Luke Tryl
luketryl.bsky.social
Luke Tryl
@luketryl.bsky.social
Lover of finding out what people think. Director @moreincommonuk.bsky.social
https://www.moreincommon.org.uk/
Pinned
Got back last night from focus groups this weekend in Beverley, Hull,Scunthorpe & Peterborough and without doubt the disillusionment was the worst I’ve heard, in every group it was anger; despondency or misery about the state of Britain that doesn’t feel sustainable.
This is a really important point, it also makes it impossible to engage in good faith discussions with people about the merits if they are convinced 'the media just made it up' - there maybe many problems with media, but the code on this stuff is fairly solid.
There is a small subset of pro-Starmer ultras on here who either genuinely don’t understand that budget stories *are directly briefed out by the Treasury, with permission* or pretend not to know that. And so they claim the plans never existed, haven’t changed, etc. It is maddening, and dumb as fuck.
November 14, 2025 at 1:04 PM
Reposted by Luke Tryl
Yes the idea you can get away with just tossing aside an explicit pledge without a major material change of circs that all voters can see, was always a bubble opinion. However bad it looks now, that would have been irrecoverable
November 14, 2025 at 12:31 PM
Reposted by Luke Tryl
I understand the pushback on this, but the tax promises were hammered home by Labour and undermined by the Tories repeatedly, so they were covered as a central plank of the campaign, and the folk memory of the campaign has that promise at its centre. Breaking them would be breaking a key promise.
Too much analysis was still treating breaking the tax pledge as “just another unpopular decision” rather than recognising consequence of breaking a promise which defined an election for the public. If is correct the govt won’t now break it they may have avoided a deeply scarring loss of public trust
November 14, 2025 at 10:41 AM
Reposted by Luke Tryl
Two things seem to be true this morning -
1/ That the politics of breaking the manifesto pledge was too difficult
2/ Reeves has received much more optimistic forecasts, likely to he wage growth and inflation related

The combination means they can reverse their plans
November 14, 2025 at 9:33 AM
Too much analysis was still treating breaking the tax pledge as “just another unpopular decision” rather than recognising consequence of breaking a promise which defined an election for the public. If is correct the govt won’t now break it they may have avoided a deeply scarring loss of public trust
November 14, 2025 at 9:25 AM
Reposted by Luke Tryl
one of the first things I learned moving to England was that there is a way to have an accent over text and the power of the passive aggressive single kiss x
And if people do put x's they're most likely to use two! Vital piece of information there.
November 13, 2025 at 5:49 PM
🤔 People who post about politics online are much more likely to describe themselves as “more kind than average”. Might be that we need a national self-awareness day as well as global kindness day.
November 13, 2025 at 5:19 PM
😊It's world kindness day (apparently). 49% of Brits say they are more kind than the average Briton, 44% about as kind and 6% more unkind. Green voters are the most likely to say they're more kind than average. Reform and Liberal Democrat voters the least.
November 13, 2025 at 1:24 PM
Our new research for the RSPB suggests that pro-building advocates will be doing their (important) cause a disservice if they create a forced binary between nature and home building and that support for building new homes will suffer as a result.
November 12, 2025 at 5:52 PM
Dead cat strategy getting a bit much tbh
November 12, 2025 at 2:21 PM
Reposted by Luke Tryl
And there are so many of these small things that govt could have fixed

*to show it knows about all the little broken pieces
*to show that it cares
*because it can fix and fix now
*as proof of concept that they can and will fix things
*because it's the efficient thing to do
This is the sort of small but meaningful thing that helps to tackle a major frustration for one group of people inability to do something as basic as book a driving test furthers their feeling Britain is broken. Sort of thing govt should be leading with not infighting.
November 12, 2025 at 11:12 AM
This is the sort of small but meaningful thing that helps to tackle a major frustration for one group of people inability to do something as basic as book a driving test furthers their feeling Britain is broken. Sort of thing govt should be leading with not infighting.
November 12, 2025 at 11:07 AM
Was any of last nights briefing from Number 10 done with the public in mind? Hard to think of a more perfect example of why so many people are now thinking, whatever the risks we may as well roll the dice on Reform/the Greens/someone else because it’s perma chaos as it is.
November 12, 2025 at 7:35 AM
Reposted by Luke Tryl
Quick thread on the BBC and the political and societal significance of recent developments:

One of the main reasons the UK has historically been so much less polarised than the US, is that Britain has a shared source of information, consumed and trusted by most people regardless of their politics.
November 10, 2025 at 1:43 PM
🧵💚Does the Green Party's wider focus on economic/social justice issues mean that climate is being crowded out? Not for their voters - in fact those who now say they would vote green are more likely to back a range of 'climate action' measures than those who voted Green in 2024.
November 10, 2025 at 5:23 PM
📕 With the Booker Prize winner set to be announced tonight, how does voting intention vary by favourite book genre. Reform’s highest score is with fans of horror, while Labour enjoys a landslide lead among fans of self-help books. *Read* into that what you will.
November 10, 2025 at 12:19 PM
With COP kicking off - join our webinar at 1.30 we’ll be looking at Brits latest attitudes to climate and environment both at home & abroad with new data on how important climate is to the Greens new voters given their leader’s broader focus on the economy moreincommon.zoom.us/webinar/regi...
Welcome! You are invited to join a webinar: More in Common COP30 Webinar. After registering, you will receive a confirmation email about joining the webinar.
In this webinar, we'll look at how climate attitudes have shifted since last year’s COP conference, the challenges of maintaining public support for climate action in an unpredictable international si...
moreincommon.zoom.us
November 10, 2025 at 10:22 AM
🧵 While the BBC remains fairly well trusted overall and one of the most trusted media sources in the country, the broadcaster has an image problem with Reform voters who are much less likely than average to say they trust the broadcaster and are split between trust/distrust.
November 9, 2025 at 7:15 PM
We are recruiting a few different new roles @Moreincommon_ UK, if you're interested in any of them and think you'd enjoy our work do take a look. www.moreincommon.org.uk/about-us/jobs/
Current Opportunities
Check here for current job opportunities.
www.moreincommon.org.uk
November 7, 2025 at 3:23 PM
Once again the Traitors is unparalleled amazing TV: was sceptical celebrities would work. It did
Spoilers Alert

Loved Celebrity Traitors. Just love Alan, what a traitor. Joe Marler was robbed so it was justice Nick didn’t deserve to win after betraying their bond and David was serially wrong!
November 6, 2025 at 10:11 PM
Spoilers Alert

Loved Celebrity Traitors. Just love Alan, what a traitor. Joe Marler was robbed so it was justice Nick didn’t deserve to win after betraying their bond and David was serially wrong!
November 6, 2025 at 10:07 PM
X2
November 6, 2025 at 10:03 PM
Omg
November 6, 2025 at 9:59 PM
How your email finds me
October 30, 2025 at 6:56 PM
Our new report with @uclpolicylab.bsky.social, Shared Institutions, is a deep dive of public opinion on universities. At a top level Britons feel positively about our universities impact on the UK & their local area. But emerging divides show the sector can’t take public opinion for granted
October 30, 2025 at 3:16 PM