Luke Tryl
@luketryl.bsky.social
Lover of finding out what people think. Director @moreincommonuk.bsky.social
https://www.moreincommon.org.uk/
https://www.moreincommon.org.uk/
🤔 People who post about politics online are much more likely to describe themselves as “more kind than average”. Might be that we need a national self-awareness day as well as global kindness day.
November 13, 2025 at 5:19 PM
🤔 People who post about politics online are much more likely to describe themselves as “more kind than average”. Might be that we need a national self-awareness day as well as global kindness day.
And if people do put x's they're most likely to use two! Vital piece of information there.
November 13, 2025 at 1:24 PM
And if people do put x's they're most likely to use two! Vital piece of information there.
People who put kisses at the end of their text messages are more likely to say they are more kind than the average Brit!
November 13, 2025 at 1:24 PM
People who put kisses at the end of their text messages are more likely to say they are more kind than the average Brit!
That feeds into what people want from their politicians, while most people say that they want politicians to be kind rather than ruthless, Reform voters and Conservative voters are more likely than average to say ruthless, Labour voters to say kind.
November 13, 2025 at 1:24 PM
That feeds into what people want from their politicians, while most people say that they want politicians to be kind rather than ruthless, Reform voters and Conservative voters are more likely than average to say ruthless, Labour voters to say kind.
😊It's world kindness day (apparently). 49% of Brits say they are more kind than the average Briton, 44% about as kind and 6% more unkind. Green voters are the most likely to say they're more kind than average. Reform and Liberal Democrat voters the least.
November 13, 2025 at 1:24 PM
😊It's world kindness day (apparently). 49% of Brits say they are more kind than the average Briton, 44% about as kind and 6% more unkind. Green voters are the most likely to say they're more kind than average. Reform and Liberal Democrat voters the least.
New developments are often seen as being lifeless and lacking in the amenities that they used to be & should, built with. In focus groups, people complained about new homes lacking in green spaces and access to wildlife, which they linked to poorer mental health & deprivation
November 12, 2025 at 5:52 PM
New developments are often seen as being lifeless and lacking in the amenities that they used to be & should, built with. In focus groups, people complained about new homes lacking in green spaces and access to wildlife, which they linked to poorer mental health & deprivation
The fact that these “luxury” homes are often seen as poor quality doesn’t help, either
November 12, 2025 at 5:52 PM
The fact that these “luxury” homes are often seen as poor quality doesn’t help, either
Unaffordability is a key concern for the public. In focus groups, Britons tell us they feel too many luxury homes are being built in lieu of affordable/social housing which is urgently needed. This matches previous findings people have stopped believing building lowers prices
November 12, 2025 at 5:52 PM
Unaffordability is a key concern for the public. In focus groups, Britons tell us they feel too many luxury homes are being built in lieu of affordable/social housing which is urgently needed. This matches previous findings people have stopped believing building lowers prices
Critics of “NIMBYs” might accuse them of opposing new developments because they find them “ugly” or are afraid of seeing new faces. Most instead point to practical concerns - new builds don’t have supporting infrastructure, like schools or GPs , or that they’re unaffordable.
November 12, 2025 at 5:52 PM
Critics of “NIMBYs” might accuse them of opposing new developments because they find them “ugly” or are afraid of seeing new faces. Most instead point to practical concerns - new builds don’t have supporting infrastructure, like schools or GPs , or that they’re unaffordable.
The YIMBY/NIMBY divide mischaracterises public opinion. Most people are balanced and only a quarter of current Labour voters say that the government should prioritise building at the expense of environmental regulations.
November 12, 2025 at 5:52 PM
The YIMBY/NIMBY divide mischaracterises public opinion. Most people are balanced and only a quarter of current Labour voters say that the government should prioritise building at the expense of environmental regulations.
Our new research for the RSPB suggests that pro-building advocates will be doing their (important) cause a disservice if they create a forced binary between nature and home building and that support for building new homes will suffer as a result.
November 12, 2025 at 5:52 PM
Our new research for the RSPB suggests that pro-building advocates will be doing their (important) cause a disservice if they create a forced binary between nature and home building and that support for building new homes will suffer as a result.
Dead cat strategy getting a bit much tbh
November 12, 2025 at 2:21 PM
Dead cat strategy getting a bit much tbh
This is the sort of small but meaningful thing that helps to tackle a major frustration for one group of people inability to do something as basic as book a driving test furthers their feeling Britain is broken. Sort of thing govt should be leading with not infighting.
November 12, 2025 at 11:07 AM
This is the sort of small but meaningful thing that helps to tackle a major frustration for one group of people inability to do something as basic as book a driving test furthers their feeling Britain is broken. Sort of thing govt should be leading with not infighting.
But there is pessimism at how achievable the target is a clear majority think it is at least quite unlikely that the world will keep to limiting warming beneath 2 degrees.
November 10, 2025 at 5:23 PM
But there is pessimism at how achievable the target is a clear majority think it is at least quite unlikely that the world will keep to limiting warming beneath 2 degrees.
Also from our COP polling, the UK's commitment to the Paris agreement to keep temperature rises below 2 degrees is less polarising - enjoying net support across almost every segment - than net-zero itself.
November 10, 2025 at 5:23 PM
Also from our COP polling, the UK's commitment to the Paris agreement to keep temperature rises below 2 degrees is less polarising - enjoying net support across almost every segment - than net-zero itself.
Climate is also much more salient for voters that Labour have lost to the Liberal Democrats or Greens since the election than it is for the average Briton - Labour-Left switchers are more likely to rank cost of living, NHS and housing as top issues as well.
November 10, 2025 at 5:23 PM
Climate is also much more salient for voters that Labour have lost to the Liberal Democrats or Greens since the election than it is for the average Briton - Labour-Left switchers are more likely to rank cost of living, NHS and housing as top issues as well.
The inverse isn't true of Reform's new supporters, while both 2024 and newer Reform supporters are more sceptical of climate action than the median member of the public, their 'new' supporters since 2024 are less sceptical of climate action.
November 10, 2025 at 5:23 PM
The inverse isn't true of Reform's new supporters, while both 2024 and newer Reform supporters are more sceptical of climate action than the median member of the public, their 'new' supporters since 2024 are less sceptical of climate action.
🧵💚Does the Green Party's wider focus on economic/social justice issues mean that climate is being crowded out? Not for their voters - in fact those who now say they would vote green are more likely to back a range of 'climate action' measures than those who voted Green in 2024.
November 10, 2025 at 5:23 PM
🧵💚Does the Green Party's wider focus on economic/social justice issues mean that climate is being crowded out? Not for their voters - in fact those who now say they would vote green are more likely to back a range of 'climate action' measures than those who voted Green in 2024.
📕 With the Booker Prize winner set to be announced tonight, how does voting intention vary by favourite book genre. Reform’s highest score is with fans of horror, while Labour enjoys a landslide lead among fans of self-help books. *Read* into that what you will.
November 10, 2025 at 12:19 PM
📕 With the Booker Prize winner set to be announced tonight, how does voting intention vary by favourite book genre. Reform’s highest score is with fans of horror, while Labour enjoys a landslide lead among fans of self-help books. *Read* into that what you will.
In general on trust in media we found that people are more likely to trust traditional media to provide an accurate account of the world and to help understanding, but new media better at showcasing more perspectives.
November 9, 2025 at 7:15 PM
In general on trust in media we found that people are more likely to trust traditional media to provide an accurate account of the world and to help understanding, but new media better at showcasing more perspectives.
Our seven segments of Britain show a similar pattern with more liberal and left leaning segments more likely to trust the BBC but more socially conservative segments less so - though every segment is more likely to trust the BBC than not.
November 9, 2025 at 7:15 PM
Our seven segments of Britain show a similar pattern with more liberal and left leaning segments more likely to trust the BBC but more socially conservative segments less so - though every segment is more likely to trust the BBC than not.
Reform voters are more likely to say that the BBC is too soft when it interviews politicians, but more likely to say the BBC is too harsh when interviewing Nigel Farage. More Lib Dem & Green voters say they are too soft on Farage, while more Labour & Tory voters say about right
November 9, 2025 at 7:15 PM
Reform voters are more likely to say that the BBC is too soft when it interviews politicians, but more likely to say the BBC is too harsh when interviewing Nigel Farage. More Lib Dem & Green voters say they are too soft on Farage, while more Labour & Tory voters say about right
🧵 While the BBC remains fairly well trusted overall and one of the most trusted media sources in the country, the broadcaster has an image problem with Reform voters who are much less likely than average to say they trust the broadcaster and are split between trust/distrust.
November 9, 2025 at 7:15 PM
🧵 While the BBC remains fairly well trusted overall and one of the most trusted media sources in the country, the broadcaster has an image problem with Reform voters who are much less likely than average to say they trust the broadcaster and are split between trust/distrust.
In the US and hard to avoid the conclusion Halloween is one thing the US does unequivocally better than the UK.
October 30, 2025 at 7:00 PM
In the US and hard to avoid the conclusion Halloween is one thing the US does unequivocally better than the UK.
How your email finds me
October 30, 2025 at 6:56 PM
How your email finds me