How do you build a $60M cannabis beverage brand?

Levia did it with timing, clarity, and simplicity.
→ First to shelf in MA
→ Zero sugar, zero carbs
→ Clean, approachable branding

That combo drove $1M/month in sales and a massive exit.
Sometimes, execution matters more than novelty.

Micah Hyde’s “first 15” for beverage strategy:
💧 Hydration from sparkling refreshment
💪 Recovery from CBD + CBG
🌙 Relaxation from low-dose THC

A playbook rooted in health, wellness, and balance.

🎧 open.spotify.com/episode/1DY2...

There’s building a beverage brand, and then there’s getting product to shelves.

Benjamin from Fable Libations didn’t expect the toughest challenges to come from the operational side of the business. But things like shifting temperatures, state regulations, and transport logistics?

In new beverage categories, clarity wins.

Consumers ask:
☀️ What does this replace in my day?
🌙 When should I drink it?

You’ve got 3–5 seconds on shelf. Occasion-based labeling (“morning” vs “evening”) beats complex formulations every time.

🎧 open.spotify.com/episode/2YCg...

NFL still drug tests for THC.

Micah Hyde knows the risks of attaching his name to a cannabis brand. But silence? That’d be cowardly.

His why:
👊 Athletes who could benefit
👨👩👧 Fathers who need balance
💡 People who deserve options

🎧 open.spotify.com/episode/1DY2...

When the news cycle gets loud, panic is the easiest reaction — and the worst strategy.

The next few days will feel chaotic. But the smart move is simple:
Talk to your supply chain.
Talk to your consumers.

Clear heads make good decisions.

🎧 Episode → open.spotify.com/episode/3dkP...

#THCdrinks

There are bad actors in this industry and they make it harder for the responsible operators doing it right.

Products mimicking Oreos, Skittles, Doritos… untested, mislabeled, and sold to anyone with cash in hand.

🎧 Full conversation: open.spotify.com/episode/3dkP...

#THCdrinks

THC, CBD, CBN, CBG — each cannabinoid tells your body a different story.
Timing matters just as much as dosage.
This convo breaks it down.
🎧 Free Spirits Podcast → open.spotify.com/episode/1kc5...
#THCdrinks #FunctionalBeverages

Micah Hyde’s “first 15” for beverage strategy:
💧 Hydration from sparkling refreshment
💪 Recovery from CBD + CBG
🌙 Relaxation from low-dose THC

A playbook rooted in health, wellness, and balance.

🎧 open.spotify.com/episode/1DY2...

Micah Hyde’s end game?

🏈 THC beverages in NFL stadiums
🥤 Become the “official drink of the NFL”
💡 Start with one venue, then scale

Insurance is the biggest hurdle—but venue interest is growing fast.

🎧 open.spotify.com/episode/1DY2...

Running a brand with a small team + budget?

Julie Rhodes says:
🤖 Use AI responsibly (productivity, not gimmicks)
📩 Treat CRMs + schedulers as extra teammates
⚙️ Build marketing as an ecosystem

Do more with less—or get left behind.

🎧 open.spotify.com/episode/2YCg...

NFL still drug tests for THC.

Micah Hyde knows the risks of attaching his name to a cannabis brand. But silence? That’d be cowardly.

His why:
👊 Athletes who could benefit
👨👩👧 Fathers who need balance
💡 People who deserve options

🎧 open.spotify.com/episode/1DY2...

THC stigma is real.

Micah Hyde’s answer?
✔️ 5mg consistent dosing
✔️ No 100mg shock factor
✔️ Education + responsibility

His brand is built for mature, health-conscious adults—changing the conversation around cannabis beverages.

🎧 open.spotify.com/episode/1DY2...

Great products aren’t just about flavor.
They’re about context.

This brand built its lineup around two consumer rituals:
☀️ Daytime drinking
🌙 Evening wind-down

It started by standing in grocery aisles, asking:
“Why would I pick that?”

Full Convo - open.spotify.com/episode/2YCg...

How do you build a $60M cannabis beverage brand?

Levia did it with timing, clarity, and simplicity.
→ First to shelf in MA
→ Zero sugar, zero carbs
→ Clean, approachable branding
→ A category begging for drinks

🎧 Full convo: youtu.be/YCmuZxTAMHM
#THCDrinks #CannabisBeverages #Levia #WeedDrink

What’s it like to see your product in a dispensary for the first time? For one founder, it was surreal: a random customer raving about the product she’d worked so hard to bring to market. That pride, that moment of validation—it’s what keeps so many founders going.
herbal.beehiiv.com/p/herbal-pro...