game with a ton of pools though.
December 2, 2024 at 1:31 PM
I've started UNIKAT in June of this year and I couldn't have asked for better games to kick off my publishing label with.

Both Dystopika and POOLS are created by people who just want to make kick-ass games. I'm glad I could support them so that they can keep on creating and make a living doing it.
Hello BlueSky

We are UNIKAT Label, an independent publisher of independent games that push the art of gaming forward.

So far, we helped co-publish two games:
1. POOLS
2. Dystopika

Come say hello. If you have questions about publishing, games, or marketing, just ask away.
November 29, 2024 at 9:04 AM
Reposted by Michal Napora
Hello BlueSky! It feels nice to be here.

We are Yaza Games and here is our upcoming game Scriptorium: Master of Manuscripts - a chill medieval manuscript-illustrating sandbox.

If you like it, please add it to your Steam Wishlist. It'll mean the world to us.
Scriptorium: Master of Manuscripts | Announcement Trailer
YouTube video by Yaza Games | Scriptorium: Master of Manuscripts
youtu.be
November 22, 2024 at 12:46 PM
Reposted by Michal Napora
I've made a starter pack for the Australian game industry. Developers, publishers and media. My DMs are open if you'd like to be added!

🐊🕷️🌞🦘🪃

#gamedev #australia #starterpack

go.bsky.app/6sRRJ2s
November 21, 2024 at 3:56 PM
I've been featured in the super-wicked @superjumpmagazine.com. Great write-up with many smart people saying lots of smart things about the industry that we love.

www.superjumpmagazine.com/the-state-of...
The State of Indie Games in 2024 and Beyond
Assessing both the current year and the future of the indie scene
www.superjumpmagazine.com
November 20, 2024 at 3:00 AM
Introduce yourself with four video games

#persona5
November 18, 2024 at 1:23 PM
What’s my biggest marketing fear when working on a Nintendo Switch game?

An unannounced Nintendo Direct dropping on the same day as your marketing beat.

(Unless you’re part of the Direct. Then it’s pretty damn wicked)
November 18, 2024 at 9:35 AM
So here’s a marketing tip for anyone working on a horror game.

Vibe > features

Background silhouette in the trailer can work like a charm. Here’s a still from our POOLS trailer. The most watched and commented part of our video.

People are afraid of the unknown. Use that in your marketing assets.
November 15, 2024 at 1:40 PM